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Permanent Hair Color Dye - Naturally-derived Vegan & 100% Gray Coverage that Lasts up to 8 Weeks

  • Based on 28 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Jun 19
Order within 5 hours and 53 seconds
Available payment plans shown during checkout

Color: 1N Black


Size: 2 Fl Oz (Pack of 1)


Color: 1N Black


Package Information: Tube


Product Benefits: Enjoy enduring, radiant color with our vegan liqui-creme formula for superior conditioning and vibrant hue. See more


Brand: Better Natured


Item Form: Cream


Product Dimensions ‏ : ‎ 2 x 2 x 7 inches; 3.14 ounces


Item model number ‏ : ‎ 2619821


UPC ‏ :


Manufacturer ‏ : ‎ Zotos Professional


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jun 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Great alternative
Color: 6A Dark Ash Blonde Size: 2 Fl Oz (Pack of 1)
Great alternative some of the more harsh dies that are sold in stores. This one has a lot less of the harmful chemicals. If you want to still use hair dye, it is a great alternative.
Reviewed in the United States on March 18, 2024 by Cat

  • Don't Forget The Developer!
Color: 1N Black Size: 2 Fl Oz (Pack of 1)
I was looking for a great hair dye so I could dye my hair black. I found this product and decided to try it out. I was very interested that this product was marketed to be mostly natural so I wanted to see how well it worked. First, I will mention that you have to have a developer for this product. This product only provides you with the color but it does require a developer for it to work. I didn't know this whenever I got this product, so I just ran to my local hair store to grab some. After, getting everything together, it was really easy to follow the instructions and the color came out really great. Since this is a permanent hair dye, I'm expecting the hair dye to last for awhile. ... show more
Reviewed in the United States on April 12, 2023 by Cynthia Sanchez

  • Great gray coverage first time
Color: 6A Dark Ash Blonde Size: 2 Fl Oz (Pack of 1)
I love it covered all my grays
Reviewed in the United States on September 20, 2023 by Mom

  • Product works as advertised and my hair really came out looking great with no issues.
Color: 1N Black Size: 2 Fl Oz (Pack of 1)
One thing as a guy with graying hair is I found that my gray really makes me look much older. So very often I dye my hair using a number of different products. I have never used a color like this permanent liquid hair color dye from Better Natured before so it was definitely a new experience for me. I learned after receiving this tube of color that I need something called developer (which I ordered from Amazon) and a bottle to mix it in (again order hair color mixing bottle from Amazon) Once I had everything, I needed I was able to color my hair. I first read the directions thoroughly. I like how easy it was to understand and read the directions and I knew exactly how to setup the color to dye my hair. I also watched the video on the item's page just to make sure I was doing it right. I like how the mix is very easy to open and very easy to squeeze out of the tube and into the color mixing bottle I used. I like how it mixed really well with the developer and within less than 5 minutes I was applying it to my hair. I like how easy it was to apply and how well it went on. Once I had my hair completely covered, I set a timer (using Alexa) for 35 minutes and waited. I noticed a distinct odor but wasn't overpowering or too strong. I also noticed a little bit irritation but that went away shortly. When the 35 minutes were up, I jumped in the shower, washed off the dye and once my hair was dried, I could see that it did an excellent job of dying my hair black which I love. Only thing I wish was that they provided more product as my developer was 4oz and the tube of dye is only 2oz. But even with that I can definitely say this did a great job dying my hair black (just look at my pics!) and highly recommend this product to men or women. 5 out of 5 stars. ... show more
Reviewed in the United States on March 25, 2023 by Jim Q. Jim Q.

  • Great ingredients!
Color: 1N Black Size: 2 Fl Oz (Pack of 1)
This did the job and also made my hair feel very soft and conditioned. Great color and coverage and really clean and good ingredients
Reviewed in the United States on September 18, 2023 by Yasmen

  • super easy to use and great value
Color: 1N Black Size: 2 Fl Oz (Pack of 1)
this hair creme is super easy to use and great value! the results of using this cream is amazing (especially the natural color!)
Reviewed in the United States on June 6, 2023 by USA USERS

  • Rich , vibrant & highly pigmented color
Color: 1N Black Size: 2 Fl Oz (Pack of 1)
Thankfully I read before hand about the developer being sold separately & was able to purchase that before receiving this dye. Made from naturally derived ingredients & highly pigmented, the results were an amazing rich & vibrant black color. The color does stay last long (used this in March & it still looks great). Was easy to use, gentle & effective . Would purchase again, great quality! ... show more
Reviewed in the United States on May 4, 2023 by Gigi Gigi

  • 1 part of 2-part hair color, meant for professionals
Color: 1N Black Size: 2 Fl Oz (Pack of 1)
I got this to color my beard (cover the gray, change from dirty blond). it appears to have good coverage. It does have chemical smell when processing (typical of hair colors). It will dye nails, and skin to a lesser extent. (I got some on a fingernail, and after multiple washings it's still very distinct.) Make sure to read the listing carefully--I didn't catch that this is the color portion only, and you need to buy the developer separately. I missed this when ordering. The tube only shows the "N1" color block and title, so it can be confusing if you don't keep the carton (and aren't familiar with that naming system). This definitely seems geared to professionals, rather than individual users who are used to buying a full hair color kit. ... show more
Reviewed in the United States on March 25, 2023 by C. Ramsay C. Ramsay

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