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Nature's Way Alive! Max Potency Complete Liquid Multivitamin, Liquid Vitamin Promotes Energy Metabolism, Heart & Muscle Function* with Vitamins A, B, C, D, Multivitamins for Women & Men, 30.4 Fl Oz

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Features

  • Max Potency Multivitamin Formula High potency liquid multivitamin designed to help support energy metabolism and general health with a blend of essential vitamins and minerals in an easy-to-take liquid format.*
  • Daily Nutrient Support Provides a broad range of vitamins and minerals including B-vitamins, vitamin C, vitamin D, and other essential nutrients to help support daily nutrition needs.
  • Fast-Absorbing Liquid Format Liquid multivitamin offers a convenient alternative to tablets or capsules and is designed for easy daily use with a smooth citrus fruit flavor.
  • Easy Daily Use Adults take 1 capful or 2 tablespoons once daily, preferably with food. Mix into water, juice, or smoothies or take it straight. Shake well before each use and refrigerate after opening.
  • Over 50 Years of Expertise At Natures Way, we believe nature is the ultimate problem solver. For over 50 years, we have looked to the natural world for inspiration. Our quality vitamins are formulated to help you find your way to wellness.

Description

Nature’s Way Alive! Max Potency Liquid Multivitamin is a high potency daily multivitamin designed to help support energy metabolism and general health as part of a balanced wellness routine. This convenient liquid multivitamin provides a broad spectrum of essential vitamins and minerals in an easy-to- take format, making it a great alternative for adults who prefer liquid supplements over tablets or capsules. The Alive! line is known for nutrient- dense formulas created to help support daily wellness. This liquid multivitamin includes key nutrients such as B-vitamins, vitamin C, vitamin D, and other essential vitamins and minerals that help support everyday nutritional needs. B-vitamins play an important role in supporting energy metabolism and helping convert food into cellular energy, while vitamin C contributes to antioxidant support and vitamin D helps support bone health. The liquid format allows for simple daily use and offers a smooth citrus fruit flavor that is easy to incorporate into your routine. Adults can take the recommended serving once daily, making it a convenient way to help fill common nutrient gaps that may occur in everyday diets. Nature’s Way has been inspired by the power of nature for more than 50 years. The Alive! family of products is crafted with carefully selected ingredients designed to help support general health and provide convenient nutritional support for adults seeking a complete multivitamin. Shake well before use. Adults drink 1 capful or 2 tablespoons once daily, preferably with food. Mix into water, juice, or smoothies or take it straight. These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.5 x 3.5 x 8.5 inches; 2.68 Pounds


Item model number ‏ : ‎ 15395


Department ‏ : ‎ Health and Beauty>Health and Wellness


Date First Available ‏ : ‎ September 16, 2003


Manufacturer ‏ : ‎ Nature's Way


Best Sellers Rank: #21,845 in Health & Household (See Top 100 in Health & Household) #382 in Multivitamins #1,742 in Sales & Deals #2,065 in Diet & Sports Nutrition


#382 in Multivitamins:


#1,742 in Sales & Deals:


Brand Name: Nature's Way


Primary Supplement Type: B-Complex, Vitamin C


Item Form: Liquid


Diet Type: Vegetarian


Product Benefits: Metabolism Management


Age Range Description: Adult


Container Type: Bottle


Dosage Form: Liquid


Model Name: Alive!® Max Potency Complete Liquid Multivitamin / 30.4 fl oz (900 ml)


Supplement Formulation: Multi-Supplement


UPC: 033674153956


Manufacturer: Nature's Way


Manufacturer Part Number: 15395


Model Number: 15395


Item Nype Name: Nutritional Supplement


Unit Count: 30.4 Fluid Ounces


Item Weight: 2.7 Pounds


Item Dimensions: 3.5 x 3.5 x 8.5 inches


Number of Items: 1


Total Servings Per Container: 30.0


Flavor: Citrus


Special Ingredients: Lutein


Material Features: Dairy Free


Specific Uses For Product: Support energy metabolism and general health as part of a balanced wellness routine.*


Allergen Information: Dairy Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Aug 3 – Aug 5

This item is non-returnable:

Non-returnable due to Food safety reasons

View our full returns policy here.

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Top Amazon Reviews


  • A standout for its quality, potency, taste, and comprehensive list of nutrients.
Tired of taking too many supplement tablets? Have a sensitive stomach or have had bariatric surgery? Need an excellent broad spectrum of supplemental nutrients? Do your research and you'll find that Nature's Way Alive is uniquely well suited to address all these issues and it tastes good too! I eliminated taking a dozen tablets by switching to Alive. I also get their Joint Movement product because I can't take digesting the huge hard Chondroitin/Glucosamine tablets anymore. ... show more
Reviewed in the United States on May 11, 2026 by Marco

  • This worked better than Hair, Skin, & Nails for me!
I've added this to my daily (although I've missed a couple days here and there) routine for about two months now and I just reordered my second bottle. I'm not exactly taking a full dose, just because I'm also taking other supplements and need to be careful not to consume to much of certain vitamins that are in both. I take my others in the morning and take this in the evening when I eat dinner. The flavor is not my absolute favorite, but it's not awful. If you'd have told 6 year old me, I'd willingly take liquid medicine daily I would've laughed in your face! I used to puke as a kid trying to take liquid meds, haha, this doesn't make me gag. I take it like a shot and chase it with water. I started taking it because I'm currently on a weightloss journey and because of that, my appetite has greatly decreased and I was worried I wasn't getting the micronutrients I needed from my diet. The alternatives available on the market like Grunns gummies are so expensive. This was much more cost effective. I've definitely seen the benefits of taking it. My hair seems to be healthier (it was thinning due to selenium deficiency/underactive thyroid so I think this is helping with that as it has selenium and my weight loss), I broke through a plateau, and the ridges in my nails have gone away. My nails also seem to be stronger and are growing faster; it was the longest they've ever gone without breaking. They got annoyingly long and I had to trim them, haha...normally one breaks before that happens. ... show more
Reviewed in the United States on November 7, 2025 by Amazon Customer

  • Great Shake, does NOT taste that bad , but needs to fix the leaking cap the stains your fridge.
Would give it a 5, will explain later. From searching other health shakes, this one is the best I have found online (has the most and highest percentage of vitamins), and the price is a little better also. I hardly ever skip this product during my supplement routine, because it covers sooo many vitamins. I have been taking this for years (even when it was in a powdered form) and yes, the urine will get a little darker to let you know the vitamins are really in there and working. Don't be too concerned with all the negatives about the taste. I put it with my collogen shake and does not taste bad at all. If you are 100% sensitive to vegetable shakes-like a kid-ok, but after taking vitamin-vegetable for years, I don't understand the 'bad taste' comments. There are terrible tasting vitamins and shakes, this is NOT one of them. Con, kinda makes me made. The comment about filling up a cap full and guessing the correct dosage is true. Should state on the cap the amount. Also, when you put the cap on...tightly, it still always drips down the side of the bottle to your fridge, and leaves a solid green stain in the fridge. We all know, that if you're complaining about this, hundreds of others have complained about this also. I have called to company to fix this-deaf ears. I do not want to take this product for decades and have to always clean my fridge, my hands when grabbing it. Like soo many other companies, kinda shamefull to have and easy fix and not be willing to listen to your customers to fix and important simple problem. ... show more
Reviewed in the United States on August 23, 2025 by Bill

  • Very impressed
Having taken all kinds of supplements for the last 36 years of my life, I rate this one as an excellent product. In spite of taking numerous supplements already for years, I still felt that something was missing. Once I started on Nature's Way Alive Liquid Multi, I experienced an unexpected result: I started feeling much more clear-minded, much sharper, as if my brain had been woken up. And it was NOT in a stimulating kind of way like for example caffeine would do. It was a mental sharpness in a calm kind of way, it is hard to explain. Another unexpected effect was that my skin started looking much smoother. Of course, with this many ingredients, I have no idea which ones are causing the noticeable benefits, but in the end all that matters is that I can actually feel a big difference. I also noticed that I wake up in the morning without that tired "dragging myself out of bed" feeling that had haunted me for years. This may be one of the most noticeable effects for me: The fact that I can now get out of bed easily and feel rested and alert, without having to gulp down my coffee first. I put the 1 OZ. of liquid and measure it in a small glass shot-glass that has measurements markings on it, so that I know exactly how much I pour. I then drink it quickly straight out of the shot-glass and I must say, the taste does not bother me at all. I had tasted that kind of "background" or "base" taste before in a L-Carnitine liquid supplement that I was taking. Somewhat "citrusy". One quick swig and it is gone down. It is a strong taste, but like other posters have said: "We should not expect the syrupy taste of a "children's supplement," it is meant for adults. Again, I can't say that I am bothered by the taste. It is definitely NOT nasty in my opinion. It just tastes.....potent. Even if it WOULD have tasted like dirt, I still would have taken it, based on the way it makes me feel: More balanced physically, as well as mentally. I tried skipping a week or 2 to see if it made a difference and it sure did. So I am back on it and intent to keep purchasing it for as long as it is made. I purchased 2 "back-up bottler" in the meantime. At first I was not expecting to feel any difference from taking this supplement, thinking it was just another product of many......but I was very pleasantly surprised. This is a keeper for me!!! ... show more
Reviewed in the United States on June 19, 2011 by CAT

  • Amazing but not for everyone!
This was perfect for my husband who is a Veteran from Vietnam and Desert Storm. After so many years of service plus other stressful jobs his PTSD and exposure to chemicals prevented him from having any appetite and his health isnt good, and is very underweight, tires easily has dry bad skin, etc He took to this liquid vitamin like a fish to water, after only a few days his appetite improved and already he had a glow to his skin tone, sleeping better, filling out, much better general disposition and atamina, etc I confess I am also giving him CBD oil, but I see how his entire system just soaked up all the vitamins, minerals and other nutrients and its really done him a world of good. He mixes it in water as the taste is very viamknny, like kids Flinstones multiplied by 10 but I dont recommend mixing with other beverages. First he tried it with iced tea and it was horrible! I thought I,d support him and take this along with him but after only a week I had a massive green diarrhea attack , my body just couldnt take it, but I suspect it was because everyday I eat raw celery, carrots, berries, oranges, nuts, etc so maybe this product was like an overdose, and my body rejected it.He, on the other hand, now after taking this product for 6 weeks, has not had any problems digesting it and has actually experienced much improvent with his digestion and stomach, esp. in the early morning when before he strated taking this product he couldnt eat breakfast, couldnd keep anything in witjout having stomach pain, and had to go to the bathroom around 3 am. All this has stopped, its like a miracle.what is mind boggling is, no doctor ever thought to prescribe him with liquid vitamins or even do any blood tests to see if he had any deficiencies in that area. Leave it to a simple wife to figure it out..... Therefore I would highly recommend it for people who have a great need of replenishing their system, and have had issues with proper dietary intake. In these cases, this product is absolutly amazing. ... show more
Reviewed in the United States on April 24, 2018 by Lifeisabutterfly

  • Make sure you chase it with something.
The Alive Women's Energy vitamins are enormous and I choke on them even if they are cut in half.... I take so many other pill form vitamins/supplements/meds each day (around 15) that I thought liquid would be a nice change, why not see how that is. I'm almost through this bottle. I waited a while so I could give it a fair review. So the pros, more quickly absorbed. I have not yet found a daily vitamin in any form that includes a more diverse array of vitamins, minerals, etc. I like that it's food based and find that it is easier on my stomach. I am severely gluten intolerant and have not found that it causes me any issues (this product is tested and contains less than 20ppm of gluten, for anyone curious). My hair and nails all of a sudden (for the first time in a long time) look amazing. My skin is clearer. I do fee like I have a little bit more energy. This is primarily where the 3 stars in my rating came from, because I am seeing some positive effects. It actually is prob worth the 5 stars, but, the taste... Ugh. -2 stars. While I was not expecting it to taste amazing, I do not think I was prepared for how horrible it really is. When I opened the bottle and saw it, curiosity got the best of me and I felt the need to smell it. And I instantly regretted it. lol Not only that, but somehow still I was so excited to try it that I took a shot of it warm. Please for the love of all things good, DO NOT DO THIS. lol Make sure it is icy cold and do not ever smell it. The smell alone still makes me gag. The thought of the smell even makes me gag. I still have to hold my breath before I even bring the shot glass to my lips. As the days pass and I get further and further into the bottle, it takes more and more mental preparation/gumption to down the shot of it each time. I actually may dread it on some level. Chasing it with juice is the only way I can make it work at this point (cranberry is best because it really does help to rinse the taste out of your mouth). So you have to understand, while I am a hair dramatic at times, i'm no sissy to gross tasting things. I've undergone many diet adjustments over the years due to intolerances, sensitivities, other food allergies in our household... I can certainly eat the most bland, flavorless, or downright terrible tasting (according to my husband) things. Knowing something is "good" for me is usually enough for me to stomach it. This, though, crosses some sort of safe zone in my head and i'm not sure how much longer I can do it. lol I'm really going to have to weigh all of my other options before repurchasing becomes a reality. ... show more
Reviewed in the United States on August 26, 2014 by Hoarder

  • Very Good Product --
THIS IS THE NON-CITRUS FLAVORED -- I just noticed that this is available in Citrus Flavor (do an amazon search), I would defiantly be purchasing the citrus flavor next time. Just a regular guy's review... It took a few days to start feeling better. I'm anemic and just got tired of being tired. I've drank Ensure and it is tasty, but doesn't have the trace minerals or a fraction of the % of vitamins, etc that you find in Alive! I compared several products and for amount of ingredients and modest cost it's a winner. Regardless of comments, I didn't get a 'wow' energy boost overnight. Taste Tip: When I first got it I tried to mix it with Kool-Aid, and other drinks to improve the flavor. Honestly, the best way to take it is fill a glass with 4-5oz of water, stir in a capful and just chug it fast (mixing in about 5 dashes of Louisiana/Texas Pete/ or Tabasco sauce really cuts down on the ick taste). Quick, painless and only a few seconds of aftertaste. Trying to drink this with a big glass of water or mixing it with anything just makes it horrid. Really Boosting Energy: What I do is drink a can of Java Monster (mean bean) with my lunch to give me that 'wow' energy boost. I like Java Monster (mean bean) because it doesn't have a ton of caffeine to give you the jitters and unlike other 'energy drinks' does have vitamins and many of the ingredients that you will find in Alive! With this combo my energy has really increased I feel better and can't believe that the black bags under my eyes are finally going away. Without the wake-up-tiredness I've also cut down to about 1 cup of coffee in the morning to maybe once or twice a week. CONS: The bottle needs a cap that lets you squirt out exactly 1 oz of liquid at a time. Pouring a capful or pouring into another container gets the cap & fridge messy after a few times. ... show more
Reviewed in the United States on July 14, 2012 by J. Warren

  • Liquid Multi-vitamins are the Way to Go!
I am almost through my first bottle and I must say that I feel great. The idea of taking a liquid multi-vitamin over the "horse pill" tablets and capsules that are difficult to get down is so much better. Also many of the reviewers claim that the taste is revolting. However, I find the taste to be fine and I do take it straight. Although it looks like used motor oil. Another complaint others have is that the cap is leaky and tends to drip down the side of the bottle. It is not a big deal to rinse the cap and side of the bottle under running water before putting in back in the fridge. I will definitely be taking this going forward. ... show more
Reviewed in the United States on April 25, 2026 by Domino

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