Madison Reed Radiant Hair Color Kit, Dark Chocolate Brown for 100% Gray Coverage, Ammonia-Free, 5NAC Milano Brown, Permanent Hair Dye, Pack of 1
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Arrives
Monday, Jun 23
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Color: 5NAC - Milano Brown
Size: 12.8 Fl Oz (Pack of 1)
Features
- HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hairit has been shown to actually improve the condition of your hair according to an independent clinical study.
- KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
- LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
- INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
- ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on valueseverything we do is driven by courage, trust, joy, responsibility and love. Its hair color...with a conscience.
Color: 5NAC - Milano Brown
Package Information: Box
Product Benefits: Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified Always cruelty-free. See more
Brand: Madison Reed
Item Form: Cream
Product Dimensions : 5 x 2.5 x 8 inches; 11.36 ounces
UPC :
Manufacturer : Madison Reed
Country of Origin : Italy
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Jun 23
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: 5NGV - Napoli Brown
Size: 12.8 Fl Oz (Pack of 1)
I use this kit to cover my grays, and it does a pretty good job. I was forced into coloring my own hair during the pandemic and have not looked back. It's easy to use and my hair still feels healthy. I did the color match on Madison Reed's website (which was awesome) and subscribed for a while, then I bought the kit from Target, and now I order from here on Amazon. I get compliments on the color from hair stylists who cut my hair. I also bought Madison Reed's mixing bowl and the application brush which helped, but you can get that elsewhere for cheaper.
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Reviewed in the United States on April 5, 2025 by Bales
Color: 10 NGV - Amalfi Blonde
Size: 12.8 Fl Oz (Pack of 1)
I liked that it was very gentle on my scalp compared to L'Oréal. I was disappointed that my results with the color was not as vibrant or multi-toned as advertised and as compared to the picture on the box. Update on March 20: Since I used this product for the first time last week, I have been using baby shampoo and conditioner. I am thrilled that my scalp no longer hurts from using L'Oréal, which I was happy using for many years. I became sensitive to it. Madison Reed healed it! Also, after a week, I must say that now I do see the soft highlights and multi-toned color better and now I am happy and will continue to purchase this nice product. Eventually, i think with repeated use. my hair may more closely resemble the perfect color on the box.
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Reviewed in the United States on March 10, 2025 by Leslie Symon
Color: 6.5NNA - Sondrio Brown
Size: 12.8 Fl Oz (Pack of 1)
good buy hairdressers, since I have found this product my hair has never been as healthy. i don't have to spend all the time driving back and forth to the hair dresser, who somehow never had this healthy a product to us and of course the money saved, just wow. I did not care much to deal directly with the retailer, but now that Amazon sells it, well I am happy and never ever using another product again.
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Reviewed in the United States on March 27, 2025 by KD
Color: 7NCG - Genova Red
Size: 12.8 Fl Oz (Pack of 1)
I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake.
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Reviewed in the United States on April 30, 2023 by Aisling D. Aisling D.
Color: 6.5NNA - Sondrio Brown
Size: 12.8 Fl Oz (Pack of 1)
Undeniably a high-quality product. Elegant packaging and thoughtful inclusions like gloves, a shampoo sample, a conditioning treatment, and a barrier cream, everything feels premium. The results are truly salon-like, rich color and shine. Given this level of quality and attention to detail, the higher price point seems fair. However, I couldn't find the full list of ingredients here and had to look elsewhere. I found out it contains ethanolamine in place of ammonia. While the brand markets the formula as “ammonia-free,” ethanolamine appears to have similar effects in terms of hair cuticle swelling and potential long-term damage. Some studies suggest that ethanolamine may even be more damaging than ammonia, as it lingers in the hair longer and can lead to protein loss over time. This makes the ingredient swap feel more like a marketing decision rather than a genuine improvement in hair health. Overall, the product performs exceptionally well, but I would hope for more transparency regarding the formula and its long-term impact.
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Reviewed in the United States on February 15, 2025 by leah
Color: 6NGV - Tuscany Brown
Size: 12.8 Fl Oz (Pack of 1)
Very pleased. I struggled with choosing the right hair color...but am happy with what I chose. I found it extremely easy to use and apply on myself. I had a bowl and brush which made the application easier. The color is very pretty and my hair feels softer after application. I'll purchase again.
Reviewed in the United States on March 22, 2025 by S. Spear
Color: 5RV - Rimini Garnet
Size: 12.8 Fl Oz (Pack of 2)
Lovely color. What didn't look so lovely was the stream of red dripping down the side of my face in hot weather a few days after coloring my hair. (This was on the fourth day and I had already shampooed three times). This is the only Madison Reed color this has happened with. I am a performer in Florida and was horrified when I glanced in a mirror and saw the rivulets of red down my face after our show. They were VERY obvious (full on Rudy Giulliani obvious) and caused me significant embarrassment.
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Reviewed in the United States on April 4, 2025 by LLW
Color: 6NCG - Sardinia Red
Size: 12.8 Fl Oz (Pack of 1)
I’m so happy with this color and the results! I decided to do my own hair color and cut this month - should have done this a LONG time ago, I would have saved a lot of time and money! My partner loves the results and said I missed my calling - that my hair looks way better than the $500 services I used to pay at the salon. Who would have known - I just needed to buy this hair dye and a pair of sheers!
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Reviewed in the United States on February 26, 2025 by Jennifer Alonzo