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Madison Reed Radiant Hair Color Kit, 5NAC Dark Chocolate Brown, 1 Pack

  • Based on 174 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Thursday, Oct 22
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Color: 5NAC - Dark Chocolate Brown with Copper-Auburn Undertones (Milano Brown)


Size: 1 Pack


Features

  • 100% GRAY COVERAGE FOR NATURAL-LOOKING COLOR - Delivers full, seamless gray coverage best suited for those with some grays who want beautiful, natural-looking results. Permanent color that lasts until hair grows out.
  • VERSATILE COLOR APPLICATION - Ideal for covering gray roots, all-over color refresh, and seamless root touch-ups. Salon-quality permanent color from the same formula used in Madison Reed Hair Color Bars.
  • SMART 8-FREE FORMULA - Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Get gorgeous, long-lasting permanent color without the harsh ingredients found in traditional box dyes.
  • NOURISHING INGREDIENTS FOR HEALTHY-LOOKING HAIR - Enriched with keratin, argan oil, and ginseng root extract to leave hair feeling soft, shiny, and conditioned - not dry or damaged like with conventional color.
  • TESTED FOR YOUR PEACE OF MIND Dermatologist-tested, cruelty-free, and Leaping Bunny certified. Kit includes Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and detailed instruction booklet. Subscribe & Save for automatic deliveries on your schedule most customers recolor every 46 weeks

Description

Permanent Hair Color Demi-Permanent Hair Color Semi-Permanent Hair Color Radiant Cream Color Long-lasting color that grows our with natural hair growth. ColorWonder Low-commitment color that lasts up to 25 washes. Color Reviving Gloss Short-term color that gradually fades over several washes. Up to 100% Gray Coverage Perfect for Blending Grays Not Indended for Gray Coverage How do I keep color fresh after using Madison Reed Radiant Cream color? What products work with Madison Reed color? Complete your color routine with the Madison Reed color system. For best results, use Root Perfection for gray touch-ups, Color Reviving Gloss to refresh tone & shine, and ColorSolve Shampoo & Conditioner to maintain vibrant, healthy-looking color. How do I choose the best shade for me? What if I pick the wrong shade? Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade. You can also reach out to our team of licensed cosmetologists who can help! 1.866.817.0814 How long does it last & how often should I color? Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant. Be sure to subscribe to keep your color fresh! Most customers set their reorder frequency to every 6 weeks. Does this cover stubborn gray hair? Do all shades provide 100% gray coverage? Choose Knockout Collection shades (NNN/NNA) with extra pigment for stubborn grays. For resistant grays, process 45 minutes instead of 35. The vibrant shades (R/RV/RR/RC/CC) do not provide 100% gray coverage) Can this lighten my existing hair color? Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar. I started Madison Reed with a simple mission: to create gorgeous, salon-quality hair color made with ingredients you can feel good about. I want you to use our hair color and feel confident, empowered and on-top-of-the world unstoppable. That's why I named the company after my daughter, Madison Reed. oxox, Amy Founder + CEO Madison Reed is transforming hair color with salon-quality formulas designed for gorgeous results. Unlike traditional box dyes, our cream-based color delivers rich, multi-dimensional color, radiant shine, and natural-looking gray coverage – with no ammonia and no harsh odor. Dermatologist-approved and clinically tested to be non-damaging to hair and scalp. The result is beautiful, dimensional color that looks as good as it feels. *According to an independent clinical study We are Dermatologist Tested. Clinically proven to be non-damaging to hair and scalp health* 100% said color felt gentle on hair 97% said visible grays were fully covered** 100% said hair color is natural-looking** *According to an independent clinical study **According to an independent consumer study Not sure where to start? Whether you need permanent gray coverage, a quick root touch-up, a color refresh, or color-safe hair care, Madison Reed offers personalized recommendations. Our Color Crew of licensed cosmetologists can help you choose the right shade and products for your hair goals.

Product Dimensions ‏ : ‎ 5 x 2.5 x 8 inches; 10.86 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ Madison Reed


Best Sellers Rank: #414 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color


#8 in Hair Color:


Customer Reviews: 4.2 4.2 out of 5 stars (174)


Color: 5NAC - Dark Chocolate Brown with Copper-Auburn Undertones (Milano Brown)


Container Type: Box


Product Benefits: Gentle, ammonia-free hair color that blends grays seamlessly for a natural, dimensional look.


Brand Name: Madison Reed


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Madison Reed


UPC: 814474022952


Item Highlight: Superior Gray Coverage, Ammonia-Free, PPD-Free, Dermatologist-Tested, Permanent Hair Dye, Milano Brown


Set Name: Radiant Hair Color Kit


Suitable Hair Color: Dark Brown


Included Components: Cleansing Wipes, Protective Cap, and Gloves, Color Protecting Shampoo and Conditioner, Conditioing Color Activator, and Barrier Cream, Customized Instructions, Radiant Cream Color


Material Features: Cruelty Free


Material Type Free: Ammonia Free, Gluten Free, Phthalate Free, Sodium Lauryl Sulphate Free, Sulfate Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Oct 22

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Quality hair color
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
I only use Madison Reed. Great choice of colors, long lasting color and keeps my hair healthy looking. Very dark brown color, good coverage.
Reviewed in the United States on July 5, 2026 by Carol D

  • Best box color ever used
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
I usually get my hair colored professionally, but trying to save money and time, gave this box color a try and I’m very happy with the color. Honestly, I can’t tell a difference from getting professional color. I have very long hair and was concerned I would have enough product but there was plenty to cover. Color is darker than I thought it would be but thinking it’ll lighten after a few shampoos. I don’t have a ton of grays but it covered what I had great. My hair feels soft and is shiny. I’ll definitely use this box color again. ... show more
Reviewed in the United States on June 18, 2023 by Karen N

  • This is an excellent product!
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
This was by far the best home coloring experience I've ever had. From the first time I opened the box until conditioning and ending the process, it was great. My hair feels so much softer and looks fantastic. I have received many compliments on.it and when they find out I did it at home they are amazed. A little pricey but woth it. I have even ordered Madison Reed shampoo and conditioner and can't wait to use them. ... show more
Reviewed in the United States on May 8, 2026 by Dawn A. Gibbs

  • I Swear the Formula Used to Be More Chocolatey
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
I’ve used Madison Reed’s 5NAC Dark Chocolate Brown before, and I still think it’s a good at-home hair color, but I swear something has changed with the formula. It used to give me this really rich, deep, chocolatey brown that actually looked like the name Dark Chocolate Brown. The color had a beautiful warmth and dimension to it that made it stand out from a basic dark brown. The newer boxes I’ve used just don’t seem to give me that same result. It still covers well, the color is pretty, and overall the kit itself is great quality, but the shade doesn’t seem nearly as chocolatey as it used to be. It feels more like a standard dark brunette now, which is disappointing because that rich chocolate tone was the entire reason I kept coming back to this particular shade. Still a good product and worthy of 4 stars, but if you remember the old 5NAC, you may notice the difference too. I wish they’d bring back whatever they were doing before! ... show more
Reviewed in the United States on August 14, 2026 by Haley D

  • Great color
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
Love Madison Reid hair color it is so easy to use and it covers my gray perfectly, I recolor it about every three months
Reviewed in the United States on August 17, 2026 by Debby Jones

  • No coverage
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
4 days after application
Reviewed in the United States on July 23, 2026 by Amazon Customer

  • Great hair color
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
Loved it
Reviewed in the United States on August 30, 2026 by Andrea

  • Madison Reed Hair Color
Color: 5NAC - Dark Chocolate Brown with Copper-... Size: 1 Pack
It has a great color and makes my hair feel soft and shiny.
Reviewed in the United States on July 29, 2026 by Kindle Customer

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