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Madison Reed Radiant Hair Color Kit - 7NVA Light Cool Brown (Veneto Brown), Dimensional Gray Hair Blending Permanent Hair Dye, PPD-Free & Ammonia-Free, 1 Pack

  • Based on 6,780 reviews
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Availability: In Stock.
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Arrives Saturday, Mar 21
Order within 12 hours and 42 minutes
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Color: 7NVA - Veneto Light Brown


Size: 1 Pack


Features

  • Gray Blending Color: Permanent hair color designed to blend and diffuse the appearance of gray hair for a natural, dimensional finish. Intended to minimize the look of grays rather than fully cover them.
  • 8-Free Formula with Conditioning Ingredients: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide. Formulated with keratin, argan oil, and ginseng root extract to help condition hair during coloring.
  • All-In-One At-Home Color Kit: Includes cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo and conditioner, along with step-by-step instructions. Designed for at-home hair coloring without a salon appointment.
  • Subscribe & Save Option: Receive hair color on a recurring schedule with Subscribe & Save. Designed to support regular maintenance between color applications.
  • Safety & Storage Information: Shelf life is up to 3 years from the date of manufacture when stored properly. Perform a 48-hour patch test before use and follow all included safety instructions.

Color: 7NVA - Veneto Light Brown


Package Information: Box


Product Benefits: Gentle, ammonia-free hair color that blends grays seamlessly for a natural, dimensional look.


Brand: Madison Reed


Item Form: Cream


Product Dimensions ‏ : ‎ 5 x 2.5 x 8 inches; 12.63 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Best Sellers Rank: #540 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color


#8 in Hair Color:


Customer Reviews: 4.1 4.1 out of 5 stars (8,896)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Mar 21

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • ⸻ Title: Deep, Rich Black Hair Color
Color: 2NNA - Pescara Black Size: 1 Pack
The Madison Reed Radiant Hair Color Kit in Pescara 2NNA delivers beautiful, deep black results. It provides full gray coverage without the harsh smell of ammonia, leaving my hair soft, shiny, and healthy-looking. The application is easy to follow, and the color lasts longer than many other brands I’ve tried. Highly recommend for anyone looking for a salon-quality color at home. ... show more
Reviewed in the United States on December 21, 2025 by Claudia Dragoni

  • Hair Dye Magic 😍
Color: 5NGM - Catania Brown Size: 1 Pack
Great, great product, stop hesitating on it if you're on the fence. The box contains EVERYTHING you need. It has gloves, shampoo, conditioner barrier cream to protect skin discoloration, cleansing cloth. Seriously folks it's so worth it. OMG the color is gorgeous, I purchased the dark chocolate brown ( catania) love, love, love it. I'm a fan. No odor, doesn't irritate skin Madison Reed knocked it out of the park. I'll be back for more 👏👏👏👏 ... show more
Reviewed in the United States on January 26, 2026 by rose

  • Hair love
Color: 5NGM - Catania Brown Size: 1 Pack
It is well packaged and easy to follow. I will say it is thicker than regular name dyes I have used in the past. The best part for me was no burning or strong chemical smell. I am not sure how long it will last but it was worth not having the chemical smell. The cream they give to put on to stop stain on your face, I use on the drop that went on my pants, and it worked. So happy. The color coverage was good and good color. ... show more
Reviewed in the United States on February 19, 2026 by Jenny

  • Might be great for short hair or hair not previously colored. For me? Awful.
Color: 7NCG - Genova Red Size: 1 Pack
I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake. ... show more
Reviewed in the United States on April 30, 2023 by Aisling D. Aisling D.

  • Great, rich blonde color
Color: 10 NGV - Amalfi Blonde Size: 1 Pack
Product produces good results. Has some trouble covering grays/white hair, but that is indicated by manufacturer's warning, so that's on me. Color fades very well, looking natural as it wears and providing high and lowlights that help blend the variances. Have used 3x and will continue until I want a different color. Manufacturer uses way too much packaging, though--what a waste of cardboard and materials. They should also simplify their directions for quick review and label their main materials (mixers to color with) more clearly. I've been coloring my hair for a long time, and while I support the product as one of the better results, the manufacturer's communication and packaging needs an update. Doing so would reduce the cost somewhat, which is a little high for at-home materials. ... show more
Reviewed in the United States on February 17, 2025 by balhui

  • Kind to your hair & nose. Great color too.
Color: 4VR - Volterra Amethyst Size: 1 Pack
Love how it doesn’t smell like hair dye when you are done and very mild while dying your hair. Also very gentle and helps prevent hair frizziness. Awesome color, tons of compliments.
Reviewed in the United States on February 23, 2026 by Terri

  • Madison Reed Hair color Kit
Color: 8.5NNA - Lusia Dark Blonde Size: 1 Pack
This product is amazing! Due to health problems wanted to avoid as many chemicals as possible in hair dye. At first I wasn't certain about this as it had kind of a sting to it in a few places during application and afterwards white hair remained around the face. But, then the color took over almost "magically" and everything blended in perfectly. I love it! Looks great and plan to use this product again and again. ... show more
Reviewed in the United States on February 7, 2026 by JB

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