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LG

LG 43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025)

  • Based on 178 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Sep 10
Order within 14 hours and 55 minutes
Available payment plans shown during checkout

Size: 43 inch


Features

  • 4K UHD TV: Everything you need to bring your favorite content to life with the power of 4K and the extras you crave.
  • ALPHA 7 AI PROCESSOR GEN8: Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.
  • WEBOS: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand1
  • PERSONALIZED PICTURE AND SOUND WIZARD: Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
  • HDR10 PRO: Delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect.
  • FILMMAKER MODE: Watch films just how the directors envisioned them with automatic preservation of the directors original colors, settings and frame rates for a true at-home cinematic experience.
  • POWERFUL GAMEPLAY: Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming2. Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action.
  • TV MIRRORING: Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience3.

Description

Bring home 4K: An incredible watching experience. Bring home stunning 4K resolution in a range of screen sizes with LG UHD TVs. Enjoy fast, easy browsing and personalized recommendations—including 350+ free LG Channels¹. Spend less time searching and more time watching with LG webOS 25. The slim, wall-friendly design fits your space with style. Gamers can optimize settings in one place using the LG Game Optimizer. And with built-in GeForce NOW and Xbox Cloud Gaming², you can jump into cloud gaming with ease. ¹Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. ²Subscription and compatible gaming controller are required. ³Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

Screen Size: 43 Inches


Brand: LG


Display Technology: LED


Resolution: 4K


Refresh Rate: 60 Hz


Special Feature: Browser, Built-In Speaker, Chromecast, Flat, Game Mode


Included Components: Power Cable, Remote Control, Stand, User Manual


Connectivity Technology: Bluetooth, Ethernet, HDMI, USB, Wi-Fi


Aspect Ratio: 169


Product Dimensions: 7.9"D x 38.1"W x 24.4"H


Brand Name: ‎LG


Item Weight: ‎13.7 pounds


Product Dimensions: ‎7.9 x 38.1 x 24.4 inches


Item model number: ‎43UA7700PUB


Special Features: ‎Browser, Built-In Speaker, Chromecast, Flat, Game Mode


Item Weight: ‎13.7 Pounds


Standing screen display size: ‎43 Inches


Aspect Ratio: ‎169


Date First Available: April 21, 2025


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Sep 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Pleased with this purchase
Size: 55 inch
This television is awesome for the price! Definitely punches above its weight. Colors are vibrant. The black levels are a few shades more grey then an oled ( I have an lg cx, purchased for a family member) but it’s not distracting. Set up was easy. WiFi was set up with no problems. Sound quality without sound bar was also pretty decent. Cons: -Web Os, the interface although easy to use but is slow and lags. -construction is not to the standard of the higher end models but it doesn’t feel like it’s going to break. -some image break up can occur during in dark scenes with a lot of action but does correct itself. If you are on a budget looking for a quality television this one should be high up on your list of options. ... show more
Reviewed in the United States on July 24, 2025 by William Bond

  • Great TV for my office
Size: 43 inch
I'm really liking my UA77 43" for my office setup. It has enough modern TV features, is snappy, good overall picture, sound stays in sync with my bluetooth speaker (which I never could get to sync properly with my old 32" Fire TV), and the size is just right for my 6' viewing distance. The VESA mounting holes are 200mm wide and 300mm tall which didn't fit my existing mount (200x200), but after retrofitting a little it was fine. The weight of the TV is very light. I think it's worth the cost (under $300) and would buy it again. ... show more
Reviewed in the United States on June 4, 2025 by Paul J

  • Keeper but has misgivings
Size: 55 inch
Overall. picture quality wise, I am very happy. Screen is bright and colors appear realistic. It gets a 10 Overall, sound wise, I am not happy. It sounds like the audio is compressed and voices sound like I am listening through a tin can. Audio gets a -1. Instillation is simple and straight forward. I did both stand and wall. There is a setting for STAND or WALL but I did not hear any difference. TV is not very heavy so putting it on a wall mount shouldn't be to difficult for most people. Remote control is way too busy with too many buttons that do nothing. For functionality, it is a smart TV which means LG demands that you use their installed apps, or you get other apps. Too many useless (IMHO) apps. But a plus is one can either delete the apps or hide the apps. WEBOS is not very good. FireTV has a better functionality. At least with FireTV one can add usable apps like KODI or other add-ons. WEBOS will not allow anything that LG has not approved, kind of like iOS vs Android; iOS controls you, you control Android. WEBOS Browser is almost usable. However, there are web pages that I can access on my browsers, not not on the WEBOS Browser. My fall back is to use FireTV 4K Max which is connected to this LG TV so I can do things WEBOS will not allow. As much as I don't like Silk Browser, it is better in some ways to the WEBOS Brosser. One decent option is the ability to connect my HP Laptop to the TV screen via Bluetooth. Another decent things is the ability to control FireTV with the LG Remote (some limited functions). Overall I will keep it at 5 Stars even though it has Audio and WEBOS misgivings. It this TV worth the price? If you are extremely budget minded I would say yes. If you like FireTV vs ChromeCast, then look at the Hisense or TCL TVs which support FireTV directly. --------------Added -------------- If you want to use Optical Audio Output, make sure you connect the cable first before putting on the wall mount. The bracket covers the connection port and you will have to take the TV off the wall. The remote that comes with the TV is NOT the "Magic Remote". Because of that, many options are NOT AVAILABLE unless you purchase the "Magic Remote". Options such as Voice Commands, HDMI settings and other things. I have added a Assistrust KY8000 Soundbar. It solves the problem of the less-than-desireable audio from the TV. This soundbar is inexpensive and available here on Amazon. ... show more
Reviewed in the United States on August 1, 2025 by Brian B. Donaldson

  • Second screen issue
Size: 65 inch
Second Identical TV delivered. Second TV with a damaged screen. This one was not cracked but has a small thumb mark located top left about 6 inches from the side. Really tired of send these back it’s a hassle packing and unpacking. . I have time to think it over. Will update as needed. Photo to come. tried to add a photo but I can't it wont stay.... ... show more
Reviewed in the United States on August 8, 2025 by Elizabeth & Mark Rager

  • Quality at an affordable price
Size: 43 inch
This was a great replacement for my old television. Quick & easy setup to get started & picture quality is amazing. I would definitely recommend.
Reviewed in the United States on August 5, 2025 by Jason A.

  • Well worth it.
Size: 55 inch
Bought this for my workshop. Wasn't looking for anything expensive. For the money, nice TV. Good picture. nice sound, and easy operation. actually, pretty impressed'
Reviewed in the United States on August 10, 2025 by frickey

  • 10/10 Great Product for the Price!
Size: 65 inch
This tv is amazing for the price. Awesome brightness, easy to set up, great colors and very smooth imagery ! Arrived on time and Amazon employees even offered to help unpack and set up for me but it was pretty self explanatory. I definitely recommend the 65” ! You will not be disappointed.
Reviewed in the United States on August 11, 2025 by Cameron Cruz

  • Impressed, especially for the money
Size: 43 inch
Very impressed so far (first day). Setup was very easy. I use AppleTV and it was easy to bypass the network and account setup. Picture is very good. Since I only use broadcast and AppleTV so the response time is adequate but I can tell that if it would be a slow if I used the built in apps, etc. the sound quality is clear but not something you want for anything other than basic TV. The menu system is easy to understand. ... show more
Reviewed in the United States on July 22, 2025 by Mike J

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