Search  for anything...

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, LB02 Extra Light Natural Blonde, Pack of 1, Hair Dye

  • Based on 2,677 reviews
Condition: New
Checking for the best price...
$11.99 Why this price?
Save $1.00 was $12.99

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Aug 2
Order within 13 hours and 19 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: LB02 Extra Light Natural Blonde


Size: 1 Count (Pack of 1)


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Color: LB02 Extra Light Natural Blonde


Package Information: Box


Product Benefits: Hair Coloring, Conditioning


Brand: L’Oréal Paris


Hair Type: Chemically Treated


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.3 x 3.6 x 6.2 inches; 0.4 ounces


Item model number ‏ : ‎ thomaswi


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Aug 2

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Covers the majority of my gray hair.
Color: LB01 Extra Light Ash Blonde Size: 1 Count (Pack of 1)
I like the coverage it gives me, however I have to wash my hair like every other day and it doesn't last as long as I would like it to, the color I mean.
Reviewed in the United States on June 10, 2024 by Rosemary Garant

  • White Chocolate Beauty
Color: LB01 Extra Light Ash Blonde Size: 1 Count (Pack of 1)
I have received so many compliments on this hair color. It looks like white chocolate. You won't be sorry when you see the results. I am 76 years old with fair skin and it completely compliments my skin tones.
Reviewed in the United States on May 31, 2024 by Carolyn

  • The best shade I have ever tried
Color: LB02 Extra Light Natural Blonde Size: 1 Count (Pack of 1)
I have been coloring my hair and also going to salons at rimes for 40 years. When I say salons, I mean some of the best salons in Manhattan-because my career was once very appearance oriented. I paid thousands. I got great haircuts but never great blonde-never. I know I have resistant pigment (which is crazy because my natural color was never darker than a level 5). I also have crazy red orange tones when lightening. I just got tired of spending thousands so I taught myself how to do pro color. Lots of burning and severe itching from the bleach but I learned to achieve pretty impressive results. Eventually, home hair color improved and I sometimes did that but never got a blonde that wasn’t yellow or awful. Based on another woman’s review with experiences similar to mine-I decided to give this a try and whoa, this is my holy grail. Zero itching or burning lime pro color and a GORGEOUS believable blonde on me!!!!!!! I would like to thank the people at L’Oreal and the lady reviewer who led me here. No more haircolor disasters for me. My mother said: “Who did that gorgeous blonde on you?” And when I told her box color she went nuts. If L”Oreal ever discontinued this I am going there with a megaphone and glue myself to the corporate headquarters in protest like a lunatic. Lol!!!! ... show more
Reviewed in the United States on March 10, 2024 by LucyNYC49

  • Amazing
Color: LB02 Extra Light Natural Blonde Size: 1 Count (Pack of 1)
Always perfect color for decades
Reviewed in the United States on June 2, 2024 by Michelle H.

  • Long lasting
Color: LB01 Extra Light Ash Blonde Size: 1 Count (Pack of 1)
Application is easy and no nasty smell Color takes to hair within the time frame given and last for long
Reviewed in the United States on November 13, 2023 by Laura R

  • Perfect color.
Color: LB02 Extra Light Natural Blonde Size: 1 Count (Pack of 1)
I've been dyeing my hair for years and this is the perfect blonde. Light with a hint of golden. Great summer color!
Reviewed in the United States on May 18, 2024 by sdvxfgbcff bvcd,)dcgcx

  • Works
Color: LB01 Extra Light Ash Blonde Size: 1 Count (Pack of 1)
Easy tonuse
Reviewed in the United States on May 16, 2024 by Joan Moseler

  • Perfection! Super easy too... 😀
Color: LB02 Extra Light Natural Blonde Size: 1 Count (Pack of 1)
Pics added... in 2 different types of lighting and during application. 😀 Color: (Preference LB02) I've gone to numerous salons in OC California and paid upwards of $400+ to have my thick, long hair colored. (I'm naturally med brown but now with the oh-so-wonderful (not) greys). I was NEVER happy with how I looked when I left the salon which frustrated me considering the money and time spent there. This went on for several years and I just accepted it as having difficult hair or whatever. I would try a new, more expensive salon and would end up with fairly similar results. They weren’t horrible, just not what I was wanting. I ALWAYS had a photo of what I wanted and was clear in my request so, in retrospect, I'm not sure why it was so unachievable for so many years and so many colorists. My colorists tried to explain after the fact why it wasn't exactly like the photo but ... honestly, shouldn't they have known that BEFORE doing it and charging me $400? I just didn't get it... This all changed when I met someone with the exact color I was wanting. She said she used this exact drug-store hair color and described her original color as med brown with grey so I had to try it! I was so nervous but wasn't happy with what I had found in the top salons in SoCal so I tried it... OH MY GOODNESS I was amazed at the results!!! Not only was it closer to the color I had always described and requested but my hair was super soft and healthy following the color process!! I've now been using this color for several years and it's seriously the best thing I've found. I recently went for a trim and blowout at a higher end salon and a woman brought a box of color into the salon and asked if the stylist wouldn't mind using it instead of their usual color... my stylist rolled her eyes and whispered ,"oh my god that's so tacky - that junk will just fry her hair and then we will have to fix it " I looked closer at the box and saw " preference" on it... same as what I use!). Her stylist tried to explain why their (much more expensive) products were so much better... the customer (who, incidentally, was well dressed and carrying a Chanel bag) said she just liked the look and feel of her hair better with the preference... which is EXACTLY how I feel! I have the money to spend on what works best so that's not the issue. It just so happens that this extremely inexpensive color is what's best after years and years of disappointing salon visits... and thousands of dollars wasted in the salon! When I left the salon that day I mentioned that I use the same thing and feel the exact same way as the other customer... I'm sure my stylist was a little embarrassed that she had whispered how tacky of a request it was and her attitude was reflected in my gratuity. I understand that the improved quality of home hair color has most likely had a huge impact on the income potential of hair-colorists so now I understand why they reacted that way the day the woman walked in... but it's also the exact reason I was so afraid to use it in the beginning as well and I wish I had used it years sooner. So... if you're on the fence, try it! Do a patch test underneath to see how it turns out before continuing with the entire head... if you like the look and feel of the test patch then continue with the rest! It honestly couldn't be easier. I use it every few weeks at the roots and bring it to the ends for a color refresh at the end of the processing time while I'm doing my nails and on the computer! I've had several people ask me where I get my hair done and I'm always honest and tell them... ... show more
Reviewed in the United States on April 10, 2017 by pepper pepper

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...