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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

  • Based on 51,580 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Mar 28
Order within 13 hours and 51 minutes
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Size: 1 Count (Pack of 1)


Color: 7A Dark Ash Blonde


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Color: 7A Dark Ash Blonde


Package Information: Box


Product Benefits: Permanent Hair Dye Kit For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more


Brand: L'Oreal Paris


Item Form: Kit


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.3 x 3.55 x 2.25 inches; 0.35 ounces


Item model number ‏ : ‎ CX


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #159 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (54,546)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Mar 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Dark soft mahogany brown
Color: 4SM Dark Soft Mahogany Brown Size: 1 Count (Pack of 1)
It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing! ... show more
Reviewed in the United States on April 27, 2025 by Milton Orosco Villa Milton Orosco Villa

  • Good hair dye that lasts long and covers grays
Color: 6 Light Brown Size: 1 Count (Pack of 1)
Long lasting color. Covers well even gray hair. Smell is overwhelming but smells like hair color when dying it. The conditioner that comes with it to maintain hair color works well and smells great
Reviewed in the United States on May 11, 2025 by Michelle Hamel

  • . “Brillo, color y elegancia en un solo paso”
Color: 9.5A Lightest Ash Blonde Size: 1 Count (Pack of 1)
El tinte L’Oréal Paris Superior Preference en tono 9.5A rubio ceniza más claro es una maravilla. La aplicación es sencilla, el color queda uniforme y natural, y lo mejor: no se desvanece fácilmente. Deja el cabello con un brillo saludable y sin maltratarlo. Perfecto si buscas un rubio frío elegante y duradero. ¡Una excelente elección en coloración casera! ... show more
Reviewed in the United States on April 24, 2025 by Clara Josefa Cardenas Gonzalez

  • Still great!
Color: 7.5A Medium Ash Blonde Size: 1 Count (Pack of 1)
Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands! ... show more
Reviewed in the United States on April 7, 2025 by TexasTink

  • The only one I know...
Color: 7.5A Medium Ash Blonde Size: 1 Count (Pack of 1)
7.5A = The best color for growing out ones glitter while keeping it all looking natural no matter what the root color is in my opinion. Would never use any other color nor go back to my monthly 5 hr hair appointments. Highly recommend. 10/10 Enjoy!
Reviewed in the United States on April 28, 2025 by 🩷 SEE 🩷 🩷 SEE 🩷

  • Great hair color
Color: 8G Golden Blonde Size: 1 Count (Pack of 1)
Came a day earlier which is great! And I love the color it’s a perfect match
Reviewed in the United States on May 12, 2025 by Beverly G.

  • Packaged well. Arrived quickly.
Color: 6.5G Lightest Golden Brown Size: 1 Count (Pack of 2)
Great price for this product that I didn't have to go from store to store to find. Arrived quickly and packaged well.
Reviewed in the United States on May 5, 2025 by Amazon Customer

  • THE CURRENT SHADE OF 6AM IS NOT THE SAME AS THE PREVIOUS.
Color: 6AM Light Amber Brown Size: 1 Count (Pack of 1)
Your "new" version of 6AM - Light Amber, IS NOT the same as the previous shade. It is more orange and sits on the scalp after 3 washes. I am very disappointed that I don't have access to the previous one, which I got many compliments on, and was a little darker than the current shade. My hair is also not as shiny as with the previous. The 2 shades of 6AM ARE NOT THE SAME! ... show more
Reviewed in the United States on April 1, 2025 by Frequent customer

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