L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit
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This item is eligible for return within 30 days of receipt
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
Only 8 left in stock, order soon!
Arrives
Saturday, Mar 28
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Size: 1 Count (Pack of 1)
Color: 5A Medium Ash Brown
Features
- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.4 x 3.6 x 6.2 inches; 2.5 ounces
Item model number : U-HC-3562
UPC :
Manufacturer : L'Oreal Paris
Best Sellers Rank: #142 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color
#2 in Hair Color:
Customer Reviews: 4.5 4.5 out of 5 stars (55,134)
Color: 5A Medium Ash Brown
Container Type: Tube
Product Benefits: Hair Coloring
Brand Name: L'Oreal Paris
Item Form: Cream
Hair Type: All
Number of Items: 1
Manufacturer: L'Oreal Paris
UPC: 071249253076
Item Weight: 2.5 Ounces
Material Features: Fade-Resistant
Hair Color Permanence: Permanent
Unit Count: 1.0 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Mar 28
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count (Pack of 1)
Color: 6AM Light Amber Brown
The media could not be loaded. L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
...
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Reviewed in the United States on November 1, 2025 by Jennifer G Jennifer G
Size: 1 Count (Pack of 1)
Color: 7A Dark Ash Blonde
I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.
...
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Reviewed in the United States on October 15, 2025 by Alena Maarouf
Size: 1 Count (Pack of 1)
Color: 3C Cool Darkest Brown
I ordered Cool Darkest Brown 3C// I have brown hair with a brassy red/orange color that seems to have gotten more brassy the older I've gotten. This stuff is the perfect color, it takes my hair back to chocolate brown, I am very satisfied I honestly was expecting it to come out darker but it's perfect.
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Reviewed in the United States on February 20, 2026 by Ms T Ms T
Size: 1 Count (Pack of 1)
Color: 8G Golden Blonde
This color has a very strong odor when applying to your hair, ventilation is a must while waiting out the 25 minutes. My hair was almost exactly the same shade as the darkest color shown on the box, and I did not expect my hair to actually turn out the shade it says it will on the box, but it did turn out as I realistically expected and I’m overall pleased with it. I had what I would call a light to medium brown color with terrible brassy highlights that were almost a full blown orange from a bad at home color job that I think was probably expired or had gone bad. This did an amazing job evening out that disaster. Now my hair is a much better shade with what appears to be a multi tone color throughout because of the cover up on the bad highlights. The conditioner is excellent, and after rinsing and blow drying my hair, it was very soft. Only lost a star because it didn’t actually turn it as blonde as the box claims it will. Still recommend, especially if you are on a journey to lighten your hair without using bleach. Used 8G
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Reviewed in the United States on January 29, 2026 by C. Hughes C. Hughes
Size: 1 Count (Pack of 2)
Color: LB02 Extra Light Natural Blonde
I love this product and the color but one thing needs to be addressed-- the applicator bottle is too hard to manage it needs tobe softer and more manageble --the plastic is very hard and still my hand kills meafter I use please look into this ASAP THANK YOU IM A VERY LOYAL CUSTOMER FOR MANY YEARS!!
Reviewed in the United States on February 28, 2026 by marjorie pickel
Size: 1 Count (Pack of 1)
Color: 6AB Chic Auburn Brown
I bought this L'Oréal Paris Superior Preference dye and was delighted with the result. The color is uniform, natural and very bright, exactly as shown on the box. It covers gray hair perfectly and does not leave hair dull or dry. The application is very simple, it does not leak and the aroma is pleasant compared to other dyes. After washing, the hair feels soft, silky and beautifully shiny, thanks to the conditioner it includes. What I liked the most is that the color lasts for several weeks without losing intensity, even with frequent washes. It is undoubtedly an excellent option if you are looking for a professional quality dye to use at home. 💯 I highly recommend it and will buy it again.
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Reviewed in the United States on January 9, 2026 by Liu
Size: 1 Count (Pack of 1)
Color: 05 Medium Brown
Wonderful perfect hair color but I’m such an idiot thinking that it was the wrong color because the number 2 on the little dye bottle is the mix order (not the dye color). I complained to Amazon and now feel like a total idiot but in reality I’m a total senile 70 year old idiot!!! I owe you one Amazon and THANK YOU for the great great great customer service. Celeste
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Reviewed in the United States on March 2, 2026 by M. Nickel
Size: 1 Count (Pack of 1)
Color: 6AM Light Amber Brown
Love Love Love this color and was so easy to use
Reviewed in the United States on February 25, 2026 by Laura Depasquale