L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit
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Availability:
In Stock.
Arrives
Sunday, Oct 25
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Size: 1 Count (Pack of 1)
Color: 5A Medium Ash Brown
Features
- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Product Dimensions : 2.4 x 3.6 x 6.2 inches; 2.5 ounces
Item model number : U-HC-3562
UPC :
Manufacturer : L'Oreal Paris
Best Sellers Rank: #171 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color
#2 in Hair Color:
Customer Reviews: 4.3 4.3 out of 5 stars (1,296)
Color: 5A Medium Ash Brown
Container Type: Tube
Product Benefits: Hair Coloring
Brand Name: L'Oreal Paris
Item Form: Cream
Hair Type: All
Number of Items: 1
Manufacturer: L'Oreal Paris
UPC: 071249253076
Package Size Name: Single Pack
Recommended Uses For Product: Softening
Suitable Hair Color: All Hair Colors
Item Weight: 2.5 ounces
Model Number: U-HC-3562
Manufacturer Part Number: U-HC-3562
Material Features: Fade-Resistant
Full Cure Time: 25 minutes
Hair Color Permanence: Permanent
Unit Count: 1 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Oct 25
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count (Pack of 1)
Color: 5A Medium Ash Brown
I had BLACK box dye in my hair. Went to a salon and got my hair fried off with black and lost a foot of hair. Had them dye it brown and it turned ORANGE after washing it. I was distraught and didn’t trust the hairdresser after losing a foot of hair. So I decided to dye my hair myself yet again with box dye to get back to my natural color. I went with this medium ash brown to cancel out the orange. It looks PERFECT. My hair feels healthy after drying it. This is as close to my natural hair color as it’s been in 7 years. Will continue to do my hair myself from now on. 🙏🏼
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Reviewed in the United States on May 26, 2025 by Megan Heyne
Size: 1 Count (Pack of 1)
Color: 5A Medium Ash Brown
My hair turns red or orange with everything else. This is too dark, but the light ash brown is to light giving a reddish orange hue to my hair. I haven't found anything in between the light and the medium to use. I bought an ash mocha the other day to try after this one fades. I will do what I've read to do, and start using a clarifying shampoo after each application ... hopefully by the time that it works, my grey wont be back and it wont be time to color again. (and no I do not color my full head each time to cause the darkness - I only refresh color as the instruction say to do - the last 5 min. of processing time) my hair looks near black right now ... it usually fades though - this is nothing new, and I get some joy right before I have to do it again. Loreal please make a nice in between ash color- it would sell so well! Id be the first in line.
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Reviewed in the United States on January 17, 2021 by james Byrge
Size: 1 Count (Pack of 1)
Color: 5A Medium Ash Brown
If you’re looking for the color on the box this isn’t the one for you. The color, for me, developed the same color as the before and after photo. That said, I didn’t have light brown hair, like shown in results example, so don’t use that image as a reference. My hair is/was a darker brownish with a bit of gray and some sweet white streaks (I dig the white but dark gray hair, imo, is yuck). So if the baa pic is what you’re looking for, and have medium to dark brown hair, then this shade is for you. It does seem to work on grays, however, it didn’t work as well on white hair. The conditioner that comes with it smells like cheap perfume. It’s horrible! Why do they even use chemical smells in an item that is meant to easy what the chemicals you just put in your hair did?
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Reviewed in the United States on June 7, 2024 by October
Size: 1 Count (Pack of 2)
Color: 5A Medium Ash Brown
Use this product all the time.
Reviewed in the United States on August 3, 2026 by Amazon Customer
Size: 1 Count (Pack of 2)
Color: 5A Medium Ash Brown
Muy buena marca de tinte para el cabello. L’Oréal tiene también una amplia gama de colores para el pelo. Gracias 🥰
Reviewed in the United States on July 15, 2026 by Amazon Customer
Size: 1 Count (Pack of 1)
Color: 5A Medium Ash Brown
I bought this in Medium *ASH* BROWN. I hate RED "highlights" in my hair, and almost all of the "brown" colors in the different brands have at least a touch of RED in them, even if they have the word "ash" on the label, but THIS BRAND is the ONLY TRULY ASH BROWN that is TRULY "ASH" and has no red in it. If anything it has more gold highlights, but no red, and I like the gold, so I use this brand and this color exclusively now, because I like it, it leaves my hair shiny and well colored, and I have not been able to find any other brand that can match this - especially the TRUE ASH BROWN color. Re the "Scent" I don't even why they are asking for a comment on the scent - I will say that it does not overpower you with ammonia fumes, but other than that, I don't even notice a scent. Re "thickness" - I guess they are asking if it a really thin formula that drips all over you. NO! It is not that way. It is the perfect "thickness" and does a great job. Thank you L'Oreal!
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Reviewed in the United States on March 6, 2021 by Just Me
Size: 1 Count (Pack of 1)
Color: 5A Medium Ash Brown
Do not waste your money. This hair dye is not good on many level. 1. It smells so badly and chemical are strong. 2. Dried my hair so badly they were fried need a lot of leave in conditioner and mask to get their life back 3. Eventhough i took a color that is close to my natural hair color (a bit darker even) it somehow lighten up my roots. 4.last but not least after all that it didn't even covered all my grays ! Like wth. Of course you can't return but i truly wish i could and get refunded since I'm going to have to buy a different one to do the job it failed to do.
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Reviewed in the United States on July 31, 2026 by L.ly
Size: 1 Count (Pack of 2)
Color: 5A Medium Ash Brown
Review for 5A Medium Ash Brown. I finally found the perfect ash brown shade. It's beautifully cool-toned with no brassiness. Unfortunately, it doesn’t fully cover my stubborn greys. :( Kinda just tints them. The formula also has a pretty strong chemical smell. On me, the color only lasts about three weeks before I feel like I need to reapply. I’ll probably keep using it for now since finding a true ash shade that isn’t brassy is so hard, but I do wish the grey coverage and longevity were better.
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Reviewed in the United States on November 30, 2025 by Nicole K Ramirez