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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2

  • Based on 2,983 reviews
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Availability: In Stock.
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Arrives Thursday, Jul 30
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Color: R48 Red Velvet (Intense Deep Auburn)


Size: 1 Count (Pack of 2)


Features

  • Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.25 pounds


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Best Sellers Rank: #521 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Color


#10 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (2,983)


Color: R48 Red Velvet (Intense Deep Auburn)


Container Type: Box


Product Benefits: Smoothening


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Multipacks Ameripac


UPC: 071249378892


Package Size Name: Pack of 2


Set Name: Feria Multi-Faceted Shimmering Hair Color Kit


Recommended Uses For Product: permenant hair color


Suitable Hair Color: All Hair Colors


Model Number:


Manufacturer Part Number: L'Oréal Paris


Material Features: Paraben Free, Vegan


Material Type Free: Aluminum Free,Paraben Free


Hair Color Permanence: Permanent


Unit Count: 2 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jul 30

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again. ... show more
Reviewed in the United States on March 16, 2026 by Felix
    • Loved
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
Actually turned out very red and pretty
Reviewed in the United States on June 28, 2026 by Ally
    • Permanent hair dye
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
The color lasts a long time
Reviewed in the United States on June 7, 2026 by Kerri Lee
    • My hair turned out perfect.
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
Review Image by Francisca Freitas
I have some gray hairs and this dye covered them perfectly, leaving my hair with a wonderful shine. I also had a keratin treatment to moisturize and add even more shine. Even after 6 washes, my hair still has the perfect color. It looks like I had my hair done at a salon; I'm very happy with the final result. ... show more
Reviewed in the United States on April 11, 2026 by Francisca Freitas
    • Love this hair dye!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall! ... show more
Reviewed in the United States on December 18, 2025 by Withney
    • Me gusta
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
Llegó bien el producto
Reviewed in the United States on June 13, 2026 by Ian Salazar
    • Best Home Hair Dye
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 2)
By far, the best home hair dye in my opinion. I’ve used the two of the red shades and both turn out just like the picture. The instructions are easy to follow and I’ve never had a bad experience. People compliment all the time how great my hair looks and that it looks like I’ve been to a salon. The conditioner that it comes with will leave your hair very soft and shiny. I wish they sold the conditioner separately. The only drawback is that the red will fade over time as most red dyes do. For me, I just use a shampoo/conditioner that is formulated for dyed or red hair. I would buy again for sure. ... show more
Reviewed in the United States on July 5, 2024 by Laura Oftedal-Flores
    • Féria Red Velvet is my holy grail hair color!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I have been using Féria red shades for 5-6 years now, and it’s the one brand that never disappoints. A few months ago, I had decided to go a very deep dark brown, but then changed my mind and wanted to go back to the Red Velvet (dark red) Féria color. So I actually sat in a hairdressers chair and spent a ton of money and 3.5 hours of my time to get back to the red shade I prefer. So not worth it! I wound up having hot roots. I was so mad. Especially since I was assured she would make it work. Obviously it didn’t. A few weeks later, I then bought the Féria Red Velvet color, and it completely restored it to the color that I’ve grown so much to love. I won’t ever use anything else now. This may be a boxed color, but it has continued to give me better results than paying money out the nose at a salon, only to be highly disappointed more than once. In my opinion, and with lots of experience, Féria is the highest quality boxed hair color that money can buy. If this is your first time to consider buying it, trust me...this will give you the best results. My hair always looks so amazing after I use it. The color is vibrant and rich, and has a healthy shine to it. I know red fades faster than most, but truthfully, I find that the color lasts and stays true. I also only wash my hair twice a week, 3 times at most and use Batiste dry shampoo in between to extend my was days. I get so many compliments on it, even from strangers. For reference, I’m 46 and have fine hair but a lot of it. It’s long, wavy, layered and I now have those pesky white hairs growing in at the roots. I have never had a problem with those being completely saturated by this color. I’d been buying 2 boxes, but this last time, with my daughters help, surprisingly I was able to get by with using only one box and still saturate all of my hair. It CAN be accomplished, but if you have a lot of hair I suggest going ahead and purchasing 2 boxes. I hope this review was thorough enough to help someone out. Don’t be afraid to rock the red!! I will try to add a picture soon to this post. ... show more
Reviewed in the United States on September 27, 2020 by Cherry T.

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