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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2

  • Based on 53,869 reviews
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Arrives Saturday, Oct 24
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Color: R48 Red Velvet (Intense Deep Auburn)


Size: 1 Count (Pack of 2)


Features

  • Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.3 pounds


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Best Sellers Rank: #972 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #13 in Hair Color


#13 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (53,869)


Color: R48 Red Velvet (Intense Deep Auburn)


Container Type: Box


Product Benefits: Strengthening


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Multipacks Ameripac


UPC: 071249378892


Package Size Name: Pack of 2


Set Name: Feria Multi-Faceted Shimmering Hair Color Kit


Recommended Uses For Product: permenant hair color


Suitable Hair Color: All Hair Colors


Item Weight: 1.3 pounds


Model Number:


Manufacturer Part Number: L'Oréal Paris


Material Features: Paraben Free, Vegan


Material Type Free: Aluminum Free,Paraben Free


Hair Color Permanence: Permanent


Unit Count: 2 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Oct 24

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

    • R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again. ... show more
Reviewed in the United States on March 16, 2026 by Felix
    • Beautiful color!!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 2)
I have pretty long hair but on the thinner side. I usually need 2 boxes so I ordered this, and actually only used 1 with a bit to go.. covered my whole head!! I already had a fading red color, this came out true to the color match and gave a super deep red I've been trying to make by mixing colors for years by professional brands which was EXTREMELY messy.. just cover your forehead and ears/surrounding areas you don't want dye on with Vaseline and have rubbing alcohol (and cotton balls and an old washrag) nearby for quick clean up.. comes off of skin easy, but if you get it on any surface try to clean IMMEDIATELY because it will stain pretty much on contact, but that of corse comes with all deep red or purple dyes.. and this product now has a shampoo after dying that is new to me but made the process last and smell alot better than normal when dying at home. Box dye has a bad rap, but if you keep your hair conditioned.. only wash a couple times a week and dry shampoo on the other days, it lasts and looks professional 👌 ... show more
Reviewed in the United States on March 20, 2022 by Amazon Customer
    • Works great
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
Best hair dye
Reviewed in the United States on August 19, 2026 by Tami grieve
    • It last awhile
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
Love the color
Reviewed in the United States on August 1, 2026 by Tina Yeakey
    • Love this hair dye!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall! ... show more
Reviewed in the United States on December 18, 2025 by Withney
    • Pretty color on my hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
Love the color. Make sure you rinse your hair really well to remove any excess dye.
Reviewed in the United States on August 9, 2026 by Ericka
    • Loved
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
Actually turned out very red and pretty
Reviewed in the United States on June 28, 2026 by Ally
    • It worked okay (didn’t last)
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 2)
This worked so well for my hair at first but it didn’t last long only a couple weeks. It’s also a lot darker red for brown hair then I wanted it to be. I had to use 2 boxes since my hair is long and thick. Every shower I took it felt like I was washing the dye out and red was coming out even after leaving the dye in for a while. Your not able to swim for a while because the dye will come out. I would go to CVS and get the box dye ... show more
Reviewed in the United States on August 4, 2025 by Jacey

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