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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Pack of 2, Hair Dye

    • Based on 52,867 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jun 5
Order within 21 hours and 49 minutes
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Color: R48 Red Velvet (Intense Deep Auburn)


Size: 2 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Color: R48 Red Velvet (Intense Deep Auburn)


Package Information: Box


Product Benefits: Smoothening


Brand: L’Oréal Paris


Item Form: Cream


Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.3 Pounds


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jun 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • I DO LOVE THIS-3 Years And Great Color
I have level 7 reddish-blonde hair and I simply pump up the copper red color with this product. I get tons of compliments daily regarding my hair color. Not a colorist, I am a chemist, I do understand how the color wheel works and what I have to do to get the color I want and this works perfectly for me. I am a level 7 reddish blonde and this is also a level 7 copper/red/blonde so it will deposit perfectly and will pump up that copper red color I like so much. Keep in mind this is a copper red and will not be a true red. This has a red/orange base and will impart red/orange color. If you are seeking a true red then pick something else. I do get a kick out of my hair syulist at Regis who asked me if people do ask me if I am a colorist. She says the color is simply flawless and not everyone can carry this off as it deposits very heavily and it is very bright. The developer in this kit is 25 volume cream peroxide. If you want this color to last you have to use sulfate-free hair products or a line that will actually lock in the color. Products containing sulfates will make the color bleed. Personally, I use Diamond Shine by Zotos (Shampoo, Conditioner,Moisturizing or For Color Treated Hair makes no difference; and Illuminating Smoother or Shine Boost )and I never see any color bleed when I wash/condition my hair. Sadly, I find L'Oreal shampoos and conditioners to not meet their claims. Another thing regarding hair and chemistry: Best thing I use right after coloring is a cider vinegar rinse (1/4 cup of cider vinegar to 1/4 cup of water) and that will neutralize the peroxide (base) you just used to process the color. Additionally, this will strip out all the conditioners and chemicals that weigh hair down (i.e., when hair is over conditioned). The application of a weak acid will neutralize a strong oxidizing base like peroxide and stabilizes the pH of your hair. BTW-if you cannot find this, L'Oreal MR1 (from their Mega Reds Preference line mix with 20 volume cream peroxide) is a perfect match in their Preference line and it does provide 100% grey coverage. Feria does not provide 100% grey coverage, so keep that in mind when choosing your color. Zotos also makes Quantum Riveting Reds and I use that once a week and it keeps my color vibrant. You cannot beat the price at Sally's on Zotos shampoos and conditioners ($7.50/32 oz sizes).Of course, you can make your own by mixing some semi-permanent color, a similar shade to what you color with, with some sulfate free shampoo and this will also boost faded/fading reds. You have to realize that the color on the box is not what you will really get simply by applying what comes inside the box. Do be aware that L'Oreal has a line of Mega Reds (their Preference line) and that line is highly specific to what the base color of ones' hair. they have that line for blondes and brunettes. So if you are a brunette use the formulations specific to your color level or be prepared to double process your hair and lift it to a level where a formulation intended for higher level is actually going to take/deposit/lift as it was formulated to do. If you want gorgeous color than you have to look at your hair and determine what base color you have. If you have deposited color on your hair then the best thing to do is strip it out with something like One 'N Only Color Fix (get 2 bottles just in case, very gentle and no damage) then you are going to see what you are really starting with. Common sense would dictate that depositing color on color is a really bad way to go. Think about it: red and yellow make make orange, blue and red form violet, blue and yellow form a green base, green and yellow make blue on the cyan side...So taking all of that into consideration will indeed affect the color you get. When I decided to go back to my natural color and make it pop I had to recognize the fact I was using 30 volume peroxide to bring my hair to a platinum blonde color. I stripped the color with One 'N Only and then I used a filler (non-peroxide color/semi permanent color/a neutral toner for high lift blonde-a pale blonde shade mixed with 10 volume peroxide in order to deposit color into the porous cuticle, basically fill the cuticle with color and then I applied this color. If I had not done that the cuticle would never have held the color (it would have turned pink) as it was so porous due to the application of the 30 volume peroxide which is similar to bleaching. So now you can see why colorists are highly trained and really do know what they are doing. They do test strands for a reason and so should any amateur/novice. One more thing: Always check the contents of the box before you use the product. I have had the experience where the #74 color had been swapped for Feria N37, this would have been a disaster had I not known how to fix it. Feria 37 is a deep plum color and is a level 3 (very dark). I simply removed it with One 'N Only. Sometimes people swap things out and return them-happens. ... show more
Reviewed in the United States on October 9, 2013 by Alpha Omega
    • Loving the color
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count
The color is not as bright on dark hair as shown on the cover but it looks red and pretty under light. Will definitely go for it again.
Reviewed in the United States on January 31, 2024 by Greenleaf
    • Easy Platinum for Experienced DIY Bottle Blondes
Color: Extreme Platinum Size: 1 Count
Review Image by Augustina Augustina
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results. ... show more
Reviewed in the United States on March 15, 2015 by Augustina Augustina

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