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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2

  • Based on 25,148 reviews
Condition: New
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Availability: In Stock.
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Arrives Saturday, Nov 29
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Color: R48 Red Velvet (Intense Deep Auburn)


Size: 2 Count (Pack of 1)


Features

  • Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Color: R48 Red Velvet (Intense Deep Auburn)


Package Information: Box


Product Benefits: Smoothening


Brand: L'Oreal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.3 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Best Sellers Rank: #1,640 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #19 in Hair Color


#19 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars 25,148 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Nov 29

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Where has this dye been my whole life?!
Color: C74 Copper Crave (Intense Copper) Size: 1 Count (Pack of 1)
I was not expecting this product to work THIS well! I've never used one of these box dyes before, I normally use Ion from Sally's. I wanted to change my hair from blue to a more natural hair color for a friend's wedding coming up soon and figured I'd give this a shot. I bought the C74 Copper Crave in hope of using color theory to cancel out my stubborn blue hair. This stuff may be science, but feels like magic! I followed the instructions to a T for all over first time use, after not washing my hair for 4 days as well. Not only is the color absolutely gorgeous, it canceled out every bit of blue, and it made my hair so healthy looking and shiny! I also appreciate that the box includes gloves as I apparently ran out. 10/10 recommend and can't wait to use another color in the future. ... show more
Reviewed in the United States on September 21, 2025 by Ryan Ryan

  • My go-to! Love it!
Color: 40 Espresso Size: 1 Count (Pack of 1)
I've been using Feria #40 for years now, and it's the best! First, I love the highlights! My hair is naturally dark brown, and this dye gives it gold highlights that look so pretty, especially in the sun. It also leaves my hair so soft and healthy, while eliminating the gray. Other dyes would dry out my hair, making it look dull and damaged. I do have to dye it again every month because the gray starts to show again, but it's a quick and easy process, so I don't mind. Highly recommend! ... show more
Reviewed in the United States on September 4, 2025 by M.G.

  • BARBIE BLONDE💋
Color: Hyper Bleach Size: 1 Count (Pack of 1)
Been using this for 8 years and it’s the #1 compliment I get EVERY SINGLE DAY when I go out! People ask where I have it done, and are SO SHOCKED when I show them L’Oreal box dye lol. It’s honestly saved me thousands on hair salon trips.. I used to spend a good $250 every 2 months.. and took over 3 hours (I have very long hair).. one day I just decided to try this, and I only use it for Roots every 2 months. ❤️ I’m a natural brunette :,) shh don’t tell anybody that. ... show more
Reviewed in the United States on November 5, 2025 by Andreah VanWyk Andreah VanWyk

  • Rich color
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
Its color is so nice & rich, ur hair feels soft, it has a great conditioner included!!
Reviewed in the United States on November 4, 2025 by JANICE

  • Left NY hair feeling soft and undamaged
Color: Hyper Bleach Size: 1 Count (Pack of 1)
I got theL'Oreal Paris Hyper Platinum Advanced Lightening System wanting to do a full head of highlights. I made up about half of the beach and pulled my strands thru highlight cap. My hair is long it comes about to the top of my armpit and it untouched in terms of dye or bleach right now. It's been a couple years since I've done anything to it. So I was excited to add some dimension to my blah hair. I liked that this box came with the bkeach, toner, developer, and a purple conditioner to use afterwards. I pulled a lot of my hair thru the cap. My hair is fine and I used to have a whole lot of it but as I've gotten older it has thinned a little. Still I was hoping to be able to use half the solution today to check out the results and then have half left to do any touch ups or spots I missed or where it might have leaked thru the cap or whatever calamity was probably going to happen to me. I was able to use the 1st half of the solution and it absolutely covered all the highlight strands I pulled and I was able to thoroughly coat them. I wrapped my head in a plastic bag to keep the heat in and I started checking every 10 min. I didn't want to fry my hair since it was virgin hair, I was afraid it would break or fry , knowing my luck both lol after about 30 minutes it was a brassy color and I let it sit through that. Then at about 50 minutes it was pinky color. Each time I checked it I felt it to make sure it wasn't clumping up or matting/melting together and each time inwasnpleasantly surprised by how soft and healthy my hair felt while being bleached. About 65 minutes in I went to get the bathtub ready to rinse my hair and take a bath since you have to let the purple conditioner sit for 5 minutes. The bleach easily rinsed out, I pulled the cap off and rinsed the rest. And wow was it brassy blonde but it was blonde. I was sure this was gonna be several stages to get it to blonde. So I used the purple conditioner and they give you a decent size tube of it. You def get more than 1 or 2 or even 3 used put of this tube unlike some brands that want to send you a packet. After 5 (or more minutes) I rinsed the purple conditioner out of my hair and towel dried it. Even wet you could see how big of a difference the purple conditioner made and also how blonde I was able to get my dark brown hair on one try. It's amazing. I did do lots of thin strands pulled with some thicker strands so it looks real natural but I have plenty of bleach left so in a week or 2 I am going to do this again and make them chunky highlights. This bleach does bot have the normal bleach smell to it. If you are going to do allover highlights and you have long hair this is the one for you!! I read so many reviews and had a hard time finding people who would recommend their product and at the same time have enough product in 1 box to be able tondo a whole job. ... show more
Reviewed in the United States on February 26, 2023 by Pamela Armstrong

  • ⭐️⭐️⭐️⭐️⭐️ Salon-Quality Platinum Results at Home!
Color: Hyper Platinum Size: 1 Count (Pack of 2)
I was genuinely impressed by the L’Oreal Paris Feria Hyper Platinum Hair Bleach! I’ve tried a few at-home bleach kits before, but none have lifted as evenly and effectively as this one. It truly lifts up to 8 levels, taking my dark blonde/light brown hair to a beautiful, clean platinum blonde without the patchiness I’ve experienced with other products. The anti-brass purple conditioner is a game changer—it really helps neutralize yellow tones and leaves my hair soft and manageable, which is rare after bleaching. My hair felt surprisingly healthy post-process, and I had minimal breakage thanks to the included conditioner and care instructions. This 2-pack is also a great value, especially for those with longer or thicker hair that might need a bit more product. Just be sure to follow the instructions closely and do a strand test first. Highly recommend if you’re looking for bright, bold platinum results without a salon price tag! ... show more
Reviewed in the United States on August 4, 2025 by Tiffany Wright Tiffany Wright

  • definely need more than one box for one bleaching
Color: Hyper Bleach Size: 1 Count (Pack of 1)
Good bleach, giving a very light color so I can dye my hair with whatever color later. But each box has so little reagent, my hair is just reaching my shoulder, but I will need two boxes to bleach the hair. So the overall costing is high. Also, the delivery sucks, my first purchase said delivered, but it was not. I requested the refund and ordered it again. At the end it took me two weeks to get the product ... show more
Reviewed in the United States on October 28, 2025 by Doris

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