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Got2B

Got2b Bleach It Permanent Hair Color, 00A Ultra Platinum

  • Based on 1,181 reviews
Condition: New
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$19.60 Why this price?
Holiday Deal · 7% off was $21.18

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  • – 4-month term
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Availability: 14 left in stock
Fulfilled by Lyfno Official
Arrives Friday, Nov 28
Order within 22 hours and 13 minutes
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Color: Ultra Platinum


Features

  • Lightens hair up to 8 levels
  • Gel formula for easy application
  • Includes an anti-brass purple mask
  • Icy cool platinum for head-turning looks
  • We recommend this shade for hair colors ranging from light blonde to medium brown

Description

You’ve got to Bleach It! Get a cool platinum look with got2b Bleach It! got2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula that allows for an easy and even application onto your hair. got2b Bleach It has the same great formula as got2b Be En-Lightened Heavenly Blonde with a Kick the Brass Purple Mask included. This product includes our Kick Brass Purple Mask, an anti-brass purple mask that will give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! Be whoever you want 2b and go platinum with got2b Bleach It! We recommend this shade for hair colors ranging from light blonde to medium brown. Be whoever you want 2b with got2b Bleach It!

Color: Ultra Platinum


Package Information: Tube


Product Benefits: Hair Lightening & Brassiness Correction


Brand: Got2B


Item Form: Gel


Product Dimensions ‏ : ‎ 3.54 x 2.28 x 6.54 inches; 6.27 ounces


Item model number ‏ : ‎ 2753403


UPC ‏ : ‎


Manufacturer ‏ : ‎ Dial Corporation


Best Sellers Rank: #82,359 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #719 in Hair Color


#719 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars 1,181 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Nov 28

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Excellent Hair Bleach
I am 54 years old and have bleached my hair for over 20 years. I have used a lot of different brands over the years and I love using this product over any other I have ever used. First, everything you need is in the box, minus the cap. There is plenty of product to complete all amounts of hair lengths. When I used this my hair has grown out and had no bleach. I have dark brown hair so, I was expecting to need more than one application, however, leaving on for 45 minutes the only need after first application was to use the purple shampoo to take out the copper tone. A lot of times it is difficult to leave on for the entire 45 minutes, this product was not that uncomfortable. I highly recommend this product for anyone that desires to bleach their hair. ... show more
Reviewed in the United States on August 4, 2024 by Oxford Nordberg - Christians Only Clothing Co.
    • Awesome product
It worked great on my hair I'd read by this again
Reviewed in the United States on August 5, 2025 by paige stanna sulimowicz
    • worth the money
beautiful color. no pain.
Reviewed in the United States on September 25, 2025 by Mary Q. Contrary
    • Worked quite well, but smells
Most blonde bleach kits make my hair more of a highlighter yellow than actual blonde, but this kit did a Great job of turning me blonde. Only problem I had was the awful smell of the chemicals in this kit, even my husband commented on it. I would buy again though.
Reviewed in the United States on August 13, 2024 by raven anne
    • A must for bleaching
Go blonde or go home, this will do the job. I had dark brown hair and it works.
Reviewed in the United States on October 15, 2025 by No Name
    • Hair lighter tube was broken, hair now uneven orange and grey. Do not buy
The package came quickly and was unopened. The box itself was undamaged. When I went to dye my hair I tried to squeeze the color lighting cream into the plastic bottle but the tube had tiny holes in the bottom of the tube so when I squeezed it it went everywhere. I was eventually able to get the cream into the application bottle, when I did it shook the bottle and the dye would not mix, I had to poor the bleach into the a plastic bowl to mix the dye with a hair dye application brush. When I applied the bleach it worked fast which was the only good thing about the product. The fumes almost made me pass out and I was doing my hair outside. It was in for about 15 min and I washed it out. When I did I developed a rash around parts of my face worst of all the lips. When I was done my hair was very yellow so I applied the purple mask, at 2 min and 30 sec my hair was still yellow. The instructions say not to leave the mask on more than 5 min. I rinsed my hair at 5 min and parts of it got the results I wanted but a lot of it was grey. I have no grey hair at all, I was not looking for grey I was looking for blonde. I’m intending to dye my hair blue which was why I bleached it in the first place, so the grey isn’t a major problem for me. I just wouldn’t use this dye if I was just going to go blonde. Update: my hair dried, it is so uneven and ugly, some parts its grey and others its carrot orange not sure the blue dye will even take at this point! ... show more
Reviewed in the United States on July 9, 2024 by Katherine
    • Bleach kit with toner
It bleaches well, it turned my hair orange and the anti-brass purple mask only lighten the orange a little bit. Had to go buy a different toner. If you know your hair will turn orange after applying, I would choose a different bleaching kit
Reviewed in the United States on September 18, 2024 by Frederic G Still
    • Easy to use if you leave the bleach in long enough
Fantastic product. I got sick of paying nearly $300 to have my hair done every 8 weeks, so I switched to using a well-known name brand toner and developer for the longest time. But this product is SO easy to use since it combines the bleach AND toner in one box. I use a hair color mixing bowl instead of the applicator since it's easier to control on the roots with a brush. MAKE SURE you leave the bleach in long enough (35-45) minutes, or you will end up with orange roots. If the roots are orange, the toner won't be as effective. The first time I used the product, I didn't leave the bleach in long enough. Second go around, it came out PERFECT. Also - apply the toner ONLY to the bleached roots/area for the first 25-20 minutes, then apply to the rest of the hair - or you'll end up with uneven areas. Fantastic product for the price! ... show more
Reviewed in the United States on December 21, 2022 by sharky_shan

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