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got2b Bleach It Permanent Hair Color, Ultra Platinum Blonde, 00A, 1 Count

  • Based on 1,256 reviews
Condition: New
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Availability: In Stock.
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Arrives Monday, Oct 19
Order within 9 hours and 36 minutes
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Color: Ultra Platinum


Size: 1 Count (Pack of 1)


Features

  • LIGHTENS UP TO 8 LEVELS TO PLATINUM BLONDE: Gel hair bleach that lifts to a cool, icy platinum blonde. Works best on light blonde to medium brown hair.
  • SUPPORTS HAIR DURING LIGHTENING: Helps protect and support hair through the bleaching process, even on curly, coily, or color-treated textures.
  • COMPLETE AT-HOME BLEACH KIT: Bleach, developer, toning purple mask, gloves, and instructions. The gel spreads smoothly for even, no-mess coverage.
  • KICK BRASS PURPLE TONING MASK: Neutralizes brassy and yellow undertones for a crisp, icy platinum finish.
  • PRO TIP: For bolder, brighter results, start with lighter hair; this kit is best for natural light blonde to medium brown shades. Follow with the Kick Brass Purple Mask to neutralize brass.
  • GEL FORMULA FOR EASY, EVEN COVERAGE: A platinum base for got2b Metallics fashion shades. For women and men, all hair types and textures.

Description

Gel hair bleach kit, lightens to platinum blonde. got2b Bleach It Ultra Platinum lightens hair up to 8 levels to a cool, ultra-platinum blonde. The gel formula helps protect and support hair during lightening, and the Kick Brass Purple Mask neutralizes brassy yellow tones for a crisp, cool finish. Works best on shades from light blonde to medium brown and supports all hair types and textures, including curly, coily, and textured hair. A platinum base for got2b Metallics shades.

Product Dimensions ‏ : ‎ 3.54 x 2.28 x 6.54 inches; 6.27 ounces


Item model number ‏ : ‎ 2753403


UPC ‏ : ‎


Manufacturer ‏ : ‎ Dial Corporation


Best Sellers Rank: #28,137 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #237 in Hair Color


#237 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (1,256)


Color: Ultra Platinum


Container Type: Tube


Product Benefits: Hair Lightening & Brassiness Correction


Brand Name: Got2B


Item Form: Gel


Hair Type: All Hair Types (curly, coily, kinky, textured)


Number of Items: 1


Manufacturer: Dial Corporation


UPC: 052336915435


Item Highlight: Easy gel application, Includes developer and anti-brass purple mask, Icy lightening effect, Complete kit for at-home use


Package Size Name: 1 Count


Set Name: Complete Hair Bleach Kit


Recommended Uses For Product: Hair Lightening, Brassiness Correction, Platinum blonde, At-home bleaching, Anti-brass toning, Pre-lighten before vivid color


Suitable Hair Color: Light Blonde


Item Type Name: Got2b Permanent Hair Color


Item Weight: 6.24 ounces


Model Number: 2753403


Manufacturer Part Number: 723060-(1)


Material Features: Gluten Free


Material Type Free: Gluten Free


Full Cure Time: 40 minutes


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Oct 19

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Love this bleach
Color: Ultra Platinum Size: 1 Count (Pack of 1)
This was actually the first ever bleach I used and it was awesome! It lightened pretty well (my hair was virgen and wanted to dye it purple tazmite by splat and it looked amazing) I obviously let my hair rest for a good week then dyed it the color I wanted but either way I’ve continued to use this bleach for about 4 times going to be 5 since I’m gonna re bleach my hair for pink ! Which I’ve already done but needs a whole touch up, I’ve tried the bleach kit and it made my hair really ugly and damaged this one my hair didn’t feel like it was damaged or looked damage😬 so I’m staying faithful to this bleach ! But for first timers I think this would be an amazing bleach!! (For the pink I used pink Fetish by splat For the purple I used purple tazmite by splat) ... show more
Reviewed in the United States on July 5, 2026 by Daisy

  • Good product
Color: Ultra Platinum Size: 1 Count (Pack of 1)
Great stuff - highlighted my son’s hair. Look nice - purple after whitening stuff kept if from looking yellow/bronze
Reviewed in the United States on August 1, 2026 by Cory

  • i think it does the job
Color: Ultra Platinum Size: 1 Count (Pack of 1)
does hair dye works pretty good don’t use if you had prior blackbox die as it made my hair orange in the area that I died in. But I expected that. but I did feel like it took a long time to lift color like longer than the box said to leave it. but my hair doesn’t seem damaged at all. I did do this a second time after the picture and I got pretty blonde in some areas. ... show more
Reviewed in the United States on January 5, 2026 by Alissa

  • Cool
Color: Ultra Platinum Size: 1 Count (Pack of 1)
bleached tfffff out of my hair(managed to dye it pink) , Dont recommend to bleach if you dye your hair alot but if its for a quick dye def recommend works fast,easy to apply and doesnt make your hair feel crazy dry, Works well i fw it heavy
Reviewed in the United States on May 27, 2026 by Fabiola L. Romero

  • Not the strongest but no damage.
Color: Ultra Platinum Size: 1 Count (Pack of 1)
I use these all of the time. Only issue is that it is either not strong enough or stops working to where my hair doesnt turn blonde. My hair always turns a bright orange no matter how long I keep it in. The included shampoo does no wonders for toning. I tend to buy 2 and wait a week or 2 to bleach again, but even then it isn't the best. But my tips turn white over several bleaching. I never had any damage which is the good part. ... show more
Reviewed in the United States on June 1, 2026 by PJW

  • Shows like it does. I buy this all the time. Shout out amazon 💙🤴
Color: Ultra Platinum Size: 1 Count (Pack of 1)
Great does great
Reviewed in the United States on August 13, 2026 by Brendan

  • If You want Your Hair Really Blond...
Color: Ultra Platinum Size: 1 Count (Pack of 1)
...Don't use the toning packet. The product worked great in giving me a very light blond color which was what I wanted as I was going to color my hair a very light lilac color but the second I put the toner on, it started to turn my roots orange. I rinsed it off right away but my roots are still a bit orange. Blue is what color the toner should be, not purple. Overall, I'm not very pleased with this product and won't buy it again. ... show more
Reviewed in the United States on March 31, 2024 by LizaBella Stephenson

  • Does the job
Color: Ultra Platinum Size: 1 Count (Pack of 1)
My hair is dark brown, and it definitely worked in bleaching it down to a whiteish blonde, which was needed for the bright green I put in after. Since I color my hair regularly, I ended up buying a container of bleach and a large bottle if developer, because it ended up being cheaper in the long run since my hair is very short and I don’t need as much bleach as this product provides. ... show more
Reviewed in the United States on May 8, 2026 by CML

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