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Clairol

Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1

  • Based on 596 reviews
Condition: New
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Availability: In Stock.
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Arrives Friday, Oct 23
Order within 19 hours and 13 minutes
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Size: 5.48 Fl Oz (Pack of 1)


Color: V3 Intense Passion Plum


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Intense Passion Plum, with vivid purple hues that create a spark
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Department ‏ : ‎ Women


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #3,979 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #58 in Hair Color


#58 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (596)


Color: V3 Intense Passion Plum


Container Type: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Item Highlight: Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime


Global Trade Identification Number: 61


Item Weight: 7.68 ounces


Manufacturer Part Number: bold-&-bright-|-clairol-us-b849e77b9d


Material Features: TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy.


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 5.48 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Oct 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
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  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Love
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
This is my go-to hair color I really like this it stays for a long time and the color looks really beautiful
Reviewed in the United States on September 22, 2026 by Candi Chagnon
    • No complaints! Nice hint of purple for dark brunettes
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Review Image by akooienga
Review Image by akooienga
Review Image by akooienga
Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple! ... show more
Reviewed in the United States on February 6, 2025 by akooienga
    • Worth the money!!!
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
ABSOLUTELY LOVE THE COLOR!!! It covered my gray. I brought 2 double packs which was perfect for my hair. My hair is super thick and it grows all the way down my back. In hindsight next time I will order 3 of the double packs just to make sure I have enough to cover all my hair. It was easy to apply and the conditioner smelled amazing. I also like that the box contained a glaze I can use 2 weeks after the color to help boost it. ... show more
Reviewed in the United States on July 29, 2026 by Sandi L.
    • Dyes what it can
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
I knew going in it would not dye my hair like the box showed without bleaching so it mainly dyes grey and turns scalp purple. Since it gave my shower a tint and not much tint to my hair I probably would not use again unless hair was liqhtened
Reviewed in the United States on August 22, 2025 by c. king
    • Beautiful Color
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Easy to use and beautiful color. Only issue was the amount of product. If your hair is any thicker than thin or past your chin definitely get two boxes.
Reviewed in the United States on September 1, 2026 by Amanda Everhart
    • Turned my hair black and not plum
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Terrible just turned my hair black with a tint of purple instead of a vibrant plum like listed on the box I also tried this brands colour remover and it didn’t remove anything 0/10 don’t get
Reviewed in the United States on August 10, 2026 by Makenzie
    • LOVE!
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Review Image by Lucia
I wanted to get a maroon-violet tinge to my hair and this was perfect - BUY IT TODAY! Love! My hair feels so soft and amazing! I’ve gotten so many compliments on it ❤️❤️❤️
Reviewed in the United States on July 26, 2026 by Lucia
    • Beautiful color
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Love love the color… will definitely buy again
Reviewed in the United States on August 18, 2026 by Dawn Powell

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