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Clairol

Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1

  • Based on 495 reviews
Condition: New
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Availability: In Stock.
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Arrives Monday, Jul 13
Order within 9 hours and 56 minutes
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Size: 5.48 Fl Oz (Pack of 1)


Color: V3 Intense Passion Plum


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Intense Passion Plum, with vivid purple hues that create a spark
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Department ‏ : ‎ Women


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #5,238 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #71 in Hair Color


#71 in Hair Color:


Customer Reviews: 4.2 4.2 out of 5 stars (495)


Color: V3 Intense Passion Plum


Container Type: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Global Trade Identification Number: 61


Manufacturer Part Number: bold-&-bright-|-clairol-us-b849e77b9d


Item Weight: 7.68 ounces


Material Features: TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy.


Hair Color Permanence: Permanent


Unit Count: 5.48 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jul 13

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Similar Products

Top Amazon Reviews

    • Works well on my COILY hair and completely covered the gray! My hair felt soft afterwards, too!
Size: 5.48 Fl Oz (Pack of 1) Color: 53 Dulce de Leche
This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results! ... show more
Reviewed in the United States on March 31, 2026 by Cute & Savvy
    • Pretty color with added shine Pretty color with added shine
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
Review Image by Amy
Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair. ... show more
Reviewed in the United States on April 14, 2026 Reviewed in the United States on April 14, 2026 by Amy
    • Vibrant color
Size: 5.48 Fl Oz (Pack of 1) Color: M5 Deepest Guava
Best hair color I have ever used in my twenty plus years of dyeing. Remarkable color. Just wish the price wouldn't keep going up.
Reviewed in the United States on May 13, 2026 by Laura G Hobbs
    • Beautiful color!! Beautiful color!!
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Review Image by Jennifer Ann carbone
Review Image by Jennifer Ann carbone
Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!! ... show more
Reviewed in the United States on March 14, 2026 Reviewed in the United States on March 14, 2026 by Jennifer Ann carbone
    • Dried my hair more than other brands I had tried
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
First it seemed great and the coverage was full and deep. However, it dried my hair a lot more than other brands i had used before. So i wont go back to this one in the future, there are more natural hair dyes, this one wasnt even after using the conditioner.
Reviewed in the United States on April 4, 2026 by Nune Levonyan
    • Que me quedó bonito
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Muy excelente color
Reviewed in the United States on May 20, 2026 by Gloria Diaz
    • Washes out fast
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
The color was lovely but it washed out really fast and I don’t feel it was as good a product as other brands that I have used.
Reviewed in the United States on January 11, 2026 by Luv'N Lambert Life
    • Scary Color in Bottle, Great on Hair
Size: 5.48 Fl Oz (Pack of 1) Color: 67 Chocolate
I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension. ... show more
Reviewed in the United States on February 12, 2026 by trgtlvr

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