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Clairol

Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1

  • Based on 532 reviews
Condition: New
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Availability: In Stock.
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Arrives Friday, Aug 28
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Size: 5.48 Fl Oz (Pack of 1)


Color: V3 Intense Passion Plum


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Intense Passion Plum, with vivid purple hues that create a spark
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Department ‏ : ‎ Women


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #4,485 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #64 in Hair Color


#64 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (532)


Color: V3 Intense Passion Plum


Container Type: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Global Trade Identification Number: 61


Item Weight: 7.68 ounces


Manufacturer Part Number: bold-&-bright-|-clairol-us-b849e77b9d


Material Features: TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy.


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 5.48 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 28

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

    • LOVE!
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Review Image by Santa Lucia
I wanted to get a maroon-violet tinge to my hair and this was perfect - BUY IT TODAY! Love! My hair feels so soft and amazing! I’ve gotten so many compliments on it ❤️❤️❤️
Reviewed in the United States on July 26, 2026 by Santa Lucia
    • Beautiful color!!
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Review Image by Jennifer Ann carbone
Review Image by Jennifer Ann carbone
Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!! ... show more
Reviewed in the United States on March 14, 2026 by Jennifer Ann carbone
    • Great color
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Color is beautiful and it lasts a long time.
Reviewed in the United States on July 29, 2026 by Kindle Customer
    • Was ok but won't get again
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
The color was darker than I expected but okay . It did leave my hair feeling coarser than the L'Oreal I had been using. Color is lasting well but I won't be using it again, I'm disappointed in the lack of softness and shine.
Reviewed in the United States on August 13, 2025 by cindy miles
    • Doesn't last as long as my other hair color.
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Nice color
Reviewed in the United States on July 24, 2026 by S
    • No matter how much you wash rinae & wash it will stain up towels wash rags pillowcases etc
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
This will bleed all over your pillowcases and towels forever no matter how much you rinse. It wouldn't be so bad if it was my own pillowcases and towels but I travel constantly for my job.. there have been a few hotels that have kept portions of my deposit because of it which I think is Petty to an extent but at the same time I am ruining stuff that belongs to the hotel. Right now have to lug around my own towels washcloths and pillow cases until my next dye job in a few weeks. This is after my third wash that it is still staining everything. There Are much better brands like got to be metallics or dark and lovely and for roughly the same price. I am a Caucasian woman but I have dark hair so the dark and lovely covers my hair well and still gives a fairly bright outcome if I'm going for a bright pink or magenta so keep that in mind It it's super gentle on the hair and it never bleeds onto anything. Got to be metallics is also an excellent brand It doesn't bleed after the first rinse as long as you do well with it and it keeps a good color for a long time. I have never had a permanent hair color bleed like this in my life onto my stuff. Splat is semi-permanent and doesn't bleed like this permanent color it does ... show more
Reviewed in the United States on April 2, 2025 by Jamal Jenkins
    • Worth the money!!!
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
ABSOLUTELY LOVE THE COLOR!!! It covered my gray. I brought 2 double packs which was perfect for my hair. My hair is super thick and it grows all the way down my back. In hindsight next time I will order 3 of the double packs just to make sure I have enough to cover all my hair. It was easy to apply and the conditioner smelled amazing. I also like that the box contained a glaze I can use 2 weeks after the color to help boost it. ... show more
Reviewed in the United States on July 29, 2026 by Sandi L.
    • No complaints! Nice hint of purple for dark brunettes
Size: 5.48 Fl Oz (Pack of 1) Color: V3 Intense Passion Plum
Review Image by akooienga
Review Image by akooienga
Review Image by akooienga
Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple! ... show more
Reviewed in the United States on February 6, 2025 by akooienga

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