Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Color, For All Hair Types. Smart Beauty
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Availability:
In Stock.
Arrives
Saturday, Jul 19
Color: Purple
Features
- Transform dark blonde or brown hair to a striking new look with our permanent purple hair dye coloring kit, with a plex hair care that protects, rebuilds, and restores your hair's structure
- Darkest purple permanent hair dye; for a full head of color, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women
- Vegan, cruelty-free purple hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair color collection
- Mess-free application. Mix the purple color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is an independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice and minimal environmental impact
Color: Purple
Package Information: Tube
Product Benefits: Strengthening, Hair Coloring, Conditioning, Moisturizing, Nourishing
Brand: Smart Beauty
Item Form: Cream
Product Dimensions : 3.54 x 2.36 x 6.69 inches; 7.05 ounces
Item model number : Amethyst Purple Permanent Hair Dye
UPC :
Manufacturer : Smart Beauty
Country of Origin : United Kingdom
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Jul 19
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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- Financing through Apple Pay
Learn more about financing & leasing here.
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Top Amazon Reviews
Color: Purple
It will definitely make your hair purple. My hair is 50/50 grey and brown. When done it was all purple. It took a long time to run clear when rinsing. While it did cover the gray it has faded out very fast and what was left after the purple came out is not the grey I started with. Does smell bad at all. Did not stain tub or counter but will stain paint if you get it on that. I didn’t think anything was going to dye my gray hair but it did. It just doesn’t last and has to be redone often. Someone needs to define permanent hair color because I think it should last more than a few weeks and although I understand why it bleaches your hair to make it purple I did not want blond hair.
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Reviewed in the United States on May 3, 2025 by Phooey
Color: Silver
Excellent product! The color is exactly as shown and as a senior — it’s just what I wanted! Thank you!
Reviewed in the United States on May 26, 2025 by shar kanan
Color: Purple
So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless. -So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before. -The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though. - After following directions and rinsing it did dry out my hair a bit more than I would like. - So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots. -Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension. - Everything other than the super blond spots turned an “Ash purple” like if purple were denim. - So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent” So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.
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Reviewed in the United States on January 12, 2024 by Brittany D.
Color: Platinum Blonde
Reseña de Tinte para Cabello [Marca y Color] ⭐⭐⭐⭐⭐ ¡Estoy muy contenta con este tinte! Lo compré buscando una opción fácil de usar y que me diera un color vibrante y duradero, y definitivamente cumple con mis expectativas. El color que elegí es [nombre del color], y el resultado es exactamente lo que esperaba: un tono [describir el tono, por ejemplo, “rico y brillante” o “profundamente intenso”] que se ve natural y radiante. La aplicación fue muy sencilla, ya que el producto tiene una textura cremosa que se distribuye bien sin goteos. Además, el tiempo de espera recomendado fue justo y el proceso no me causó ninguna irritación ni malestar, algo que me preocupaba al ser un tinte de venta en línea. Lo mejor es que el color se ha mantenido durante varias semanas sin desvanecerse, y el cabello se siente suave y no reseco, lo cual no siempre ocurre con otros tintes. También me encanta que tiene un aroma agradable durante la aplicación, a diferencia de algunos tintes que tienen un olor fuerte y químico. En resumen, este tinte es una excelente opción por su calidad y precio. Estoy muy satisfecha con los resultados y lo recomendaría a cualquiera que busque un tinte fácil de usar, de buena calidad y que dure.
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Reviewed in the United States on February 26, 2025 by Dayami
Color: Rose Gold
This color was a bit disappointing but not horrible. The online color and description leads you to believe it’s rose gold. When I got it, the box looked like the color was a bright pink. Not what I wanted but ok, I can live with it! When I first dyed it, it was beautiful. That was mid November. I loved it. But here we are, about six weeks out, and it’s the color in the second photo. I still like it but it’s not as rose as I’d like. It’s more golden. I wash my hair once or twice a week, because it’s fine and it damages easily. This did not damage my hair, which is great. I’d recommend it if you don’t mind it fading rather quickly, and no damage. If you’re looking for more rose, maybe try something else, this fades to a golden tone.
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Reviewed in the United States on January 5, 2025 by Padfoot Padfoot
Color: Metallic Grey
El producto vino abierto se embarró todo por dentro del peroxido
Reviewed in the United States on May 19, 2025 by Olga Lidia Meneses Olga Lidia Meneses
Color: Plum
I’m absolutely sold on this color. I used the plum on medium brown hair with grey hairs around my face and not o my us the color brilliant but the grey coverage is great. If it didn’t cover its ge side one has missed the grey hair. What I love about this product t the most is that it has an inclusion conditioner witching the cold and when yuh start ti rinse the color out if your hair, your hair is soft and not dry and course as other versions are. Totally recommend it and support this product. And the color is vibrant. Go get it !!
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Reviewed in the United States on April 2, 2025 by Teresa Fells Teresa Fells