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WELLA Color Charm

Wella ColorCharm Permanent Liquid Hair Color for Gray Coverage

    • Based on 11,941 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Jun 4
Order within 17 hours and 11 minutes
Available payment plans shown during checkout

Color: 5G Light Gold Brown


Color: 5G Light Gold Brown


Package Information: Bottle


Product Benefits: Vibrant, long lasting, fade resistant results. Excellent gray coverage


Brand: WELLA Color Charm


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.87 x 0.97 x 3.66 inches; 0.81 Ounces


Item model number ‏ : ‎ 99240013905


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Great product works well blended with other shades to make my perfect color
Color: 5RG Light Auburn
Review Image by Amazon Customer Amazon Customer
I have been using wella products for years. I am a former hairdresser so I have been doing my own color all these years. I like wella color charm because it delivers a great natural looking color. I use 1 Oz 20 strength Creme developer, with 2/3’s 8RG/729 Titan Red Blonde and last third I divide equally with 4/N 411 medium brown and 5RG/ 445 5 light auburn to achieve the color shown. After I colored my whole head of hair the first time, I only color the new grown in roots from there on. I leave on for 25 minutes. I find that when people color their hair this auburn color at home or rather any red color, it tends to look fake using this one product unless the natural hair is on the dark side. If it’s over white or gray, blonde, well, definitely doesn’t read well. With the medium brown added to it, it tones down the fake look. I’m 68 for reference and yes I do wear makeup and have good skin. But I think because of my realistic looking color and below my shoulder length hairstyle people think I’m around 55 thereabouts. I will color my hair as my mom did until I can’t and she did till she passed at 80. Anyway, great products and so easy to get on Amazon and even cheaper with auto replenish. ... show more
Reviewed in the United States on November 27, 2023 by Amazon Customer Amazon Customer
    • It worked for me!
Color: 7A Med Smokey Ash Blonde
Review Image by Sarah Sarah
Review Image by Sarah Sarah
I left 7A on for about 25 minutes and it gave me a really nice even color! Before is the orangey pink and after is the dirty blonde. I suggest doing it on wet hair to get a more even result. I saw a few comments about the activator but I didn’t buy it because I wasn’t sure exactly what it did, and it worked really well without it for me! It didn’t come out brown like a lot of people had said it did for them, I’m not really sure why that is 🤷🏻♀️ but I’d suggest it! ... show more
Reviewed in the United States on December 19, 2023 by Sarah Sarah
    • Love the Color
Color: 6NN Intense Dark Blonde
I love Wella products. The colors are beautiful. My natural color is dark dirty blonde with golden pigment. I love this rich color. It's neutral so it will align with your natural pigment. I use 20developer and 1-1ratio leaving it on for 25-30minutes. Results are amazing. With Wella my hair stays healthy and shiny. I like Paul Mitchell's "THE ONE" leave in conditioner and squeeze out the water then run through a big dollop before towel drying. Perfect hair color for under $10. ... show more
Reviewed in the United States on December 16, 2023 by French At The Beach
    • Light copper - natural red!
Color: 6RG Light Copper
Review Image by Elizabeth D. Elizabeth D.
Review Image by Elizabeth D. Elizabeth D.
This is my favorite red! I’ve attached a pic of my hair prior, I’ve been using this color every 6-8 weeks for over a year and it’s just gotten more vibrant overtime. I’m constantly asked if I’m a true redhead, it’s a very believable natural red for me. If you over process it, it will start looking more burgundy toned and less natural so definitely stick with 30-40 minutes. At this point, none of my hair is bleached but it was beautiful on bleached hair as well, faded out to be more of a strawberry blonde. On my natural color with 20 volume developer, this is what I get and it just becomes dull after 6-8 washes (4-5 weeks). ... show more
Reviewed in the United States on November 29, 2023 by Elizabeth D. Elizabeth D.
    • The color is true to the shade
Color: 12AA Nordic Blonde
But it doesn’t cover the grey if it’s too grey
Reviewed in the United States on January 4, 2024 by Alisia Deleon
    • The best product !
Color: 6G Hazel Blonde
I like the product which i still use for years .. I am glad the Amazon has it because others professionnels do not have this number 555.
Reviewed in the United States on January 2, 2024 by liliane Weinrob
    • Gets the brassy tones right out!
Color: 50 Cooling violet
This works great to remove brassy tones in blinde hair!!! On another note, don’t let it touch any of your natural hair because it will turn natural hair more brassy due to the developer removing some color from your hair!
Reviewed in the United States on December 21, 2023 by Whateveryoulike
    • Violet? Dark Blue!
Color: 50 Cooling violet
Does not turn your hair a light gray. It turns your hair a very dark blue. If you want blue hair for Christmas, wella 050 is the color for you
Reviewed in the United States on November 2, 2023 by A girl has no NAME 54

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