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Wella ColorCharm Permanent Liquid Hair Color for Gray Coverage

  • Based on 11,421 reviews
Condition: New
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$7.83 Why this price?
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Jun 10
Order within 18 hours and 38 minutes
Available payment plans shown during checkout

Color: 4A Med Ash Brown


Color: 4A Med Ash Brown


Package Information: Bottle


Product Benefits: Vibrant, long lasting, fade resistant results. Excellent gray coverage


Brand: WELLA Color Charm


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.87 x 0.97 x 3.66 inches; 3.99 Ounces


Item model number ‏ : ‎ 99240013886


UPC ‏ :


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Must have for achieving cool tones
Color: 50 Cooling violet
I've been coloring my hair for ages and have fought with warm gold and red happening no matter what I do. Or at least I was fighting with it. I feel like I've finally mastered overcoming it with this product. I had 4-5 capsules to my cooling toner and process and boom... red/gold/orange/yellow tones gone. I adore this product. ... show more
Reviewed in the United States 🇺🇸 on July 2, 2023 by RK A

  • Defective cap
Color: 4NW Med Natural Warm Brown
I have always ordered Wella Color Charm from Amazon so this incident was strange. I use a mixture of 4NW and 3NW . I only use 1/2 of the 3NW and save the leftover for my next color session. The top would NOT screw back on- even had my husband try. It seems to be defective- so now I have to throw 1/2 a bottle away. I am not looking to try to return it but do I have any option for a replacement. If I have an option to replace how would I do this ? ... show more
Reviewed in the United States 🇺🇸 on June 14, 2023 by Suzanne T.

  • My go to for hair coloring
Color: 6N Dark Blonde
We had moved and use to get it from a beauty supply store the same store is too far to drive and found it here for less money. I have used this product for 20 years. I always get consistent color and it covers the grey perfectly.
Reviewed in the United States 🇺🇸 on July 8, 2023 by Happy in the Sun

  • This is for high lift
Color: 12N Blonde
Even so . I use it now ( because ive been using it for so long ) to cover grey. I mix it with a 20v now and the lift is still nice where I need it . And its actually depositing the color over my grey which i love . . Cant say enough good things about Color Charm!!! Never displeased.
Reviewed in the United States 🇺🇸 on June 15, 2023 by G in G6

  • The bad reviews are misleading, colors are VERY accurate!
Color: 6A Dark Smokey Ash Blonde
There are a lot of people complaining about the inaccuracy of the colors listed on the box, but they are completely accurate. They are based off on how your hair would look after dyeing it from a pale blonde color. If your hair is any other color, you will get a different color than the box states. If your hair is medium to dirty blonde and you use a dark blonde dye, it'll probably turn brown or orange. Only get a lighter color if your hair is not pale blonde. ... show more
Reviewed in the United States 🇺🇸 on June 2, 2023 by Ae

  • for brassy yellow hair
Color: 50 Cooling violet
I made a huge mistake. dye my blonde hair dark natural brown with box dye and it turned out Jet Black!! like a crow! so I tried Vitamin C and Head & Shoulders treatment twice but my hair was still orange. I decided to breach my hair and it ended up super yellow!! like sunflowers :/ some part was pale yellow. I read many many reviews and ordered this 050 to reduce unwanted yellow tone. added 4 capfuls to WELLA Color Charm Crème Toner T38 with 10 vol developer. It came out really nice and gave it milktea-ish color that I wanted. ... show more
Reviewed in the United States 🇺🇸 on May 23, 2023 by TS TS

  • Color
Color: 12N Blonde
Excellent color! Looks more natural
Reviewed in the United States 🇺🇸 on July 5, 2023 by Angels Hagwood

  • Love this
Color: 50 Cooling violet
Awesome on grays
Reviewed in the United States 🇺🇸 on July 6, 2023 by chia

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