Search  for anything...

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, FROSE)

  • Based on 74,365 reviews
Condition: New
Checking for product changes

Notify me when this product is back in stock

Buy Now, Pay Later


As low as $3 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Unavailable
Fulfilled by Amazon
Available payment plans shown during checkout

Size: 4 Fl Oz (Pack of 1)


Color: FROSE


Features

  • Baby pink on tap? We have that. This pastel pink shade shows up brightest on platinum hair, but will appear as more of a dusty pink/rose gold on yellow-toned blonde. How Frose shows up on different levels of blondes will vary depending on if you have naturally blonde hair or it's dyed that way etc. Use straight out of the bottle and enjoy Frose responsibly.
  • #AFProTip: If your hair is light, but not quite light enough for a pastel, you can add in a few drops of a darker color to deepen it and customize it to your hair level! To deepen Frose: try adding in a few drops of Poison for a more coral pink or a few drops of Wrath for a darker bubblegum pink!
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.

Description

Frose Conditioning Semi-Permanent Hair Dye Arctic Fox's Frose is a long-lasting direct dye that conditions leaving your hair feeling healthier and deeply hydrated. AF products are formulated from all-natural ingredients that contain no drying alcohols, PPDs, or harsh chemicals. After two years of dedicated research and development, a highly-pigmented color formula was created and designed to bleed less and prevent staining. Cleaner Beauty Solutions PPD Free Ammonia Free Peroxide Free Paraben Free Sulfate Free Silicone Free Phthalate Free Non GMO Read more Results May Vary. Why? Since everyone’s hair is different, it can be harder to predict how a color might turn out on unbleached hair, even if that hair is naturally in a blonde range. How unprocessed hair takes color can depend a lot on your hair’s natural porosity, but in general unbleached hair tends to be more dense and less absorbent. Natural base colors may not take pigment as well and you will usually see color fade faster. If your hair is naturally blonde and you don’t want to try lightening at all, sticking with colors that are on the darker and more highly pigmented side will still work best to give you the most vibrant and visible results! How Do I Apply Arctic Fox Hair Colors? Because everyone’s hair is different, do the strand test and see color result before full application. We also recommend doing a patch test to confirm you're not allergic. (1) Shampoo and dry hair thoroughly. Do NOT use conditioner. (2) Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining (optional). (3) Wear protective gloves for application. Pour desired amount into bowl. (4) Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft. (5) Use a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing. (6) Rinse hair in tepid H2O, until the water runs clear. For the first rinse, do not rinse hair while showering! Want to Achieve the Perfect Hue? Take your lightening game to the next level with Bleach, Please. It can lift hair up to 8 levels (results may vary) and includes 35 Volume developer, premium vegetable-based cream bleach, and latex-free gloves. Our special formulation containing Polycare Split Therapy helps prevent split ends, so we made sure to put that shizz in there! Read more


Package Dimensions ‏ : ‎ 5.24 x 1.65 x 1.61 inches; 4.97 Ounces


Item model number ‏ : ‎ 423


Manufacturer ‏ : ‎ BOINCA, INC.


Country of Origin ‏ : ‎ USA


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Old lady gets her groove back
Size: 8 Fl Oz (Pack of 1) Color: Purple Rain
I saw somebody on tv with purple hair and suddenly had to have it. I ordered the color Purple Rain and besides smelling like a purple sucker I really like the product. The first time I hid a tiny streak in the back under the rest of my hair. You could only see it when I wore my hair up. I got so many complements that each time I added more until I got to what you see in my photos. The process is a bit messy but I’ve spent the past 40 years watching hairdressers put highlights into my hair so I knew how to do it. I used a bowl and a thick makeup brush and wrapped the streaks in foil. Left it on for 30 min. I also used gloves and wiped up spills right away as it stains surfaces. After these photos I put some streaks next to my face which I don’t like as they’re too bright. I’ve scrubbed them half a dozen times trying to get the stuff to lighten up but it really adheres to my light gray hair. I’ve just ordered Virgin Pink and the diluter and can’t wait to try it! ... show more
Reviewed in the United States on May 1, 2018 by SKD

  • Works well on unbleached hair too!
Size: 8 Fl Oz (Pack of 1) Color: Virgin Pink
I am very pleased with this product. I have virgin brown hair and I didn’t bleach it before applying this hair dye. I used the shade Virgin Pink. I left it on my freshly washed and dryed hair for 4hrs. I wrapped my hair in plastic and then in towel to keep it warm. I attached a pic of my original hair as well so you can get a better idea. ... show more
Reviewed in the United States on March 19, 2018 by K.

  • I had looked at all the picture reviews prior to buying it and it seemed like everybody had theirs lighter than what came out on ...
Size: 4 Fl Oz (Pack of 1) Color: Virgin Pink
I bought the Virgin Pink color. I had looked at all the picture reviews prior to buying it and it seemed like everybody had theirs lighter than what came out on my hair. Even though it's not what I'd expected, many people say the color suits me very well. I'm glad and I ended up liking it too =) Another good thing is it doesn't smell bad at all. I love the smell. It smells like those fruity scented markers that you had as a kid. Yum! So I have 3 photos. One is my hair color before adding the color. 2 is right after the application. and 3 is what it looks dry and in natural light. ... show more
Reviewed in the United States on July 17, 2018 by Mandy

  • Works on gray hair!
Size: 8 Fl Oz (Pack of 1) Color: Purple Rain
I had gray/white hair I was trying to grow out, but got sick of it. So I tried this color. Smells great. Left it on 1 hour. Did a great job coloring my hair, though a little uneven in spots. We'll see how long it lasts. I typically only wash my hair 1 x a week because I have very curly dry hair. I love it and definitely recommend. ... show more
Reviewed in the United States on April 24, 2017 by Jeannette C.

  • Unfortunately, it works great.
Size: 8 Fl Oz (Pack of 1) Color: POISON
I expected a different result, but this color does the job it's supposed to do. I was used to semi permanent colors lasting a shorter amount of time than they market. We hosted a fundraiser with a binge-worthy entertainment theme. Our non-profit staff and volunteers decided to go with Orange Is The New Black and I was the character Red. I bought a wig and thought it wasn't quite good enough. Therefore, I decided I would use this semi-permanent color. After all, they wash out fairly quickly, right? You want a color that sticks around? I imagine most people do when they buy a product like this. So yes, you want to buy this one. It's vegan and cruelty-free which was a bonus for me. I worked to actively strip the color because it was fun for the night but I hadn't planned to keep it around. I used baking soda, a famous name brand hair stripper, washed it multiple times a day... It remained bright red. I have now added a light brown to bring the color to a more natural red and embraced it. ... show more
Reviewed in the United States on September 9, 2019 by Health First

  • Do you want pink hair? Because this is how you get pink hair.
Size: 8 Fl Oz (Pack of 1) Color: Virgin Pink
First, let me say that I'm giving this 5 stars because this stuff is like hair dye on steroids. It doesn't hold back. This stuff is legit. That's where I went wrong. I've used many dyes but this was my first fore into Arctic Fox. My latest was Ion with which I was doing a nice, calm, pretty pink. Not usually my color but I figured, why not, and it turns out I love it. That being said, Ion color just didn't hold. Two weeks in and only having washed it in cold water 2-3 times with shampoo (I wet it in the mornings) and it was looking pretty despondent. Trusty Amazon reviews didn't let me down on my search for a replacement. I looked at all the photos and was seeing Virgin Pink photos, most were a pretty and somewhat darker but still relaxed pink. Sweet, let's give it a go! I lightened my roots and started with my hair at about a level 9 because that's what I've always done. Started applying the color with a brush and I'm like damn, this stuff is intense. It must really rinse out! My pixie used about a half bottle but I definitely saturated it; you could probably get away with cutting it with some conditioner. No, my friends. No. It did not rinse out. As a matter of fact the picture I've shared is after i've shampooed several times in warm water. This stuff sticks around like a crappy ex boyfriend. It won't calm down. There's no end in sight. I'm getting complaints from my neighbors about the noise coming from my house,that's how loud this color is. There's nothing "virgin" about this pink. So that being said, the fault was entirely my own. I didn't realize a diluter exists which I totally should have used. I blindly trusted that this brand would only partially deliver, like many before it, and I severely misjudged their dedication. Arctic Fox is on their game, whether you like it or not. So, if you're looking for intense color that stays, look no further. You've been warned. ... show more
Reviewed in the United States on August 26, 2020 by Just A Girl

  • Amazing dye, great results, cruelty free!
Switched from pravana vivids, not going back! It smells amazing, is easy to apply (no drips) and is still vibrant after 3 weeks. Love this product.
Reviewed in the United States on June 24, 2016 by Rachel S.

Can't find a product?

Find it on Amazon first, then paste the link below.