TOSHIBA 43" Class C350 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Free & Live TV
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Availability:
Only 2 left in stock, order soon!
Arrives
Jul 15 – Jul 17
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Size: 43-inch
Features
- REGZA Engine ZR: REGZA Engine ZR is Toshiba's revolutionary Engine. With the power of precise analyzing technology, it drives the maximum potential of picture quality to reach the resolution of 4K for scenes, to deliver stunning picture quality for breath-tak-ing viewing experience.
- AI 4K Upscaler: Toshiba's unique Al upscaling technology provides the near-4K level picture quality for Full HD content. Instead of simply replicating every pixel, it intelligently detects the colors of neighboring pixels and decides the proper color of each pixel by considering the detailed texture of the real sight. No matter what the content is, you can enjoy every scene with the amazing clarity of near-4K quality.
- Dolby Vision*Atmos: Combine Dolby Vision HDR imaging with Dolby Atmos sound to get engaging audio-visual performance, transforming your TV into an entertainment powerhouse with detailed images and acoustics, so as to achieve amazing realism that you'll see, hear, and feel like never before. That is, your truly spectacular home entertainment.
- Ultimate Motion: Ultimate Motion reduces blur in fast moving scenes, offering crisp and clear images for fast action sequences. Its smooth viewing experience puts you into the scene.
- Game Mode: Game mode supports many gaming features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate) and eARC. With the combination of Ultimate Motion, breathtaking reality and excitement make your gaming experience unforgettable.
- Sports Mode: Sports Mode is tailor-made for sports contents, in particular the fast moving actions. The Algorithm is set up to fully show details of the game on TV, and the unrivaled clarity takes you to every exciting moment. Just cheer up for the game the way it touches you.
- Super Contrast Booster: Accurate picture contrast emphasizes and maximizes the depth of picture color, to show things as real. As a result, any content you watch on TV, you will enjoy a realistic picture with breathtaking contrast.
- Fire TV: Get right to the good stuff. Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.
Screen Size: 43 Inches
Brand: TOSHIBA
Display Technology: LED 4K UHD
Resolution: 4K
Refresh Rate: 60 Hz
Special Feature: Apple AirPlay
Included Components: Power Cable
Connectivity Technology: Wi-Fi
Aspect Ratio: 169
Product Dimensions: 8.9"D x 37.9"W x 23.9"H
Display Technology: LED 4K UHD
Resolution: 4K
Refresh Rate: 60 Hz
Aspect Ratio: 169
HDR Format Supported: Dolby Vision, HDR 10 Plus, HLG
Motion Enhancement Technology: Motion Rate 120
Picture Quality Enhancement Technology: REGZA Engine ZR, AI 4K Upscaler, Super Contrast Booster
Display Backlight Technology: LED
Display Refresh Rate in Hertz: 60
Screen Size: 43 Inches
Item Dimensions D x W x H: 8.9"D x 37.9"W x 23.9"H
Display Size Class: 43 Inches
Size: 43-inch
Speaker Description: 14 watts Dolby Atmos
Integrated Surround Sound Format: Dolby Digital
Annual Energy Consumption: 160 Kilowatt Hours
Additional Features: Apple AirPlay
Smart Home Compatibility: Smart Home Compatible
Mounting Type: Table Mount, Wall Mount
VESA Mount Standard: 400 x 400 mm
Brand: TOSHIBA
Built-In Media: Power Cable
Model Name: 43C350NU
Model Year: 2025
Model Number: 43C350NU
Warranty Description: 1 Year
Model Series: C350
Manufacturer: Insignia™
UPC: 888143020679
Connectivity Technology: Wi-Fi
Audio Input: 3.5mm, HDMI
Signal Format: ATSC
Total Number of HDMI Ports: 3
Hardware Interface: HDMI, USB
Wireless Technology: Wi-Fi
Total Usb Ports: 2
Operating System: FireTV
Control Method: Remote, Voice
Warranty Type: Limited
Video Encoding: H.264, H.265 (HEVC)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Jul 15 – Jul 17
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
I owned a 2020 model Toshiba fire tv prior to this. It had been very reliable and overall solid. So i Upgraded from a 55 inch to a 65inch. I am pretty much blown away. I picked this up, transported it carefully, and upright. Upon unboxing this thing was well secured with styrofoam and the screen was protected with some pads and an adhesive screen protector. As for the tv picture quality, superb. Im a gamer and many gamers demand 120hz refresh rates. Despite this tv being 60hz, i saw a noticeable difference in how responsive my controls were to what was seen on the screen. The motion of characters, scenery, and objects practically look like 120hz. Im more than pleased. The tv comes out the box set to "warm" color scheme which gave everything an unnatural yellow tint. Yuck. I had to go into advanced picture settings and fix that. Once fixed, the contrast, colors, brightness and hdr all look tremendous for this pricepoint. For $265, this was an absolute bargain.
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Reviewed in the United States on May 28, 2026 Reviewed in the United States on May 28, 2026 by G
Size: 50-inch
Great tv, at an even better price!! Couldn't believe it when I got a heads up that it was about 60-70% off. Got it in a few days. Great picture and sound!! Love it!! Smart remote with voice command, Fire tv.
Reviewed in the United States on June 1, 2026 by Kurt T.
I am so happy with this television! I previously had an expensive, high quality 65-inch TV with an exceptional picture but the technology of my old television was dated and it couldn't keep up with today's technology. I was hesitant to replace it with this relatively inexpensive TV because my expectations were high. I am VERY pleased with this television. The picture quality is excellent. It was so easy to set up, connect, and figure out how to get all the streaming services set up. The color is bright and clear. The remote control works as it should and is not complicated to use. The only thing I don't like about the Alexa compatibility is that when I ask for a movie, Alexa directs me to a pay service rather than a free version on an app I've already installed. I understand this is not unique to Alexa but it's annoying enough that I don't use that feature.
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Reviewed in the United States on April 26, 2026 by Becky
Good buy, especially for the money. I saw some of the complaints, but for me picture and sound are great, if I want a deeper movie sound ill use a sound bar, but setup was quick and easy. The reason for the 4 is there's a slight delayed response time from the remote, mainly when streaming live on youtubetv, I have high speed internet, so the delay seems to be the tv processing. Honestly, its not that big a deal, definitely not a deal breaker.
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Reviewed in the United States on May 15, 2026 by Zachary Hinton
Size: 50-inch
Excellent TV at an outstanding price! It’s better than I expected, great buy! Super easy to use, the picture and color is excellent. It makes you feel like you’re standing in the middle of the movie itself, the sound is super great. I don’t even need to hook up my extra speakers.😊
Reviewed in the United States on May 5, 2026 by This stuff really does the job and well worth the money I was facing over $1500 worth of work to be done and I used this product and my car is working fine. I recommended high.
Size: 43-inch
Good for the price. Sound and picture good. Remember its a FirevTV so comes with a remote without a number pad. I installed for someone in nursing home, master antenna system only 1080p but tv upgrades to 4k well. Can stream 4k from internet. Overall very happy
Reviewed in the United States on June 13, 2026 by Buck56
I am totally blown away by this 85" 4K monster. I remember when I got my first HDTV, feeling like the quality difference was so significant. I have that same feeling with this TV. The Good: -Picture: the picture quality is a massive step up from my 65" 1080p screen. The 4k is stunning, but even 1080p source material looks substantially better than it did on my old screen (must be the 4K upscaling). The difference is remarkable to me. I can walk right up to the screen, within 12 inches, and I can't see any pixels. Incredible for a screen of this size! -Brightness: the brightness and contrast are excellent. The picture is easy to see even in mid-afternoon daylight on a sunny day. Substantially better in this area than my 4k home theater projector. -Color: the color is vibrant. Watching a little Planet Earth, you can really enjoy the deep color range and the brilliance of the brights. -Size: although a 65" screen is big, this 85" screen feels noticeably larger. It has an immersive feel, even at 10-12' away. -Unboxing: I did have to upgrade my TV mount for this. Installing this TV is definitely a two person job. 112 lbs with packaging, 80 lbs without. Look for the detailed unpacking instructions inside the top flap and follow them carefully. These screens can break REALLY easily if mishandled. This is the first TV I've owned with dedicated sturdy handles on the back, one on each side (see photo), to make lifting secure. It does come with sturdy feet if you would rather not attach it to the wall. Once on the wall, everything connected easily as expected. -Ports: 4 HDMI, one with ARC (note one HDMI is on the back, 3 on the side), LAN, WiFi5, Bluetooth 5.0 (headphone ready), 2x USB 2.0 ports, Optical Audio Out, headphone/aux wired Out, Coax Antenna In -Software Setup: On first boot, the OS forced an update, which I was unsure was working after 10 minutes of waiting. There was no progress bar, and I found myself a bit annoyed not knowing how long the update would take. I wound up pulling the plug and restarting, unsure that it was working and on the second start it completed successfully after about 8 minutes. It seems some others were stumped by this issue, so if you get stuck just force a reboot and it should finish successfully. Once the update completed, the rest was as you would hope. I was easily able to connect my Amazon account, all my apps installed automatically and my FireStick watch history loaded perfectly. I connected my roof antenna via Coax and it found 60+ channels in a few minutes. Awesome that it downloads a user friendly channel guide with detailed programming for over-the-air (OTA) broadcasts at no extra cost. -Speed: The FireTV OS feels snappy and responds quickly when navigating around. No issues with lag. -Remote: Just a good old Amazon FireStick remote. Nothing fancy, easy to use, Alexa built in for easy voice searching. -Input Switching: While the remote doesn't have a traditional "source" button, it does have a "recent apps" button (two layered squares), and this allows for quick switching between sources. I was also pleased to discover that this TV pays attention to it's HDMI ports, and with certain signals (like power on or going to the home screen of the device) will trigger the TV to switch inputs to that device. Very happy to have found this feature. -Quick power up: The TV turns on from standby mode in about 3-4 seconds, which feels very fast to me. I changed a setting to resume the last input source, which I think is a great feature. -Resolution: At any time while watching any show, you can push the Settings button on the remote and choose Info (at the bottom), and it will tell you what resolution & refresh rate the TV is receiving and showing (i.e. 4K/1080p/720p, 30/24hz, HDR10+, etc). I love this feature, makes it so easy to verify that you're getting the resolution you expect. -Audio: I connected my TV to a soundbar using an RCA cable. The moment it was connected, the TV detected it, muted the TV speaker, and I was able to control the soundbar volume using the TV remote through the TV. Didn't even have to go into settings! Speaking of the TV speaker, it works, but as you'd expect it's not any good. Very tinny, no bass, just a normal cheapo TV speaker. Soundbar completed, I ran my optical cable from the TV to my amp. Worked just like you'd want, correctly processing Dolby audio in 5.1 without any additional configuration. Nice that it's Atmos ready if your amp is so equipped (maybe time for an amp upgrade!). -Refresh Rate (Hz): I'm not a gamer, so I can't speak to how well it handles games. At 60hz, it might not be first choice, and a serious gamer might want to pay more for 120hz+. I can say that my sports look pretty great, no glitches in fast action. -Value: There aren't many TVs that are 85" at this price point. The competitors seem to be cheap Walmart brands with not so great track records, miserable customer service. I was delighted to find a solid brand like Toshiba in this market. Comes with a one year warranty, good for a little peace of mind. You can always spring for the extended warranty if desired. -I was delighted to have this TV brough into my house in just two days. Since it's oversized it was handled by the local retailer, great communication. Downsides: -With my old TV I was able to switch sources during forced commercials on my Firestick. Since the FireTV OS is the backbone of this system, if I switch sources during commercials, it stops the commercials and I have to restart them when I come back, so no way to let them run in the background while watching content on another source. -Can't hide mute on-screen icon. If you have a soundbar connected through RCA, and also have an amp connected through optical, you may prefer to mute the soundbar when using the amp for watching movies. Unfortunately when you mute the soundbar using the TV control, the "mute" icon on the screen does not go away. You can always mute the soundbar itself rather than using the TV to mute the soundbar, so it's just a minor inconvenience. -Auto volume drop on Aux: Also an issue with using a soundbar through RCA, the FireTV OS has an unfortunate "feature" that drops the audio to 30% every so often, with a warning about listening at loud volumes. A little research uncovered that this is an issue with the underlying Unix platform that FireTV is built on. There is no way to disable it. It seems to happen about once a week. I am still trying to find a workaround to the problem, next attempt is an optical splitter so I can get off of the Aux out port entirely. If you are looking for an economical way to upgrade to an 85" screen, even with the minor annoyances I highly recommend this Toshiba!
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Reviewed in the United States on June 18, 2025 Reviewed in the United States on June 18, 2025 by KStew's Reviews
The picture is beautiful, the color is vibrant, the sound is actually better than I was expecting even without a sound bar, streaming works fine, setup was super easy, almost automatic. Up and running in a few minutes. It can be controlled somewhat with Alexa which is a bonus. The one negative I knocked off a star for was the remote response is very slow. It could clearly use more system RAM or a better remote system. It works but with a delay. Other than that I'm very happy with this unit especially for the price. It replaced a 55" Sanyo that lasted 17 years of hard daily use of hours on end every day. That TV was $1500 for 1080p. Back in 2009, It weighed a lot more and was thicker. I doubt this will last anywhere that long but it was under $350. And is pretty amazing. I plan to give a longer term update after I've had it for several months to a year...
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Reviewed in the United States on February 12, 2026 Reviewed in the United States on February 12, 2026 by R. Hipp