Search  for anything...

Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera - White

  • Based on 2,088 reviews
Condition: New
Checking for the best price...
$648.00 Why this price?
Save $101.99 was $749.99

Buy Now, Pay Later


As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Only 3 left in stock, order soon!
Fulfilled by PROCAM

Arrives Sep 7 – Sep 11
Order within 23 hours and 12 minutes
Available payment plans shown during checkout

Color: White


Style: Camera Only


Set: Base


Features

  • Large 24.2MP APS-C Exmor CMOS Sensor and fast BIONZ X processor
  • 4K Movie oversampled from 6k w/ full pixel readout, no pixel binning
  • Product Showcase Setting transitions focus from face to object
  • Background Defocus button instantly toggles between defocus effect on/off
  • Easy live streaming w/ single USB cable and no extra hardware/software

Description

The Alpha ZV-E10 is a large APS-C sensor mirorrless ILC camera built for vlogging, featuring high-quality imagery. The E-mount interchangeable lens system offers a wide selection to suit your creative style, while the flip-out vari-angle LCD, advanced audio options and other features designed specifically for vlogging make this the ideal camera for content creators.

Compatible Mountings: Sony E


Aspect Ratio: 1.501, 169, 43


Photo Sensor Technology: CMOS


Supported File Format: JPEG, Raw


Image Stabilization: Digital


Optical Zoom: 1 x


Maximum Aperture: 4 f


Expanded ISO Minimum: 50


Metering Description: Center-Weighted Average, Multi-Zone, Spot


Brand: SONY


Product Dimensions: 1.76 x 4.54 x 2.53 inches


Item Weight: 12.2 ounces


Item model number: ILCZV-E10/W


Batteries: 1 Lithium Ion batteries required. (included)


Date First Available: July 28, 2021


Manufacturer: Sony


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sep 7 – Sep 11

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great value, awesome versatility
Color: Black Style: w/16-50mm Set: Base
I know the mk2 just came out. But hear me out. This one is better in a very particular way. Versatility. Because of the physical shutter, the zve10 here is a great hybrid shooter. Capturing great video, and amazing picture. Sure the mk2 has 10 bit color, but this mk1 is cheaper and more flexible. So depending on your specific needs both are great options. Pair this with a prime lens like the viltrox 23mm for talking head videos, or even a zoom like the 17-70 from tamron for great run and gun photography. This camera covers everything. Its a great place to begin a photo and/or video journey, that will help you learn everything from the basics, up to the advanced. And if you decide to upgrade to say an a7IV, or fx30, then you can always use this as a b cam, or a portable street shooter. I have used every feature so far, the slo mode is great, albeit a little limited, the continuous shooting is perfect, webcam streaming mode is easy to use and looks great, and of course recording content for youtube and instagram is a breeze. I highly recommend this to anyone looking to get started, but don't want to overspend. Grab this and a viltrox lens and your good to go. The packaged 16-50 lens is also very capable, don't let others fool you. Sure its limited apurture makes its low light performance suffer, but in well let areas or during the day, it captures great footage. ... show more
Reviewed in the United States on September 1, 2025 by VikingRz VikingRz

  • The best camera to learn and grow from!
Color: Black Style: w/16-50mm Set: Base
I recently upgraded from the Sony ZV-1F to the Sony ZV-E10 and it is the best move ever! I owned the ZV-1F for about 9 months before upgrading and it was the perfect camera for a beginner getting into photography and videography. As time went on, I knew that I needed to get a better camera to grow my skills and when the ZV-E10 went on sale for black Friday, I couldn't pass up the deal since that camera was on my wishlist! At this point, I've owned the ZV-E10 for about a week now, and the camera is perfect! The 16-50mm kit lens is amazing for what it is and the photos/videos that are taken with it come out looking very beautiful and cinematic. Since I am still a beginner at this camera setting, I just set everything to automatic, which still does a great job! The photos and videos are still amazing and I can't over the fact that the AF and bokeh look so good in the photos/videos (the AF is also pretty fast)! The microphone captures good audio and it does a great job for what it is - even for vlogging. However, I would say to invest in a good microphone if you're looking for something that will capture the fullness of your voice. Some things that I don't like about the camera are the batteries and the touchscreen functionality. The battery drains pretty fast if you have the camera up and running. You will DEFINITELY need extra batteries for this but Amazon has some good bundle deals for this! As for the touchscreen functionality, there is ONLY touch to track or touch to focus, no other functions than that. As I mentioned, I came from the ZV-1F, where the whole screen has touchscreen functionality. I was pretty sad to find that out since I was so used to the ZV-1F's screen. My final thoughts on the Sony EV-E10 is that it is an amazing camera for what it will give you. Although it is more on the advanced side since the settings can be a little hard to understand from a beginner, it is still a good camera to LEARN and GROW your skills from. The lens is something that can always be switched out so you don't always need to use the 16-50mm kit lens (but know that lens does get expensive if you are looking to upgrade). I do not regret my decision to buy this camera and I am very happy with it! ... show more
Reviewed in the United States on November 21, 2023 by Hope

  • More than just an entry level vlogging camera
Color: Black Style: Base Set: w/ Mic ECM-S1
The media could not be loaded. The ZV-E10 is a very capable camera packaged in an entry level body at an amazingly low price. Right out of the box, you will get good image quality whether you pair it with the kit lens or any other quality lens. I have used this camera with Sony apsc lenses such as the 11mm 1.8, and the 15mm 1.4 as well as various Sony full frame lenses. Each lens rendered amazing image quality with fast reliable autofocus with the ZV-E10. There are third party lenses that work well with this camera but I have found that the autofocus was not as fast and reliable as the first party lenses. By using the picture profiles, such as S-log and HLG you can get amazing color along with astonishing image quality that you would expect from something costing 3x more. The 4K is sharp and clean. The files produced by this camera are easy to edit and are not overly taxing on your machine of choice. I have edited these files on my desktop PC and on my MacBook Pro and neither of them struggled with the files. The body of the ZV-E10 is very lightweight and fairly simple to learn the button layout. There is a zoom rocker switch that will control your PZ lenses or clear image zoom. The clear image zoom works well for those non-PZ lenses, and somehow manages to maintain optimal image quality while zooming in at up to 1.5X. Even though this camera is aimed towards vloggers, it is still capable of taking some great photos. There is an S&Q mode that will allow you to do Timelapse style video and slow motion, that is viewable directly in camera. These modes do not record audio but are useful for things such as B-roll and more. If you are a product reviewer, this camera has a mode that will focus on a product that is placed close to the camera, without the need to block your face. There are a ton of things to say about this camera, but the most important one is, that you will not be disappointed. After hours of use, I am still learning more about the camera and it has never overheated on me. Which is fairly common with most small body cameras. ... show more
Reviewed in the United States on September 17, 2023 by Visionz

  • Great camera !
Color: Black Style: w/16-50mm Set: Base
Great camera. I use it for my YouTube channel and digital course recording. Keep in mind that the camera heats up after an hour of continuous use. It seems like it is a problem for many of these camera regardless of the brand. Also, there is a learning curve on how to set it up for your type of filming. It is a little bit complicated. But you can find you answers pretty fast on YouTube and with Ai. ... show more
Reviewed in the United States on July 20, 2025 by Marie Preau

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...