Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
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Availability:
15 left in stock
Arrives
Thursday, May 15
Style: w/ 28-70mm lens
Features
- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
Description
The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
Specs & Other Info
| Specification | Details |
|---|---|
| Brand | Sony |
| Model | Sony Alpha 7 IV (ILCE7M4K/B) |
| Sensor Type | Full Frame CMOS (35mm) |
| Effective Resolution | 33 Megapixels |
| Image Stabilization | Sensor-shift |
| Shutter Speed Range | 1/8000 to 30 seconds |
| Auto Focus | Eye Detection AF |
| Aspect Ratios Supported | 1:1, 4:3, 3:2, 16:9 |
| Max Video Resolution | 4K (3840 x 2160) |
| Frame Rates | Up to 120 fps |
| White Balance Settings | Auto, Custom modes including Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater |
| Self Timer | 2s, 5s, 10s |
| Flash Compatibility | Hot Shoe, with modes like Fill, Slow Sync, Red-eye Reduction, Off |
| Connectivity | USB, HDMI, Wi-Fi, Bluetooth |
| Battery Life | Up to 110 Hours |
| Battery Type | 1 Lithium-ion battery (included) |
| Memory Card Slots | 2 (CFexpress Type A / SD UHS-II compatible) |
| Special Features | BIONZ XR Processor, 759-Point Fast Hybrid AF, Real-time Eye AF, 5-Axis SteadyShot INSIDE Stabilization |
| Display | 3-inch Tilting LCD Screen |
| Warranty | 1 Year (Parts and Labor) |
| Item Weight | 955 Grams |
| Dimensions (LxWxH) | 10.6 x 6.5 x 6.7 inches |
| Color | Black |
| Included Components | Camera Body, Lens |
Frequently asked questions
The Sony Alpha 7 IV is a full-frame mirrorless camera known for its high-resolution 33MP sensor, 4K video capabilities, advanced autofocus system with 759 phase-detection points, and real-time eye autofocus for both humans and animals. It also boasts up to 10 fps continuous shooting, in-body image stabilization, and a versatile ISO range for shooting in various lighting conditions.
Yes, the Sony Alpha 7 IV is excellent for video recording, offering 4K video resolution with full pixel readout, a range of professional-grade video features such as S-Cinetone color profile, HLG & S-Log3 gammas, and more. It supports 10-bit 4:2:2 recording and has a dedicated video record button for convenience.
The 28-70mm zoom lens included with the Sony Alpha 7 IV is interchangeable, allowing you to switch to different E-mount lenses as needed. This kit lens is versatile for a range of photography styles from portraits to landscapes, providing both wide-angle and medium telephoto perspectives.
The Sony Alpha 7 IV utilizes the NP-FZ100 battery which offers a long life, typically allowing for several hours of shooting or approximately 500-600 shots per charge. For extended shooting sessions, it's advisable to carry spare batteries or consider using a battery grip for additional power.
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Top Amazon Reviews
🚀 Abunda's Overview
This is our summary and key points to consider based on customer reviews.
The consensus among users regarding this camera is highly positive, highlighting its impressive image quality, intuitive usability, and improved autofocus capabilities. It's applauded as an excellent upgrade or starting point for photography enthusiasts, adaptable for various shooting conditions. Despite its high cost, most reviewers find the camera worth the investment, although it's recommended to invest in high-quality lenses to fully exploit its potential. A stand-alone negative point from the reviews is its tendency to overheat.
Pros
- 📸 Superior image quality, even in challenging light conditions.
- 👍 User-friendly and intuitive interface, suitable for beginners.
- 💼 Ergonomic design with a comfortable grip.
- 🎥 Excellent autofocus and versatile auto settings for both photos and videos.
- 💡 Capable of producing crisp images even at low ISO settings.
Cons
- 🔥 Prone to overheating during extended use.
- 💵 High cost, which may not be accessible to all potential users.
Should I Buy It?
If you're serious about photography and looking for a camera that delivers exceptional image quality with a user-friendly experience, this is a solid choice. It's a substantial investment, so it's best suited for those who want top-notch performance and are willing to purchase additional high-quality lenses. Be mindful of the overheating issue if you plan to use the camera for extended periods.
Style: w/ 28-70mm lens
The Sony Alpha 7 IV is my first full-frame camera from Sony, and I’ve been loving it so far. It feels like a solid step up in image quality and features, and everything about it just works smoothly. The camera operates quickly, and the menu system is easy to get the hang of, even for someone like me who's still learning. The viewfinder is excellent—bright, clear, and makes framing shots feel natural. I’ve also been really impressed with how easy it is to connect the camera to my phone. Transferring photos wirelessly has been a breeze. The only thing I’ve noticed is that JPEG files get slightly compressed when transferred to Android, which I’m still trying to find a workaround for. But otherwise, the whole setup process and app experience have been great. I started with the kit lens, which is actually pretty decent for general use. But if you’re serious about leveling up, getting a few additional lenses makes a big difference. Actually, i shouldn't have picked up kit lense option but there was not much price different so i decided to go with kit. I tried it with the Meike 85mm f/1.8 Pro, and it’s been performing really well—great image quality, and autofocus and manual focus both work nicely. I’m also thinking about picking up a 35mm soon for a more versatile setup. Build-wise, the A7 IV feels tough and well-made—exactly what you'd expect from Sony. It’s comfortable to hold and carry around, and I’ve had no issues with handling or durability so far. All in all, I’m really happy with the A7 IV. It's a camera that feels professional without being intimidating, and I can already tell it’s going to grow with me as I learn more and experiment with different styles of shooting.
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Reviewed in the United States on May 5, 2025 by Mod Fragrances Mod Fragrances
Style: w/ 28-70mm lens
I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance. The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless. For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow. The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand. The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential.
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Reviewed in the United States on December 17, 2024 by Bobby Greenawalt
Style: w/ 28-70mm lens
My son is working on a digital degree and needed a pro camera. This one works wonderfully! Even is clearer and has as many or more bells and whistles as some of the higher priced heavier equipment they have for the class. Downside is the accessories are very expensive.
Reviewed in the United States on March 2, 2025 by Betty Harris
Style: w/ 28-70mm lens
Coming from an A6400, this is a great camera. The Menu system upgrades are much more intuitive. The pictures and video are crisp and the focus capability is top notch. All that being said, where the hell is the flippy screen? This sideways flip screen for creators is a downgrade even from the a6400. I'd pay $500 more for the fully articulating screen like is on the A7RV...
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Reviewed in the United States on January 1, 2025 by GR
Style: w/ 28-70mm lens
Good value for the price. The quality of the photos are outstanding
Reviewed in the United States on December 23, 2024 by Jeff Pedersen
Style: w/ 28-70mm lens
Can’t wait for vacation to use this camera. I like the use of my iPhone to control the camera. Can change all settings through the phone. Can view photos right after taking them and it is saved to the phone and to the two SD chips in the camera. Plenty of buttons that you can save common used settings to.
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Reviewed in the United States on August 28, 2024 by donald rothfuss
Style: w/ 28-70mm lens
It’s a pricey camera but well worth it if you are looking for an upgrade or even a starting point for camera gear. Despite what others may say, I find it intuitive to use and the image quality is quite good. The important thing to remember is you need a nice lens to make the most of it but the kits lens is decent enough to get you up and running while you learn the camera. All in all, worth the price tag if it’s within your means.
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Reviewed in the United States on October 18, 2023 by Joshua Kutch
Style: w/ 28-70mm lens
Just got the camera but it’s proving to be a great purchase
Reviewed in the United States on February 21, 2025 by Joseph T Tyson