Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
Condition: New
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Availability:
Only 3 left in stock, order soon!
Arrives
Sep 22 – Sep 23
Style: w/ 28-70mm lens
Features
- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
Description
The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
Specs & Other Info
| Specification | Details |
|---|---|
| Brand | Sony |
| Model | Sony Alpha 7 IV (ILCE7M4K/B) |
| Sensor Type | Full Frame CMOS (35mm) |
| Effective Resolution | 33 Megapixels |
| Image Stabilization | Sensor-shift |
| Shutter Speed Range | 1/8000 to 30 seconds |
| Auto Focus | Eye Detection AF |
| Aspect Ratios Supported | 1:1, 4:3, 3:2, 16:9 |
| Max Video Resolution | 4K (3840 x 2160) |
| Frame Rates | Up to 120 fps |
| White Balance Settings | Auto, Custom modes including Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater |
| Self Timer | 2s, 5s, 10s |
| Flash Compatibility | Hot Shoe, with modes like Fill, Slow Sync, Red-eye Reduction, Off |
| Connectivity | USB, HDMI, Wi-Fi, Bluetooth |
| Battery Life | Up to 110 Hours |
| Battery Type | 1 Lithium-ion battery (included) |
| Memory Card Slots | 2 (CFexpress Type A / SD UHS-II compatible) |
| Special Features | BIONZ XR Processor, 759-Point Fast Hybrid AF, Real-time Eye AF, 5-Axis SteadyShot INSIDE Stabilization |
| Display | 3-inch Tilting LCD Screen |
| Warranty | 1 Year (Parts and Labor) |
| Item Weight | 955 Grams |
| Dimensions (LxWxH) | 10.6 x 6.5 x 6.7 inches |
| Color | Black |
| Included Components | Camera Body, Lens |
Frequently asked questions
The Sony Alpha 7 IV is a full-frame mirrorless camera known for its high-resolution 33MP sensor, 4K video capabilities, advanced autofocus system with 759 phase-detection points, and real-time eye autofocus for both humans and animals. It also boasts up to 10 fps continuous shooting, in-body image stabilization, and a versatile ISO range for shooting in various lighting conditions.
Yes, the Sony Alpha 7 IV is excellent for video recording, offering 4K video resolution with full pixel readout, a range of professional-grade video features such as S-Cinetone color profile, HLG & S-Log3 gammas, and more. It supports 10-bit 4:2:2 recording and has a dedicated video record button for convenience.
The 28-70mm zoom lens included with the Sony Alpha 7 IV is interchangeable, allowing you to switch to different E-mount lenses as needed. This kit lens is versatile for a range of photography styles from portraits to landscapes, providing both wide-angle and medium telephoto perspectives.
The Sony Alpha 7 IV utilizes the NP-FZ100 battery which offers a long life, typically allowing for several hours of shooting or approximately 500-600 shots per charge. For extended shooting sessions, it's advisable to carry spare batteries or consider using a battery grip for additional power.
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Top Amazon Reviews
🚀 Abunda's Overview
This is our summary and key points to consider based on customer reviews.
The consensus among users regarding this camera is highly positive, highlighting its impressive image quality, intuitive usability, and improved autofocus capabilities. It's applauded as an excellent upgrade or starting point for photography enthusiasts, adaptable for various shooting conditions. Despite its high cost, most reviewers find the camera worth the investment, although it's recommended to invest in high-quality lenses to fully exploit its potential. A stand-alone negative point from the reviews is its tendency to overheat.
Pros
- 📸 Superior image quality, even in challenging light conditions.
- 👍 User-friendly and intuitive interface, suitable for beginners.
- 💼 Ergonomic design with a comfortable grip.
- 🎥 Excellent autofocus and versatile auto settings for both photos and videos.
- 💡 Capable of producing crisp images even at low ISO settings.
Cons
- 🔥 Prone to overheating during extended use.
- 💵 High cost, which may not be accessible to all potential users.
Should I Buy It?
If you're serious about photography and looking for a camera that delivers exceptional image quality with a user-friendly experience, this is a solid choice. It's a substantial investment, so it's best suited for those who want top-notch performance and are willing to purchase additional high-quality lenses. Be mindful of the overheating issue if you plan to use the camera for extended periods.
Style: Body Only
The Sony A7 IV exceeded my expectations. The image quality is stunning, with sharp detail and beautiful color rendering. Autofocus is fast and accurate, even in low light. I love the improved grip and menu system compared to previous models. It’s a fantastic hybrid camera for professionals and serious enthusiasts. Totally worth the investment!
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Reviewed in the United States on May 27, 2025 by Natalia
Style: Body Only
The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities. The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals. Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable. The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles. Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly. Highly recommended for anyone serious about photography and videography!
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Reviewed in the United States on May 20, 2025 by Chandu
Style: Body Only
Love it. My first "real" camera and it's everything I could have hoped for. I was going to join the Canon family but Sony has so many more lens options with the off brands. I don't use video much so can't comment there but I spent a week with it recently in Yosemite and the images were amazing. Well worth the money.
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Reviewed in the United States on August 19, 2025 by Kindle Customer
Style: Body Only
After 15 years of shooting exclusively with Nikon DSLRs, I finally made the switch to mirrorless. It was a big change, but I haven’t looked back. Sony continues to lead the mirrorless market, consistently pushing innovation while Nikon and Canon have spent years trying to catch up. The Sony A7IV is a perfect example of that progress. The build quality is excellent, with a solid, professional feel in the hand. The controls are well thought out, and the layout is intuitive. Coming from Nikon, there was a bit of an adjustment period, but once I got comfortable, the system felt fast, efficient, and well-designed. One of the biggest standouts is the autofocus. Face and eye detection are incredibly accurate, even in tricky lighting. It locks on and stays locked, which has saved me from missing countless shots. The 33MP sensor delivers sharp, detailed images with plenty of resolution for cropping or heavy post-processing. Battery life has been much better than I expected for a mirrorless body. I regularly get over 2,000 shots on a single battery during multi-hour shoots. The dual card slots are another huge plus for professional work—no one should be shooting serious jobs with only one card slot. And with strong performance in both stills and video, this camera is a great option for hybrid shooters. If you're thinking about moving from DSLR to mirrorless, or just upgrading your current gear, I highly recommend the A7IV. It’s a versatile, professional-grade camera that delivers consistently excellent results.
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Reviewed in the United States on September 29, 2023 by Matt James
Style: w/ 28-70mm lens
Coming from an A6400, this is a great camera. The Menu system upgrades are much more intuitive. The pictures and video are crisp and the focus capability is top notch. All that being said, where the hell is the flippy screen? This sideways flip screen for creators is a downgrade even from the a6400. I'd pay $500 more for the fully articulating screen like is on the A7RV...
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Reviewed in the United States on January 1, 2025 by GR
Style: Body Only
I bought this after being a Canon shooter for over 10 years. I needed a camera that could handle low light and Sony is great for low light photography. It was easy to adapt to, the camera takes amazing pictures and videos and I really don't have many complaints. It did overheat a couple of times, but I was shooting video pretty nonstop in 100 degree weather. In regular conditions I have zero problems. I'm sure most of the quirks are pretty common in most cameras. I bought this after the A7V came out, and I love that it was cheaper and probably not drastically difference in quality. Would highly recommended to anyone looking for a camera in this price range. I'm sony for life now!!!
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Reviewed in the United States on August 15, 2024 by Amazon Customer
Style: Body Only
Theres a reason people are always talking about this camera. Professional photo quality, professional video, this thing feels like a dream to use. Full frame that as of right now is the hybrid to end all hybrids. It had loads of functionality, and really, unless you want to spend an extra 2k, you wont really find anything of this quality for this price. If you need a hybrid camera, and you have the budget, get the a7iv. (It also helps a ton that there are other lenses for the sony cameras, personally I've been loving the Tamron lenses, because you don't have to spend a fortune to get great lenses, like you would be forced to with different brands.)
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Reviewed in the United States on August 7, 2025 by Zach
Style: Body Only
buyer beware- i ordered a NEW a7iv and when i got the package the box looked opened. i opened it up and inside was a K&F concept NP-FZ100 battery, a USED Sony a6700, and a LOT of dust.
Reviewed in the United States on July 25, 2025 by Benjamin Law Benjamin Law