Search  for anything...

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera | 28-70mm Zoom Kit

Based on 454 reviews
Condition: New
Checking for the best price...
$2,198.00

Buy Now, Pay Later


As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Cardinal Camera and Video Center

Arrives Saturday, Nov 14
Order within 19 hours and 1 minute

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

At a glance

Condition
New
Style
w/ 2025 28-70mm lens
Model
ILCE7M4K/B
Screen size
3 in
Weight
955 g
Color
Black
Compatible Mountings
Sony E
Warranty
1 year manufacturer
Works with
Sony E-mount wide-angle lenses

Features 5

  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning

Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Specs 97

Compatible Mountings Sony E
Aspect Ratio 16:9
Photo Sensor Technology CMOS
Supported File Format JPEG, Raw, HEIF
Image Stabilization Sensor-shift
Maximum Focal Length 7 centimeters
Optical Zoom 2.5 x
Maximum Aperture 3.5 f-stop

Frequently asked questions

The Sony Alpha 7 IV is a full-frame mirrorless camera known for its high-resolution 33MP sensor, 4K video capabilities, advanced autofocus system with 759 phase-detection points, and real-time eye autofocus for both humans and animals. It also boasts up to 10 fps continuous shooting, in-body image stabilization, and a versatile ISO range for shooting in various lighting conditions.

Yes, the Sony Alpha 7 IV is excellent for video recording, offering 4K video resolution with full pixel readout, a range of professional-grade video features such as S-Cinetone color profile, HLG & S-Log3 gammas, and more. It supports 10-bit 4:2:2 recording and has a dedicated video record button for convenience.

The 28-70mm zoom lens included with the Sony Alpha 7 IV is interchangeable, allowing you to switch to different E-mount lenses as needed. This kit lens is versatile for a range of photography styles from portraits to landscapes, providing both wide-angle and medium telephoto perspectives.

The Sony Alpha 7 IV utilizes the NP-FZ100 battery which offers a long life, typically allowing for several hours of shooting or approximately 500-600 shots per charge. For extended shooting sessions, it's advisable to carry spare batteries or consider using a battery grip for additional power.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


The consensus among users regarding this camera is highly positive, highlighting its impressive image quality, intuitive usability, and improved autofocus capabilities. It's applauded as an excellent upgrade or starting point for photography enthusiasts, adaptable for various shooting conditions. Despite its high cost, most reviewers find the camera worth the investment, although it's recommended to invest in high-quality lenses to fully exploit its potential. A stand-alone negative point from the reviews is its tendency to overheat.

Pros

  • 📸 Superior image quality, even in challenging light conditions.
  • 👍 User-friendly and intuitive interface, suitable for beginners.
  • 💼 Ergonomic design with a comfortable grip.
  • 🎥 Excellent autofocus and versatile auto settings for both photos and videos.
  • 💡 Capable of producing crisp images even at low ISO settings.

Cons

  • 🔥 Prone to overheating during extended use.
  • 💵 High cost, which may not be accessible to all potential users.

Should I Buy It?

If you're serious about photography and looking for a camera that delivers exceptional image quality with a user-friendly experience, this is a solid choice. It's a substantial investment, so it's best suited for those who want top-notch performance and are willing to purchase additional high-quality lenses. Be mindful of the overheating issue if you plan to use the camera for extended periods.


Best Camera
LOVE this camera. I've been working more of portrate work, and this is perfect for it. It's a comfortable size, pricey but worth it (def more expensive out there for lower quality), the controls and focus on it are also amazing.
Reviewed in the United States on May 28, 2026 by Moe

My best camera yet!
This took my photography business to a whole new level!! If your looking for an upgrade, I highly recommend this camera!!
Reviewed in the United States on July 30, 2026 by Jessica Thurston

Quality Camera to Learn With
It’s an advanced camera for me but I am enjoying learning it. Seems to be well built and has many functions I yet must become familiar with. I did get a book to help me along as I learn to use it and has been very helpful. It takes very good pictures and I look forward to learning more and getting better. ... show more
Reviewed in the United States on January 24, 2026 by Amazon Customer

Very Good 👍
Nice product and like a new
Reviewed in the United States on May 22, 2026 by Omar Ibrahim

Una bestia tanto para foto como para video
Dar el salto a la Sony Alpha 7 IV ha sido la mejor decisión. El sensor full-frame ofrece una nitidez brutal y un rendimiento en bajas luces impresionante. El enfoque automático es rapidísimo y no pierde el objetivo jamás. El kit con el lente 28-70 mm es superversátil para empezar a trabajar desde el primer día. Una herramienta profesional impecable ... show more
Reviewed in the United States on July 4, 2026 by Alejandro Rodriguez

excelente
Me cambió la vida, es muy simple y de gran calidad gracias al lente
Reviewed in the United States on July 8, 2026 by Francisco Sola

Great reasonably price pro camera
My son is working on a digital degree and needed a pro camera. This one works wonderfully! Even is clearer and has as many or more bells and whistles as some of the higher priced heavier equipment they have for the class. Downside is the accessories are very expensive.
Reviewed in the United States on March 2, 2025 by Betty Harris

Highly Recommend
I beleive this is my second A7iv that I bought from this seller. Always well boxed, came with everything described, both like new! 👍🏻
Reviewed in the United States on March 19, 2026 by Jan C.
Checking for best price...