Search  for anything...

PuraFlame Alice 60 Inches Recessed Electric Fireplace, Flush Mounted for 2 X 6 Stud, Log Set & Crystal, 1500W Heater, Remote Control, Black

  • Based on 1,925 reviews
Condition: New
Checking for the best price...
$601.99 Why this price?

Buy Now, Pay Later


As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Ningbo Li Chen Dian Qi

Arrives Wednesday, Mar 18
Order within 2 hours and 48 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: Black


Size: 60"


Features

  • DIMENSION: Overall dimension (including glass): 60 1/4 Width x 20 1/4 Height x 5 29/32 Depth, firebox dimension (without glass): 54 5/8 W x 18 1/32 H x 5 11/16 D. For more information, please see Specification sheet in Technical Specification section below
  • INSTALLATION: In-wall recessed installation ONLY, CANNOT be hanged on the wall or freestanding, a perfect fit for 2 x 6" wall. Two electrical connections: Plug-in or Hard-wiring. Just plug in 110V outlet and enjoy
  • REALISTIC FLAME EFFECT: Ultra High Intensity LED lights provide very bright and realistic flame effect. Two options for ember bed: Log set or crystal stones to suit your need. Total 4 different flame settings cater to your desired ambience (1. Yellow with a little bit blue low brightness 2. All yellow brightness 3. Yellow with a little bit blue brightness 4. All blue brightness). The flame effect can be operated with or without heat for year-round ambience
  • HEATER: Upper front heater blower (heat outlet at the middle top and air inlets beside the outlet). Two heat settings (high 1500W and low 750W) put out reasonable heat, but CANNOT be used as a main heat source. The thermostat can control the room temperature to suit the user's preference. The countdown timer can be set to turn off the fireplace from 30 minutes to 9 hours
  • MODERN HOME DECOR: The fireplace brings relaxation and comfort into the home, it is ideal for living room, entertainment center or anywhere suitable and you would like to have. Touch screen buttons enable a unique user experience, touch button light will be turned off after several seconds without any operation. Remote control included.

Brand: PuraFlame


Power Source: Corded Electric


Product Dimensions: 5.9"D x 60.25"W x 20.25"H


Material: Metal


Finish Type: Glass


Installation Type: Built-In


Heat Output: 5100 British Thermal Units


Special Feature: Led Lights


Color: Black


Room Type: Living Room


Brand: PuraFlame


Power Source: Corded Electric


Product Dimensions: 5.9"D x 60.25"W x 20.25"H


Material: Metal


Finish Type: Glass


Installation Type: Built-In


Heat Output: 5100 British Thermal Units


Special Feature: Led Lights


Color: Black


Room Type: Living Room


Ventilation Type: Vent Free


Heating Coverage: 400 sq ft


Included Components: Log


Item Weight: 64 Pounds


Model Name: EF174B


Shape: Rectangular


Warranty Type: Limited


Burner type: Electric


Number of Batteries: 2 AAA batteries required. (included)


Size: 60"


Manufacturer: PuraFlame


Item Weight: 64 pounds


Item model number: EF174B


Batteries: 2 AAA batteries required. (included)


Is Discontinued By Manufacturer: No


Date First Available: September 6, 2017


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Mar 18

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Love this fireplace!
Color: Black Size: 68 Inches
This is the third PuraFlame fireplace I have purchased. (The first one was 5 years ago, and it still looks and works great). I did lots of research before deciding on this brand. This one is the most realistic looking. We have a real wood burning fireplace on the main level by which our cat loves to get cozy and warm herself. This one looks so real she sits near it even when the heat option isn’t running! It is the perfect addition to our new basement media room. The heat feature is great. It is easy to use and was easy to install. All 3 we installed were in new construction, so we planned ahead and put in a dedicated electric line just to be sure all would work well. We did have a problem for a bit with the smaller one in the basement bedroom because the thermostat wasn’t working and it kept shutting off. After consulting the manual, we did a reset of the unit and it has continued to work fine since. I would definitely recommend the purchase of this fireplace. ... show more
Reviewed in the United States on March 20, 2024 by Lori Grezeszak Lori Grezeszak

  • Great Unit if You Manage Your Expectations
First, this fireplace is beautiful. I don’t expect an electric fireplace to look exactly like real flames and wood -the technology is not there yet. For style it is 5 stars. As far as heat output this is being used a primary source of heat in a detached 200sq ft home office building with high ceilings. It adequately heats the building. Installation was a breeze. My husband followed the exact framing specs in the manual and had no installation issues. Figuring out the log placement as instructed in the manual was challenging. The pictures and instructions were not very clear but we finally got it. My only complaint is the thermostat feature has been disappointing and operates inconsistently. For example this morning the remote temp was set to 66 and it continued to blow and heat until the room was 72 and I finally shut it off. I did expect it to be off a couple of degrees but not for it to be that far off and not correctly shut off. Minus that issue this is a great unit. ... show more
Reviewed in the United States on December 11, 2019 by Kris11364 Kris11364

  • Awesome
I bought the PuraFlame Alice, 50” black, recessed, in-wall electric fireplace. It is built to recess 6” in the wall. This is one of the main features that differs from the PuraFlame Serena which is mounted on the wall and can not be recessed due to the design of the air vents. As the 50” model is too long to fit between standard 16” studs, and I didn’t want to mess with removing and resupporting studs, I framed and built out the wall 6” which turned out really nice. Overall, I really love the Alice. It’s air inlets are on the top left and right and the middle air vent blows the hot air. It works with or without the hot air feature if you want warmth or just ambiance. The flames can be orange, blue or a mix of both colors. I do prefer both colors as it give a gas fireplace feel. The front glass pannel is removable to access the decorative glass/crystal pebbles and the decorative logs. The logs are ceramic and can be arranged however you want. The glass/crystals on the bottom can be used instead of or in addition to the logs. There are two sizes of crystals, which are actually plastic. The fireplace features lights at the base of the flame which can be changed to a variety of colors. This add some realism if turned to red or orange as the color reflects on the crystals and logs, giving the appearance of red-hot embers. Also, this looks cool if using the blue light with the blue flame feature. Overall a great value. it ran me $400 on Amazon and another $400 to frame and build out the wall, and purchase and stain the decorative 1x3” wood slats. A Gas insert would have been $5,000. ... show more
Reviewed in the United States on February 28, 2019 by Jrod The Gr8 Jrod The Gr8

  • Product Issues & Poor Customer Service
Color: Black Size: 60"
1st, I loved the Alice60 when I bought it 3 years ago. 2nd, it looks great, the heat it puts out is great. The color options are also great. The reason for a 1 star review: My heater is 3 years old, and just stopped working. I emailed Puraflame, and they responded that day. The product was out of the warranty period, so I had to purchase the parts from them with no guarantee on solving the issue. I was ok with that, so I paid for the parts. Now that I paid for the parts, they will not respond to my emails, they do not answer phone calls, and they don't return voicemails. I haven't received the parts or a receipt. I looked at other brands to replace my fireplace, but their dimensions are different than Puraflame. I built my wall for that unit, so I'm stuck with that unit unless I reconstruct the opening for the fireplace. Just ridiculous. Edit: The seller responded after a few more weeks, and sent the part I needed to fix the fireplace. It works perfect again. If they were a little quicker to respond, I would put it at 5 stars. The fireplace is great though, and I'm glad it works again. ... show more
Reviewed in the United States on December 4, 2023 by Joe

  • Fantastic product
Color: Black Size: 60"
Great realistic elective fireplace - and very affordable. 10/10 recommend
Reviewed in the United States on December 8, 2025 by Kayla Sadofsky Kayla Sadofsky

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...