Search  for anything...

KERASTASE Blond Absolu Bain Ultra-Violet Shampoo - Neutralizes Brassy Undertones, With Blue and Violet Pigments, Restores Shine and Softness

  • Based on 10,907 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $11 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Only 5 left in stock, order soon!
Fulfilled by Amazon

Arrives Sunday, Jun 14
Order within 13 hours and 45 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Features

  • Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair
  • Benefits: Enriched with concentrated blue and violet color-depositing pigments to cancel out yellow undertones. Regular use ensures anti-brassiness protection, keeping blonde shades cool for longer
  • Additional Benefits: Formulated with Hyaluronic Acid to strengthen hair and enhance softness and luminosity for silky, shiny hair. Protects hair from oxidation and pollution and prevents breakage
  • Suggested Use: Use once per week, alternating with Bain Lumiere shampoo. Apply to wet hair, distribute evenly, lather, and leave for 2-5min. Rinse thoroughly. Follow with Cicaflash conditioner
  • Blond Absolu: Complete your blonde care regimen with the Blond Absolu range, which maintains cool tones with ultra-violet anti-brass action, hydrates and restores hair fibers, and illuminates hair from within

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.76 x 1.89 x 5.59 inches; 9.88 ounces


Item model number ‏ : ‎ 1


Batteries ‏ : ‎ 1 A batteries required.


Manufacturer ‏ : ‎ Kerastase


Best Sellers Rank: #14,792 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #455 in Hair Shampoo


#455 in Hair Shampoo:


Customer Reviews: 4.6 4.6 out of 5 stars (11,365)


Item Form: Liquid


Hair Type: Normal


Scent Name: Floral


Other Special Features of the Product: *Instrumental test using Bain UV + Cicaflash + Huile Cicaextreme on bleached hair. Test conducted in 2022


Product Benefits: Enriched with concentrated blue and violet color-depositing pigments to cancel out yellow undertones


Suitable Hair Color: Grey


Brand Name: KÉRASTASE


Age Range Description: Adult


Global Trade Identification Number: 31


Model Number: 1


Manufacturer Part Number: 1


Manufacturer: Kerastase


Item Type Name: Kérastase Blond Absolu Bain Ultra-Violet 1 x 250ml


Liquid Volume: 250 Milliliters


Number of Items: 1


Item Weight: 280 Grams


Item Dimensions: 2.76 x 1.89 x 5.59 inches


Unit Count: 8.5 Fluid Ounces


Material Type Free: Ammonia Free


Active Ingredients: Salicylic Acid, salicylic_acid


Recommended Uses For Product: Anti-Pollution


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jun 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Excellent
I recently purchased this silver-hair shampoo set and I’m truly impressed with the results. The formula is gentle, effective, and really helps neutralize yellow tones, leaving my hair bright, cool, and beautifully silver. My hair feels soft, hydrated, and much healthier after each wash. The price is great for the quality you get, and the set lasts a long time. It’s easy to use, smells amazing, and delivers salon-level results at home. If you have silver, gray, or platinum hair, this set is absolutely worth it. Highly recommended! ... show more
Reviewed in the United States on November 23, 2025 by Cliente de Kindle

  • Makes my bleached hair soft and icy white!!!
Why did you pick this product vs others?: This shampoo is so amazing and it makes my hair icy white. My hair is bleached and my hair had a little bit of yellowing after shampooing my hair for a month. I was taken aback when I noticed how it lathered up and when I rinsed it out after letting it sit for 3 minutes my hair felt amazingly soft. I also got the purple masque in this brand. I squeezed the water out of my hair and applied the Kerastase Masque Ultra-Violet on my damp hair and kept it on for 3 minutes and rinsed with cool water. My hair was super soft and moisturized. My hair feels so super soft and it has a shine to it. Yes, this brand is pricy but my hair looks and feels like a million bucks!!! You do not have to use a lot of shampoo or conditioner. The shampoo lathered up really well and I only used a quarter size of shampoo and I only used a quarter size of the Masque Ultra- Violet conditioner on my hair. My hair is short and I do feel I somewhat used a bit too much product. Next time I will use a dime size of shampoo so I won’t have excess lather. I am a very happy customer and I will buy again. I would highly recommend these products. I had excellent results. Every time I touch my hair I smile and I feel absolutely confident. Also, the shampoo and masque Ultra-Violet conditioner does not have a perfume nor chemical smell. It has no odor. ... show more
Reviewed in the United States on July 5, 2025 by Dawn

  • Worth Every Penny – The Best Purple Shampoo I’ve Tried!
I've had my hair bleached from dark brown to platinum silver for 4 years now. I’ve tried other 2 other purple shampoos but none delivered the results I wanted—until I found Kérastase Blond Absolu Ultra Violet Shampoo. This shampoo is on the pricier side, but it’s absolutely worth it. Unlike the cheaper alternatives that left my hair feeling dry, this formula is ultra-nourishing, making my platinum silver hair hair soft, smooth, and vibrant while eliminating brassiness in just one wash. The purple pigment is rich and it smells amazing, like a fresh, salon-quality treatment. If you’ve been struggling to find a purple shampoo that actually works without drying out your hair, this is the one. I won’t be going back to cheaper brands—this is a game-changer for my hair so far! ... show more
Reviewed in the United States on February 18, 2025 by Melissa

  • Worth it!
Expensive but worth it because it Suds well even if I use a small amount. Smells good and keeps my silver hair from getting yellowish.
Reviewed in the United States on March 8, 2026 by mummyumyum69

  • Great product
The best shampoo for graying hair. Recommended by my stylist. Expensive but lasts a long time.
Reviewed in the United States on January 21, 2026 by Linda B

  • Matrix is Better
Dyes my hair purple. Smells nice and would recommend this brand for a clarifying shampoo, but I am sticking with Matrix.
Reviewed in the United States on January 23, 2026 by Kathleen E. Wilson

  • Quality shampoo
I really love this shampoo. Wish it wasn’t so pricey but it does last awhile. Leaves hair soft and saves my blonde highlights.
Reviewed in the United States on December 20, 2025 by Whispering willow

  • Excellent Results
This shampoo has changed my hair. It doesn't weigh it down but keeps it soft without conditioner. At the same time the hair stays fresher longer and doesn't attract soil as much as ither shampoos. I'm very pleased with this product.
Reviewed in the United States on January 25, 2026 by Michele Dana

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...