Search  for anything...

Hot Tools Pro Artist Black Gold Ionic 1 Inch Flat Iron

Based on 8,891 reviews
Condition: New
Checking for the best price...
$69.45
Save $80.54 was $149.99

Buy Now, Pay Later


As low as $11.58 / mo
  • – 6-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Oct 28
Order within 2 hours and 25 minutes

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

At a glance

Condition
New
Size
1 in (Pack of 1)
Style
Micro-Shine Flat Iron
Model
HT7122BG
Dimensions
13.8 x 2.5 x 2.5 in; 1.08 lb
Weight
0.49 kg
Color
Black

Features 6

  • Long-Lasting: Create salon quality, smooth and sleek styles with this hair straightener. The 1 Inch Wide Floating Black Gold plates help to easily style longer lengths for the ultimate high-gloss finish with less frizz
  • Premium Black Gold Technology: Inspired by the even heat of 24K Gold with a Micro-Shine finish, to help create long lasting curls with more defined results.
  • Versatile Stying: Whether youre styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results
  • Smart Temperature: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached

Description

Top celebrity stylists call this their “desert island” tool because it does everything Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere Based on Forsta Hairstylist Survey August 2024. Limited Lifetime Warranty. Brand Story Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Specs 25

Product Dimensions 13.8 x 2.5 x 2.5 inches; 1.08 pounds
Item model number HT7122BG
Manufacturer Helen of Troy
Product Benefits Best in class styling surface for gorgeous hair styles
Brand Name HOT TOOLS
Model Name Black Gold Evolve Ionic
Resulting Hair Type Curly, Straight
Unit Count 1 Count

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Oct 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


Leaves My Hair Smooth and Shiny
Size: 1 Inch (Pack of 1) Style: Micro-Shine Flat Iron
⭐⭐⭐⭐⭐ Leaves My Hair Smooth and Shiny I’m very happy with this flat iron! It heats up quickly and glides smoothly through my hair without pulling or snagging. It leaves my hair straight, soft, and shiny, and I don’t have to go over the same section many times. It’s lightweight, easy to handle, and gives me a salon-like finish at home. Great quality and definitely worth it! ... show more
Reviewed in the United States on August 14, 2026 by Lisbet Blanco

Best Flat Iron!
Size: 1 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I am SO glad I decided to purchase this flat iron! It exceeded my expectations. I've been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new. Note: I mainly use my flat iron to curl my hair, not straighten. No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me. After seeing this one by Hot Tools, and seeing the great reviews...I went with it. Zero regret :) This flat iron is worth every penny and the quality of it, really, surpasses what it costs. The texture of it is smooth to the touch. Lightweight. I love how it's matte black with the bit of 'gold' near the base. This iron is a bit on the longer side but that doesn't bother me a bit. The cord is LONG! Something cool about this iron - near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I've had never had this feature. The power button is on the inner side, between the clamps. And no exaggeration...this thing heats up FAST. I'm talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used. In the instruction manual it shows the best temps to use on your hair type - I found that to be very useful. This iron is just great. It's lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair - not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls. The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now. So yes. Get this flat iron. It's worth every penny. I'm so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove. ... show more
Reviewed in the United States on September 19, 2025 by Jessica

BUY IT and don't let it sit in your saved for later. (Long review, but honest!)
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
Absolutely worth the money and I’d definitely recommend it. If you’re on the fence, just buy it. My hair has a mixed texture and tends to be naturally dry, wavy, and frizzy. This straightener works better than anything I’ve used before! It smooths and straightens my hair effortlessly. A heat protectant spray is a must, and I love that it comes with a glove, which is especially helpful if you want to use it as a curler. It heats up to 455°F in about two minutes, which is incredibly fast. I was also skeptical about the 1.25-inch size because it didn’t seem wide enough for my thick, unruly hair, but it’s actually perfect as designed. It's actually pretty sleek and I can pack it in my purse to travel. I’ve had no issues with the placement of the heat knob either. It's easy to grip as well. I finally retired my old Conair straightener for this one, and my only regret is not switching sooner. Hands down the best straightener I’ve ever owned. Try it for yourself!! (Photo for reference, and I straightened my hair on Tuesday, photo was taken on Friday (same week- 3 days later!!).) ... show more
Reviewed in the United States on May 8, 2026 by Alexis

Salon-Recommended & Still My Go-To After a Year *Video & Photos Included*
Size: 1 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I’ve been using this flat iron consistently for almost a year now, about 3 times a week, and I can confidently say it’s one of the best beauty tools I’ve ever invested in. For context, I have naturally 2c/3a hair — a mix of waves and curls — but I prefer to wear it straight. I actually had my hairstylist choose this for me when I asked for the best straightener under $300, and this is what she recommended. The performance has been incredible. It heats up in under 10 seconds, and I can straighten my entire head in about 15 minutes. That’s faster than my blow-drying time, which honestly surprised me. What really stands out is how well it maintains results. Once I straighten my hair, it stays smooth and straight until my next wash — no constant touch-ups needed. Even better, my stylist regularly comments on how healthy my hair looks. I only need trims about twice a year, and I haven’t experienced the kind of damage I’ve had with other straighteners in the past. It smooths everything out without frying the ends. A few other things I love: •Multiple heat settings with an easy-to-use dial •LED display for clear temperature control •Long swivel cord that doesn’t get in the way •Plates glide smoothly and are easy to wipe clean •Locking feature for easy storage I also appreciate that I only need a heat protectant — I don’t have to rely on extra products to get good results. I actually purchased a second one as a gift, and I fully plan to repurchase this exact model again whenever mine eventually wears out. If you have textured, wavy, or curly hair and want something that straightens quickly without excessive damage, this has been an excellent long-term choice for me. ⭐️I included a video about the straightener, and some before & after photos! ... show more
Reviewed in the United States on April 22, 2026 by Makayla | Tested in Real Life

Bought for a Young Girl
Size: 1 Inch (Pack of 1) Style: Micro-Shine Flat Iron
Bought as a gift for a young girl beginning to style her own hair. This had good reviews and a fair price point. It seems like such great quality. It has held up great after almost a year of use. Still gets just as hot as it did when she opened it. It has a lock setting to keep it closed if you want that. Maybe for travel, I’m not really sure. There are good heat seatings to choose from. Nice display. The handle makes it easy to hold without slippage during use. The young girl uses it as a traditional flat iron and has also learned how to do curls. Controls frizz. Would recommend this over some of the more expensive brands! ... show more
Reviewed in the United States on September 6, 2026 by Sable

Very good quality
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
This is an excellent flat iron. No snags, it’s nice and smooth and also gives a beautiful curl. It gets full temp within minutes and even beeps to tell you it’s ready. My only complaint is the location of the temp dial, it’s right at the end and is very easy to accidentally turn up or down while curling. Other than that this flat iron is too notch and very sleek looking. ... show more
Reviewed in the United States on December 22, 2025 by Riften

Woowwww amaizing !!!!!
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I’ve been really enjoying this flat iron, especially for straightening my hair. The 1 1/4-inch plates make it easy to work through different sections, and I love how smooth and polished my hair looks after using it. It glides nicely through the hair and is comfortable to handle. The design feels professional and sturdy, and it heats up quickly, which is very convenient when I’m getting ready in a hurry. Overall, I’m very happy with this flat iron and would definitely recommend it to anyone looking for a good tool for straightening and styling their hair. ... show more
Reviewed in the United States on September 8, 2026 by Massiel

The BEST flat iron I’ve ever used!
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
With my thick, coarse, frizz-prone, processed & colored, wavy hair, just below the shoulder blades length hair, I have gone through & have tried numerous flat irons in my attempt to get the smoothest straight styles & curled styles & always assumed that I would not be able to achieve even better results than I was getting. I had previously purchased this flat iron for my daughter a couple Christmas’s ago to straighten her lower back length, coarse, extra thick, wavy hair & had always loved how smooth & shiny her hair would turn out after using this flat iron but never thought to try it on myself as I always assumed the results were pretty much due to her hair being healthier combined with the heat protectant spray we used. I, personally, was using the HSI Professional Glider Ceramic flat iron & was starting to get discouraged with the results I was getting lately; I mean, it worked but it was taking more swipes through my hair to get smoother results so after straightening her hair the last time & loving the results, I decided to get one for myself & give it a shot. I was BLOWN AWAY!!! Where had this been all my life?? I’ve only used it once to do my whole head & I am just absolutely impressed! This flat iron; at half the cost of the HSI is a game changer for me. Here’s why: 1. It’s a 1-1/4” width so it takes less time to do my hair; seriously, I noticed a remarkable difference between this & my 1” one. 2. Only 1 swipe & I get the smoothest, sleekest styles that last so long that my hair looks professionally straightened for going on the 3rd day now & I have worked out & sweat as well & I didn’t use any different hair products either. It’s SO nice just brushing it through, doing a very minor touch up on my short bangs which always get messed up & going on with my day, looking as if I had fully straightened my hair again which is prone to getting waves in it after sleeping & sweating. 3. The cost is amazing when you compare results to other higher end brands. 4. It feels really good to hold & glides effortlessly. 5. The extra long cord with the swivel feature is cool & I like the features on it. So bottom line, if you’re on the fence on whether or not to get this flat iron, DO IT! Honestly, I will never buy another brand of flat iron again. ... show more
Reviewed in the United States on September 6, 2023 by Anthony B.
Checking for best price...