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Bulova

Bulova Men's Frank Sinatra My Way Leather Strap Watch

  • Based on 245 reviews
Condition: New
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$405.00 Why this price?
Prime Day Deal · 23% off was $525.00

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Availability: Only 4 left in stock, order soon!
Fulfilled by K.G. Company
Arrives Jun 27 – Jun 29
Order within 12 hours and 26 minutes
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Style: Dress


Color: Silver Tone/ Grey Strap


Product Dimensions ‏ : ‎ 5.9 x 6.1 x 3.7 inches; 1.01 Pounds


Item model number ‏ : ‎ 98A261


Department ‏ : ‎ unisex-adult


Batteries ‏ : ‎ 1 Lithium Metal batteries required. (included)


Date First Available ‏ : ‎ November 17, 2020


Manufacturer ‏ : ‎ Bulova


Product Warranty: For warranty information about this product, please click here


Best Sellers Rank: #891,492 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #4,276 in Men's Wrist Watches


#4,276 in Men's Wrist Watches:


Display: Analog


Watch Movement Type: Quartz


Additional Features: Second Hand


Power Source: Battery Powered


Strap Type: Two Piece Strap


Water Resistance Depth: 30 Meters


Sport Type: Walking


Clasp Type: Deployant Clasp with Push Buttons


Water Resistance Level: Water Resistant


Embellishment Feature: Crystal


Closure Type: Buckle


Style Name: Dress


Shape: Rectangular


Band Color: Gray


Dial Color: Black


Theme: Sports


Pattern: Solid


Face Style: Crosshair


Character: Fashion


Brand Name: Bulova


Model Name: 98A261


Included Components: User Manual


Model Number: 98A261


Global Trade Identification Number: 73


Manufacturer: Bulova


Manufacturer Warranty Description: 1 Year Manufacturer


UPC: 042429584273


Manufacturer Part Number: 98A261


Unit Count: 1 Piece


Age Range Description: Adult


Item Type Name: Dress Watch


Band Material Type: Leather


Case Material Type: Stainless Steel


Crystal: Sapphire Crystal


Case Diameter: 29.5 Millimeters


Band Width: 18 Millimeters


Case Thickness: 9.05 Millimeters


Bands: 2


Warranty Type: Manufacturer


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Jun 27 – Jun 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Striking Design, Great Presence, and an Instant Conversation Starter
Style: Dress Color: Gold Tone/ Black Strap
I picked up the gold-tone version of this Bulova Frank Sinatra “My Way” watch with the black leather strap, and I absolutely love it. The moment you put it on, it stands out. The gold case has a clean, classic shine, and even though it’s thicker than many traditional tank-style watches, that extra presence is exactly what makes it catch the eye. It feels intentional. Bold without being loud. The curved sapphire crystal and small-seconds dial give it real vintage character, which fits the Sinatra tribute perfectly. It looks fantastic with suits at the office, and I get plenty of comments on it which is an easy way to start conversations with anyone who notices watches. The presentation box it shipped in is also very well done and reinforces that this is not just another daily watch. I paid $360 for it, and that feels like a great value for the design, build quality, and overall presence on the wrist. For a watch that blends personality, heritage, and modern quality, this one delivers. ... show more
Reviewed in the United States on November 15, 2025 by MR1453
    • Absolutely Love it!
Style: Dress Color: Silver Tone/ Grey Strap
Frank Sinatra My Way Black Dial - This is an awesome watch. I cannot get over how light it is; 2 ounces. I have a fairly big wrist, but the watch doesn't look small on it. It almost reminds me of the weight and the feel of the Fitbit Charge watches that I wore for years. I almost forget that I have it on. Doesn't feel too fancy to just be worn with nice clothes. I recommend this to anyone looking for a light weight, nice watch to purchase. I couldn't see myself paying the $550 on the Bulova site. This is a much better price for it. Worth every penny. ... show more
Reviewed in the United States on July 3, 2024 by Eric S.
    • Gorgeous Watch
Style: Dress Color: Gold Tone/ Black Strap
This watch is stunning! Much cheaper on Amazon and the same quality as jewelers
Reviewed in the United States on January 7, 2026 by Jaidyn McLeod
    • Nice gift for husband
Style: Dress Color: Silver Tone/ Grey Strap
My Husband absolutely loved his new watch! Very stylish and good price for Bulova!!
Reviewed in the United States on January 6, 2026 by Amazon Customer
    • Great watch, great price
Style: Dress Color: Silver Tone/ Grey Strap
My husband is a wrist watch fan and wanted an affordable one with a square face for our 25th anniversary. He specifically showed me this one he liked while we were out shopping. After checking at several stores (both brick & mortar and online) and comparing prices, I was very surprised to find it on Amazon for a price that was literally $100 - $250 less than anywhere else. Same great watch, much better price. ... show more
Reviewed in the United States on January 29, 2026 by Amazon Customer
    • Stylish and timeless piece
Style: Dress Color: Silver Tone/ Grey Strap
It looks amazing and pairs well with a great variety of styles. Worth it, if the price is right.
Reviewed in the United States on November 25, 2025 by Fernando Wosniak
    • Like like like Like like like
Style: Dress Color: Gold Tone/ Black Strap
Review Image by daniel
Review Image by daniel
Me encantó el reloj.. era todo lo esperaba.. mil gracias… 🥳
Reviewed in the United States on April 14, 2026 Reviewed in the United States on April 14, 2026 by daniel
    • Husband loves it
Style: Dress Color: Silver Tone/ Grey Strap
Got it as a gift for my husband and it is now his favorite watch
Reviewed in the United States on March 12, 2026 by Meredith Mareno

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