Search  for anything...
Aunt Jackie's

Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce

  • Based on 24,686 reviews
Condition: New
Checking for the best price...
$6.97 Why this price?

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Apr 23
Order within 23 hours and 31 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Size: 15 Ounce (Pack of 1)


Features

  • 15 oz jar of Aunt Jackie's Curl La La Defining Curl Custard
  • Define, shape and control your hair's curls, waves, coils and braid-outs
  • Add moisture, shine and natural conditioning
  • Enriched with shea butter and olive oil
  • For natural hair curls, coils and waves

Description

Great for kiss frizzy, hard-to-tame hair good-bye. The mega-moisture humectants in Curl La La give long-lasting bounce to curls, and shine and definition to spirals and coils. What will it do for my hair? Define your signature look by adding a little or a lot. Whatever your style, rest assure that it will be well-moisturized and soft to the touch, without caking or flaking. Use it as often as needed on wet or dry hair.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.25 x 3.25 x 4.25 inches; 15 ounces


Item model number ‏ : ‎ 34285696153


Department ‏ : ‎ Women


UPC ‏ : ‎


Manufacturer ‏ : ‎ House of Cheatham


Best Sellers Rank: #1,487 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Styling Gels


#10 in Hair Styling Gels:


Customer Reviews: 4.4 4.4 out of 5 stars (27,702)


Product Benefits: Curl Enhancing


Hair Type: Coily


Scent Name: Shea Butter


Item Form: Butter


Liquid Volume: 15 Fluid Ounces


Number of Items: 1


Unit Count: 426 Grams


Item Volume: 426 Milliliters


Brand Name: Aunt Jackie's


Manufacturer: House of Cheatham


UPC: 885326307343 798256377044 885662214671 798256381164 785525755771 811454549737 798813083074 799891062029 034285696153 885119541510 034285696092


Global Trade Identification Number: 53


Item Type Name: Curl Defining HAIR Custard


Item Weight: 15 Ounces


Material Type Free: Alcohol Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Apr 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Curls for days!!!
Size: 15 Ounce (Pack of 1)
The best product I’ve used so far!! My bf and I both have curly hair but his is more coiled so for him Curl definers are really important because of the type of curls he has. I bought this product because I saw my sister in law use and she also has his coils (they’re siblings duh!) and decided to give it a try. Boy! Was this the best purchase I’ve ever made! Not only does the it smell good but the curl definition is amazing! Your hair feels nice and moisturized! The product isn’t too thick, very lightweight so you’re not feeling like you’re globbing on such heavy cream! It holds all day and your hair will look healthy soon enough with all the moisture it’s locking in with this product! ... show more
Reviewed in the United States on February 19, 2026 by GCAR37
    • Say goodbye to frizz and flat hair!
Size: 15 Ounce (Pack of 1)
Aunt Jackie’s Curl La La Defining Curl Custard is one of my hair holy grail products for the following reasons: 1) As someone with 3B/3C type hair, this product is lightweight and doesn’t weigh my hair down. Most of the time, I only need a tiny amount mixed with sprays of water for the best results and it’ll leave my hair feeling soft and bouncy, even after two days! 2) I always make sure to scrunch my hair after applying curl products and it does an amazing job at holding the shape of the curls/waves without drying my hair out and it’s never caused me any frizz. 3) After applying this product, the instant effect will be shiny, moisturized and nourishing looking locks, and after a few days, the curls/waves still remain intact, given that you follow proper maintenance. 4) Unlike other curl products, this one has never caused any build-up, flaking and damage to my hair or scalp, which is a huge plus for me, because I’m picky with what I put in my hair and it does a fantastic job for a great price. It’s definitely worth it. 5) Oh and I forgot to mention that it smells absolutely divine! It’s not an overpowering or artificial scent, but rather quite a clean and fruity one. Overall, this product is just great for my hair type and my hairdresser even approved of it. It gets the job done (bear in mind that it’s not a GEL, so don’t expect the same) and leaves my hair feeling so refreshed and moisturized! ... show more
Reviewed in the United States on November 14, 2025 by Shen
    • A Must-Have for Defined, Moisturized Natural Curls!
Size: 15 Ounce (Pack of 1)
I’ve been using Aunt Jackie's Curl La La Defining Curl Custard for a while now, and it’s quickly become one of my go-to products for styling my natural hair. If you have curls, coils, or waves and you're looking for definition without stiffness, this product might be exactly what you need. 💧 Moisture & Ingredients: This custard is enriched with shea butter and olive oil, which are excellent for retaining moisture and adding shine. It keeps my hair hydrated for days, which is perfect for low-porosity hair that tends to dry out quickly. Plus, it’s free from sulfates, parabens, and mineral oil—a big bonus if you’re ingredient-conscious. 💁🏽♀️ Performance: I apply it to damp hair after washing and conditioning, usually using the shingling method or raking it through with my fingers. It gives beautiful curl definition with minimal frizz. My twist-outs and braid-outs come out super defined and soft. It doesn't leave my hair crunchy or flake—unless I use way too much (a little goes a long way!). ✅ Pros: Perfect for natural hair: Coily, curly, and wavy textures benefit most. Soft hold: Curls stay bouncy and touchable. Good value: 15 oz lasts a long time for the price. Smells great: The scent is sweet but not overpowering. ⚠️ Cons: Can build up if used daily without proper cleansing. Not ideal for those who want a strong, stiff hold (like for slick-back styles). Thick texture may weigh down finer hair types. 🧴 Application Tip: For best results: 1. Apply to clean, damp (not soaking wet) hair. 2. Use a small amount per section—work it through with fingers or a wide-tooth comb. 3. Style as desired (twist, braid, or wash-and-go). 4. Let air dry or diffuse gently. --- 📌 Final Thoughts: Aunt Jackie’s Curl La La is a budget-friendly, moisturizing styling product that really helps enhance and define curls. It’s especially great for Type 3 and Type 4 hair textures. While it may not be ideal for all hair types or heavy-duty hold needs, it’s a fantastic everyday curl styler for soft, defined, and hydrated hair. ... show more
Reviewed in the United States on May 31, 2025 by Christana
    • Great curling product
Size: 15 Ounce (Pack of 1)
Review Image by Keira
Review Image by Keira
This is my go to curling product. I use it for wigs & my natural hair. It smells really nice & it really enhances my curls. I use it with water & it gets the jobs done. It makes my curls look really pretty & it keeps for a while. DAYS! Even with my natural hair.
Reviewed in the United States on March 7, 2026 by Keira
    • Good
Size: 15 Ounce (Pack of 1)
Review Image by Ker
This keeps my hair moist and soft ,my curls stay nice and shiny for a long while ,it smells good also and is easy to apply not sticky nor greasy.
Reviewed in the United States on March 21, 2026 by Ker
    • Good product
Size: 15 Ounce (Pack of 1)
Love this curl custard! It defines my curls so well without making them crunchy or heavy. My hair stays soft, shiny, and moisturized all day. A little goes a long way too—definitely a staple in my routine!”
Reviewed in the United States on March 30, 2026 by Blanche
    • Not for me
Size: 15 Ounce (Pack of 1)
Product is really oily and has ingredients that leave buildup and risk adding too much moisture to some hair types. The scent is not that pleasant, but more than anything, the product made my curls limp and elongated. My head was itchy on day four so I stopped using it. On the upside, if you’re looking for heavy moisture, elongated curls, and a non-crunchy soufflé product (and don’t mind certain ingredients) then maybe this product would be great for you. ... show more
Reviewed in the United States on February 23, 2026 by Laura Grannis
    • Good product
Size: 15 Ounce (Pack of 1)
Great smell and helps my hair feel pretty nice. Some days it defines my curls good other days not so much but that's also probably because I'm learning how to style my hair and I have to learn techniques. It's a good product though. I'd rather this than mad gel or hairspray
Reviewed in the United States on March 10, 2026 by Mercedes

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...