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AMERICAN CREW

American Crew Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

  • Based on 2,520 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Jul 20
Order within 18 minutes
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Size: 3 Ounce (Pack of 1)


Features

  • SIMILAR TO HAIR GEL: Easy to use styling cream that creates wave separation or curl definition.
  • LIKE HAIR GEL FOR MEN: Works well when groomed, wavy, textured look is desired.
  • HOW TO USE: Apply to towel-dried hair. Comb through and allow to dry naturally.
  • HAIR LENGTH: Recommended for those with short to medium hair length
  • WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.

Description

American Crew Hair Forming Cream is the ultimate solution for men seeking a groomed, wavy, and textured look. This easy-to-use cream offers wave separation and curl definition, similar to hair gel. With its medium hold and medium shine, it enhances hair thickness and serves as the perfect introduction to styling products. Simply apply to towel-dried hair, comb through, and allow it to dry naturally. Trust American Crew, a leader in men's grooming, to elevate your style and enhance your personal image.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.94 x 1.97 x 0.5 inches; 4 ounces


Manufacturer recommended age ‏ : ‎ 18 months - 8 years


Item model number ‏ : ‎ 33401124014


UPC ‏ : ‎


Manufacturer ‏ : ‎ Revlon Consumer Products Corp.


Best Sellers Rank: #1,928 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #12 in Hair Styling Creams & Lotions


#12 in Hair Styling Creams & Lotions:


Customer Reviews: 4.7 4.7 out of 5 stars (2,521)


Product Benefits: Hair styling, Medium hold


Hair Type: All


Scent Name: Original


Item Form: Cream


Liquid Volume: 85 Milliliters


Number of Items: 1


Unit Count: 3 Ounce


Item Volume: 88.72 Milliliters


Brand Name: AMERICAN CREW


Manufacturer: Revlon Consumer Products Corp.


UPC: 738678002711


Item Weight: 4 Ounces


Material Type Free: Dye Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jul 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great product.
Size: 3 Ounce (Pack of 1)
American crew is the only product I need in my hair. It holds and has a matte finish all day in my hair. It’s super easy to put in and doesn’t leave residue everywhere. I use one puck of this for months. A little product goes a long way. it’s worth the money. This product also smells incredible in my hair and doesn’t leave it feeling dry. Definitely would recommend buying this! ... show more
Reviewed in the United States on May 30, 2026 by Zak
    • Perfect everyday hair cream - Great hold without the greasiness
Size: 3 Ounce (Pack of 1)
As someone who purchased this for my husband who uses hair products daily, I can confidently say this American Crew Forming Cream hits all the right notes. What stands out is its reliable hold for styling without feeling heavy or greasy in the hair - a common issue with many men's hair products. The medium hold is just right for everyday use, allowing for natural movement while keeping the style in place. The shine level is subtle and professional-looking, not overly glossy. I particularly appreciate the pleasant scent, which isn't overpowering like some other hair products can be. The 3 oz container lasts quite a while since you don't need to use much product to get good results. When you factor in the quality and longevity, it offers great value for money. It's become a staple in my husband's daily grooming routine, and I'll be purchasing it again. Whether you're looking for something for yourself or as a gift (it makes a great stocking stuffer!), this forming cream is a solid choice for men who want reliable hair styling without gel stiffness or the greasiness of some other products. ... show more
Reviewed in the United States on December 25, 2024 by Dani T.
    • My husband LOVES this stuff! My husband LOVES this stuff!
Size: 3 Ounce (Pack of 1)
Review Image by Andi Venn
This forming cream is a great alternative to hair gel. It has a sticky and more watery consistency. You just need a little bit. When my husband used hair gel, my niece used to joke and call him “Pokey” because his hair was so spiky and hard. Now his hair has a lot more flexibility, while still retaining the volume and thickness of his hair.I will sometimes use a dab in my hair to smooth away fly aways. I don’t really notice much of a scent to this product. Overall, this is an excellent product. Yes, it’s a little pricey, but it lasts a long time and it does a great job. I highly recommend it. I hope this review helped you. ... show more
Reviewed in the United States on February 10, 2026 Reviewed in the United States on February 10, 2026 by Andi Venn
    • Great Hold and Shine – American Crew Hair Cream Delivers
Size: 3 Ounce (Pack of 1)
The American Crew Men's Hair Forming Cream is a solid choice for anyone looking for a versatile styling product. It provides medium hold that keeps my hair in place throughout the day, but without that stiff, crunchy feeling you get with gels. I love the medium shine it gives my hair a natural, healthy look without being too greasy. Performance: The cream is easy to apply and works well on both damp and dry hair. It gives my hair texture and control, and it’s lightweight enough that it doesn’t weigh my hair down. The hold is just right not too strong, but enough to keep everything in place without reapplication. Scent: The scent is fresh and clean, but not overpowering. It’s subtle enough that it doesn’t clash with cologne or other products. Pros: Natural shine and medium hold Lightweight and non-greasy Easy to apply, no crunchiness Pleasant, subtle scent Cons: Might not provide enough hold for very thick or unruly hair types Overall, it’s a great daily-use product for anyone who wants control and style without the heavy feel of traditional gels. Definitely one of the best hair creams I’ve tried! ... show more
Reviewed in the United States on April 24, 2025 by Simon
    • A Solid Everyday Hair Wax
Size: 3 Ounce (Pack of 1)
The texture is smooth and easy to work with—not too stiff or sticky. It spreads evenly in the hands and applies to the hair without clumping. I appreciated that it offers a strong hold that lasts most of the day, while still allowing some flexibility to restyle if needed. It works great for shaping short to medium-length hair, especially for creating a textured or slightly messy look. What I like most is that it doesn’t leave a greasy or overly shiny finish. It has more of a natural matte effect, which I personally prefer. It also washes out easily with regular shampoo, with no residue left behind. ... show more
Reviewed in the United States on June 21, 2025 by Yao
    • American Crew Forming Cream
Size: 3 Ounce (Pack of 1)
I've tried several hair products and have found that American Crew hair forming cream offers the best hold, smells great and does not leave my hair stiff. Works well between washing. Highly recommended product.
Reviewed in the United States on May 9, 2026 by Pappy
    • Great hair product
Size: 3 Ounce (Pack of 1)
Been using this product for 10+ years. It's the best out there for men's short - medium hair for solid hold with no shine.
Reviewed in the United States on April 1, 2026 by eric lyon
    • Great Hold and Natural Look!
Size: 3 Ounce (Pack of 1)
I really like this hair forming cream! It gives a medium hold and just the right amount of shine without making my hair look greasy or stiff, last all day as well. It’s easy to apply and style, and my hair feels soft and natural all day. There is no smell and priced better on Amazon then other places I have seen it. It’s perfect for everyday use and works well for a variety of hairstyles. I’ve tried other gels and creams, and this one stands out for giving control without weighing hair down. Definitely a staple in my grooming routine. ... show more
Reviewed in the United States on October 16, 2025 by svpike

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