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WHAT THE FLUFF?

What the Fluff, Pupper-Fluff, Surprise Reveal Interactive Toy Pet With Over 100 Sounds And Reactions, Kids Toys For Girls Ages 5 And up

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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jan 8
Order within 18 hours and 16 minutes
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Color: Purple (Puppy)


Features

  • EARN HER TRUST FOR A SWEET SURPRISE: Pet, shake and toss your shy fluff to make her ears pop up and eyes peek out. Music plays when your What the Fluff toy fully trusts you, transforming from fluff to pet!
  • OVER 100 SOUNDS AND REACTIONS: Discover Pupper-Fluffs sweet and silly personality! She purrs, giggles, wiggles, even does a somersault! Tickle her, scare away hiccups, feed her and so much more!
  • HAVE A DANCE PARTY: Pupper-Fluff loves to sing and dance! Tilt left and right and your pet will play music and dance. Touch her head to hear her sing! Shake, toss and tilt for more musical sounds!
  • REPEAT TRANSFORMATION: What the Fluff girls toys transform from fluff to pet and back to fluff, again and again! With so many sounds, reactions, and ways to play, theyre must-have gifts for girls!
  • SURPRISE TOYS FOR 5 YEAR OLD GIRLS AND UP: Interactive What the Fluff toys (each sold separately) are the perfect gifts for 5 year old girls and up who enjoy cute electronic pets and plush toys. Batteries required.
  • Includes: 1 What the Fluff, 1 Quick Start Guide, 1 Instruction Sheet
  • Covered by the Spin Master Care Commitment. See below for full details

Description

Introducing What the Fluff: fluffy interactive pets looking for their fluff- ever home! These super cute toys for kids feature over 100 exciting sounds and reactions and have a surprise pet reveal! Hidden inside a soft purple fluff is Pupper-Fluff. Play with your shy and timid What the Fluff toy to encourage her out of hiding and earn her trust. You can pet, roll, shake, toss and turn her upside down – when your fluff is feeling more comfortable, she reveals her ears! Keep playing, and her eyes will peek out, too! Once Pupper-Fluff fully trusts you, you’ll hear the celebration song and she’ll transform from fluff to pet! As you play, you’ll unlock Pupper-Fluff’s sweet and silly personality. With so many sound effects and reactions, you never know what adorable response you’ll get! This little fluff loves to eat, roll, snuggle, dance, sing and more. There are so many ways to play in both fluff and pet mode! She purrs and coos when pet, giggles and wiggles when tickled and gets dizzy if shaken. Toss your new friend in the air or turn her upside down to see her somersault! In fluff mode, feed her and scare away hiccups, play a game and more. You can even have a dance party with your What the Fluff! Tilt your pet left and right to play music and touch Pupper-Fluff’s head to hear her sing. Shake, toss and tilt your pet for even more music sounds, like a cute high note! At any time, transform your What the Fluff pet back to fluff, or change from fluff to pet again and again. For more fluffy fun, look for What the Fluff Purr ‘n Fluff (sold separately)! What the Fluff toys are perfect for pretend play and make great birthday gifts, Christmas gifts or gifts for kids aged 5 and up for any occasion. Each What the Fluff measures approximately 7 in. in diameter. Requires 3 AA batteries (not included). Discover the sweetest surprise with What the Fluff!

Product Dimensions: 8 x 5.25 x 8 inches


Item Weight: 1.06 pounds


Item model number: 6066121


Manufacturer recommended age: 5 years and up


Batteries: 3 AA batteries required.


Release date: June 23, 2023


Manufacturer: Spin Master


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jan 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • This little toy is funny.
Color: Pink (Kitty)
So bought this for myself, yes I'm an adult, but I like the idea of this toy. I read the reviews about the eyes poking out and yes they do. Its part of the toy and I'm assuming necessary for the surprise when it wakes up. Pros: Its cute, fun to just hold or turn on and interact with, has volume control Cons: The eyes are strange, the sounds of the motors, it does shed, but you can brush it Now keep in mind this is a toy, for the price its pretty neat. I think a child would enjoy this also people like me just looking for a robotic like pet option. Not the best but not bad. ... show more
Reviewed in the United States on December 6, 2023 by T&AC
    • Best Dog Toy of All Time!!
Color: Pink (Kitty)
This is the absolute best dog toy of all time. My frenchie Leo goes crazy for it. It’s a bit annoying to listen to for very long, but I put up with it because he’s so happy with it. You won’t be sorry, get one today!
Reviewed in the United States on October 20, 2025 by Nick Verna
    • Super cute toy that's lots of fun!
Color: Purple (Puppy)
I got this for my 7 year old daughter for Christmas & she loves it! It's really very cute & she has a lot of fun with it! I really like the "What the Fluff" name, too lol. She's played with it quite a bit & every friend she's shown it to has liked it as well... it's a great little present for a boy or a girl & for a pretty wide range of ages (after all, I'm an "adult", & I've had fun with it as well lol). Super satisfied with the purchase 😊 ... show more
Reviewed in the United States on February 29, 2024 by Erin Rusk
    • Fun, fun, fun, so adorable!
Color: Purple (Puppy)
Love these, bought the cat and then bought the purple💜 dog. Just adorable toys! Sounds are cute, great quality, great buy.
Reviewed in the United States on December 6, 2025 by Kristi L
    • cute & unusual
Color: Pink (Kitty)
I bought this toy for my 4 year old granddaughter. I chose Fluff because it's cute and unusual and I think she'll spend some time being engaged trying to find out the various sounds and reactions from Fluff. It's a toy that will peek her curiosity every time she plays with it. I really like the toy but I feel the name is inappropriate for children: What the Fluff? Fluff would have been fine. ... show more
Reviewed in the United States on September 11, 2023 by Sissy
    • See photo
Color: Pink (Kitty)
Review Image by nerdrage nerdrage
Review Image by nerdrage nerdrage
Creepy or cute? Child was terrified at first but now loves it. This is a child who generally likes creepy things as much as cute things.
Reviewed in the United States on November 30, 2025 by nerdrage nerdrage
    • Sometimes the most faithful translation of a poem is the most free... (For adults too!)
Color: Pink (Kitty)
I have tried a number of electronic pets, including Joy for All cats and puppies (marketed towards seniors for companionship), and all previous ones I tried seemed emotionally flat. (This includes Star Trek tribbles and Furbies.) You pet a Joy for All cat on one sensor, and you get one wholly predictable reaction. Another sensor gets another predictable reaction. This is very free as a translation of any animal (I colored mine with black marker because I didn't like pink), and it naturally includes playing music at times. But despite all this, it is expressive, and acts like it has feelings and desires. It is the least emotionally flat electronic pet I've seen yet, and when I interact with it many of its reactions are simply not that I touched one sensor to trigger one behavior and it did what I tried to make it do. Now there is a relationship between what you do and what it does; you pet it on top of the head when it goes "Ah-ah-ah" to try to stop a sneeze. But that is at the pet's initiative. I want to see how others' reactions to it are, but they made a toy that can please a little girl like a real pet, and with it they have made a toy that seems able to please an adult like a real pet. I would choose this over a Joy for All pet hands down as a gift for a senior in a nursing home. ... show more
Reviewed in the United States on August 26, 2023 by C.J.S. Hayward
    • Great gift for kids ...
Color: Purple (Puppy)
Gave as a gift ... grand children loved it ... great quality gift ... would buy again from seller.
Reviewed in the United States on February 17, 2025 by Keith Dean

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