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Wella Professionals

Wella EIMI Flowing Form Anti-Frizz Smoothing Balm, 3.38 Fluid Ounce

  • Based on 483 reviews
Condition: New
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$20.50 Why this price?

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Availability: In Stock.
Fulfilled by Amazon
Arrives Saturday, Jul 19
Order within 12 hours and 2 minutes
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Product Benefits: Smoothing balm for control, moisture, and frizz protection


Hair Type: Normal


Material Type Free: Fresh


Scent: Natural


Liquid Volume: 3.38 Fluid Ounces


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.61 x 1.61 x 6.65 inches; 4.9 ounces


Item model number ‏ : ‎ 81597012


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (EIMI)


Country of Origin ‏ : ‎ France


Frequently asked questions

For optimal results, evenly apply 2-5 pumps of the smoothing balm, depending on your hair length and thickness, to damp hair. Use more for longer and thicker hair. Distribute it evenly from mid-lengths to ends. Then, blow-dry your hair for a perfectly smooth finish. For extra smoothness, you can finish off with a straightener.

Yes, it's designed for all hair types. Its formula is particularly beneficial for those with frizzy or unruly hair, as it helps to smooth and control frizz, leaving hair soft and manageable without weighing it down.

Wella EIMI Flowing Form Smoothing Balm is formulated to be gentle on hair. It is free from SLS and SLES sulfates. However, it's always recommended to review the ingredients list for any potential allergens or substances sensitive to your skin or hair.

Yes, it's suitable for colored hair. The balm helps to protect hair against humidity and control frizz without fading color. However, as with any hair product, if you have concerns about how it may interact with your specific hair color or type, it's advisable to do a patch test first or consult with a professional stylist.

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Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The reviews reveal a highly appreciated hair product known for its effectiveness in managing frizz and enhancing styling, particularly for those with curly or frizzy hair. It's praised for its multi-tasking abilities, from nourishing hair with proteins and moisturizers to serving both men and women. Despite its numerous benefits, some caution is advised for those with straight or fine hair as it may weigh it down.

Pros

  • 👍 Long-lasting, with only a small amount needed per use
  • 👩 Reduces frizz effectively, especially in problematic areas
  • 💇‍♀️ Versatile for styling, allowing for both natural and straight looks
  • 🌿 Contains nourishing ingredients like proteins and moisturizers
  • 🌸 Light and pleasant floral fragrance

Cons

  • ⚖️ May weigh down straight or fine hair
  • 🏷️ Issues with packaging, such as bottles arriving without labels

Should I Buy It?

If you are looking for a versatile hair product to manage frizz and enhance styling, this is a strong contender. However, those with straight or fine hair might want to proceed with caution due to the potential for the product to weigh hair down. For everyone else, it seems to be a worthwhile investment.

    • Smoothing hair cream
Love this product. This is the second time purchasing it. You only need alittle so it last a long time.
Reviewed in the United States on January 6, 2024 by Tawnya Senchur
    • Great for course have that tends to frizz
Love this product. Use it before blow dry to cut down on under hair and temple hair frizz zones.
Reviewed in the United States on November 11, 2023 by TJ
    • but could weigh down strait or fine hair. The fragrance is light and floral
This is a multi tasking miracle worker! I am a barber and a cosmetologist and I go through tons of this product. If you have naturally curly hair or severly damaged hair this is a must have. You put it on damp hair. It has proteins and moisturizers in it that help nourish the hair, as well as a mild heat protectant and a gentle hold. You can let it air dry for well set/defined (natural) curls or you can round brush it or use a pic attachment to blowdry it strait. I always use extra heat protectant because even virgin curly hair is porus and vulnerable. But it's light, doesn't flake or get crunchy, I can't tell you how many styles this has saved for me. Works on all hair types, but could weigh down strait or fine hair. The fragrance is light and floral, kind of like a bar of soap, like all of the eimi line, so I think it's suitable for men's styling and ladies do's. ... show more
Reviewed in the United States on May 20, 2018 by M.
    • I like this stuff a lot, but the bottle came without a label!!!!! Bothered me
It is great stuff, but this bottle came without a label…this bothered me a lot…gonna keep it as I know what it is
Reviewed in the United States on October 6, 2022 by citiladi
    • Works great for my very thin hair
My favorite hair product. I have thin hair that is a little frizzy, when I use this my hair is fuller, not frizzy and styles easily.
Reviewed in the United States on April 6, 2023 by Kimberly Hall
    • works
defines curls
Reviewed in the United States on November 5, 2023 by Jilda
    • The hold not strong enough
I have curly hair and wear it in a ponytail. Unfortunately, the curls don’t stay in place but break free when Flow is used.
Reviewed in the United States on December 31, 2023 by Joan P. Walkovitz
    • A product that really works
I've been using this for a few years now, after trying many other potions, lotions, and sprays to tame my frizzy, sorta-curly hair. It's wondrous at taming frizz. I apply it when my hair is wet and let it partially try; then I add other products and blow-dry. It seems to be sulfate-free. This has become a staple of my hairstyling routine. I highly recommend it. ... show more
Reviewed in the United States on February 27, 2021 by LitCrit

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