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VIRTUE Flourish Hair Thickening Styling Treatment for Thinning or Fine Hair, Volumizes and Thickens Thin Hair, 4 Fl Oz

  • Based on 82 reviews
Condition: New
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$32.20 Why this price?
Save $13.80 was $46.00

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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Jul 28
Order within 13 hours and 14 minutes
Available payment plans shown during checkout

Product Benefits: A lightweight thickening, volumizing, and reparative leave-in styling-treatment


Hair Type: All


Scent: Unscented


Liquid Volume: 4 Fluid Ounces


Item Form: Cream


Package Dimensions ‏ : ‎ 7.28 x 3.94 x 2.13 inches; 5.29 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Virtue Labs


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jul 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Smells great!
Love the Virtue line. I use this daily to add a little weight to my hair which I find helps with volume. Smells great and I use it with the Volume Boost spray
Reviewed in the United States on June 21, 2025 by terijohn12

  • Nice fragrance and works well after your shampoo.
I don't really notice any volume per se. It works well for styling after a shampoo, but on the 2nd and 3rd days my chin-length hair gets flat. I have been using the recommended amount. Glad to try it, and will finish the tube, but probably won't buy it again. Very nice fragrance that disappears after a few hours. ... show more
Reviewed in the United States on September 15, 2024 by WildYam

  • AMAZING results!
This is my first ever Amazon review, I usually simply just don’t take the time. That said, I cannot recommend virtue flourish, thickening styling treatment more! It absolutely does what it says it will: thickens each strand, and gives incredible volume that lasts for days. I’ve been looking for a product like this, my entire life, no kidding! I have fine textured hair with medium to low abundance. When I blow out my hair with this product, I feel like I have medium textured hair with medium abundance. Pretty fabulous! Pro-Tip: the first time I used it, I followed the instructions of only using a nickel size. The second time I used it, I applied a nickel size from roots to mid length and then another nickel size from mid length through the ends and that was perfect! It’s a bit of an investment, but you won’t regret it! Especially since you can return it if you don’t love it, Jeff won’t care ;) ... show more
Reviewed in the United States on January 9, 2025 by jenna mcclure

  • Results Are Amazing!
I usually purchase from Virtue web site and was happy so see a big discount for prime days. I have very fine hair and this treatment really delivers fullness when I air dry and even better if I use my hairdryer. I wash my hair with Virtue full shampoo and if time use the Virtue full conditioner, towel dry and apply the leave in treatment. Virtue is one of the best hair care lines for fine hair, you can not go wrong with. I and my husband also use the primer and the mousse as needed. I can also highly recommend Damage Reverse Serum if your hair needs repair. My sister loves the curl shampoo and conditioner and I can tell you neither one of us works for the company, the products just honestly delivers the results they say and worth every penny. ... show more
Reviewed in the United States on October 13, 2024 by CeCe

  • Tube almost completely empty.
Item was almost completely empty. Missed return window. Very expensive mistake.
Reviewed in the United States on May 29, 2025 by kittywars

  • Hair styler
Great poduct
Reviewed in the United States on November 15, 2024 by Linda Smaglinski

  • Amazing
I’m starting to really like this hair product brand. This is my 4th item I’ve purchased and all I can say is “wow”. It makes my ultra fine hair feel plump, vibrant and the smell is intoxicating. Highly recommend this!
Reviewed in the United States on October 4, 2024 by Donna McGarry

  • Underwhelmed
There are so many good reviews of this product. I don’t get it. I tried it twice. Nothing. No volume, no lift.
Reviewed in the United States on November 1, 2024 by SM

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