Urban Decay Shimmer Eyeshadow Primer Potion Sin - Champagne Shimmer Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Smooths & Preps Eyelid Base, For Vibrant Color, All Skin Tones, Vegan
Condition: New
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Availability:
Only 3 left in stock, order soon!
Arrives
Saturday, Jun 13
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Features
- NUDE EYE PRIMER: Urban Decay Eyeshadow Primer Potion is an award-winning, shimmery pale nude eyelid primer that delivers visibly smooth lids, vibrant, crease-free color, and long-lasting eyeshadow looks.
- SHIMMER FINISH: This creamy, pale nude primer leaves a subtle shimmer base suitable for bold or natural looks across all skin tones, types, and eye shapes. Formulated vegan and cruelty-free, ideal for oily lids and crepey skin.
- PRO TIP: Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- HOW TO USE: A little goes a long wayapply a touch before eye makeup for long-lasting, crease-resistant eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
Is Discontinued By Manufacturer : No
Product Dimensions : 0.98 x 4.13 x 0.98 inches; 0.71 ounces
UPC :
Manufacturer : Urban Decay
Best Sellers Rank: #25,152 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #12 in Eyeshadow Bases & Primers
#12 in Eyeshadow Bases & Primers:
Customer Reviews: 4.5 4.5 out of 5 stars (1,156)
Brand Name: URBAN DECAY
Country as Labeled: United States
Number of Items: 1
Manufacturer: Urban Decay
UPC: 764130833234 604214738904
Global Trade Identification Number: 98
Manufacturer Part Number: 1325554
Product Benefits: With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner.
Item Form: Cream
Skin Type: Combination, Dry, Normal, Oily
Container Type: Tube
Specialty: not-tested-on-animals
Finish Types: Shimmery
Skin Tone: Deep
Coverage: buildable
Item Volume: 11 Milliliters
Item Weight: 0.02 Kilograms
Item Dimensions: 0.98 x 4.13 x 0.98 inches
Material Type Free: Cruelty-free
Material Features: Cruelty Free, Paraben Free, Vegan
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Jun 13
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
This is the best eyeshadow primer I have come across. It makes sure my eyeshadow stays on until I'm ready to take it off at bedtime and even then I still have to use makeup remover to get it off. I like that it has a little color to it as well its a shimmery light color that you really can't see through the makeup except for the shimmer part. Even though it's on the price your side it lasts for a long time and it comes with an applicator making it easy to put on. I highly recommend using this product. Besides it keeping your makeup on it also makes the color of your eyeshadow more vibrant!
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Reviewed in the United States on December 26, 2025 Reviewed in the United States on December 26, 2025 by Sarah A
This has been my favorite eyeshadow primer for about 10 years now. I have very oily eyelids and this keeps my eyeshadow from creasing and fading. I love the color of this primer and the fact that it is slightly shimmery because I put it all the way up to my eyebrows and sometimes only put 1 eyeshadow shade on- on the bottom portion of my eyelid, and just let this primer show up top since it's a nice neutral shimmer. It's worth the normal high price, but sometimes it goes on sale here.
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Reviewed in the United States on February 9, 2026 by Summer
I've been using this for years. I don't often wear make-up, but when I do, I've noticed that my eyeshadow doesn't apply evenly to my lids and smears easily. I don't have oily skin, so it's kind of a mystery. But when I use this primer, eyeshadow goes on easily and stays put. I'll buy this product as long as it's made.
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Reviewed in the United States on November 20, 2025 by S M
Best cream eyeshadow I’ve ever used in my life! I started using this cream years ago and never stopped. It dries on perfectly and I get tons of compliments on my eye shadow. I usually put a light brown powder over it and it looks stunning. I only have to buy about 3 or 4 of these per year but it’s 100% worth it!
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Reviewed in the United States on February 21, 2026 by JBVEGAS
I have used this for years. It is a good primer color and really helps to keep the original color of your eye shadow.
Reviewed in the United States on March 6, 2026 by Bernice
Positives first: This stuff stays PUT. It’s got a really nice gleam/sparkle to it, and honestly when I’m too lazy to take off my makeup at night I could easily wear it the next day with almost no touch-up. Some minor(?) drawbacks though. One, you have to scrape the applicator on the inside of the opening to get excess product off before putting it on because there’s way too much (at least for me). Second, it’s easy to get on your lashes so you have to put mascara on top of them (which I usually wouldn’t) to cover it. Third, you need to be pretty fast with your applying because if you go back over it after it’s started to dry, you can end up lifting product you already applied back off. That’s the other thing: I couldn’t really smoothly blend it out or blend other colors in until I thought to use another primer underneath it. So in a way I use it more as a liquid eyeshadow that seriously stays in place than a primer itself. I use this for my understated “get ready in 5 minutes” routine and just blend in a little rose gold/pink around the edges. Overall I’m happy with it still but if you are looking for something that’s blendable without another primer below it might not be the product for you. First pic was one of my earlier attempts without primer underneath. I used the burgundy to cover the harsh line of where the Urban Decay ended. Second pic (sorry it’s kind of low quality) is UD only with primer underneath.
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Reviewed in the United States on March 15, 2026 Reviewed in the United States on March 15, 2026 by Jacob
Works exactly as advertised - I love the wand, so easy to use! Looks really great alone - you don’t even need to put eyeshadow on top of it!
Reviewed in the United States on February 28, 2026 by Lyndz311
One of my favorite eye makeup products. It’s a primer but I use just this and get sooooo may compliments on my “eyeshadow” Love it!
Reviewed in the United States on March 26, 2026 by Erin Johnson