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Tower 28

Tower 28 MakeWaves Vegan Black Mascara - Volumizing & Lengthening Mascara for Sensitive Eyes - With Aquaflex Technology for Humidity-Proof Lift - Hypoallergenic Eye Makeup - Jet (0.29 oz)

  • Based on 1,001 reviews
Condition: New
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Availability: Only 10 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, Jun 23
Order within 8 hours and 12 minutes
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Color: Black


Features

  • Vegan Mascara for Sensitive Eyes - Safe for contact lens wearers and made for sensitive eyes, this clean formula is dermatologist-approved, ophthalmologist-tested, and hypoallergenic, delivering high-impact results without irritation.
  • Humidity-Proof Eye Makeup - Powered by Aquaflex technology, this lengthening mascara uses haircare-grade ingredients to keep lashes lifted, defined, and clump-free. Expect fluttery, natural volume that holds up even in heat and humidity.
  • Thoughtful Design - This volumizing mascara features a curved side to amplify lashes and a straight edge with long bristles to lift and separate. Plus, the tube is made from 78% post-consumer recycled plastic, as part of our committment to sustainability.
  • How to Apply - Wiggle the curved brush through lashes from root to tip to build volume before using the longer bristles to fan and lengthen. MakeWaves lash mascara easily rinses off with water and a gentle cleanser.
  • Good. Clean. Fun. Always. - Tower 28 was inspired by Los Angeles living and built around real skin needs - creating safe, high-performance formulas for sensitive skin that blend dermatologist-approved skin care with bold, joyful beauty for all.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 0.65 x 0.65 x 3.4 inches; 0.32 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ Tower 28 Beauty


Best Sellers Rank: #4,750 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #62 in Mascara


#62 in Mascara:


Customer Reviews: 4.2 4.2 out of 5 stars (1,301)


Product Benefits: Volumizing, lengthening, defining, lightweight, and non-clumping; helps define curl and keep lashes healthy and strong


Brand Name: Tower 28


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Tube


UPC: 850003234939


Manufacturer: Tower 28 Beauty


Set Name: Tower 28 MakeWaves


Manufacturer Part Number: T028-01-0002


Skin Type: Sensitive


Item Weight: 9.07 g


Skin Tone: All


Other Special Features of the Product: Lightweight, Non-Clumping


Specialty: Gluten-free,Vegan


Water Resistance Level: Water Resistant


Mascara Wand Type: Triple-Wave Wand / Curved Wand


Coverage: Buildable,Lightweight


Item Volume: 0.29 Fluid Ounces


Item Dimensions: 0.65 x 0.65 x 3.4 inches


Color: Black


Material Type Free: Cruelty-free,Non-toxic


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great Length, No Clumping, and Perfect Travel Size
Color: Jet
I purchased this as a gift for a friend, and she absolutely loved it. She mentioned that it added noticeable length without clumping and held up well throughout the day. The formula goes on smoothly and doesn’t flake or smudge easily. The brush has a bit of flexibility, which makes it easy to coat lashes evenly and reach smaller lashes without making a mess. It gives a clean, defined look rather than feeling heavy or stiff. Another big plus is the mini size. It’s perfect for travel, makeup bags, or anyone who prefers trying a product before committing to a full size. What stood out most: - Adds good length without clumping - Long-lasting wear - Lightweight, comfortable formula - Brush has slight give for better control - Perfect travel or trial size Overall, this is a great mascara, especially for someone who wants definition and length without heaviness. It made a great gift and definitely delivered on quality. ... show more
Reviewed in the United States on December 31, 2025 by isaiah
    • My new favorite. No clumping!
Color: Black
My new favorite mascara! No clumping, makes your lashes look long, and doesn’t transfer on hot days (NC summer tested)! You can also apply multiple coats and still no clumping. 10/10 from me.
Reviewed in the United States on May 26, 2026 by Courtney
    • Impressive Mascara
Color: Black
Tower 28 - Please DON'T change this formula. I've burned through a TON of mascara's that have gotten good reviews. I'm never satisfied. Tower 28 I plan on sticking with as long as they remain the same. I have allergies and I don't notice much transfer, it doesn't clump, it makes lashes look longer - not so much thicker. For me it's a win (finally). ... show more
Reviewed in the United States on May 7, 2026 by Jo Holyoak
    • Better than Walmart Brands
Color: Black
I tested this mascara out looking for something clean that was easy to remove and would make my thick eyelashes look good. Pros: *This mascara brush helps separate eyelashes so they don’t stick together. *It is easy to thickly coat eyelashes. *It lasts all day. Cons: *This mascara is a dry formula, I put a little saline (5 drops) in after 3 weeks of daily use and we are back to the brand new consistency. *It has a tendency to clump a little bit, I think this is where the slight flaking occurs. The saline drops did help this a little bit. *It isn’t hard to remove, but it takes more effort than I expected from a tubing mascara. I usually have to really soak my eyelashes before rubbing off the mascara. It does smudge when it comes off and leaves my eyes a little dark if I am just washing my face and not scrubbing it off in the shower. ... show more
Reviewed in the United States on March 14, 2024 by Krob
    • Better than BTS
Color: Black
If you're tired of mascara that promises volume but delivers clumps, and promises long-wear but leaves you with raccoon eyes, you need to try the Tower 28 mascara. I work outdoors in the unforgiving Texas heat, a true test for any makeup product. Before this, my mascara would smudge and flake by midday. This product solved every single one of those problems. It provides excellent volume and length that you can build up layer after layer with zero clumping. Best of all, it stays perfectly in place all day—no smudging, no matter the weather. When it's time to take it off, it's a breeze. Micellar water or a gentle cleanser removes it completely without any tugging. This is a mascara that delivers on every claim and then some. ... show more
Reviewed in the United States on August 9, 2025 by Breanna
    • Gave a good look
Color: Brown
My thin short lashes took on the world with only a bit over one coat. The brown shade is very nice. But I had under eye smudges within 2 hours. Fortunately I have just tried a nice brown tubing version that is smudge free on me. The look is not as soft and pretty as the Tower 28 I ordered prior.
Reviewed in the United States on January 23, 2026 by Cathia
    • Great for aging eyes!
Color: Black
I’m 68 and have had trouble finding a mascara that lengthens without clumping or feeling heavy on my eyes. This mascara works best. Goes on nicely and doesn’t smudge. Doesn’t irritate my eyes at all! My new go-to!
Reviewed in the United States on May 20, 2026 by Cindy Camp
    • Works well at first but gets old quickly
Color: Black
I really enjoyed this mascara. Applied smoothly. The brush separates lashes well. Minimal smudging. I only gave 4 stars because it lost it’s positive qualities quickly-getting clumpy out of the container and started flaking when I tried to apply a second coat. Will not be purchasing again.
Reviewed in the United States on August 27, 2025 by csb

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