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Tower 28 Mascara – Volumizing & Lengthening Lash Makeup | No Clumping, No Flaking, Smudge-Free | Gentle for Sensitive Eyes, Eco-Conscious Packaging – Jet Black

  • Based on 977 reviews
Condition: New
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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Nov 19
Order within 18 hours and 32 minutes
Available payment plans shown during checkout

Color: Black


Features

  • Voluminous Mascara: Our Black Mascara noticeably volumizes, lengthens, and defines amped-up, natural-looking eyelashes; this volumizing mascara is lightweight, endlessly buildable without flaking, clumping, or crunching
  • Unique Mascara Brush: The triple-wave wand with three flexible bands visibly lengthens and defines every lash while building bold volume. Powered by Aquaflex Technology to keep lashes lifted, volumized, and humidity-proof. Use the inner curve for volume and the longer bristles to lengthen; apply extra coats while wet for added drama
  • Safe for Sensitive Eyes: This smudge-free and non-clumping mascara is ophthalmologist-tested and contact lens safe; the easy wash-off formula helps reduce irritation and breakage
  • Sustainable Packaging Commitment: Tower 28 Mascara comes in packaging made with 78% PCR (post-consumer recycled) plastic, reflecting our ongoing commitment to more sustainable beauty
  • Designed for Sensitive Skin, Made for All: We design vegan makeup products that are safe for even the most sensitive skin; clean, irritant-free, and cruelty-free mascara

Color: Black


Product Benefits: Volumizing, lengthening, defining, lightweight, and non-clumping; helps define curl and keep lashes healthy and strong See more


Special Feature: Lightweight, Non-Clumping


Brand: Tower 28


Item Form: Liquid


Product Dimensions ‏ : ‎ 5 x 0.75 x 0.75 inches; 0.63 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Tower 28 Beauty


Best Sellers Rank: #4,851 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #66 in Mascara


#66 in Mascara:


Customer Reviews: 4.2 4.2 out of 5 stars 977 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Nov 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Saved my eyes
Color: Black
I have had some eye issues over the last year+ I love wearing eye makeup especially liquid eyeliner and love my mascara. Unfortunately, these eye issues caused puffiness, stinging and is just uncomfortable. I still wore mascara despite it all and paid the price for days after. My dermatologist never stated I had blepharitis but he had provided me with ointments to ease the burning and redness & those work but theyre greasy. They work but theyre not a cure. Last week, I had a very bad flare up so decided I was done with all of it. I looked up mascara safe for blepharitis / sensitive eyes….and this one popped up. Bought it and rcvd it same day. Used it and its a 10 out of 10. I am so happy with this product and I am recommending it to my friends. The lash brush is great, my lashes were thick, nicely coated but best of all It washed off gently, it didnt cause any irritation at all & my eyes feel brand new honestly. I threw away all other mascaras I had - will stick to this one from now on. My only regret is not finding this sooner. ... show more
Reviewed in the United States on October 20, 2025 by JenD@NJ

  • Great mascara
Color: Black
I bought this for my teenage girl who just discovered mascara. We started with the Maybelline brand, but she complained it was clumpy and ruined her lashes. This is now her favorite mascara. It's easy to apply and does not need a curler before applying. It glides well and has no mess so far.
Reviewed in the United States on November 14, 2025 by oii24

  • Perfect minimalist mascara
Color: Brown
If you are looking for minimalist mascara, you've come to the right place. The applicator wand is a reasonable size and works well coating each eyelash without leaving a huge clump of product. I'm not a big fan of overdone/thick/huge lashes, so this checks all my important boxes. This has become my go-to for everyday mascara. ... show more
Reviewed in the United States on October 31, 2025 by TR

  • Good with my allergies, works
Color: Black
I have tons of allergies and this really doesn't bother me and makes my lashes look great. Length and volume.
Reviewed in the United States on November 5, 2025 by Janelle

  • Lengthening and great for easily irritated eyes!
Color: Black
This mascara has been great for my sensitive eyes! I don’t usually dish out $20 for mascara, but this product was worth it to me. Some reviews described it as a dryer formula, which I personally don’t see! The mascara was very lengthening and it is a decent sized tube!
Reviewed in the United States on October 25, 2025 by Hannah

  • Basic
Color: Black
My main mascara not the best I’ve ever used but the safest option if you have sensitive eyes
Reviewed in the United States on November 7, 2025 by Grace lyonnais

  • Wanted to Love
Color: Brown
Honestly thought I was going to love, but I don’t. I have stick straight eyelashes and this isn’t for me unfortunately. Curled my eyelashes and prepped them, but still fell straight within 5 minutes of applying.
Reviewed in the United States on November 5, 2025 by Taylor O

  • Great for Natural Length & Easy Removal
Color: Black
This mascara really impressed me at first—it helped lengthen my lashes and made them look fuller. It’s also super easy to remove with mineral water, which is a big plus. The only issue I had was that when I used my eyelash curler, the mascara came right off. It didn’t hurt, but I had to reapply, and for that reason I won’t be repurchasing. If you don’t use a lash curler and prefer a lighter, natural look, this mascara could be perfect for you. ... show more
Reviewed in the United States on September 7, 2025 by Countrygirl_ca

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