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Sony

Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B)

  • Based on 259 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Sep 10
Order within 16 hours and 4 minutes
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Size: 77


Style: TV Only


Features

  • PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
  • EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
  • STUDIO CALIBRATED PICTURE: Get picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix and Prime Video.
  • PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming.
  • MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
  • BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

Description

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch. When the screen is the speaker, you will experience a totally unique and immersive sound-from-screen experience, where the sound follows the action on screen.

Screen Size: 77 inches


Brand: Sony


Display Technology: OLED


Resolution: 4K


Refresh Rate: 120 hertz


Special Feature: Studio Calibrated Modes-Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more


Included Components: Power Cable, Remote Control, Stand, Manuals


Connectivity Technology: Bluetooth, Ethernet, HDMI, USB, Wi-Fi


Aspect Ratio: 169


Product Dimensions: 16"D x 67.5"W x 39.88"H


Display Technology: OLED


Resolution: 4K


Refresh Rate: 120 hertz


Aspect Ratio: 169


Contrast Ratio: High


Screen Finish: Flat


HDR Format Supported: Dolby Vision


Motion Enhancement Technology: XR OLED Motion


Picture Quality Enhancement Technology: XR Processor, XR Clear Image, XR OLED Motion


Display Language Options: English


Display Backlight Configuration: Direct LED


Display Backlight Setting: Pixel-level Dimming


Display Backlight Technology: LED


Display Refresh Rate in Hertz: 120


Screen Size: 77 inches


Item Dimensions D x W x H: 16"D x 67.5"W x 39.88"H


Display Size Class: 77 inches


Size: 77


Connectivity Technology: Bluetooth, Ethernet, HDMI, USB, Wi-Fi


Internet Applications: Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV


Audio Input: HDMI


Signal Format: ATSC


Total Number of HDMI Ports: 4


Hardware Interface: Composite Video, HDMI, USB


Wireless Technology: Bluetooth, Wi-Fi


Connector Type: Ethernet, HDMI, Optical, RS232C, USB


Total USB 3.0 Ports: 1


Total Usb Ports: 1


Color: Black


Warranty Type: Limited


Compatible Devices: Smartphone


Tuner Type: ATSC


Video Encoding: H.265 (HEVC), VP9


Brand: Sony


Built-In Media: Power Cable, Remote Control, Stand, Manuals


Model Name: BRAVIA XR8B


Antenna Location: Home Viewing


Model Year: 2025


Model Number: K77XR8B


Warranty Description: 1 year


Model Series: BRAVIA XR8B


Specific Uses For Product: Entertainment


Unit Count: 1 Count


Manufacturer: Sony


Number of Items: 1


Item Highlight: XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5


UPC: 027242934108


Mfr Part Number: K77XR8BB


Speaker Description: Acoustic Surface Audio+


Speaker Maximum Output Power: 56 watts


Number of Audio Channels: 2.1


Integrated Surround Sound Format: Dolby Atmos, DTSX


Additional Features: Studio Calibrated Modes-Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu


Operating System: Google TV


Control Method: Remote, Voice


Mounting Type: Wall Mount


VESA Mount Standard: 600 x 400 mm


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Absolutely killer TV for ps5!
Size: 55 Style: TV Only
The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they are coming from different directions. ... show more
Reviewed in the United States on May 21, 2026 by Hank Askin
    • Awesome TV at a good price
Size: 77 Style: TV Only
Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found Amazon was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase. ... show more
Reviewed in the United States on February 7, 2026 by Spardas
    • The best looking TV I’ve literally ever seen
Size: 55 Style: TV Only
Review Image by Steven
Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs. ... show more
Reviewed in the United States on December 8, 2025 by Steven
    • Looks great, smart and fast, glad I bought it
Size: 65 Style: TV Only
Excellent blacks (as Sony is known for). Beautiful picture. Has a special PlayStation port for awesome gaming experience. Easy set up, very happy with it.
Reviewed in the United States on March 24, 2026 by OhDannyBoy
    • Gorgeous Picture and great upgrade
Size: 65 Style: TV Only
I thought I had sworn off Sony products for good, but this TV came with every feature I needed and wanted. I took a chance and have zero regrets. Everything about it looks great. The remote is a little on the small side for me and like most other devices it's very slippery (not sure why every remote these days has that slick feel to it. Maybe they want us to break them?!?) It's very thin and with the proper mount only comes out about an inch and a half from the wall. I can't specify about the TVs sound quality because we hooked it directly up to a soundbar. I'd advise anyone to upgrade their sound with the TV. Why go half way?!? ... show more
Reviewed in the United States on March 17, 2026 by John H.
    • Best Tv Ever Owned
Size: 77 Style: TV Only
The quality of this TV is superb. Crisp quality and versatile settings for personalization. Shipping came with free delivery to room of choice and unboxing. Definitely need two people to set up if you plan to mount it
Reviewed in the United States on August 15, 2026 by Vinh
    • Near Perfect for Films and Games
Size: 55 Style: TV Only
This is the first OLED TV I’ve purchased and WOW I didn’t realize just how much better it looks compared to a regular 4K LED. The colors are great, but some of the AI upscaling and motion smoothing options make the image look much worse in my opinion. The only upscaling feature I would use would be Reality Creation, as it does a very good job of upscaling the image while leaving minimal artifacts behind (I would assume it’s some version of PSSR on the TV itself). For gamers, the latency rivals monitors and the VRR/120hz modes make gaming on the big screen better than it’s ever been before. I wouldn’t recommend this to those who have brightly lit living rooms, as the screen is fairly glossy and harder to see in direct sunlight. But for everyone else this is just about the nicest TV you will find for around $1,000 and I can confidently recommend this to anyone who does not already have an OLED display. ... show more
Reviewed in the United States on February 25, 2026 by Corbyn Steen
    • Great TV
Size: 77 Style: TV Only
Purchased the 55" (earlier) and 77" versions of this TV and for the money they cannot be beat. My first TV weighed more than a tank and channels were changed by hand on the TV. There were less than 10 channels. Now 77" as a thick magazine light enough to hang on the wall in incredible resolutions.
Reviewed in the United States on June 2, 2026 by John

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