Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model
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Availability:
In Stock.
Arrives
Sep 21 – Sep 23
Size: 77 inch
Features
- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
- EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming.
- MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
Description
The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch. When the screen is the speaker, you will experience a totally unique and immersive sound-from-screen experience, where the sound follows the action on screen.
Screen Size: 77 Inches
Brand: Sony
Display Technology: OLED
Resolution: 4K
Refresh Rate: 120 Hz
Special Feature: Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more
Included Components: Power Cable, Remote Control, Stand, Manuals
Connectivity Technology: Bluetooth, Ethernet, HDMI, USB, Wi-Fi
Aspect Ratio: 169
Product Dimensions: 16"D x 67.5"W x 39.88"H
Brand Name: Sony
Item Weight: 99 pounds
Product Dimensions: 16 x 67.5 x 39.88 inches
Item model number: K77XR8B
Color Name: Black
Special Features: Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu
Standing screen display size: 77 Inches
Aspect Ratio: 169
Date First Available: July 11, 2025
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sep 21 – Sep 23
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Size: 65 inch
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Reviewed in the United States on September 7, 2025 by Jon Murrs
Size: 55 inch
All was fine except according to an unboxing video I was short 1 tv/dvd remote. (SonyBravia55” 8B OLED) Otherwise,PRIMO. 👍🏿 The TV I’ve waited 6 yrs for.
Reviewed in the United States on September 5, 2025 by Stephan M.
Size: 55 inch
Scratched tv… terrible.
Reviewed in the United States on August 30, 2025 by Jade Jade
Size: 55 inch
This 55" Sony Bravia XR8B OLED TV replaces a nearly 10 year old 55" 4K LCD TV that we have moved to another room. My has technology change a lot since then. I'm not going to regurgitate all of this TV's specs here as they can be found fairly easily in the Amazon product listing or on Sony's web site. Interestingly, the same sized 55" LCD TV weighed 38.2 lbs and the XR8B 37.7 lbs. While the new TV is slimmer and has smaller bezels the weight has not changed much. These numbers are without the stand for wall mounting. Out of the box the TV is very poorly set up. Brightness is set to max and colors are off. I used a number of YouTube videos to help perform a self calibration that significantly lowered the brightness and changed color settings. What the previous TV did not offer was HDR. The XR8B does, and what a difference both OLED and HDR make in terms of overall picture quality. To me that is real reason to finally buy into OLED, whose prices have come down significantly over the past few years. The overall brightness level is higher while the dark areas are darker. The TV picture has never been more crisp and 3D like. The XR8B comes with covers for the back to cover up the cable ports area and the unused and exposed TV stand openings. Using them results in a very clean looking backside that helps keep dust away from the ports. I mounted the new TV onto the same wall mount the previous TV was mounted to, and just reused the screws that were already pre-screwed into the back of the TV. Installing the new TV was a breeze. The included Google TV environment is pretty good. However, we use Apple TVs in our house so after configuring network and enabling HDR I didn't really reference the Google TV aspect of the TV after that. The integration with Apple TV and our A/V receiver works great. A single HDMI connection to the eARC/ARC HDMI part is all that is required for all our content sources to work with the XR8B. With the Apple TV set up to 4K@60Hz with HDR the picture is just wonderful, better than we have ever had in the house. The second most used device with this TV is a Sony PS5. Gaming takes on a new dimension, almost literally, with games that support HDR. And those that don't look a lot better than before. The TV remote is small but functional. We don't really need it other than to get into the setup menu because the combination of Apple TV remote and A/V receiver remote can control everything else. The remote has a spotted finish which makes it look like it is always dusty. Not sure what Sony was thinking there. Surprisingly the sound out of this TV is not too bad as far as thin TVs go, definitely better than the sound quality from the previous TV. That said I still would not wish the built-in speakers on anyone if it is possible to hook up a decent sound bar or audio system. I set the audio to external system, through the HDMI connection, and left it at that. Overall this TV is just what I expected. It is a huge improvement overall the TV it replaces.
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Reviewed in the United States on August 31, 2025 by Anson Anson
Size: 55 inch
The media could not be loaded. I’ve had the Sony 55" OLED BRAVIA XR8B for a little while now, and I have to say, it really changes how you watch TV. First impression: the screen is gorgeous. The OLED panel delivers blacks that are truly deep, and colors feel vivid without ever looking oversaturated. Watching HDR content with Dolby Vision is a treat; the detail in shadows and highlights is noticeable even in a well lit room, and every scene feels dynamic and alive. Setting it up takes a little planning, mainly because this is not a lightweight TV. It’s medium-heavy, so having two people lift it safely is a must. The included stand legs are well designed, offering two height positions that can either sit near the edges or closer to the center. This makes it flexible depending on your furniture setup. If you prefer a wall mount, the TV comes ready with the screws and mounting points, which is convenient. Connectivity is excellent. There are four HDMI ports, all supporting 4K. Two of them are standard 4K ports, and the other two handle 4K at 120Hz, perfect for gaming on a PS5 or high refresh setups. It’s nice not having to juggle cables or compromises depending on what device you’re using. The ports are easy to reach, and the cable management feels thoughtful. The software side is smooth as well. It runs Google TV by default, which makes discovering apps and content simple and intuitive. I also appreciated that you don’t have to sign into Google TV immediately you can use it with a limited set of default apps if you prefer a more minimal setup. Switching between apps and inputs feels snappy, and navigation is responsive, which is always a pleasant surprise for a smart TV. One of the standout features for me was how easy it was to connect to over the air TV. I set it up with digital channels, and it picked up 55 channels without any fuss. The clarity and color accuracy on broadcast TV were noticeably better than my old LED set. Even in bright rooms, the picture remains crisp, and the contrast is excellent, which makes regular TV feel upgraded. Sound wise, it’s also solid. The speakers are built into the TV, and for most regular viewing, they deliver clear dialogue and decent depth. While I’d still pair it with a soundbar for movie nights or gaming, it’s good to know you don’t absolutely need external speakers for casual watching. Dialogue is easy to understand, and action scenes feel immersive enough without distortion. Overall, this Sony BRAVIA XR8B hits the sweet spot between size, performance, and thoughtful engineering. From picture quality to connectivity, from design flexibility to user-friendly software, it handles everything I’ve thrown at it from digital TV to streaming, and even PS5 gaming. It’s the kind of TV that immediately makes your living room feel like a cinema, and it’s definitely worth the effort to set it up properly.
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Reviewed in the United States on August 24, 2025 by A. Vasquez A. Vasquez