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Learn more about financing & leasing here.
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FREE 30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
In Stock.
Arrives
Friday, Oct 30
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At a glance
- Condition
- New
- Size
- 50 in
- Style
- TV Only
- Model
- K50S30
- Dimensions
- 10.63"D x 44.13"W x 28.13"H
- Weight
- 27.1 lb
- Color
- Black
- In the box
- Power CableRemote ControlStandManuals
- Warranty
- 1 year manufacturer
- Works with
- PlayStation 5
Features 10
- GOOGLE TV WITH GOOGLE ASSISTANT: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to your smart TV with support for AirPlay 2 and Chromecast built-in.
- MOVIES INCLUDED WITH THE BRAVIA TV: Streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for 4K HDR, Dolby Vision and Dolby Atmos.
- INTELLIGENT TV PROCESSING: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- REAL-WORLD COLORS: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- UPSCALE EVERYHING YOU WATCH: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.
- SMOOTH AND CLEAR ACTION: See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR technology.
- BIG SOUND WITH COMPLETE CLARITY: Our innovative X-Balanced Speaker, and support for Dolby Atmos, provides clear natural sound for all your favorite content. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.
- FEATURES FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.
Description
TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.
Specs 73
| Screen Size | 50 inches |
|---|---|
| Brand | Sony |
| Display Technology | LED |
| Resolution | 4K |
| Refresh Rate | 60 hertz |
| Special Feature | Exclusive features for the PlayStation 5, TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, 4K X-Reality™ PRO, Game Menu, Minimal Flush Surface bezel, Sony Pictures CORE (5 credits/12 months streaming) |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Aspect Ratio | 169 |
| Product Dimensions | 10.63"D x 44.13"W x 28.13"H |
| Contrast Ratio | High |
| Screen Finish | Flat |
| HDR Format Supported | Dolby Vision, HDR10, HLG |
| Motion Enhancement Technology | Motionflow XR 240 |
| Picture Quality Enhancement Technology | 4K HDR Processor X1, 4K X-Reality Pro, Triluminos Pro |
| Display Language Options | English |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Dimming |
| Display Backlight Technology | LED |
| Display Refresh Rate in Hertz | 60 |
| Item Dimensions D x W x H | 10.63"D x 44.13"W x 28.13"H |
| Item Weight | 27.1 pounds |
| Item Weight Without Stand | 26.7 pounds |
| Base Width | 28.25 inches |
| Base Depth | 10.63 inches |
| Display Size Class | 50 inches |
| Size | 50 inches |
| Audio Output Mode | Surround |
| Speaker Description | X-Balanced Speakers |
| Speaker Maximum Output Power | 20 watts |
| Number of Audio Channels | 5.1 |
| Analog Audio Output Count | 1 |
| Integrated Surround Sound Format | Dolby Atmos, Dolby TrueHD |
| Power Consumption | 134 watts |
| Line Voltage | 110 VAC 60 Hz |
| Number of Batteries | 2 AAA batteries required. |
| Additional Features | Exclusive features for the PlayStation 5, TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, 4K X-Reality™ PRO, Game Menu, Minimal Flush Surface bezel, Sony Pictures CORE (5 credits/12 months streaming) |
| Operating System | Google TV |
| Control Method | Remote |
| Controller Type | Voice Control |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Model Name | BRAVIA 3 |
| Antenna Location | Home Viewing |
| Model Year | 2024 |
| Model Number | K50S30 |
| Model Series | BRAVIA 3 |
| Remote Required Battery Size | AAA |
| Remote Required Battery Quantity | 2 |
| Specific Uses For Product | Entertainment |
| Manufacturer | Sony |
| Number of Items | 1 |
| Item Highlight | Dolby Vision/Atmos, Exclusive Features for PlayStation®5, 4K Processor X1, Triluminos Pro, 4K movie credits included |
| UPC | 027242930124 |
| Mfr Part Number | K50S30 |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Audio Input | HDMI |
| Signal Format | ATSC |
| Total Number of HDMI Ports | 4 |
| Hardware Interface | HDMI, USB |
| Wireless Technology | Bluetooth, Wi-Fi |
| Screen Mirroring Technology | AirPlay 2, Google Cast |
| Bluetooth Version | 5.3 |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 2 |
| Content Sharing Direction | Mobile to TV |
| Total Serial Ports | 1 |
| Mounting Type | Wall Mount |
| VESA Mount Standard | 200 x 200 mm |
| Color | Black |
| Warranty Type | Limited |
| Tuner Type | ATSC |
| Video Encoding | HEVC (H.265), H.264 |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Oct 30
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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- Financing through Google Pay
Learn more about financing & leasing here.
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Great TV at a Great Price. Nice Picture for 60 HZ, No freezing with fast action.
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We bought this TV to replace our 55 inch Sony Flat Screen that we've had for about 15 years. I am a senior and I would recommend you have your grandchild or a youngster that is digitally inclined with the set up. Today's Smart TV are no longer plug, update and play. You have to cycle through the digital media process. That being said even though it is 60 hz the picture is still great quality and does not freeze with the fast action that the older models used too. The sound is adequate but we connected it to a Bose Soundbar. The 50 inch size was comfortable for my wife and I to carry and set up. The TV comes with 4 HDMI and an optical cable link so you can hook up different components. Our old TV had only 2 HDMI ports and one died thus we are replacing it.
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Reviewed in the United States on April 29, 2026 by P. Valenciano
Premium Sony Quality
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This TV delivers a very sharp and vibrant picture. Colors look natural and the contrast is impressive, especially when watching movies or sports. The sound is clear and the overall build quality feels premium. Setup was simple and the interface is easy to navigate. A great option if you want reliable performance and a high-quality viewing experience.
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Replaced an older 65”Bravia . Which is still trucking along in another room. Couldn’t be happier. Gorgeous picture and the Sony trademark giving one plenty of ways to connect whether it’s a soundbar or Apple TV or more. Love that and hope they will continue it. I recommend this quality tv from Sony.
Reviewed in the United States on May 12, 2026 by Colinda B. Hanson
EXCELLENT PURCHASE!
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This tv is amazing. The sound quality, the picture quality, everything is absolutely amazing. Definitely worth the purchase. Highly recommend! (Not sure why I wasn't able to select 5 star) Definitely 5 star review!
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Overall Very Nice...but
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Overall a very nice TV. Great picture. The one negative I've found is that it does not support Hulu Live. I can log in and it shows the menu, but when I select a program, it will not play it. I've worked through all suggested solutions and none of them worked. I had to connect an external Roku box to it. It's a work around but it shouldn't be necessary.
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Reviewed in the United States on May 14, 2026 by Mark Mumblow
Very good picture but got a sound bar since the speakers aren’t great
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Am very satisfied with this television
Reviewed in the United States on June 4, 2026 by Steven tsutsui
Outstanding Picture Quality at a Fair Price Point
Size: 55 inches
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After extensive research and comparing multiple models, this Sony BRAVIA 3 has exceeded my expectations. Sony has delivered a 4K television that competes with models costing significantly more while maintaining the picture quality and smart features that matter most. The 4K Ultra HD picture is genuinely impressive. Colors are rich and accurate, blacks are deep without crushing shadow detail, and bright scenes have excellent dynamic range. Watching 4K content from streaming services shows off what this panel can do. The clarity and detail are exactly what you want from a modern television. Dolby Vision HDR support makes a real difference. HDR content looks spectacular with enhanced brightness and contrast that brings scenes to life. The difference between SDR and HDR content is immediately noticeable. Movies and shows with HDR support look more cinematic and engaging. The Google TV platform is fantastic. Having all your streaming apps in one place with a clean interface makes content discovery easy. Voice search with Google Assistant works reliably and finding what you want to watch is fast. The recommendations are actually useful rather than just promotional content. Motion handling is excellent for the price point. Sports and action sequences look smooth without excessive motion blur. The processing does a good job keeping fast-moving content clear and watchable. For movies, the cinematic motion looks natural without the soap opera effect that some TVs impose. The LED backlighting is well-implemented. While not as advanced as full-array local dimming on premium models, the edge-lit system here does a good job of providing even illumination across the screen. Minimal blooming in high-contrast scenes and acceptable uniformity for this price range. Sound quality from the built-in speakers is better than expected. Clear dialogue, decent midrange presence, and surprising bass response for flat-panel speakers. Obviously a soundbar or external audio system will improve the experience, but the TV audio alone is perfectly usable for casual viewing. Setup was incredibly easy. Unbox, attach the stand, plug in, connect to WiFi, and you are watching content in minutes. The guided setup walks you through everything clearly. No confusing menus or technical headaches. Just straightforward configuration that gets you up and running quickly. The 55-inch size is perfect for medium to large living rooms. Large enough to be immersive, manageable enough to fit standard entertainment centers. The slim bezels maximize screen space and give it a modern premium look. The overall design aesthetic is clean and attractive. Input lag for gaming is acceptable. While not specifically marketed as a gaming TV, casual and even moderately competitive gaming works fine. The responsiveness is good enough that you will not notice any delay in normal gameplay. Remote control is simple and functional. Not overloaded with buttons, easy to navigate in the dark, responsive. The volume and channel controls are exactly where your thumb expects them. Voice control button makes search effortless. For the price, this television delivers premium features and performance that would have cost double just a few years ago. Sony quality and reliability combined with modern smart TV capabilities make this an excellent value for anyone upgrading their viewing experience.
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Reviewed in the United States on January 31, 2026 by S
Delivery and set up was perfect.
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Just as described! Great picture! It was brought out and Set up just as as described When I ordered it! They were very Professional and polite. I’m enjoying my new TV!
Reviewed in the United States on April 16, 2026 by Bigg’swife