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SexyHair Style Hard Up Hard Holding Gel | Extreme Hold | Non-Flaking Formula | All Hair Types

  • Based on 14,322 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, May 14
Order within 15 hours and 57 minutes
Available payment plans shown during checkout

Style: Hard Up | 1.7 fl oz (Travel)


Product Benefits: High-performance gel that won't flake


Hair Type: Dry


Material Type Free: Paraben Free


Scent: Unscented


Liquid Volume: 50 Milliliters


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.18 x 1.18 x 4.21 inches; 2.08 ounces


Item model number ‏ : ‎ AD936


UPC ‏ :


Manufacturer ‏ : ‎ SexyHair


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Love the gel!
Style: Hard Up | 5.1 fl oz
Sexy Hard Up Gel has become the star of my styling routine, offering a robust hold without compromising on flexibility or shine. As someone who appreciates a hairstyle that can last all day and transition into the evening, this product has delivered on all fronts. Its strength is unmatched, capable of maintaining my chosen style through humidity, workouts, and the general chaos of daily life. Despite its holding power, what I love is that it doesn’t leave my hair feeling stiff or crunchy. Instead, my hair stays touchable, moves naturally, and yet, the style holds. The gel also provides a sleek, high-shine finish that adds a healthy-looking gleam to my hair. It’s the kind of shine that catches the light beautifully, turning heads and garnering compliments about how ‘put-together’ my look is. For those who prefer a matte finish, a little goes a long way and can be toned down by mixing with a small amount of water or applying to damp hair. Its versatile formula is another plus, as it works wonders on both short and long hair, and for a variety of styles from spikes to smooth backs. And, let’s not forget the scent - it’s subtle yet masculine, leaving a fresh impression without overwhelming the senses. In conclusion, Sexy Hard Up Gel has locked in its place as my go-to hair product. For anyone looking to elevate their style with a product that offers a sexy, strong hold without sacrificing hair health or versatility, this is the gel for you. It’s a standout product that truly lives up to its name. ... show more
Reviewed in the United States on November 7, 2023 by MJ

  • High-quality gel for all-day wear!
Style: Hard Up | 16.9 fl oz
My preferred gel for styling my hair. Easy to apply, not overly sticky, and leaves the hair in place, and for a long time. Also leaves a nice shine in your hair. I have relatively straight hair, so not sure about curly hair, but I’m sure it would work that hair type just as well. Gel doesn’t have much of a scent, which is a plus for me. And the best part is that this gel doesn’t feel like it’s pulling my hair when I have it applied, thus leaving me unbothered throughout the day. Removing the product is easy; just apply some water and it washes right out. ... show more
Reviewed in the United States on March 8, 2025 by Chiaro

  • Product is great. I have used it for years
Style: Hard Up | 16.9 fl oz
Turns fine silky hair into thick and volumous! It’s magic—so much body too, and lasts and lasts.
Reviewed in the United States on May 3, 2025 by Jeannie Adshead

  • Looking for a strong holding gel? This is it.
Style: Hard Up | 1.7 fl oz (Travel)
I have always had a lot of wispy hairs around my hairline that annoy me. I have very fine hair, and have several fans going at all times in my work space, and the feeling of those little hairs tickling and tickling my face drives me crazy. I’ve been looking for a strong hold gel that I can just put on the stray hairs in the morning, and then forget about it. I want a gel I can rely on to hold all day- and then some. I am old enough to remember the incredibly strong hold styling products we had in the 80s we used to spike up or hold up the masses of volume that we strove to get into our hair. I remember I.C.E. Gel by Joico had a really strong hold, as well as that teal blue gel KMS made, or the spray gels like Spritz Forte by Sebastian (I still remember its sweet, alcohol smell) that faithfully kept your hair in place through a long night of dancing, and through what came after. I can’t find any of those old reliable products any longer. Is it that one or more of the ingredients in those oldies but goodies is now possibly banned? Or, it could just be that nowadays, not as many people want to put that kind of 80s gravity-defying volume in their hair. I tried a few big box store gels, like Gorilla gel, whose holding agent-heavy ingredient list looked promising in terms of delivering hold, and a few other gels that claimed to give a “super strong hold.” None of the products I tried held the little wispies beyond an hour or so, and I ended up returning them all. I found the Got2 Be gel in the yellow tube to have an adequately powerful hold, but the smell and texture of the product reminded me too much of Elmer’s glue. It just wasn’t pleasant to use. (Their hairspray is amazing, though.) I read through the reviews submitted for supposedly stronger holding gels here on Amazon, and this one caught my eye. Many reviewers (thanks, guys!) mentioned decently strong hold. I decided to try the smaller tube of it, and if it didn’t work, I would give it to a friend. It arrived. I sprayed some water around my hairline, and brushed the hair back. I dispensed about a dime size of the Hard Holding Gel into my palm and distributed it to my other palm, and then applied the product to my hair line. The Gel is a fairly viscous blue gel, on the thicker side, but not annoyingly so. It has a light, fresh neutral scent that is barely detectable. It’s formula reminded me of the not-strong holding Gorilla gel, so I decided to add more product to my hairline, as I wanted to make sure I had enough to feel what it was like, and also to make sure those annoying hairs were finally tamed. It was hot and dry today, so the gel dried quickly. And- I was transported back to those no-nonsense hair gels of the 1980s. This stuff has true holding power. In fact, by accident, I had put way too much in my hair, and when I run my hands over where the dried gel is, it does feel crunchy. But weirdly- it doesn’t feel not right to me. I guess it’s because I don’t intend to brush out my hair later, or perhaps that I am used to products that hold like this from using them back in the day. I just want my hair to stay put, for as long as possible. And I can tell that this Hard Holding Gel is going to deliver. I tried brushing through part of my gelled hairline so I could report what that was like. The gel brushed out clean, without any flaking, and no crunchy feeling remained. Though I really over-applied the product, I can’t feel it on my hair, unless I touch it. I mean- there’s no weird extra stiffness or feeling of a product’s presence on my hair, as with the Got 2 Be gel. My hair is, finally, just doing what I want it to be doing. This smaller sized tube is going to last me a long time, because I know now that a much smaller amount than I initially applied will be powerful enough to do the job. This gel re-activates easily with a bit of water, too. And it rinses out clean. Anyone looking for a powerfully holding hair product that will allow you to spike or slick back your hair or otherwise have it defy gravity, and have it hold ALL DAY, should definitely check out this product. This stuff is the real deal. Thinking back again to the hairstyles of the 80s, I bet this gel would even be powerful enough to hold up one of the big Mohawks a few of my buddies sported. And to do that takes some no-nonsense, powerful holding hair gel. Really glad my search is over for the ideal, dependable go-to styling product. Highly recommended! ... show more
Reviewed in the United States on October 20, 2023 by Laughing Sal

  • Great product. Bad container.
Style: Hard Up | 16.9 fl oz
I've been buying this product for years and was excited to see the large 17 oz container option. Not sure the frustration is worth the savings with this particular container. The final 20% of product is near impossible to get out of the tub.
Reviewed in the United States on August 18, 2024 by O. Fernandez

  • Bought this for my Italian husband—hoped for Valentino vibes, got great hair & Prime shipping!
Style: Hard Up | 5.1 fl oz
I picked up the SexyHair Style Hard Up Hard Holding Gel for my husband, who is proudly Italian and has hair with more personality than some people I know. I had visions of Rudolph Valentino — suave, dramatic, and able to stop traffic with one smoldering glance and a perfect wave in his hair. While we’re still working on the brooding stare, this gel delivers the look. It holds everything in place like it’s guarding family secrets. No flaking, no weird crunchiness — just a sleek, shiny, “mama mia!” kind of finish. We used to hunt it down at Walgreens, but it was always sold out — like it vanished into the mist along with my patience. Now I just order it on Amazon, and it shows up faster than you can say spaghetti carbonara. ... show more
Reviewed in the United States on March 22, 2025 by Cortney Thibodeau (WNIE CORP)

  • It works
Style: Hard Up | 1.7 fl oz (Travel)
Pleasantly surprised. Great hold and highly recommend.
Reviewed in the United States on April 17, 2025 by Scott

  • Great Product! Thank You for outstanding service!
Style: Hard Up | 5.1 fl oz
Product arrived as listed. Wrapped nicely and very protected for delivery. Product has a great smell and works very well all day. Will purchase again. Thank You for taking extra care on the packaging and delivery.
Reviewed in the United States on April 28, 2025 by Jeff Ginn

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