$99.00
Holiday Deal
· 60% off
was $249.00
Buy Now, Pay Later
As low as
$16.50
/ mo
Learn more
- – 6-month term
- – No impact on credit to apply
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
Extended holiday returns
FREE refund/replacement until Jan 31, 2027 Learn more
FREE refund/replacement until Jan 31, 2027 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
In Stock.
Arrives
Thursday, Nov 12
Recently Viewed
At a glance
- Condition
- New
- Size
- Standard
- Model
- 10-31-12919
- Weight
- 3 lb
- Color
- White
- Material
- 100% Cotton
- Fill Material
- Down Alternative
Features 5
- CLASSIC DOWN-LIKE COMFORT: The Purple TwinCloud Pillow cradles your head and neck in plush, silky-soft fibers that mold to you like down feathers, the cloud-like softness that helps you sink in, settle, and stay asleep.
- FIND YOUR FIT: A patented two-chamber design lets you zip and flip for a softer or firmer feel in seconds, so stomach, back, and side sleepers each dial in the right support. Comes in two sizes, Standard 24 by 17 inches and King 34 by 17 inches.
- BALANCED, ALWAYS-FLUFFY FEEL: Whichever side you choose, premium silicone-coated fibers stay airy and never clump, so this down-alternative pillow keeps its fluffy loft and shape wash after wash, no falling flat.
- SLEEP COOL ALL NIGHT: A breathable 100 percent cotton cover and airy gel fiber fill let heat escape instead of trapping it, and the hypoallergenic build resists allergens, so you rest cool, fresh, and comfortable from dusk to dawn.
- PILLOW INNOVATION YOU CAN FEEL: Born from over 30 years of innovation and 200-plus patents, Purple built a two-chamber pillow you flip for soft or firm, unlike anything else. Purple feels different because it is different. Try it to believe it.
Description
Ready for the best sleep of your life? Purple delivers an instant upgrade over traditional mattresses thanks to our patented GelFlex Grid technology. 1,400+ gel columns work together to support broad surfaces like your back while cradling pressure points like shoulders, hips, and knees. Unlike memory foam, the GelFlex Grid doesn’t trap body heat, and instantly adapts to movement for proven deeper sleep. Don’t choose between soft and supportive. The GelFlex Grid is engineered to be both. It’s the best sleep ever, according to 114k+ 5-star reviews. Our patented cover construction includes two chambers filled with gel fibers that double up for the perfect snooze. Get softer or firmer support in just a matter of seconds without removing messy filling or struggling with inserts – simply flip, zip, and... Zzzs. The patented construction lets you easily fine-tune to best fit your sleep position and support needs. Fine, silicone-coated gel fibers offer enhanced durability and can be molded to your comfort without falling flat or clumping – even after washing. The 100% cotton cover encases two chambers filled with premium, down-like fibers that won't trap heat or trigger allergies.
Specs 29
| Fill Material | Down Alternative |
|---|---|
| Pillow Type | Bed Pillow |
| Color | White |
| Size | Standard |
| Brand | Purple |
| Cover Material | Cotton |
| Product Care Instructions | P |
| Thread Count | 1 |
| Fabric Type | 100% Cotton |
| Shape | Rectangular |
| Pattern | Plain |
| Style Name | Classic |
| Item Dimensions L x W | 14.5"L x 6"W |
| Item Weight | 3 pounds |
| Unit Count | 1 Count |
| Item Thickness | 6 inches |
| Pillowcase Length | 24 inches |
| Other Special Features of the Product | Breathable |
| Indoor Outdoor Usage | Indoor |
| Item Firmness Description | p |
| Closure Type | Zipper |
| Brand Name | Purple |
| Number of Items | 1 |
| Model Name | TwinCloud Standard |
| UPC | 815068017637 |
| Number of Packs | 1 |
| Age Range Description | Adult |
| Manufacturer | Purple |
| Model Number | 10-31-12919 |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Nov 12
Yes, absolutely! This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- Zip Pay in 4
- Financing through Apple Pay
- Financing through Google Pay
Learn more about financing & leasing here.
Top Amazon Reviews
Purple pillow
Size: Standard
Getting ready to buy my 3rd one. First one is about 3 years old and ready to retire. Second one is in the camper so I don't forget it like last time. These are so comfortable. A little pricey but I do sleep better so I guess it's worth it. These don't last forever, but no pillow does.
Reviewed in the United States on July 21, 2026 by LDYGRAY
Sleep Blissfully with the Purple TwinCloud Pillow - A Dream Come True! ⭐⭐⭐⭐⭐
Size: Standard
I recently invested in the Purple TwinCloud Pillow, and let me tell you—it's a game-changer! If you're on the hunt for the perfect pillow that combines luxury, adaptability, and unrivaled comfort, look no further. From the moment I laid my head on this heavenly creation, I knew I was in for a treat. The adjustable support is an absolute marvel. Whether you prefer a soft, cloud-like experience or a firmer, more supportive feel, this pillow effortlessly caters to your individual comfort needs. It's like having two pillows in one, and the ease with which you can customize it is nothing short of genius. The innovation doesn't stop there. The unique construction of the Purple TwinCloud Pillow provides optimal airflow, ensuring that I stay cool and comfortable throughout the night. No more flipping the pillow in search of the elusive cool side—this pillow keeps things refreshingly breezy, contributing to a restful and uninterrupted sleep. The quality of the materials used is evident. The pillow feels luxuriously plush, and the cover is not only soft to the touch but also easy to clean. It's clear that Purple has spared no expense in creating a product that not only meets but exceeds expectations. One of the standout features for me is the durability. Even after weeks of use, the pillow has retained its shape and support, proving that this is a long-term investment in quality sleep. And let's talk about the aesthetic appeal—this pillow is not only a dream for your sleep but also for your bedroom decor. The sleek design and Purple's iconic color add a touch of elegance to my bed, making it a visual delight. In conclusion, the Purple TwinCloud Pillow is more than a pillow; it's a sleep revolution. If you're ready to upgrade your sleep experience to unparalleled heights of comfort, this is the pillow for you. Sweet dreams await with the Purple TwinCloud Pillow—don't just sleep, indulge in luxury! ⭐⭐⭐⭐⭐
...
show more
Reviewed in the United States on January 1, 2024 by Rad Dad
Worth every penny!
Size: Standard
Really nice and comfortable pillow. The ability to have soft or firm is really nice for all kinds of sleepers. the pillow stays nice and cool and was worth the money.
Reviewed in the United States on January 25, 2026 by Jesse
Soft yet still supportive
Size: Standard
I’ve been searching for a good pillow for a while. I’m a side and back sleeper and most memory foam pillows are too firm and give me headaches. I’ve been using the Purple Cloud pillow for a few years and it has been great but it eventually went too flat to be supportive. So I thought I’d try the Double Cloud. At first it was too high, but it settled after the first couple of nights and is now, after a few weeks, a very soft, comfy pillow. I like the place to put my hand in between the layers and it is supportive yet still soft enough to avoid headaches. I’ll stick with Purple pillows from now on. Update: it’s been well over a year and this pillow has been the best! It’s still fluffy and I haven’t been bothered with headaches or neckaches since I’ve been using it. Eventually I know it will break down, so I’ll just buy another. My search for the perfect pillow is officially o er!
...
show more
Reviewed in the United States on March 9, 2022 by Sue Pokorny
Don't waste your money
Size: King
This pillow broke down within the first couple of weeks. It is very uncomfortable. And the quality is awful. At first I thought it was going to be a great pillow because the money that I spend on it. I was really looking forward to having a good pillow and I had always heard things about the company purple. The shape of the pillow does not make any sense as when you unzip it you can no longer have a pillowcase on it. Therefore the adjustability of it does not work. The thickness of it was fine at first but after 2 weeks it went flat in the middle. It does not offer very much support once it goes flat.
...
show more
Reviewed in the United States on October 14, 2023 by Wendy
First 6 Months - 5 Stars, After that? Debatable
Size: Standard
This pillow was 5 stars for 6 months. Daily fluffing, satin pillowcases, white glove treatment for this pillowcases. Still. STILL! Still it betrayed me, with a complete separation of stuffing in the center of the pillow, and lumps everywhere else. This ain't a cheap pillow. It's an expensive ass pillow. If this pillow was a car, it would be a Range Rover - super expensive brand new, but loses resale value quickly. In this case there is no resale value, but it's hot trash. Terrible analogy, tbh, but you get the drift.... and I'm kinda sad about it too. I'd still buy another, because those first months were the best sleep of my life just like I'd buy a second Land Rover. But I've actually never had the Rover
...
show more
Reviewed in the United States on February 13, 2026 by LadyBanjoEyes
Best pillow EVER
Size: Standard
Ive had this pillow for about a year and I ABSOLUTELY 💯% love ♥️ this pillow.. I just wish they weren't so pricey.. I cant sleep without it.. Thank you purple for helping me sleep better and longer. ❤️
Reviewed in the United States on June 18, 2026 by Dana
Meh.
Size: King
Not as firm as I was hoping and you do still have to fluff it at night before going to bed. But it slid into my pillowcase easily and my neck pain is much better. I had my old my pillow for about 10 years and it finally was time to replace it. I only bought one to see if it was worth the hefty cost, so far it is. It sleeps hotter than my previous pillow, but it’s not too bad. The softer side is very soft and would be great for those that are back or stomach sleepers. I’m exclusively a side sleeper and it adjusts well on the firm side. The zipper is difficult to pull, but once it’s zipped it’s fine. I bought the king size and the sizing is consistent with other pillows. It seems to be well made overall and worth the money. UPDATE: After using this pillow for a couple of weeks, it’s as flat as my previous pillows. It also sleeps VERY hot and seems to trap heat. My AC is programmed to raise the temp a couple of degrees when everyone is at work, and lower it before we get home. This pillow seems to retain the extra heat and doesn’t adjust. Even after being in the same cooler temp over the weekend for a couple of days. Back to the drawing board looking for a new pillow!
...
show more
Reviewed in the United States on July 11, 2025 by Katwoman