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PURA D'OR Original Gold Label Anti-Thinning Shampoo Clinically Tested, Infused with Argan Oil, Biotin & Natural Ingredients, Sulfate Free, All Hair Types, Men and Women, 16 Fl Oz (Packaging may vary)

  • Based on 29,496 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Oct 22
Order within 15 hours and 59 minutes
Available payment plans shown during checkout

Size: 16 Fl Oz (Pack of 1)


Style: Shampoo


Features

  • GET TO THE ROOT OF THE PROBLEM. It all starts with a healthy scalp. This invigorating blend of natural extracts and essential nutrients fortifies and invigorates hair, reducing the appearance of hair thinning due to breakage
  • FIGHT HAIR THINNING, NATURALLY. Powerful blend of Biotin, Pumpkin Seed, Black Cumin Seed Oil, Nettle, and other plant-based ingredients to help increase volume and thicken hair
  • GENTLE, YET EFFECTIVE. Ultra-nourishing blend of Premium Organic Oils and Plant-Based ingredients specially formulated to effectively target damaged, and/or color-treated hair. Gentle enough for daily use as a 3 in 1 Shampoo Wash. Contains Natural Preservatives.
  • SCIENCE plus NATURE. All PURA DOR formulas combine science and nature to deliver transformative hair therapy. Select Natural Ingredients. No SLS (Sulfates). No Parabens. No Harmful Chemicals. Gluten Free. Hypo-Allergenic. Cruelty Free. Manufactured in the USA. Color Safe. Vegan

Description

PURA D'OR Original Gold Label Anti-Hair Thinning Shampoo is formulated with 17 Top Rated Key Active Ingredients that promote stronger, cleaner, healthier hair. Hand selected Organic botanical ingredients, such as Argan Oil, Red Korean Seaweed, Saw Palmetto, He Shou Wu and Nettle Extracts, add shine and help strengthen hair follicles by increasing thickness while reducing hair thinning and breakage. Our 3 in 1 Shampoo Wash is gentle, especially for those with a sensitive scalp or even treated hair. All PURA D’OR products are cruelty-free and made without any parabens or sulfates. Contains Natural Preservatives. PURA D'OR is produced and bottled in a renewable energy source facility in Southern California.

Brand: PURA D'OR


Scent: Herbal


Item Weight: 1.2 Pounds


Item Form: Liquid


Active Ingredients: Biotin, Herbal Proprietary Blend, Vitamin E, vitamin_e


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.8 x 2.8 x 7.45 inches; 1.2 Pounds


Item model number ‏ : ‎ 610


UPC ‏ :


Manufacturer ‏ : ‎ Vitals International Group


Best Sellers Rank: #994 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in 3-in-1 Shampoo, Conditioner & Body Wash


#1 in 3-in-1 Shampoo, Conditioner & Body Wash:


Customer Reviews: 4.3 4.3 out of 5 stars 29,496 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Oct 22

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Very Happy to Recommend this to Other Women!!!
Size: 16 Fl Oz (Pack of 1) Style: Shampoo
UPDATE: FEBRUARY 12, 2017- My Two Year PURA D'OR Anniversary. Don't think I have ever stayed with one product for so long. It still is working for me!!! QUICK REVIEW: This shampoo helped regrow my postmenopausal (plus recent hysterectomy) thinning hair. It has no silicones (silicones clog pores) but you might need a no silicone conditoner for detangling afterwards. Use it faithfully for at least 3 months. Take before and after pictures to see how your hair is progressing. Read my full story when you have time. It will tell you how the first year went. Also, I have just purchased and left a review for Pura D'OR Deep Moisturizing Conditioner, which pairs nicely with the shampoo especially of you have dry, curly, or hard to comb out hair. It also is my pick if you are used to regular shampoo and conditoner because it will gives hair more "slip" but does not weigh it down. If you have hair that goes flat in one day (fine and oily) then go with the regular "blue label" conditioner. I am very impressed with all of these products. Please email me if you have questions and please like my review if it helped you. I PAID FULL PRICE AND WAS NOT COMPENSATED FOR MY REVIEW. I have no interest or affiliation with the manufacturer or seller. MY STORY: I was skeptical when I purchased this shampoo 3 months ago. So skeptical that I took a before and after picture to see if it was working. I had pretty full hair until I became of a certain age. Slowly I could see my hair thinning, especially in the front. I went to a dermatologist who told me there was not much I could do. I wanted to tell myself that it wasn't true but I would not only find hair all over the shower but everywhere else, too. As far as me, I shampoo daily and have for many years. This shampoo has a pleasant smell (reminds me of incense) but not overpowering or lingering. You will probably need a conditioner afterwards as it appears to be very cleansing. I have colored hair and it did not strip the color. My hair now has body, much more shine and is noticeably thicker. I think you can see that by my before and after pictures. I hope you will give it a try before you give up on your hair. SIX MONTH UPDATE: After six months my hair has stayed thicker with no hair loss. I do continue to use Pura D'or Premium at least three days a weeks. I do switch off with low poo shampoo or apple cider vinegar a few times a week also. Like many women, my hair feels dryer or oiler as the seasons and weather changes. Also, even with great products sometimes switching it up is good! By the way, it pays to stick with this shampoo exclusively for at least three months. It takes time for hair to grow and to see a difference. Hope the update can help someone who is agonizing over thinning hair. Picture: I am adding two pictures (3&4) taken today 7/3/2015. I am 6 months out from first using this shampoo and about 5 months out of using the Pura D'or conditioner, which I left a review for today. Finally. As you may notice I need a touch up and also I am holding my hair back tightly like the before picture. The last one is how I normally wear my hair today. No more shortie bangs to TRY to cover the bald spot (never works!) Any questions please ask. ONE YEAR UPDATE: I placed my first order of Pura d'or Gold Label on 1/7/2015. So, I am pretty close to using it for one year. I took a few pictures today. I don't know if I really have any improvement over the last 6 months, maybe a little. Certainly, I have much improvement over my very first picture. My hair was broken off and very sparse at least an inch or two in. My scalp looked red and a bit angry. My fine front hair is definately a little longer at this point and you can't see my scalp anymore. My hair dresser said my hair was overall a bit thicker in December. This is the first time she has said that and I ask her EVERY time!! I have gotten used to using this shampoo which has no silicones and makes your hair a bit tangled before conditioning. I was so used to the slickness of silicones that I figured that this shampoo was drying out my hair. It was not. I have learned that the silicones can build up and also lead to hairloss. So it is a reason to keep using this shampoo and conditioner or at least one that is silicone free. I do recommend trying the Pura d'or Conditioner. It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...] ... show more
Reviewed in the United States on March 31, 2015 by Sally B. Sally B.

  • Excellent product
Size: 16 Fl Oz (Pack of 1) Style: Shampoo
I absolutely love this vegan treatment shampoo! 🌿 From the very first wash, my hair felt cleaner, softer, and more nourished. The natural ingredients make such a difference,no harsh chemicals, just a refreshing and gentle formula that leaves my scalp feeling healthy. I also love that it’s cruelty-free and eco-friendly, which makes me feel even better about using it. The scent is light and natural, not overwhelming, and it lathers beautifully without drying out my hair. After a few weeks, I’ve noticed less frizz and more shine, and my hair looks healthier overall. Definitely a must-have for anyone looking for a natural, vegan shampoo that truly delivers results! ... show more
Reviewed in the United States on August 31, 2025 by Yany Maldonado Yany Maldonado

  • Noticeably Less Shedding After 3 Weeks—Great Clean, Subtle Scent
Size: 16 Fl Oz (Pack of 1) Style: Shampoo
I’ve been using this shampoo consistently for a few weeks now, and I’ve definitely noticed less shedding in the shower and when brushing my hair. My roots feel stronger, and the volume at my crown has improved a bit—especially when I let it sit for a couple of minutes before rinsing. It has a gentle, herbal scent and a lightweight lather that doesn’t strip my hair. I pair it with a deep conditioner once a week since this formula alone isn’t super moisturizing—but for scalp health and hair strength, it’s doing the job. Texture: Slightly thicker than standard shampoo Scent: Clean, botanical, not overpowering Results: Fuller-looking hair, reduced daily fallout If you’re dealing with postpartum hair thinning, stress shedding, or just want something cleaner and biotin-packed, this is worth trying. I’ll definitely keep it in rotation. ... show more
Reviewed in the United States on July 23, 2025 by Alex

  • ⭐️⭐️⭐️⭐️⭐️ First Impressions Review
Size: 16 Fl Oz (Pack of 1) Style: Shampoo
This is my first wash and so far, so good! My hair feels soft, shiny, and healthy-looking right after use. I’m really excited to see how it performs over the next couple of months. My expectations: Support hair growth and Help reduce hair loss. Let’s see 👀
Reviewed in the United States on October 4, 2025 by Patty P Patty P

  • Absolutely Recommend
Size: 16 Fl Oz (Pack of 1) Style: Shampoo
This is one of the best shampoo products I have ever used. It has a decent consistency and doesn't contain all of the destructive aspects that brands along the shelves at common stores have packed into them. I have been buying replacements of this everytime I run out with little deviation. It has helped maintain and improve volume and I have less fall-out than before using. Highly recommend ... show more
Reviewed in the United States on August 29, 2025 by Mike E.

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