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Size: 5 Pound (Pack of 1)
Features
- NOW Sports products are comprehensively tested so you can trust that our products are pure and effective for every level of athletics
- PROTEIN POWDER WITH BCAAs: Whey Protein Isolate is a high-quality protein that is both bioavailable and easily digested
- UNFLAVORED : Mix one level scoop into your daily smoothie for 24 g of protein per serving
- GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation)
- Packaged in the USA by a family owned and operated company since 1968
Description
NOW® Whey Protein Isolate is a high quality protein that is both bioavailable and easily digested. Whey protein has naturally occurring branched-chain amino acids (BCAAs). NOW® Whey Protein Isolate is ideal for active individuals. Whey protein is considered to have the highest biological value (BV) of any protein source - high in essential amino acid content to beef, milk, casein or soy. Natural color variation may occur in this product.
Product Dimensions : 8 x 7.95 x 11 inches; 5 pounds
Item model number : 2174
Department : Unisex
Date First Available : June 4, 2004
Manufacturer : NOW Sports - Nutrition and Wellness
Best Sellers Rank: #4,483 in Health & Household (See Top 100 in Health & Household) #31 in Sports Nutrition Whey Protein Powders #538 in Sales & Deals
#31 in Sports Nutrition Whey Protein Powders:
#538 in Sales & Deals:
Customer Reviews: 4.4 4.4 out of 5 stars (7,063)
Flavor: Unflavored
Diet Type: Keto
Product Benefits: Muscle Growth
Protein Source: Whey
Protein: 25 g
Total Servings Per Container: 81
Item Weight: 5 pounds
Unit Count: 80 Ounce
Number of Items: 1
Item Dimensions: 8 x 7.95 x 11 inches
Brand Name: NOW
Package Type Name: Tub
Age Range Description: Adult
Model Name: Whey Protein Isolate, 25 G With BCAAs
Global Trade Identification Number: 48
UPC: 733739021748
Item Nype Name: Sports
Manufacturer: NOW Sports - Nutrition and Wellness
Model Number: 2174
Manufacturer Part Number: 2174
Recommended Uses For Product: Protein Powder
Allergen Information: Corn-Free, Egg Free, Non-GMO, Soy Free
Material Type Free: No Artificial Sweeteners
Frequently asked questions
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This item is non-returnable:
Non-returnable due to Food safety reasons
View our full returns policy here.
Non-returnable due to Food safety reasons
View our full returns policy here.
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Top Amazon Reviews
Size: 5 Pound (Pack of 1)
I'm no expert but I feel like this is one of the better Whey proteins out there. No added junk, just pure whey. Others have reviewed the nutrition merits so I'll go into consumption. When taking this I recommend only 1 cup of water per scoop. If you add more water I think it tastes worse. When I first started taking this I didn't like the taste and needed to add a spoon of my hot chocolate mix to it for taste. Now I actually really like the taste of it with nothing added. If you didn't know Whey is actually the protein from milk. It doesn't taste like milk but you get maybe a hint of that taste. I can't really describe it. Another trick I use is if you mix 1 cup of fruit punch and 1 scoop of Whey you get something that tastes like a delicious berry smoothie. This will also give you a 1:1 carb / protein ratio in itself. If I'm not working out at home I take one of these drinks with me so I can take it immediately after my workout or hockey game. Now just some tips I've picked up since you're looking to get Whey - muscle bulked up. (keep in mind I'm on that route but I'm not all muscle yet) Carbs are you energy - I recommend getting your carbs in the morning, before your workout so you have enough energy to get through it, and post workout to help restore energy. Half of a PB&J sandwich is my go to energy carb right now. White bread gets absorbed and converted to energy very fast and it works well for me. Carbs are needed to get the protein where it needs to go so don't go cutting them out completely. Update - Sounds odd but don't neglect fat - you want about half as many grams of fat or less (preferably unsaturated) as you do protein. You will suffer if you don't have any fat in your diet. Sunflower seeds, nuts, peanut butter, avocados all have some fat you can use. I'm trying for somewhere around a 2:1:.5 to 1:1:.3 grams of carbs:protein:fat per pound daily. When to take your Whey? There's some debate on whether to take Whey pre-workout or post-workout. Some say both. I used to go post but I recently switched to taking it pre-workout when I take my carbs (simple carbs around 45 minutes before workout) - logic being the protein will already be in your system for muscle repair. I haven't practiced it enough to say which way is best though. I also take a scoop in the morning. If you go for the daily recommended 1 gram per pound you'll be taking it throughout the day. Burning Fat: I'm a fairly skinny guy - however I've always had fat over my lower abs. I want abs so that had to go. I've lost almost all of that fat and here's how I did it. To lose weight you simply need to burn more calories then you take in. First, small meals / I make half sandwiches instead of whole ones now - when you go out to eat take home some of your meal in a doggie bag rather than forcing it all down. I only eat when I'm hungry, wait for your hunger pangs and fight them a little. If you're preoccupied with other things you can ignore hunger pangs easier. If they get too bad go make make yourself a small meal. If you fight hunger pangs for too long your energy levels will drop so go eat some carbs and it will pick them right back up. I'd take a multivitamin to make sure you're getting everything you need. Do this and watch fat go away - it doesn't take long, I can see / feel a difference in my stomach every day. When I do have a cheat day - sometimes the stomach wins or peer pressure and you just want to eat - the extra fat added on my belly is noticeable - but don't fret, you can burn it off in a day or two. Doing the above routine I lost a lot of fat eating a small bowl of cereal in the morning and a homemade hamburger for dinner. So honestly I don't think what you eat matters so much as waiting for and resisting the hunger pangs a bit. The end goal is to just burn more calories then you take in - so simply taking in less is an easy way to do that. Eating healthy: Recently I started eating healthier. It's a lot easier then you think. Vegetables, low fat meats, egg whites. Spend some time in the produce section of the grocery store and you'll find a lot of good, quick finger food you may have not considered before. My lunches are mostly all vegetables now. Cherry tomato's, broccoli, mushrooms, baby carrots, lettuce. All things you can just grab out of your fridge and snack on. Hard boil some eggs, put them in a bag in your fridge and you'll have egg whites whenever you want. Tuna, mackerel, sardines, frozen tilapia fillets (microwave for 1:30 or so) for fish protein. Skinless chicken breasts or whatever - marinate them in Italian dressing - sprinkle some Weber Gourmet Burger seasoning on right before cooking - cover in tin foil and pop in the oven at 350 degrees for around 40 minutes - delicious. I cook extra to refrigerate and microwave later. Not as good as out of the oven but still good. I've never been much of a chef - just picking up stuff along the way. If you have other healthy foods you like please share. I'm always looking to add to my menu. Workouts: Why the heck is this last? Hah, I'll just say I've been doing the p90x routine, I'm on week 5 and loving it. I find it helps to have something guide you rather than just going to the gym and doing whatever you feel like. When you're working out you get exhausted and don't want to think so I would find a good complete routine that switches things up, allows rest days, keeps you motivated, and is easy to follow. Of course take that with a grain of salt, as I said I don't have huge muscles yet - this is just what I've learned so far.
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Reviewed in the United States on March 14, 2013 by Will
Size: 5 Pound (Pack of 1)
This is a superb whey protein! With clean ingredients and no weird taste it makes it very versatile and can be used in drinks and even in baking! The texture is a fine powder and it mixes well into beverages without getting clumpy! As someone that cares about what goes into my body, I certainly appreciate the cleanliness of this product! Safe for those on vegan diets. With it helping you feel fuller longer It makes very good supplement to lose weight and build lean muscle. And at its price point, you can’t beat it!
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Reviewed in the United States on July 13, 2026 by Larren
Size: 5 Pound (Pack of 1)
I have been using Now Sports unflavored whey protein isolate for about 5 months and it is exactly what I was looking for: No artificial colors, sweeteners or flavoring. The powder itself smells like slightly spoiled milk, but that is normal. It mixes easily with liquids, tastes like milk and does not change the texture of the liquid in any noticeable way. It did take some time for my digestive tract to get used to it but I solved that by adding more fiber to my diet. After a few weeks I was back to normal. That said, the amount of lean muscle I have put on during my time consuming this product is more than I have put on with any other protein powder. If you are looking for a good protein powder that won't break the bank, this is it.
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Reviewed in the United States on August 22, 2026 by Salvador Melendez
Size: 5 Pound (Pack of 1)
Let's hit all the aspects: mixing, taste, and effectiveness. MIXING: This protein mixes very easily in my blender bottle. It is a little tougher to mix in a regular cup or glass just because you can't be vigorous enough with a knife or spoon without making a mess! If you don't have a blender bottle, I say pick one up immediately. TASTE: As others have noticed, taste is a little different. I would just call it natural. Another user noted that it tasted like powdered milk. This is definitely true. It isn't so much "sour" or "rotten" as some stated. However, it's all natural with no artificial sweeteners or other junk to cover it up. What did you expect?! On top of that, it's a dried product isolated from milk (the water left over from cheese production actually). If you've ever smelled cheese being made, then you should expect this flavor. Anyway, mix a half scoop with peanut butter and a chocolate powder of your choice and boom, delicious. I personally mix with milk and ovaltine (the original European formula is sugar free: Ovaltine Malt Beverage Mix 400g - Pack of 2 Jars ). So I say order some ovaltine to go with it if you can't handle it and maybe add some peanut butter. You can use less of the powder with the added protein of peanut butter and make the tub last even longer. EFFECTIVENESS: So far, so good. I will update if I have any issues. OVERALL: All natural whey protein.. it's exactly what it sounds like. The taste isn't fantastic, but can easily be masked by any flavors you like. The quality seems to be very high. I am switching over from ON products, which do taste incredible, but I couldn't be happier with my purchase. If you're putting this stuff in your body on a regular basis, then go all natural and get some quality peanut butter and cocoa powder from your local farmers market. You'll be glad you did!
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Reviewed in the United States on July 8, 2012 by Chandler F.
Size: 1.2 Pound (Pack of 1)
I’m writing this as someone who has tried I think every protein powder on the market. I have yet to find one that is not chalky, and doesn’t have an artificial taste to it. Until now. This protein powder is everything I wanted. Excellent source of protein, no sugar, no flavor. You cannot even taste it in a smoothie. Outstanding! I have not tried baking with it yet, but plan to do so. Definitely recommend if you’re looking for a good all-around source of protein to supplement your diet that is flavor neutral, and not chalky
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Reviewed in the United States on August 24, 2026 by Kenton Collins
Size: 5 Pound (Pack of 1)
I’ve had gas and digestive issues with other whey protein powders, but this whey isolate doesn’t give me those problems. I also like that it’s unflavored, so I can easily add it to different shakes. I trust NOW Foods because they take product testing seriously, including third-party testing. Overall, this has been a great protein powder for me and I would buy it again.
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Reviewed in the United States on September 2, 2026 by Atlas
Size: 5 Pound (Pack of 1)
I ONLY buy all-natural protein (NO Aspartame/Acesulfame-k/Sucralose, NO chemicals or artificial colors/flavors/colors)! And anyone consuming protein is presumed to be inherently health-conscience, so why would anyone consider ANY protein powder with this crap in it? That is beyond me. There are 1,000 flavors (double-chocolate chip cookie dough, triple espresso fudge cake, cake batter, blue lemon truffle punch, etc...) I mean seriously? Are there millions of morbidly obese body builders out there who need their protein shake to taste like their favorite candy-bars and screw their health in the process?? Anyway, I'll get off my soapbox, but for the rest of you who don't want cancer or brain-tumors and actually care about what they shove into their bodies, then look no further than this protein powder! Ok, I've spent many days doing the research to see if I can de-throne my current protein king powder ("Optimum Nutrition Gold Standard 100% Natural Whey Protein Powder") which I absolutely love! But wanted to see if there was something better or just as good for cheaper. Enter this product. Now, this review is to compare these two highly rated kings! These 2 powders are the best of the best when it comes to All Natural. To help with the analysis, please refer to the attached diagram. So, the bottom line is that for $1.00... NOW=39g protein, ON=30.9g protein. So, with NOW, you get 26% more protein for the same buck! Hows that for a "dollar menu" analysis. They are both highly rated and are both EXCELLENT choices... however, the difference is the ON has sugar (yes, natural sugar!) and has natural flavoring, so of course humans like sweet things so it gets the edge on taste (10/10 in my book... I literally love it just as much as a milkshake and it isn't that sweet, just enough to be lightly evident but not unhealthy). Now, the reviews for this NOW said it tasted horrible and bitter and I was really afraid to buy it but due to the $ per gram of protein and appearing an even healthier choice compared to the ON, I thought I'd try it. Let me tell you, it is totally awesome! Now, not as awesome as the sugar sweetened ON, but for having nothing in it but 100% protein (no sweetner/flavors) it is totally OK!!! Now... let me preface these "taste" statements with one thing... I ALWAYS use milk in my protein shakes (16 oz milk - fat-free / 1% / 2% / whole) with 2 scoops protein, blend 20-seconds, drink. I thought I'd have to mix half/half of NOW/ON but I really don't. The NOW tastes just neutral, like I'm just drinking milk (which I love) but the same or even a little better than just plain milk. Now, given that NOW has no sugar/flavoring, it is a "more" natural choice compared to the ON.. and on top of that, has 26% more protein per $1.00 spent... I'm totally sold! If I'm in the mood I can flavor it with vanilla, honey, chocolate, peanut butter, bananna. Or, it tastes neutral enough to where I don't feel I have to drown the flavor out with any of those things... because at least with milk, it tastes great just by itself!! Plus, the NOW has the added benefit of being flavor-neutral for usage in recipes (w/o inadvertantly adding sweet/flavored(vanilla/chocolate) flavor to your favorite recipes. Another fringe benefit worth noting is that the NOW is still a 5.0 lb jug. It is not trying to sneakily down-size to 4.8lb (like the ON)... this is how manufacturers do it slowly so you're still paying the same $50/tub but the tub is now a wee-bit smaller... evil, evil, I say. Anyway, both of these are my absolute favorite proteins, but taking a deep-dive into the nitty gritty details... there has emerged one-clear winner to rule all of the natural proteins out there (IMHO). Thanks for reading and I hope this helps you (I took out 3 hours on my day off to put this review together for you!). Let me know if this was helpful to you or if you have any questions. thanks!
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Reviewed in the United States on July 3, 2017 by quik37silver
Size: 1.2 Pound (Pack of 1)
I’ve used other whey isolates without issue, and I have other vitamins in my cupboard from Now that I’m happy with, but this whey isolates protein powder felt like poison. I am an experienced supplement user. My first time taking them, I make sure everything else I consume that day is within my normal routine so I can tell if a reaction is from the product. I bought this protein powder because it was a little more reasonable of a price and it had clear third party testing labels because that consumer reports article about heavy metals in some brands had me a bit spooked. I also was looking specifically for an unsweetened powder so my choices there are limited. Yesterday morning was my first time trying it so I thought I’d play it safe and just do half a scoop for my first time to Mae sure if there was any issue it could be minimized by the smaller dose. I mixed it exactly how I’ve done with previous whey isolate powders without issue - in my decaf coffee with soy milk and sipped on it over a couple hours. By noon, I was curled on the floor in the fetal position, writhing in such intense pain from gas and bloating that every time I stood up I immediately went clammy and felt both nauseous and like I was going to faint. Dear reader, that was the rest of my day. Laid up, in so much pain that any shift of position had me crying out in startling pain. I spent the evening drinking ginger tea with a heating pad on my belly. I’m writing this about noon the next day and still have a painful bubble trapped deep in my belly that is maybe somewhat smaller, but still preventing me to freely move about my day, and this is just from a half serving. The main takeaway from this experience: don’t try to save a couple bucks. Not all whey isolate is made the same.
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Reviewed in the United States on February 11, 2026 by My name is ______