Nexxus COLOR ASSURE Shampoo for Vibrancy for Color Treated Hair Powered by CHROMABOND SEALER with Citric Acid 13.5 oz

Features

• 40 WASHES OF COLOR VIBRANCY: Color assure shampoo and conditioner protects against color fade for up to 40 washes
• 3.3% CHROMABOND SEALER TECHNOLOGY: Shampoo for color treated hair helps maintain color depth, chromatic radiance, and tone
• LOCKS IN COLOR + INSTANT SHINE IN 1 USE: Shampoo and conditioner system seals cuticle to prevent color-stripping or fading; ensures long-lasting radiance and shine in one use
• REPAIRS COLOR-INDUCED DAMAGE + SMOOTH & SOFT FINISH: Color shampoo formula with citric acid strengthens bonds and smooths cuticle; Color Assure system detangles and reduces frizz for smooth soft hair
• MOISTURE BOOST + IONIC SEALING COMPLEX: This color care shampoo adds hydration for softness and manageability; creates a hydrophobic layer to protect color molecules
• SULFATE-FREE SHAMPOO + CONSUMER-VALIDATED*: 0% Sulfates; 94% of consumers agree: Nexxus system protects my colored/highlighted hair *Based on a Home Use Test with 114 consumers on 12/1/24

Description

Hair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hair’s protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatments—like bleach, highlights, and dyes—with high pH can raise the cuticle and expose the inner cortex, leaving hair vulnerable to breakage and tonal irregularity. Over time, this damage compromises optical clarity and allows color molecules to diffuse when hair is exposed to water, accelerating fade. As a result, colored hair can appear dull, flat, and lifeless. COLOR ASSURE, our vibrancy and anti-fade collection, is powered by CHROMABOND SEALER technology with citric acid to lock color molecules inside the protein matrix and seal the cuticle barrier. This advanced shampoo for color treated hair and conditioner for colored hair system combines citric acid bond strengtheners with ionic sealing technology to repair color-induced damage and create a smooth, reflective surface—so your color stays vibrant, multidimensional, and radiant for up to 40 washes. Nexxus, the protein science behind powerful hair since 1979.

Product Dimensions ‏ : ‎ 2.6 x 9.4 x 2.6 inches; 13.5 ounces

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Manufacturer ‏ : ‎ Unilever

Best Sellers Rank: #8,509 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #110 in Shampoo & Conditioner Sets #161 in 2-in-1 Shampoo & Conditioner #2,219 in Hair Shampoo

#110 in Shampoo & Conditioner Sets:

#161 in 2-in-1 Shampoo & Conditioner:

#2,219 in Hair Shampoo:

Customer Reviews: 4.4 4.4 out of 5 stars (8,891)

Item Form: Liquid

Hair Type: Color Treated

Scent Name: Fragranced

Other Special Features of the Product: with ProteinFusion

Product Benefits: Color Care, Color Protection, Nourishing, Shining

Suitable Hair Color: All Hair Colors

Brand Name: Nexxus

Age Range Description: Adult

Global Trade Identification Number: 46, 35

UPC: 794437542096 785923305738 787734606844 798813501226 787734740425 793379140759 605592100246 605592110535 787302214167 785923220673 759894998657 789293479310 772195572265 797734350470

Manufacturer: Unilever

Model Number:

Manufacturer Part Number:

Liquid Volume: 13.5 fluid ounces

Number of Items: 1

Item Weight: 13.5 ounces

Item Dimensions: 2.6 x 9.4 x 2.6 inches

Unit Count: 13.5 Fluid Ounces

Package Size Name: 13.5 oz

Material Type Free: Sulfate Free, Silicone Free

Active Ingredients: Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, Ppg-9, Tetrasodium Edta, Dmdm Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (Ci 17200), Blue 1 (Ci 42090)

Recommended Uses For Product: Salon,Color Treated Hair