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AMERICAN CREW

American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)

  • Based on 19,331 reviews
Condition: New
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Availability: Only 5 left in stock, order soon!
Fulfilled by Amazon
Arrives Thursday, Sep 4
Order within 10 hours and 20 minutes
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Size: 3 Ounce (Pack of 1)


Features

  • SIMILAR TO HAIR GEL: A moisture-rich cream gel that provides a sleek look while taming hair leaving a medium shine finish
  • LIKE HAIR GEL FOR MEN: Works well when a textured definition, frizz-free hair and a natural look is desired
  • KEY BENEFIT: medium hold and medium shine. Provides moisturizing and conditioning benefits while taming the hair for a frizz-free natural look.
  • HOW TO USE: Apply to towel-dried hair. Comb through and allow to dry naturally
  • WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE, STYLE, FRAGRANCE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.

Description

American Crew has been redefining what it means to be a well groomed man. Innovative grooming products and pioneering education have been defining grooming for 25 years. Creating and caring for everything needed in men's styles. American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE, STYLE, COLOGNE, and SKINCARE categories. As the global leader in men's grooming and the "Official Supplier to Men", American Crew's ongoing commitment to elevate men's style and enhance their personal image by providing education and marketing to share the brands' vision. brand_description American Crew is a landmark in the history of men’s grooming. Our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. Today, American Crew is the 1 Men's Professional Styling and Hair Care Brand. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. For more than 25 years, we’ve delivered. Source: Kline's Male Grooming USA 2018 Report.


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.88 x 2.88 x 2.88 inches; 3 Pounds


Item model number ‏ : ‎ 110017


Department ‏ : ‎ Mens


Batteries ‏ : ‎ AA batteries required.


UPC ‏ : ‎


Manufacturer ‏ : ‎ American Crew


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Great Product!
Size: 1.75 Ounce (Pack of 1)
I’m a woman and love this product! I used to steal my brother’s product because this is the only hair product that helps with my thick frizzy hair. It keeps the strays down.
Reviewed in the United States on September 15, 2023 by Maria
    • Small but same product
Size: 1.75 Ounce (Pack of 1)
I didn't read the small print. 1/2 the size of what I thought so it's expensive compared to salon hair products. But it is the same thing.
Reviewed in the United States on August 12, 2023 by RSL777777
    • Similar to the Pomade...just less shiny.
Size: 3 Ounce (Pack of 1)
Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair. ... show more
Reviewed in the United States on November 22, 2012 by Nathan C
    • Getting harder to find
Size: 1.75 Ounce (Pack of 1)
Glad that Amazon still sells this. My husband can't find anything as good as this stuff. I hope they continue to make it.
Reviewed in the United States on August 28, 2023 by CaliAlly
    • Do the do
Size: 3 Ounce (Pack of 2)
This product works great and has just the right consistency for how I do my hair
Reviewed in the United States on August 31, 2023 by Brad H.
    • Great Product
Size: 3 Ounce (Pack of 2)
Great Product! Worth the money.
Reviewed in the United States on August 30, 2023 by Dietrich Blair
    • amazing for bouncy curles
Size: 1.75 Ounce (Pack of 1)
use it after curling/ styling for a natural finish that keeps your styling in place but with looking fresh
Reviewed in the United States on August 18, 2023 by Lina
    • I've been using this product for years
Size: 3 Ounce (Pack of 2)
I love the way the paste is remold able just by getting it slightly wet. It doesn't leave my hair oily or greasy. Nice hold, but you can still run your fingers through it. Best hair "gel,creme,pommade" ever!
Reviewed in the United States on July 27, 2023 by Greg Jones

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