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Matrix

Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan

  • Based on 46,438 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jun 10
Order within 16 hours and 45 minutes
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Size: 33.8 Ounce (Pack of 1)


Features

  • Toning Purple Shampoo: So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde platinum grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones
  • Hydrating Formula: Illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair. Perfect for lightened or icy blondes looking to add restore repair and hydrate
  • Key Benefits: Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while rehydrating dry hair with extra moisture and color care
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen
  • So Silver Collection: Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 9 x 6 x 3 inches; 12 ounces


Item model number ‏ : ‎ HS-01478


UPC ‏ : ‎


Manufacturer ‏ : ‎ Matrix


Best Sellers Rank: #2,710 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #75 in Hair Shampoo


#75 in Hair Shampoo:


Customer Reviews: 4.5 4.5 out of 5 stars (46,903)


Item Form: Liquid


Hair Type: Blonde, Platinum and Grey


Scent Name: Floral, Woody


Product Benefits: Neutralizes brassy warmth & eliminates dull, yellow tones in blonde and grey hair without stripping hair color.


Suitable Hair Color: Grey


Brand Name: MATRIX


Age Range Description: Adult


Global Trade Identification Number: 62


UPC: 884486228062


Model Number: HS-01478


Manufacturer Part Number: U-HC-10225


Manufacturer: Matrix


Item Type Name: MATRIX Total Results So Silver Color Obsessed Shampoo, 33.8 Fl Oz


Liquid Volume: 33.8 Fluid Ounces


Number of Items: 1


Item Weight: 0.75 Pounds


Item Dimensions: 9 x 6 x 3 inches


Unit Count: 33.8 Ounce


Active Ingredients: Purple Pigment, Sodium Laureth Sulfate, Piroctone Olamine, Polyquaternium, Benzyl Alcohol


Recommended Uses For Product: salon


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jun 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Amazing Purple Shampoo That Actually Works!
Size: 10.1 Fl Oz (Pack of 1)
The Matrix So Silver Purple Shampoo is hands down one of the best purple shampoos I’ve ever used! It neutralizes yellow tones beautifully and brings out the brightness in my blonde and silver hair without drying it out. I love that it’s vegan, and it still feels luxurious and conditioning — my hair feels soft and looks vibrant after every wash. The color-depositing formula really helps maintain that cool, bright tone between salon visits. It lathers well, rinses cleanly, and a little goes a long way. I’ve definitely noticed less brassiness and more shine since I started using it. Highly recommend this if you want a purple shampoo that actually delivers results! Will absolutely repurchase. ... show more
Reviewed in the United States on February 27, 2026 by Aaron C
    • My hair is now patchy purple!
Size: 10.1 Fl Oz (Pack of 1)
I have used this shampoo and rinse once a week for almost two years was working wonderful on my silver hair. This last bottle I ordered made my hair turn purple in spots. And it does not wash out. I have very long hair so it is going to take forever to grow out of there, if ever! Have they changed something in the last year or so? Anyone else have this happen, and if so, did you get it out? TIA ... show more
Reviewed in the United States on March 23, 2026 by d2mcook
    • Salt-n-Pepper Silver and Dark Brown Hair Loves Its Non-Drying Formula
Size: 33.8 Ounce (Pack of 1)
I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it. I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened. I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too. The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs. Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try! ... show more
Reviewed in the United States on January 25, 2025 by Andrea Polk
    • Great Product!
Size: 10.1 Fl Oz (Pack of 1)
Review Image by Akes
The product is great, have been using for 2 years now. Keeps my hair soft, shiny and keeps the brassy colours out. Delivery was not good. Shampoo spilled into the package .
Reviewed in the United States on March 17, 2026 by Akes
    • Easily lifts Brassy tones! Freshens up your natural/color treated hair color
Size: 10.1 Fl Oz (Pack of 1)
Great for blonde, white and silver hair types. It instantly lifts yellow and brassy tones in your hair. You can feel it! Shampoo smells great and is very effective for daily use or as a toner after hair highlighting. My hair looks and feels healthier. The peroxide lifts away built up hair products as well. It revitalizes your color whether it's natural or color treated ... show more
Reviewed in the United States on January 17, 2026 by kari j
    • Keeps Your Hair Glossy and Stops it from being Brassy
Size: 10.1 Fl Oz (Pack of 1)
I have been using this shampoo for years and it keeps my white hair glossy and not brassy. You don’t need a lot - a dap will do the job and I have thick chin length hair.
Reviewed in the United States on March 19, 2026 by A Lilly
    • Poor packaging
Size: 10.1 Fl Oz (Pack of 1)
Product is great. Package is not so great. There is no seal on the bottle therefore it leaked all over the other items I purchased.
Reviewed in the United States on February 26, 2026 by Glenda Todd
    • Satisfaction.
Size: 10.1 Fl Oz (Pack of 1)
I’m 69 and early this year, (2025) I decided to stop having my hair dyed blonde every 4 wks. I’m naturally dirty blonde but no longer, my gray is turning white and I’m going with it. However the shampoo and conditioner was leaving my hair frizzy and dried out. I used this combo once and can’t believe how my hair is now like it was when I was younger. Healthy and very shiny. I’m very happy with these products and as long as it keeps making my hair so shiny and soft and keeps my hair brass free, I’m a satisfied customer. Value is great as well. ... show more
Reviewed in the United States on December 7, 2025 by Patty

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