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Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan

  • Based on 46,398 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Nov 30
Order within 23 hours and 44 minutes
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Size: 33.8 Ounce (Pack of 1)


Brand: MATRIX


Item Form: Liquid


Hair Type: Blonde, Platinum and Grey


Scent: Floral, Woody


Age Range (Description): Adult


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 9 x 6 x 3 inches; 12 ounces


Item model number ‏ : ‎ HS-01478


UPC ‏ :


Manufacturer ‏ : ‎ Matrix


Best Sellers Rank: #3,135 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #79 in Hair Shampoo


#79 in Hair Shampoo:


Customer Reviews: 4.5 4.5 out of 5 stars 46,398 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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View our full returns policy here.

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Top Amazon Reviews


  • Purple shsmpoo
Size: 10.1 Fl Oz (Pack of 1)
Nice purple shampoo, really brightened up my silver/gray hair. I do recommend a good conditioner. These purple shampoos do make your hair feel a bit dry. But they all do.
Reviewed in the United States on November 2, 2025 by Amazon Customer

  • Shiny gray hair - no yellow!!
Size: 10.1 Fl Oz (Pack of 1)
Great shampoo for keeping my gray hair gray - not yellow! My hair stylist uses this and recommend me to use at home. It leaves my hair shiny and soft without needing conditioner (my hair gets too soft when I use conditioner).
Reviewed in the United States on October 28, 2025 by Sue Logsdon

  • Great for graying hair
Size: 33.8 Ounce (Pack of 1)
Get so many compliments on my hair since I’ve been using this shampoo. Doesn’t look dull anymore
Reviewed in the United States on October 18, 2025 by Amazon Customer

  • Changed my orange to blonde!
Size: 10.1 Fl Oz (Pack of 1)
I feel like I owe a review as I spent hours reading them all over to find something to tone 🤣. Moved 3 hrs away from my hair salon. Decided to do my own full highlights. Came out super brassy. Head was like a penny at first. Started using Matrix Brass Off Toned Spray. Needed more so I gave this a shot. I wet my hair, put a friendly amount of shampoo, set a 20 minute timer, then rinse off. It turned my orange hair back to blonde!! The only thing, my roots will not take the product. Any recommendations? 😩 Other than the top of my head still copper, this worked amazingly in 3 uses with 1 day in between. My hair is not dried out. There is no staining. The product comes right off with water. No need for scrubbing. There’s no crazy scent or anything. It does a great job!!! Just not on my roots lol. It even brought out my 8 month old highlights from UNDERNEATH! Super dark and boom, blonde streaks started showing! ... show more
Reviewed in the United States on August 6, 2025 by Jess Breitfeller Jess Breitfeller

  • Salt-n-Pepper Silver and Dark Brown Hair Loves Its Non-Drying Formula
Size: 33.8 Ounce (Pack of 1)
I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it. I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened. I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too. The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs. Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try! ... show more
Reviewed in the United States on January 25, 2025 by Andrea Polk

  • Pricing
Size: 10.1 Fl Oz (Pack of 1)
Best purple shampoo for the price.
Reviewed in the United States on October 9, 2025 by Lorena

  • Great
Size: 10.1 Fl Oz (Pack of 1)
This works great I have used it a lot.
Reviewed in the United States on October 7, 2025 by Tatted mom

  • Cautious. If you feel a heavyness on your scalp switch it with a deep scalp cleanser whenever.
Size: 10.1 Fl Oz (Pack of 1)
It’s ok. I’ve had issues of cysts with this one and the pink one on my scalp. My hair looks nice with it but, I do switch up with a deep scalp cleanser whenever my scalp feels it needs it. A lot of these shampoos I’ve felt leave unnecessary residue on the scalp regardless of how much you rinse.
Reviewed in the United States on October 3, 2025 by JoJo

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