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LG OLED C1 Series 77” Alexa Built-in 4k Smart TV, 120Hz Refresh Rate, AI-Powered 4K, Dolby Vision IQ and Dolby Atmos, WiSA Ready, Gaming Mode (OLED77C1PUB, 2021)

  • Based on 723 reviews
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Availability: Only 1 left in stock, order soon!
Fulfilled by MODIA

Arrives Apr 7 – Apr 8
Order within 13 hours and 37 minutes
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Size: 77 inch


Style: TV Only


Features

  • LG Electronics - OLED77C1PUB 77" Ultra Slim 4K UHD ThinQ AI OLED TV W/ A9 Gen 4 Intelligent Processor

Description

Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast α9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro Dolby Vision IQ and Dolby Atmos webOS + ThinQ AI w/ Magic Remote Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. Screen images simulated. The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs. Screen images simulated. For illustrative purposes only. OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. Screen images simulated. You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games. Screen images simulated. For illustrative purposes only. If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be. LG OLED TV produces an Oscar-worthy performance every time you watch thanks to its incredibly sharp picture. Disney+ subscription required. "The infinite contrast, it just pops off the frame. It's perfect.“ – Tim Miller"It’s exactly as the filmmaker intended you to see it in your home." – Rob Legato" Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. Screen images simulated. For illustrative purposes only. Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended. FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc. LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup. "Absolutely fantastic! My end-game TV with G-Sync compatibility." – Linus Tech Tips (Worldwide Top 10 Youtuber) CES 2021 Best Innovation Award product in Gaming, LG OLED 48C1This certified G-Sync compatibility makes LG’s OLEDs a more attractive proposition. - AVForumsLG’s CX is the best gaming TV of 2020. - T3 Awards 65CX, 2020 The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience. LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning. We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play. Screen images simulated. For illustrative purposes only. LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events. Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport. Not supported on streaming content. Screen images simulated. For illustrative purposes only. Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here. Usage may vary by country. Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight. Speakers sold separately. LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art. The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches. At the core of every LG 4K C1 OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. Not applicable to OLED A1.Screen images simulated. Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly. By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content. LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. Some features require 3rd party subscription or account. The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place. Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your favorite content faster than ever before. LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds, pair them with your TV to search with your voice, control volume, and even change channel. Sound Bar Mode Control is only available with SP11, SP9, SP8, and SP7.TV voice control is only available with LG TONE Free earbuds. Models FP8, FN7, FN6, FN5W and FN4. Connecting high-fidelity speakers is easy – and wireless– with WiSA connectivity. Enjoy high-quality and immersive surround sound. Up to 5.1 Channel support. Transmitter dongle required and sold separately. Compatible with Axiim Link, SoundSend and WiSA USB Transmitter (LG Innotek). Display Type OLED Display Display Resolution 4K Ultra HD (3,840 x 2,160) Dimming Technology Pixel Level Dimming Wide Viewing Angle Yes Perfect Black Yes Intense Color (Wide Color Gamut) Yes Billion Rich Colors Yes Color Fidelity 100% Yes Picture Processor α9 Gen 4 AI Processor 4K AI Picture AI Picture Pro Auto Genre Selection Yes (SDR/HDR/Dolby HDR) Upscaling AI 4K Upscaling Refresh Rate 120Hz Native Motion OLED Motion Pro AI Sound AI Sound Pro TV Sound Mode Share Yes Bluetooth Surround Ready Yes HDR Cinema HDR (Dolby Vision, HDR10, HLG) Dolby Vision IQ Yes Filmmaker Mode Yes Magic Explorer Yes Next Picks Yes G-SYNC Compatible Yes Game Optimizer Yes FreeSync Premium™ Yes VRR (Variable Refresh Rate) Yes ALLM (Auto Low Latency Mode) Yes Response Time >1 ms HGiG Yes Cloud Gaming Stadia (Firmware update required) Operating System webOS Content Partners Netflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more LG Content Store (App Store) Yes Full Web Browser Yes LG Channels Yes Sports Alert Yes Gallery Mode Yes Who.Where.What? Yes Home Dashboard Yes Works with Google Assistant Yes Works with Alexa Yes Works with Homekit (Apple) Yes Works with Apple AirPlay 2 Yes Separate device purchase necessary LG ThinQ® AI Yes Magic Remote Control Yes (Point, Click, Scroll, Voice) Universal Remote Control Yes (Auto Device Detection) Voice Assistants Google and Alexa Built-in (No separate device purchase necessary) Intelligent Voice Recognition Yes Speaker System 2.2 Channel Output Power 40W Speaker Direction Down Firing (w/Stand Front Firing) Dolby Atmos Yes WiSA Ready Yes (Separate Dongle Purchase Required) Up to 5.1 Channel Surround Mode OLED Surround Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual) LG Sound Sync Yes Wi-Fi® Standard Wi-Fi Certified 802.11ac Bluetooth® Support Version 5.0 IP Control Yes HDMI-CEC (Simplink) Yes TV Tuner ATSC, Clear QAM Smart Phone Connectivity Yes HDMI Input (HDCP 2.2) 1 (Rear) / 3 (Side) Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4 HDMI Audio Return Channel (ARC) eARC (HDMI 2) USB Ports (v 2.0) 2 (Rear) / 1 (Side) RF Connection Input (Antenna/Cable) 1 (Rear, RF) Ethernet Input 1 (Rear) RS-232C Input (Mini Jack) 1 (Rear) Digital Audio Output (Optical) 1 (Rear) Headphone Out 1 (Rear) Power Supply (Voltage/Hz) 120 V~ 50/60 Hz Standby Power Consumption Under 0.5W Power Consumption 170W Annual Power Consumption 313KWh/y TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6" TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2" Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2" Stand Width 47. 2" TV Weight with Stand 79.1 lbs TV Weight without Stand 58.9 lbs Packaging Weight 108.7lbs VESA Mounting (W x H) 400 x 200 UPC Wall Mount OLW480B (Optional, Sold Separately) Remote Magic Remote Remote Control Battery Yes (AA) Power Cable Yes Quick Start Guide Yes E-Manual Yes Limited Warranty Please see Support tab for full details on the limited warranty 2021 Model Yes 1The CES Innovation Awards are based upon descriptive materials submitted to the judges.CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. Read Full Review2 Read Full Review:3Read Full Review:4Read Full Review: Prices, promotions and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability. An OLED TV at the top of its game, the LG C1 77-inch television (OLED77C1PUB) delivers brilliant images and innovative technology designed for the ultimate home theater experience. Discover just a few of the features that put the 77-inch LG OLED TV in a class of its own. • The Power of 8.3 Million Self-Lit Pixels: Watch your content come to life. Our 4K OLED TV delivers content with perfect blacks, over a billion rich colors and infinite contrast for a viewing experience like no other. Go ahead – kick back with your favorite movies sports or TV shows and see the difference the LG C1 can make. • Ultimate Gameplay is Here: Experience gaming like never before with features that help you beat the competition. Our LG OLED TV is NVIDIA G-SYNC- and FreeSync Premium-compatible for real-time action and virtually no tearing. Game Optimizer keeps your settings all in one place, while the latest HDMI 2.1 specs allows for the fastest gaming speeds. Plus, with our gaming TV you'll get low input lag and fast response times with Auto Low-Latency Mode and HGiG. • Automatically Optimized TV: Picture and sound adjustment happen automatically with our best processor. The LG C1 television's α9 Gen4 AI Processor 4K uses deep-learning algorithms to detect scenes and genres to make your content looks its best no matter what or when you're watching. • A 4K OLED TV in a League of Its Own: With OLED Motion Pro, you'll get advanced motion handling technology1 that reduces motion blur to deliver smoother action and a clearer viewing experience. With the 77-inch LG OLED TV, being a spectator has never been so spectacular. Whether you want a gaming TV with HDMI 2.1 compatibility, one that's great for sports or you just want to see your favorite movies in all their cinematic glory, the LG C1 4K OLED TV has you covered – and then some. For even more options, be sure to check out our complete collection of OLED TVs, as well as our newest sound bars – and create the home theater you've always wanted. 1Not supported on streaming content.

Screen Size: 76.7 Inches


Brand: LG


Supported Internet Services: Netflix, Prime Video, Disney+, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more, Apple TV See more


Display Technology: OLED


Product Dimensions: 10.6"D x 67.8"W x 40.3"H


Resolution: 4K


Refresh Rate: 120 Hz


Special Feature: α9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro; Dolby Vision IQ and Dolby Atmos; webOS + ThinQ AI with Magic Remote See more


Model Name: FBAE1LGOLED77C1PUBOB9


Included Components: Stand Included


Brand Name: ‎LG


Item Weight: ‎79.1 pounds


Product Dimensions: ‎67.8 x 10.6 x 40.3 inches


Item model number: ‎OLED77C1PUB


Is Discontinued By Manufacturer: ‎Yes


Color Name: ‎Black


Special Features: ‎α9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro; Dolby Vision IQ and Dolby Atmos; webOS + ThinQ AI with Magic Remote


Speaker Type: ‎2.2 Channel


Item Weight: ‎79.1 Pounds


Standing screen display size: ‎76.7 Inches


Voltage: ‎120 Volts


Wattage: ‎90 watts


Date First Available: February 10, 2021


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Apr 7 – Apr 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • So Far, So Good
My previous TV died and I was sad. It was a Sharp Aquos that I'd had several years but the picture was still outstanding. For its time this TV was ahead of its competition. You'd think things would last forever like they used to but in todays throw away world its toss it in the dumpster and buy new. This is written two weeks into the LG. Not that anyone cares, but I tend to research TV purchases to death. My first big screen I researched and read for five years before I purchased a Pioneer Elite 610 rear projection TV. It was great and when it died I was sad then too. The Sharp took its place and lived up to my expectations. Since I'm a TV-aholic I needed a replacement when the Sharp died. My normal research was shortened a bit and from what I'd read from many sources, the LG seemed to fit my needs. Since we were on the downward phase of Covid (I hope) the US was seeing delivery issues and goods were sometimes in short supply. Local retailers did not have this TV in stock or it was promised within a couple weeks, maybe. So I decided to take a chance on buying through Amazon. It came within four days to my surprise. Delivery was done by Amazon and unpacking and setup was handled by them as well. I must say I was very pleased with the setup. It included bringing it into my home, unpacking, placing the base on the TV and placing it where I wanted. They checked to be sure the TV came on and then removed the packaging. Very professional. Reconnecting my surround system and video controller took me a while, lots of wires to sort out. Once connected to the internet, I stream now, and making some adjustments I was very pleased with the picture quality. There are many settings for video and you could even custom set color if that's your thing. Most people will find the settings supplied will suit their needs quite well. The sound from the LG speakers do amazingly well. I used it for several days with just these speakers and found them easy to hear voice. Since I'm older and listened to a lot of loud music when younger my hearing is not what it used to be. Kids today with their earbuds and headphones should really start to learn sign language now. The other evening I watched LOTR The Fellowship of the Ring. This was not from DVD but from a broadcast over streaming that I'd saved. I was blown away as was my wife by the detail. Especially in the dark scenes where detail can be lost in the shadows. Not on this TV. Subtle details on steps in the mines, details of the Orcs and clothing were all there. And nothing was washed out in the deep darks. Blacks were black, midtones were spot on and highlights of flames or the glint on a sword were all there. If you have 4K content I'm sure you'd be very happy. I'll be watching some of my old DVD's again and see if they have stood the test of time. I've read about people worrying about burn in since OLED's are supposed to be vulnerable to this. I can't imagine this happening unless you have a logo in the corner that doesn't go away. Still I feel you'd have to have it onscreen for hours before you'd see a problem. The TV does have an area in the menu called OLED care. It has something called Pixel Cleaning which is supposed to adjust each pixel to prevent burn in. Also a Screen Move function to move the screen a little at regular intervals for the same prevention. Do they work? Maybe but I'm not going to worry about it. The photo I've added really can't do justice to the actual picture quality but the reflection in the silver cup caught my eye. And speaking of reflections, this TV will show reflections from windows or lights. You can still watch the TV just fine but no TV will kill all reflections from light sources. The room I'm in has room darkening shades so problem solved. I'm sure over time I'll find more features to explore and will watch more 4K content to marvel over. For now I can recommend this TV for anyone that loves a spectacular picture. Is it pricey? Yes, but I've always felt you get what you pay for and I'm hoping this TV will last as long as the last one. ... show more
Reviewed in the United States on March 9, 2022 by Wags Wags

  • Excellent TV
Sharp picture, excellent color, consistent high quality. Good value for the price.
Reviewed in the United States on January 25, 2024 by Captain Ron

  • One of the best for HDR/UHD physical media viewing, gaming and value
Get one now. Don't worry about the flagship Sony or LG G1 being brighter on a 10% window, can't tell in most cases anyway, certainly not in streaming content. If you own a disc player and physical media that is able to provide a true High Dynamic Range (HDR) Ultra High Definition (UHD) source then you're in for the best viewing experience in 2021. The 77-inch version is exceptional from edge to edge. Price might be a bit hard to justify, but we weren't using vacation money during the pandemic anyway, right? The C1 is using the new "Evo" panel with the updated screen technology from 2021. It might only make sense to pay the difference for the gallery G1 series TV if your room was constantly flooded with sunlight and you could really benefit from the small increase. Some issues have been noted using LG disc players with LG OLED TVs, so sadly I can't recommend sticking with the same brand of Blu Ray player. Paired this with a Pansonic DP-UB420-K Blu Ray Player, a Dolby Atmos receiver and speaker setup. It's better than the theater in almost every way, save for the layers of guilt I experience drenching my own popcorn in theater-levels of butter. Oh, and the cost for all that hardware, no getting around that pocketbook pain either if you're looking to create that experience. Any negatives about the 77-inch LG C1 involve the home screen in WebOS 6 and the software on that home screen. It seems like I'm being advertised to primarily, then my uses for the TV are slightly deprecated. The internet TV channels barely work, and seem to require some sort of account sign up. This wasn't, and isn't, the same on my Samsung HDR TV from 2019. Advertising and data collection evolution is here to stay. Go watch the review videos from HDTVTest and Stop the FOMO, then just buy this already. The picture is better than I expected it would be. For the price I had very high expectations. This is the first OLED TV in our house. Makes me want to replace all the LCD units with similar technology. It's a bit elitist to suggest this TV was worth it, but for our household and use, it really seems like a good value and choice. ... show more
Reviewed in the United States on May 7, 2021 by Obsidian

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