L'Oreal Paris Cosmetics Voluminous Lash Paradise Mascara Primer Base, Soft White, 0.27 Fluid Ounce, Packaging May Vary
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Availability:
In Stock.
Arrives
Mar 10 – Mar 14
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Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
Features
- L'Oreal Voluminous Lash Paradise Mascara Primer: Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara. Lash primer mascara visibly lengthens and volumizes lashes with for a soft to the touch feel
- Caring Make Up Formula: 99% natural origin ingredient eyelash primer formula with Chamomile Extract and Vitamin E provides an all day caring, comfortable feel. Ophthalmologist tested, suitable eye makeup for sensitive eyes and contact lens wearers
- Volumizing Brush: Soft wavy brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara. To use, glide lash primer brush from lash base to lash tip, allowing to dry before applying washable or waterproof mascara on top
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
L'Oreal Paris presents Voluminous Lash Paradise Primer, a soft white mascara primer that thickens lashes with voluptuous volume and helps to enhance mascara wear. Conditioning white primer formula, formulated with chamomile extract and vitamin E, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara brush, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara.
Color: Soft White
Product Benefits: Pink-tinted mascara primer. Thickens lashes and helps enhance mascara wear.
Special Feature: Conditioning
Brand: L'Oreal Paris
Item Form: Liquid
Is Discontinued By Manufacturer : No
Product Dimensions : 0.77 x 2.75 x 7 inches; 0.28 ounces
Item model number :
UPC :
Manufacturer : L'Oreal Paris
Best Sellers Rank: #19,456 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #194 in Mascara
#194 in Mascara:
Customer Reviews: 4.4 4.4 out of 5 stars (6,088)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Mar 10 – Mar 14
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
My Honest Review of L'Oréal Paris Paradise Mascara Primer I’ve always been on the hunt for anything that can give my lashes more volume and length without the need for falsies. So when I came across the L'Oréal Paris Voluminous Lash Paradise Mascara Primer/Base, I figured it was worth a try—especially since I already love their Lash Paradise mascara. Application & First Impressions: The primer comes with a soft, wavy brush that’s supposed to have over 200 bristles. It does pick up a good amount of product and coats the lashes evenly, though I found that if I wasn't careful, it could get a little clumpy. I learned quickly that applying my mascara while the primer is still slightly wet gives the best results—otherwise, it starts to dry and can drag a bit when you go in with the mascara. Formula: One thing I noticed right away is that it’s infused with rose oil, which I think is a nice touch. My lashes do feel a bit more conditioned after using it for a few weeks. That said, it does have a light fragrance, which might not be ideal for those with super sensitive eyes. Personally, I didn’t have any irritation, but it’s worth noting. Results: When applied right, it genuinely makes a difference. My lashes look longer and fuller, and it definitely helps the mascara last longer without flaking. I remember liking the old pink-tinted version better in terms of texture, though—it seemed to separate lashes a bit more effectively. This white formula is fine, but I wish it clumped less. Final Thoughts: Overall, it’s a solid lash primer. Not perfect, but if you’re looking for a drugstore option that adds volume and helps your mascara stay put all day, it’s definitely worth checking out. Just make sure to work quickly during application and maybe use a lash comb if you're worried about clumping. I’d buy it again, but I do kind of miss the old formula.
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Reviewed in the United States on May 4, 2025 by Hannah
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
I'm kind of late to the lash primer game, I had no idea what I was missing out on! If I had known before how life changing lash primers are, I would've bought this sooner! My lashes are not long at all, but with this primer my lashes literally DOUBLE in length and volume. It's literally magic. Even my mom couldn't believe these were my real lashes when I wore the primer with mascara. She was convinced I was wearing falsies. The formula is very soft and smooth, it doesn't feel sticky or tacky; super easy to apply. I also feel like it makes my lashes feel softer and gives them a lift. When I apply mascara over the primer it doesn't get clumpy at all, and it keeps my lashes curled all day.
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Reviewed in the United States on August 28, 2025 by M. L.
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
I love this but this particular one must have been old it was thick and din not apply well had to return..on the whole i love this product
Reviewed in the United States on January 19, 2026 by A Marchese
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
This product seems to work pretty well.
Reviewed in the United States on January 24, 2026 by Roslyn
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
Definitely lengthens my lashes.
Reviewed in the United States on January 24, 2026 by Coleen
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
This is my all-time favorite primer. I have thin, short lashes and I'm in my late 50's. I use primer allll the time because mascaras just don't work like they used to for me. I've tried almost every brand there is, from drug store to high end. Almost all of them end up going home with my daughter lol. This, however, I am not giving up, it's amazing! It helps my mascaras stay on all day until I wash it off. It gives that "oomph" that short, thin lashes need. I should add that I layer my mascaras; L'Oreal Lash Paradise Mascara, Sheglam Flutterwink Mascara, ELF Lash it Loud, and Maybelline Lash Sensational Luscious and wow! My lashes are long and lush and beautiful! The picture doesn't do this combination justice but it was the best I could do with this phone lol
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Reviewed in the United States on March 24, 2025 by Summer Girl Summer Girl
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
I have used this product for almost a year now. I like it except for the fact that after a little while it starts to clump. I'm only giving it 3 stars because I did not get what was advertised. In bold letters it says Millennial Pink, which is a color that this primer used to come in. I thought that's what I was buying, but instead received the soft white. (Evidently, they must not be making the pink color, anymore, as on Ebay they wanted $30 a tube) It turns out that farther down in the lettering, it said soft white. I feel like they misrepresented this product.
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Reviewed in the United States on April 19, 2025 by Nona Allen
Color: Soft White
Size: 0.27 Fl Oz (Pack of 1)
Worked perfectly to ‘coat’ my eyelashes. Does not irritate my eyes & the tube had fresh product in it. Difficult to find where I live. Washes off easily with remover.
Reviewed in the United States on May 31, 2025 by Julie