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L'Oreal Paris

L'Oreal Paris Cosmetics Voluminous Lash Paradise Mascara Primer Base, Soft White, 0.27 Fluid Ounce, Packaging May Vary

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Thursday, Oct 22
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Color: Soft White


Size: 0.27 Fl Oz (Pack of 1)


Features

  • L'Oreal Voluminous Lash Paradise Mascara Primer: Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara. Lash primer mascara visibly lengthens and volumizes lashes with for a soft to the touch feel
  • Caring Make Up Formula: 99% natural origin ingredient eyelash primer formula with Chamomile Extract and Vitamin E provides an all day caring, comfortable feel. Ophthalmologist tested, suitable eye makeup for sensitive eyes and contact lens wearers
  • Volumizing Brush: Soft wavy brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara. To use, glide lash primer brush from lash base to lash tip, allowing to dry before applying washable or waterproof mascara on top
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

L'Oreal Paris presents Voluminous Lash Paradise Primer, a soft white mascara primer that thickens lashes with voluptuous volume and helps to enhance mascara wear. Conditioning white primer formula, formulated with chamomile extract and vitamin E, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara brush, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara.

Product Dimensions ‏ : ‎ 0.77 x 2.75 x 7 inches; 0.28 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #14,537 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #169 in Mascara


#169 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (6,164)


Product Benefits: Pink-tinted mascara primer. Thickens lashes and helps enhance mascara wear.


Brand Name: L'Oreal Paris


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Country as Labeled: United States


Package Type Name: Tube


UPC: 071249376331


Manufacturer: L'Oreal Paris


Global Trade Identification Number: 31


Item Weight: 8 g


Model Number:


Skin Type: Sensitive


Manufacturer Part Number: I00103304


Skin Tone: All


Other Special Features of the Product: Conditioning


Specialty: Natural


Water Resistance Level: Water Resistant


Mascara Wand Type: wavy


Coverage: eye


Item Volume: 0.27 fluid ounces


Item Dimensions: 0.77 x 2.75 x 7 inches


Color: Soft White


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Oct 22

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Amazing primer at a great price point
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
My Honest Review of L'Oréal Paris Paradise Mascara Primer I’ve always been on the hunt for anything that can give my lashes more volume and length without the need for falsies. So when I came across the L'Oréal Paris Voluminous Lash Paradise Mascara Primer/Base, I figured it was worth a try—especially since I already love their Lash Paradise mascara. Application & First Impressions: The primer comes with a soft, wavy brush that’s supposed to have over 200 bristles. It does pick up a good amount of product and coats the lashes evenly, though I found that if I wasn't careful, it could get a little clumpy. I learned quickly that applying my mascara while the primer is still slightly wet gives the best results—otherwise, it starts to dry and can drag a bit when you go in with the mascara. Formula: One thing I noticed right away is that it’s infused with rose oil, which I think is a nice touch. My lashes do feel a bit more conditioned after using it for a few weeks. That said, it does have a light fragrance, which might not be ideal for those with super sensitive eyes. Personally, I didn’t have any irritation, but it’s worth noting. Results: When applied right, it genuinely makes a difference. My lashes look longer and fuller, and it definitely helps the mascara last longer without flaking. I remember liking the old pink-tinted version better in terms of texture, though—it seemed to separate lashes a bit more effectively. This white formula is fine, but I wish it clumped less. Final Thoughts: Overall, it’s a solid lash primer. Not perfect, but if you’re looking for a drugstore option that adds volume and helps your mascara stay put all day, it’s definitely worth checking out. Just make sure to work quickly during application and maybe use a lash comb if you're worried about clumping. I’d buy it again, but I do kind of miss the old formula. ... show more
Reviewed in the United States on May 4, 2025 by Hannah
    • Fantastic Primer
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Fantastic primer at a fantastic price. I have been using this primer forever and believe it to be just as good as the designer brands. Makes my lashes longer and thicker.
Reviewed in the United States on September 9, 2026 by Ileana
    • Best primer
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Best primer!! I love it and it protects your lashes so much, I use it with my normal mascara and the waterproof mascara
Reviewed in the United States on August 11, 2026 by Angelica De Simone
    • Pretty cool
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
This product seems to work pretty well.
Reviewed in the United States on January 24, 2026 by Roslyn
    • Wow
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Used this product for the first time and I'm REALLY impressed. I'm 65 yrs old and over the years my lashes have thinned and become shorter for many reasons. After brushing my lashes with it, I was unimpressed. I couldn't see the product on my lashes like many of the photos posted here for this product. Figured I'd just have to wing it as always with my mascara. Brushed the mascara on and ... my eye lashes haven't looked this full since I was in my 20-30s! I've been struggling with mascara for so long! No more. I'll be using this from here on out! Applies easily and smoothly. Helps mascara glide on and hold much better. Thickens, lengthens lashes along with mascara. ... show more
Reviewed in the United States on January 9, 2025 by Frogs & Flowers
    • Buy it!!
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Found my new favorite! Works good
Reviewed in the United States on July 23, 2026 by tawny
    • Nope!
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Clumps and a mess getting it straightened out
Reviewed in the United States on April 11, 2026 by Jerri Layne
    • A must have for short, thin lashes!
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Review Image by Summer Girl
This is my all-time favorite primer. I have thin, short lashes and I'm in my late 50's. I use primer allll the time because mascaras just don't work like they used to for me. I've tried almost every brand there is, from drug store to high end. Almost all of them end up going home with my daughter lol. This, however, I am not giving up, it's amazing! It helps my mascaras stay on all day until I wash it off. It gives that "oomph" that short, thin lashes need. I should add that I layer my mascaras; L'Oreal Lash Paradise Mascara, Sheglam Flutterwink Mascara, ELF Lash it Loud, and Maybelline Lash Sensational Luscious and wow! My lashes are long and lush and beautiful! The picture doesn't do this combination justice but it was the best I could do with this phone lol ... show more
Reviewed in the United States on March 24, 2025 by Summer Girl

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