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L'Oreal Paris

L'Oreal Paris Cosmetics Voluminous Lash Paradise Mascara Primer Base, Soft White, 0.27 Fluid Ounce, Packaging May Vary

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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, May 10
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Color: Soft White


Size: 0.27 Fl Oz (Pack of 1)


Features

  • L'Oreal Voluminous Lash Paradise Mascara Primer: Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara. Lash primer mascara visibly lengthens and volumizes lashes with for a soft to the touch feel
  • Caring Make Up Formula: 99% natural origin ingredient eyelash primer formula with Chamomile Extract and Vitamin E provides an all day caring, comfortable feel. Ophthalmologist tested, suitable eye makeup for sensitive eyes and contact lens wearers
  • Volumizing Brush: Soft wavy brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara. To use, glide lash primer brush from lash base to lash tip, allowing to dry before applying washable or waterproof mascara on top
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

L'Oreal Paris presents Voluminous Lash Paradise Primer, a soft white mascara primer that thickens lashes with voluptuous volume and helps to enhance mascara wear. Conditioning white primer formula, formulated with chamomile extract and vitamin E, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara brush, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 0.77 x 2.75 x 7 inches; 0.28 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #13,787 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #147 in Mascara


#147 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (6,132)


Product Benefits: Pink-tinted mascara primer. Thickens lashes and helps enhance mascara wear.


Brand Name: L'Oreal Paris


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Country as Labeled: United States


Package Type Name: Tube


UPC: 071249376331


Manufacturer: L'Oreal Paris


Global Trade Identification Number: 31


Manufacturer Part Number: I00103304


Model Number:


Skin Type: Sensitive


Item Weight: 8 Grams


Skin Tone: All


Other Special Features of the Product: Conditioning


Specialty: Natural


Water Resistance Level: Water Resistant


Mascara Wand Type: wavy


Coverage: eye


Item Volume: 0.27 Fluid Ounces


Item Dimensions: 0.77 x 2.75 x 7 inches


Color: Soft White


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, May 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Amazing primer at a great price point
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
My Honest Review of L'Oréal Paris Paradise Mascara Primer I’ve always been on the hunt for anything that can give my lashes more volume and length without the need for falsies. So when I came across the L'Oréal Paris Voluminous Lash Paradise Mascara Primer/Base, I figured it was worth a try—especially since I already love their Lash Paradise mascara. Application & First Impressions: The primer comes with a soft, wavy brush that’s supposed to have over 200 bristles. It does pick up a good amount of product and coats the lashes evenly, though I found that if I wasn't careful, it could get a little clumpy. I learned quickly that applying my mascara while the primer is still slightly wet gives the best results—otherwise, it starts to dry and can drag a bit when you go in with the mascara. Formula: One thing I noticed right away is that it’s infused with rose oil, which I think is a nice touch. My lashes do feel a bit more conditioned after using it for a few weeks. That said, it does have a light fragrance, which might not be ideal for those with super sensitive eyes. Personally, I didn’t have any irritation, but it’s worth noting. Results: When applied right, it genuinely makes a difference. My lashes look longer and fuller, and it definitely helps the mascara last longer without flaking. I remember liking the old pink-tinted version better in terms of texture, though—it seemed to separate lashes a bit more effectively. This white formula is fine, but I wish it clumped less. Final Thoughts: Overall, it’s a solid lash primer. Not perfect, but if you’re looking for a drugstore option that adds volume and helps your mascara stay put all day, it’s definitely worth checking out. Just make sure to work quickly during application and maybe use a lash comb if you're worried about clumping. I’d buy it again, but I do kind of miss the old formula. ... show more
Reviewed in the United States on May 4, 2025 by Hannah
    • Incredible!
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
I'm kind of late to the lash primer game, I had no idea what I was missing out on! If I had known before how life changing lash primers are, I would've bought this sooner! My lashes are not long at all, but with this primer my lashes literally DOUBLE in length and volume. It's literally magic. Even my mom couldn't believe these were my real lashes when I wore the primer with mascara. She was convinced I was wearing falsies. The formula is very soft and smooth, it doesn't feel sticky or tacky; super easy to apply. I also feel like it makes my lashes feel softer and gives them a lift. When I apply mascara over the primer it doesn't get clumpy at all, and it keeps my lashes curled all day. ... show more
Reviewed in the United States on August 28, 2025 by M. L.
    • Go to for under mascara!
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
My absolute go to for under mascara. It hydrates and softens, nourishes my older lashes and makes mascara go on even!
Reviewed in the United States on May 2, 2026 by Amazon Customer
    • Pretty cool
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
This product seems to work pretty well.
Reviewed in the United States on January 24, 2026 by Roslyn
    • El mejor primer de pestañas
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Review Image by Karina
Es una de las mejores compras que he hecho, la verdad pensaba que sería super pesado y que la pestaña quedaría super blanca pero noo, al contrario, es ligero, las pestañas quedan hidratadas y no importa que mascara de pestaña use abajo, con este primer todo queda mucho mejor, amo este producto y lo seguiré comprando ... show more
Reviewed in the United States on March 25, 2026 by Karina
    • Makes lashes look great
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Easy to use!
Reviewed in the United States on March 7, 2026 by Amazon Customer
    • Nope!
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
Clumps and a mess getting it straightened out
Reviewed in the United States on April 11, 2026 by Jerri Layne
    • really adds sto lashes volume
Color: Soft White Size: 0.27 Fl Oz (Pack of 1)
I love this but this particular one must have been old it was thick and din not apply well had to return..on the whole i love this product
Reviewed in the United States on January 19, 2026 by A Marchese

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