Search  for anything...

HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron - Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred Styles

  • Based on 8,257 reviews
Condition: New
Checking for the best price...
$56.90 Why this price?
Save $63.09 was $119.99

Buy Now, Pay Later


As low as $9.48 / mo
  • – 6-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Mar 12
Order within 7 hours and 44 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Size: 1.25 Inch (Pack of 1)


Style: Micro-Shine Flat Iron


Features

  • Long-Lasting: Create salon quality, smooth and sleek styles with this hair straightener. The 1 1/4 Inch Wide Floating Black Gold plates help to easily style longer lengths for the ultimate high-gloss finish with less frizz
  • Premium Black Gold Technology: Inspired by the even heat of 24K Gold with a Micro-Shine finish, to help create long lasting curls with more defined results.
  • Versatile Styling: Whether youre straightening for silky sleek results or creating effortless waves, the Evolve Ionic Salon Flat Iron creates salon quality results.
  • Smart Temperature: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached
  • Great for Travel: Universal dual voltage hair straightener. Auto shut off and glove included. Variable heat settings up to 455F for all hair types
  • Smooth Results: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair

Description

Top celebrity stylists call this their “desert island” tool because it does everything Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1-1/4” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere Based on Forsta Hairstylist Survey August 2024. Limited Lifetime Warranty. Brand Story Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Product Benefits: Silky and smooth hair


Shape: Straight,Flat


Brand: HOT TOOLS


Material: Ceramic, Titanium


Color: Black/Gold


Product Dimensions ‏ : ‎ 13.8 x 2.5 x 2.5 inches; 1.52 Pounds


Item model number ‏ : ‎ HT7123BG


UPC ‏ :


Manufacturer ‏ : ‎ Helen of Troy


Best Sellers Rank: #4,049 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #12 in Hair Straightening Irons


#12 in Hair Straightening Irons:


Customer Reviews: 4.7 4.7 out of 5 stars 8,257 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Mar 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Best Flat Iron!
Size: 1 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I am SO glad I decided to purchase this flat iron! It exceeded my expectations. I've been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new. Note: I mainly use my flat iron to curl my hair, not straighten. No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me. After seeing this one by Hot Tools, and seeing the great reviews...I went with it. Zero regret :) This flat iron is worth every penny and the quality of it, really, surpasses what it costs. The texture of it is smooth to the touch. Lightweight. I love how it's matte black with the bit of 'gold' near the base. This iron is a bit on the longer side but that doesn't bother me a bit. The cord is LONG! Something cool about this iron - near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I've had never had this feature. The power button is on the inner side, between the clamps. And no exaggeration...this thing heats up FAST. I'm talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used. In the instruction manual it shows the best temps to use on your hair type - I found that to be very useful. This iron is just great. It's lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair - not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls. The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now. So yes. Get this flat iron. It's worth every penny. I'm so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove. ... show more
Reviewed in the United States on September 19, 2025 by Jessica Jessica

  • Gets HOT & Works Great!
Size: 1 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I was looking for a salon-quality flat iron without having to spend a ridiculous amount. I have thicker hair, and let me tell you - this flat iron is AMAZING! It is easy & simple to use, as you turn the dial to adjust it to whatever temperature you'd like. It heats up FAST - probably within 20-30 seconds. I usually set mine at 435 degrees and I never wait longer than 30 seconds. It makes my hair very shiny, sleek, and gives it that salon-quality appearence. I was iffy on purchasing this, because the last Conair one that i got did not work well for me at all. I definitely recommend!!! ... show more
Reviewed in the United States on October 24, 2025 by Senita Smith

  • Effortless, Works Like a Charm
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I’m genuinely impressed with this flat iron — the moment you pick it up, the finish feels luxurious. The surface glides through hair so smoothly that I’ve had no snagging at all, which is a huge win for me. After more than five years of avoiding curling irons entirely, it was surprisingly easy to pick this one up and use it — effortless, even for someone not actively curling on the regular. The material gives the impression of higher-end craftsmanship, and it shows: my hair came out sleek, polished, and far smoother than I’d expected. Though I haven’t used it for full curls, the flattening and styling it did felt significantly more refined than many past tools I’ve tried. In short: if you’re looking for a flat iron that delivers a premium feel and a hassle-free styling experience, this one certainly delivers. ... show more
Reviewed in the United States on November 6, 2025 by Mishh

  • should've gotten this sooner! so good
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I just got this on Prime Day and it was kind of an impulse buy. I needed a new hair dryer and thought I might as well replace my straightener that I've had for like 3 years. I used it for the first time this morning and am so mad with myself that I didn't replace my straightener sooner! - fast to heat up - I have long hair that's fine - this worked well and didn't flatten my hair if that makes sense. Just straightened. I was almost hesitant to straighten with my old one because my hair loses so much volume when I do. Not the case here! - Does great for adding subtle movement, I never really have time for a blowout or the skill to do it well, so I used to add in waves/ loose curls but my straightener was pretty wide before. The shape of this one, while slimmer, does amazing at subtly shaping layers and face framing pieces. - speaking of face framing pieces, the old wide straightener ended up making them lay weird. This one does not. - the round exterior shape really helps it glide through my hair, no chatter marks or resistance and the plates are smooth too. I'm sure it'd do well with tighter curls - my hair doesn't feel fried or dry afterward - just smoother. - affordable to boot. ... show more
Reviewed in the United States on July 10, 2025 by Paige

  • This sucker gets HOT! it’s great for all hair types
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
Great quality! My favorite straightener that I’ve ever had and I’ve had it for a year now and it still works just like it did the first use! It doesn’t burn my hair (I keep it on a low temp setting) but it also straightens my best friends hair and her hair is spiral curly like I mean perm curly and it’s as thick as a lions mane! lol she always asks me to bring it over for her to use bc it’s the easiest for her to use. She does use the high temp though for her hair! If you’re considering it but you’re worried, I promise you won’t regret it. It does not pull your hair either. It’s a very smooth glide. ... show more
Reviewed in the United States on August 29, 2025 by Lindsey Davis

  • Great product
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
Very nice blades, heats quickly, long cord, automatic turnoff. My only complaint is that the temperature control is easily changed due to its location.
Reviewed in the United States on September 9, 2025 by Jeanie

  • I have repurchased this for years.
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
Best flat iron ever made! I can do my hair straight or wavy. Easy to hold due to the shape and size. Love how soft and straight it makes my hair. Best feature is the auto shut off and the temperature selection.
Reviewed in the United States on October 30, 2025 by samantha

  • Amazing flat iron!
Size: 1.25 Inch (Pack of 1) Style: Micro-Shine Flat Iron
I love this straightener — it heats up fast, glides smoothly, and leaves my hair super shiny and sleek without damage. The digital temperature control is great, and it works perfectly for thick hair. Totally worth it!
Reviewed in the United States on October 14, 2025 by Yorjana Hernandez Yorjana Hernandez

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...