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TRENDSTARTER - FORMING PASTE (4oz) - Medium Hold - Medium Shine - Lightweight Water-Based Hair Cream - Premium All-Day Hold Hair Styling Product - Flake-Free Hair Paste for All Hair Types

  • Based on 292 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Sep 23
Order within 16 hours and 35 minutes
Available payment plans shown during checkout

Style: 4 Ounce


Features

  • SHINE AND STYLE, ALL-IN-ONE - Add a healthy shine to your hairstyle with TRENDSTARTER's Forming Paste.
  • MEDIUM HOLD - TRENDSTARTERs Forming Paste will provide a medium level of hold to your hairstyle. Our manageable, flexible yet firm formula is perfect for those looking to add volume and style to their hair.
  • MEDIUM SHINE - With a medium shine finish, our Forming Paste will add definition, texture, and vibrancy to your hairstyle.
  • PREMIUM INGREDIENTS - TRENDSTARTER uses the best quality ingredients to keep your hair healthy and styled. TRENDSTARTERs Forming Paste contains many nutrients, including Silk Proteins. Our proprietary formula strengthens, conditions, and moisturizes all hair types.
  • MADE IN THE USA - All of TRENDSTARTERs products are proudly made in the USA.

Product Benefits: Premium


Hair Type: All


Material Type Free: Paraben Free


Scent: Fresh


Liquid Volume: 4 Fluid Ounces


Product Dimensions ‏ : ‎ 2.88 x 2.88 x 1.88 inches; 4.97 ounces


UPC ‏ :


Manufacturer ‏ : ‎ TRENDSTARTER


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Trendstarter > Redken
Style: 4 Ounce
I used to use Redken, and Redken only. I’ve been through multiple brands and they were the best… Then I got a sample of this in the mail, and as they say the rest is history. This is my go to for my hair, and I don’t think I’ll ever change. Great stuff.
Reviewed in the United States on December 13, 2024 by James D.

  • Better than American crew
Style: 4 Ounce
Handles like a bit more of a pomade vs American Crew forming cream, which very much has a slight gel feel to it. Smells amazing, like a subtle men's fragrance. I prefer it much more than American Crew forming cream. I have medium length hair and what I really like is how natural this product is. Not very shiney at all. The hold can be as light as you want or heavier, depending on how much you use. I wouldn't say it can hold as hard as Muk or similar paste products, but if you are looking for a forming cream that smells great, washes clean, and has a very natural look and medium hold, this is a really hard product to beat. For reference, I have used: American crew forming cream Muk paste (orange) Burly fellow styling putty Every old spice product (paste, cream, pomade) This product works the best for me out of all of these. ... show more
Reviewed in the United States on January 5, 2024 by Rachael_Inc

  • Works as intended
Style: 4 Ounce
I always loved the Matte Finish Paste/Wax, and have this a try for my longer hair. It feels nice and it keeps my hair calm, but the humidity in FL makes it feel greasy after 6-7 hours, (plus I touch my hair too much). I always recommend Trendsetter products!
Reviewed in the United States on November 15, 2024 by JamesL

  • Hairstyles paste cream
Style: 4 Ounce
I like the paste hair cream light smell good. This is my second product bought.
Reviewed in the United States on December 5, 2024 by Honey bear Honey bear

  • This is my favorite from the Trendstarter sampler pack
Style: 4 Ounce
So I started out with the Trendstarter sampler pack of 4 different styling products. This one, the forming paste, ended up being my favorite. All 4 work great and i used every bit of all 4. The thickening fiber is a very very close second, but I think this forming paste edged it out in the end. Although now that I'm thinking about it more I do remember the thickening fiber was really amazing too, so I think I'm going to go ahead and order a container of it too. ... show more
Reviewed in the United States on July 26, 2024 by Amazon Customer

  • Extremely strong scent
Style: 2 Ounce (Pack of 1)
The product itself is fine. It does what it purports to do, namely, makes my hair a little bit more likely to stay in place. I would just caution anyone who is sensitive to scents, as it seems I am, as the scent in this product is extremely powerful, to the point of being overwhelming. It is that traditional “man” Sandalwood kind of smell. It reminds me of the scent used in old speed stick Deodorants. It’s not unpleasant, exactly, but it’s too strong, at least for me. ... show more
Reviewed in the United States on July 26, 2024 by Nicole P.

  • One of my favorite purchases!
Style: 4 Ounce
This stuff is not too greasy or too heavy and helps to define & hold hair in place. Takes a tiny bit to work so it will last a long time. This is one of my go to every day products that I use.
Reviewed in the United States on October 19, 2024 by Mandy Brown

  • What a wonderful surprise!
Style: 4 Ounce
I have been a long-time user of American Crew products and with a recent order of American Crew hair product a couple small samples of new Trendstarter hair products arrived with my order. When I tried each of the two I noticed a couple of common traits with the Trendstarter products that were issues for me with American Crew... (1) The Trendstarter samples were each of a softer texture which made them easier to apply evenly to my hair. This made it also more efficient requiring slightly less product to cover completely. (2) Each of the samples had a very pleasant scent, another feature that American Crew products generally lacked. I am truly impressed so I just ordered two more items from Trendstarter as I am extremely happy so far. ... show more
Reviewed in the United States on August 20, 2023 by Golfr013

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