Search  for anything...

DevaCurl Ultra Defining Gel Strong Hold No-Crunch Styler | Non-Flaking Formula | Non-Sticky

  • Based on 2,448 reviews
Condition: New
Checking for product changes

Buy Now, Pay Later


As low as $9.67 / mo
  • – 6-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Eligible for Return, Refund or Replacement within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Jun 3
Order within 8 hours and 23 minutes
Available payment plans shown during checkout

Style: Ultra Defining Gel | 32 fl oz (Bright Breeze)


Product Benefits: Provides strong hold Encourages curl shape and definition Controls and reduces frizz


Hair Type: Curly


Material Type Free: Gluten Free


Scent: Bright Breeze


Liquid Volume: 946 Milliliters


Product Dimensions ‏ : ‎ 7.7 x 3.84 x 7.7 inches; 2.3 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ DevaCurl


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Have been using it for years
Style: Ultra Defining Gel | 32 fl oz (Bright Br...
Pricy? Yes! But does it work? Definitely! Have been using it work years! Have tried a different brand recently did not work! So waiting for my new bottle to arrive! My hair looks curly, flesh and bouncy though the day! And my hair it extremely thin 🤪
Reviewed in the United States on February 28, 2024 by Amazon Customer

  • DeVa curling gel
Style: Ultra Defining Gel | 3 fl oz (Bright Bre...
Works well for my curly hair but it does make my scalp dry and itchy
Reviewed in the United States on February 9, 2024 by Nora Garcia

  • Firm hold, no crunch -- but pricey
Style: Ultra Defining Gel | 3 fl oz (Bright Bre...
My loose curls do their own thing, which sometimes means I'm looking through a veil of hair on a windy day. Using this gel on my dripping wet hair then letting it airdry keeps my curls curly and outta my face. A little bit goes a long way because this tiny bottle costs more than most gels.
Reviewed in the United States on September 2, 2023 by DotIowa

  • Best gel for curls
Style: Ultra Defining Gel | 32 fl oz (Bright Br...
Buy this one instead of the other Devacurls. It holds very well, smells so good, and looks great in my hair. I highly recommend for anyone who is trying to tame the frizz or simply just style your curls. Plus, it lasts for a good 3 days if you don’t wash it out.
Reviewed in the United States on February 17, 2024 by Abbey Shohan Abbey Shohan

  • 3rd time to purchase product
Style: Ultra Defining Gel | 12 fl oz (Bright Br...
Amazing product. I have tried lots of other products after using this one to see if I can find a better match but with no success. This product is great for curly hair. No stiffness. Complete control and extremely low frizz.
Reviewed in the United States on December 4, 2023 by Biddychick79

  • Something has changed
Style: Ultra Defining Gel | 12 fl oz (Bright Br...
I've been using DevaCurl products for about a decade and my trio are the No-Poo and One Condition Decadence line, plus the Ultra Defining gel. Every time I take a break (I find that periodically switching things up keeps things working—maybe just imagining things, but...) when I return to my loves (this trio), the results are unmistakable: hair immediately more moisturized, fuller, bouncier and more defined curls and hair just looking and feeling healthier in a NOT at ALL subtle way. I was devastated when everyone started saying that they were experiencing hair loss with the DevaCurl line (and others) and had a real crisis over what product to switch to because I've spent entirely too much on trying too many brands that did NOT A THING for my hair, over the years. When I tried DevaCurl, in 2013, my search was over. I immediately began getting compliments from others with curly hair, asking me what I use, because it's hard and everyone with curly hair knows this problem. When the news about hair loss potentially stemming from this product (and others for curly hair) came out, I was devastated, but, not having had that as my experienced, I continued using it. They were the only products I had gotten amazing results from, consistently, and they nourished and healed my hair from the grievous mess it always was before I found DevaCurl. Now that they've changed their formulation the results are entirely different. Now this gel feels so watered down and I can scrunch until my fingers are blue with no curl effect happening, whatsoever. My curls are in no way what they used to be. The hold is completely non-existent anymore. This was my first bottle of the new formula and I've got to use an additional gel after scrunching (with the DevaCurl hair cloth) and plopping it in a microfiber turban until just damp. The same altered and thoroughly diminished effects are true of the other two products in my trio. So watery and thin, now, and that powerful, juicy, luscious moisturizing effect is totally gone. I'm in mourning because I've not found another product that beats DevaCurl's original formulation results. ... show more
Reviewed in the United States on January 28, 2022 by Serapia

  • This has been the best. So easy.
Style: Ultra Defining Gel | 3 fl oz (Bright Bre...
I've tried so many products for my curly hair. This has been the easiest and I get great results. I like to wash my hair in the evenings after my workoutthat twice a week. I don't wash my hair everyday. But this product keeps my hair from being frizzy. I have more defined curls. The first application is when I wash it. I leave it in my wet hair after styling it the way I want it to look and go to bed with this product, It holds well. The next morning I just wet a little and I have more curls in places there was no curls. I run my fingers through my hair after its dried, it leaves fluffy curls and stays until I wash it again. If I get my hair wet from sweat, between washing I run my wet hands through my scalp. After it's dried I fluff again and my hair stays in place with big soft curls and no frizz. ... show more
Reviewed in the United States on May 24, 2023 by Debby

  • Doesn’t Tame Curls —Does Nothing
Style: Ultra Defining Gel | 32 fl oz (Bright Br...
It’s an expensive product, that doesn’t work. I used in my hair and it did absolutely nothing the label claims. Im a white girl, with somewhat frizzy, curly hair. Label says defines curls with strong hold. That’s false advertising. So disappointing, $46 down the drain. Buy Aussie Instant Freeze, worked better and much cheaper. ... show more
Reviewed in the United States on January 17, 2024 by brandi f

Can't find a product?

Find it on Amazon first, then paste the link below.