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COLOR WOW

COLOR WOW One Minute Transformation – Instant frizz fix; Nourishing styling cream smooths, tames + defrizzes on the spot; Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

    • Based on 13,582 reviews
Condition: New
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$24.00 Why this price?
Save $5.97 was $29.97

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  • – 4-month term
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Eligible for Return, Refund or Replacement within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, May 22
Order within 13 minutes
Available payment plans shown during checkout

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Product Benefits: Instant on-the-spot frizz fix. No waxy, greasy buildup on hair.


Hair Type: Dry, Frizzy


Material Type Free: Dairy Free


Scent: Avocado


Liquid Volume: 4 Fluid Ounces


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.42 x 2.52 x 6.22 inches; 4.97 ounces


Manufacturer recommended age ‏ : ‎ 0 months and up


Item model number ‏ : ‎ CW522


Department ‏ : ‎ Unisex Adult


UPC ‏ : ‎


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 22

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Definitely worth it
Size: 4 Fl Oz (Pack of 1)
This line is wonderful! When I use the cream, and it does feel a bit weird while you’re getting the hang of it for sure. Best way to use it for my hair is, use it when you are done with your style. One small dab, rub it in your hands, run it evenly, I use a round blow dryer brush to dry it in, then I’m done. No sticky residue. If I use it when my hair is still damp, it changes the result. Play with the product, when you find your way, it’s worth it ... show more
Reviewed in the United States on April 5, 2024 by tanya
    • This works best for fine hair, but it really does work
Size: 4 Fl Oz (Pack of 1)
My hair is naturally 50% gray and frizzy. But the texture is fine. This is the best product that I have tried. I do believe that people get mixed results, most likely because of hair texture. It will not eliminate curls. It works on frizz. For my graying, fine hair it is amazing. I use very little, as it goes a long way. It doesn't really have much of a fragrance, so I'm not sure what the complaints are about that. I will be using this product forever. It is worth a try... as it might be a Wow! for you too. ... show more
Reviewed in the United States on March 2, 2024 by Suzana
    • Didn’t work for me :(
Size: 4 Fl Oz (Pack of 1)
Not sure why but this product didn’t work for me. Instead left crunchy feel.
Reviewed in the United States on September 17, 2023 by Lovetobuy
    • Mixed feelings.
Size: 4 Fl Oz (Pack of 1)
I have thick hair with lots of body I flat iron into a straight bob-cut. Watched the tutorial on YouTube. So I used it to straighten my hair instead of flat ironing to save my hair. It worked kind of. It’s like a form of GLUE on my hair. Weird. Think it would be great for styling to one side or something. But pretty sure I’m going to wake up tomorrow with lots of dents in my hair and if I go outside and the wind blows think my hair will stay sticking straight up in the air. So never going to use it to straighten my hair again because it does not leave your hair shiny. It’s now dull and kind of glued into style. I will use it in the future in curlers maybe but to style but probably not buying it again. Hope this helps some of you out there🙄 ... show more
Reviewed in the United States on March 11, 2024 by Jan m
    • Very small amount needed
Size: 4 Fl Oz (Pack of 1)
Finally found a product that tames the frizz and has my hair fall without looking like a lions mane in the back. Do not use too much, pea size or less. Rub it into hands then use on tresses but not on top of head or roots. I have thick natural wavy hair that is greying. I’m still experimenting on dry or damp hair. I’m thinking if you want more wave use sparingly on dryer hair. I think it might assist with blow drying to straighten hair with less wave. I don’t know what’s in this but not seeing as much breakage. ... show more
Reviewed in the United States on March 24, 2024 by JOYCE, CA
    • This stuff is amazing
Size: 4 Fl Oz (Pack of 1)
Review Image by Christi Little Christi Little
Review Image by Christi Little Christi Little
Review Image by Christi Little Christi Little
The first pic is what my hair usually looks like. Its actually more curly than what the pic shows. The second 2 are after using a small amount of this product. I have very curly, wavy hair. I usually wear it curly because it takes so long to straighten it & fix it. I bought this product hoping for the best but not really believing it would work. Nothing ever works like it says it will. Yesterday I went curly & even had a clip in the top of my hair. I went to bed without brushing it or anything because it was late & I was exhausted. I woke up to very frizzy hair with a line in it from the clip. As I was about to stick my head in the sink, I got a notification that this had been delivered. So I get it & read the directions. So I put a small amount in my hand & put it all through my hair. I had to get a tiny bit more for the back & underneath. Then I used my dryer brush to just brush it & turn the ends under. I did use my curling iron to touch up a few places. BUT it literally took 5 minutes! This is what I've been looking & hoping for for years! I'm excited to try all of their other products!!!!! ... show more
Reviewed in the United States on March 27, 2024 by Christi Little Christi Little
    • Best product I’ve ever used for my hair
Size: 4 Fl Oz (Pack of 1)
My hair is a mixture of curly, wavy, and extremely frizzy. This product helped transform my hair. In my option putting the product in your hair and then straightening it works very well but also if you don’t have time to straighten you can apply it straight on your hair then brush it out making the frizzyness to go away! Totally gonna buy again! ... show more
Reviewed in the United States on April 8, 2024 by Amazon Customer
    • Works as expected
Size: 4 Fl Oz (Pack of 1)
This did help tame frizz but leaves a residue that you can feel on your hair. I will use only when really needed.
Reviewed in the United States on March 20, 2024 by Jeaniet72

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