Braun Smart IPL, Skin i·Expert Pro 7, VOGUE's Best Hair Removal Device, IPL Hair Removal for Women and Men, Permanent Laser Hair Reduction At-Home, World's 1st Smart App, 3 Heads, IPL7243
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Availability:
Only 3 left in stock, order soon!
Arrives
Thursday, Aug 20
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Features
- SMART AT-HOME IPL HAIR REMOVAL: Braun Skin iExpert Pro 7 is an at-home laser hair removal alternative for women and men, delivering permanent visible hair reduction and up to 2 years* free from hair.
- SALON RESULTS WITHOUT SALON COSTS: Up to 95% hair reduction in 1 month**. With Braun at-home lPL device, you INVEST ONLY ONCE and can retouch anytime.
- EASY TO USE: Visible results from FIRST USE***, with full-body treatment in only 10 MINUTES****. Requires ONLY 2 SESSIONS PER MONTH, for 3 months*****(based on app data from consumer self-assessment, Nov 23 to Apr 24; individual results may vary)
- REAL-TIME COVERAGE TRACKER: The only IPL hair removal device with step-by-step guidance and a real-time coverage tracker to help deliver better coverage and no missed spots during sessions
- FULL-BODY PERMANENT HAIR REDUCTION: Treat legs, arms, underarms, bikini, face, chest, back, and pubic areas with multiple settings and heads to help customize treatment by body area. Clinically proven effectiveness on facial, body and pubic hair removal.
- GENTLE ON SKIN: Dermatologically and gynecologically approved, the SensoAdapt skin tone sensor automatically adjusts each flash with UV filter, making it eye-safe with no protective glasses required
Description
Discover Braun’s best at-home IPL hair removal device for safe, effective results, with permanent visible hair reduction. Skin i·Expert Pro 7 is the world’s first Smart IPL system that learns and adapts to you through guided sessions, helping take the guesswork out of treatment. Get real-time coverage feedback and smart head recognition for more consistent results, plus built-in skin protection and a UV filter for added confidence. Dermatologically and gynecologically approved, the system automatically adapts each flash to your skin tone, and it is eye-safe with no protective glasses required. Designed to be comfortable even in sensitive areas, you can treat legs, arms, underarms, bikini, face, chest, back, and the pubic area with the included smart heads. Achieve 95% hair reduction in one month³, and enjoy two years free of hair and hair removal. Skip the salon, save thousands and get long-lasting smooth skin from the convenience of your home. Includes: Skin i·Expert Pro 7 device, three Smart Heads, Venus razor (model may vary), and pouch.
Product Dimensions : 13 x 3 x 0.04 inches; 2.69 pounds
Item model number : PL7243
UPC :
Manufacturer : Procter & Gamble
Best Sellers Rank: #48,329 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #21 in Light Hair Removal Devices
#21 in Light Hair Removal Devices:
Customer Reviews: 4.2 4.2 out of 5 stars (263)
Power Source: Corded Electric
Water Resistance Level: Not Water Resistant
Operating Time: 10 minutes
Brand Name: Braun
Included Components: Attachment
Model Name: SMART IPL
Global Trade Identification Number: 34
Manufacturer: Procter & Gamble
UPC: 069055137734
Model Number: PL7243
Manufacturer Part Number: PL7243
Unit Count: 1 Count
Color: Silver
Recommended Uses For Product: Leg
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Aug 20
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
I wanted to use this for several months before weighing in with my results. I’ve been using it since January 2026, and have found that I’m getting really good results. First, the app and unit itself are easy to use, and I appreciate being able to schedule my sessions when they work for me. The reminders help keep me on track so I don’t miss a session. The laser “zap” is pretty mild to me, although some areas can be more sensitive to it (underarms and bikini especially). I wear protective glasses as a just in case, but I don’t think it’s required to use the unit, more a personal choice. Using the unit on my legs, I noticed a difference in just a few weeks. I have thicker, black hair and it shows a lot on my pale skin. Be realistic, this isn’t going to stop growth in 2-3 sessions, but it will reduce some of it. Over time, it builds to the point where your legs are only growing hair back after a number of days (up to a week for me!), making shaving so much less of a chore. One thing that I don’t love is using it on my face. The smallest attachment doesn’t seem small enough for such detailed areas such as my upper lip, brow area, etc. I still use it, but the coverage is spotty. The fact that this item has significantly decreased the amount and frequency of hair growth is life changing for me. Shaving it everyday sucked and I am grateful I found the Braun expert pro7. I recommend to anyone with slightly coarse, dark hair that grows back quickly. I’m very happy!
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Reviewed in the United States on June 11, 2026 by M. A. Weber
I’ve been using the Braun Smart IPL, Silk· Expert Pro 5 for the past 4 days, and I’m already impressed with the experience. The device feels very premium and is easy to handle, with clear settings that make it beginner-friendly. The included precision head is especially helpful for smaller areas like the upper lip and underarms, while the standard head works well on legs and arms. In terms of results, while it’s too early to expect permanent hair reduction, I have noticed that hair regrowth already seems a little slower and finer compared to shaving. The sessions are quick, virtually painless, and the skin feels smooth afterward without irritation. The cooling technology and gentle mode also make it comfortable for sensitive areas. The compact pouch makes storage and portability simple, and the build quality feels durable. Overall, I can see why this device is highly rated. If results continue to improve over the coming weeks as recommended, it will definitely prove to be a great investment for long-term hair reduction. Pros: Easy to use with clear settings Gentle on sensitive skin Precision head for smaller areas Compact storage pouch included Noticeable reduction in regrowth speed even after a few uses Cons: Requires consistency and patience for long-term results Slight warmth during treatment (expected for IPL devices) Verdict: A professional-grade IPL device that is convenient for at-home use. Even within the first few days, I can already see encouraging results, and I’m confident it will deliver stronger outcomes with continued use.
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Reviewed in the United States on September 15, 2025 by Manju
I've wanted an IPL device for awhile and I'm so excited about this product. This is my first time using a device like this. The instructions are clear and the app makes set-up and getting started super easy. My skin tone and hair color are a great match for using this device and the skin test provided in the app confirmed it. I had no discomfort or redness after my first use. It took a little trial and error to get the hang of how to hold the device and make perfect contact with the skin in certain areas like around the ankles and knees, but the variety of device heads included made switching it up super simple. I'm impressed with the quality of the whole package including the packaging and instructions, the app, the device, and I especially love all the accessories and the storage bag that are included. The cord on the device is super long which is very helpful. I experienced little to no pain using the device. Some sensitive areas had a little sting for a split second while the device flashed, but there was no lingering discomfort. I can't wait to see how effective this is over the course of use, I'm feeling very positive that it will give great results. The app is going to be so handy for sending me treatment time reminders and tracking my goals to hair free skin!
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Reviewed in the United States on September 8, 2025 by BSINK
Opening up the product you immediately are provided a large card with a QR code to link you to their app. The app provides initial setup including instructions and a test step as well as scheduling features in order to keep track of your sessions. The app provides a means to track multiple different areas that you are working on that may have a different schedule or been started at different times. This is a really nice feature which helps ensure proper use and effect. Using the actual product is quite easy and while very bright (might want to wear sunglasses) the feeling of being zapped is small and tolerable. The manual suggests you just look away but I found that not only a bit awkward but also less user friendly than just watching it with protective eyewear on. In general the manual suggests that so long as the product is pressed firmly on the skin, the light emitted will not hurt you but it is bright. My only grip with the product is the confusion between the app and the manual. It seems to me, although I may be wrong about this, you have to pair the device to the app before it'll actually start zapping. The manual however does not mention this step at all. The instructions are quite clear in the manual on how to turn it on, the various features, and how you should operate it. After reading the manual I assumed I could just perform my test section just based off of that alone, however I was not able to get it to start zapping until paired with the app. Once paired with the app however it seemed to have no problem being used outside of the app. You power it on, click the big button once, it heats up, then you press into your skin and zap. So TLDR: install the app, pair it, and follow the instructions through the app. Afterwards you can read the manual for some more detailed written instructions and safety warnings but the app is required for initial setup (so far as I could tell). If the manual had made it clear that the first step was pairing it with the app, I would have given this 5 stars.
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Reviewed in the United States on May 26, 2025 by JJ
I’m very sad because for two years I really wanted to have this Braun IPL hair removal device. I dreamed about buying it, and when I finally did, I was extremely happy. The first week went very well. The second week also went very well. After those sessions, the hair on my legs noticeably decreased — it was truly visible. It was barely growing back and took much longer to appear. The underarm hair showed similar results. The bikini area was improving too, although not as noticeably as the legs and underarms. However, during the third week session, the device suddenly stopped flashing the red light. I checked it several times, but it simply would not work. I requested a return through Amazon within the first 30 days, but honestly, I’m very disappointed. In the short time I used it, I can say that it does deliver results. I really did see improvement. I just don’t know what happened — mine seems to have been defective. Additionally, I am in Colombia and the app does not work here, which was another inconvenience. I’m considering buying the version that does not require the app, but I feel discouraged after this experience. Now I just hope I don’t have any issues with the return process. I truly feel sad because I had longed for this device for so long, and unfortunately, it was not the best experience for me.
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Reviewed in the United States on February 22, 2026 by Rosseth
This is an excellent product for at home easy hair removal and smooth skin!! It’s easy to use and intuitive! And for those of you worried it might be painful, it’s not!! One of my favorite features is the ability to switch between a super gentle mode (for those more sensitive areas) and a stronger mode (for those less sensitive larger areas with thicker hair)!! All while knowing that you’re safe because the device is constantly scanning your skins health and will alert you if there’s a problem. It also will help you to improve your technique each time you use it, to help you achieve maximum effectiveness and ease of use! Another feature I love, especially for someone like myself who has a hard time keeping track of certain things like schedules, is the ability to have the app on my phone and get reminders for each session that I have scheduled for each part of my body, so that over a longer period of time I will be able to treat each part of my body in the correct intervals so that nothing gets missed or overdone! What an excellent way to help keep track of your body’s progress and insure that nothing gets neglected!! Like having an office to remind you about your appointments! But you never have to go to an office!!! You can do it all from home, or wherever you’d like, since the device is also very travel friendly!!! And great quality! Over all a 10/10 product in my book!
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Reviewed in the United States on September 19, 2025 by Katie Allen
When I saw that this product was an option for some at-home treatment, I was thrilled! Though it's a 12 week process to guarantee the results that you want to have, that's worth the effort. Sure, there are easier parts of the body to handle if you don't have a partner to help, but I'm fortunate when it comes to that. It's really nice that it comes with multiple attachments so that you can't have control over the amount of coverage that you're looking to focus on at a time. For good results, you do need to commit to it. Also, this is one of the few electronic devices that I've purchased where I would strongly advise thoroughly reading the manual. If you're looking for some additional help and / or encourage, I also recommend searching for some videos on Youtube because it'll really be worth your effort. I'm looking forward to focusing on some of my unruly beard hairs that are increasingly creeping their way up my cheekbones. Though it's a pricy product, it gives you plenty of flexibility, and privacy, to do things your way. But, like I said, check out some Youtube videos if you're looking for more positive reinforcement.
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Reviewed in the United States on September 18, 2025 by Kent!
I start this review by saying I was a little anxious about any kind of laser hair removal. I decided to go for it anyways because I do not like shaving. The cuts, irritation, ingrown hairs that can happen often and easily. I am also a glasses wearer so showering and shaving isn't possible. I made sure to read all the instructions so I could really digest it before trying. It was very simple to use, connected with the app easily and the app itself works great. I will say because it's not right in the description, but if you have very dark or very light skin, it DOES not work. Its listed on the packaging but easy to miss if you don't read a lot before purchasing. Its important to use the app because it keeps track of the flashes and helps you keep on track with your hair removal sessions. I have hair that is different in each area, overall though I'd say medium thickness and so far it's worked well for me! For some reason my genes decided to give me very thick dense hair on my arms thats semi thick and darker (it looks mismatched) than the rest of me. My arms are the spot I am looking to eliminate hair from the most and my main reason for getting this product! I decided to try on my legs before getting into the arms, my legs are covered up more and probably more sensitive. So far it works well on my legs!
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Reviewed in the United States on June 1, 2025 by Senseriffic