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AG Care Liquid Effects Extra-Firm Styling Lotion, 8 Fl Oz

  • Based on 788 reviews
Condition: New
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$22.00 Why this price?
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Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, Mar 20
Order within 9 hours and 8 minutes
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Features

  • SUPER-FIRM CURL ENHANCER: Our keratin complex curling cream for curly hair creates an unshakeable hold without feeling sticky or heavy. This revolutionary curl defining cream contains plant-based amino acids for buoyant, happy curls.
  • LIGHTWEIGHT FORMULA: Our extra firm curl definer is an ideal volumizing curl enhancer for wavy hair, tight coils, and loose curls. AG silicone-free curl defining hair products leave no residue, feel soft to the touch, and don't fall flat.
  • PLANT-BASED STYLING CREAM FOR CURLY HAIR: AG curly hair products with curl creating complex contain amino acids from rice and vegetables that penetrate deep to help repair breakage and eliminate frizz. This wet look curl activator for curly hair has a gorgeous, soothing scent from wild cherry, hops, and chamomile.
  • CURL RETENTION HAIR MOISTURIZER: Liquid Effects is a vegan silicone-free extra firm curly hair cream for women and men with medium and thick textured hair that needs an extra-firm hold and deep hydration. Rice amino acids are one of the best curl cream ingredients for promoting elasticity, shine, and bounce.
  • NATURALLY DERIVED INGREDIENTS: AG Care plant-based curl enhancing cream combines science and nature to deliver beautiful results without sulfates, gluten, silicone, DEA, PABA, parabens, DMDMH, and more. Our products are vegan, and cruelty-free.

Product Dimensions ‏ : ‎ 2.05 x 2.05 x 6.65 inches; 9.91 ounces


Item model number ‏ : ‎ FJFIEJFOK89


UPC ‏ :


Manufacturer ‏ : ‎ AG Hair


Best Sellers Rank: #17,609 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #215 in Hair Styling Gels


#215 in Hair Styling Gels:


Customer Reviews: 4.5 4.5 out of 5 stars (713)


Product Benefits: Smooths, nourishes, and protects to improve elasticity and prevent breakage for glossy, defined curls.


Hair Type: Coarse, Thick, Wavy, Curly


Scent Name: New collection


Item Form: Lotion


Liquid Volume: 8 Fluid Ounces


Number of Items: 1


Unit Count: 8.0 Ounce


Item Volume: 237 Milliliters


Brand Name: AG Care


Manufacturer: AG Hair


UPC: 625336002247


Warranty Description: No


Material Type Free: Cruelty Free, Sulfate Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Mar 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Product Gives Hair Shine and Body
Scent: New collection
This product works ok, I purchased because the company no longer makes its hard jel. It isn’t as scalp lifting as hard jel, but good as a second best. It doesn’t leave a lot of flaking or residue in your hair, but does give your hair some body. It has a very light fragrance not offensive. Give it a try. ... show more
Reviewed in the United States on October 19, 2025 by Classy Lady

  • good for curly hair.
Scent: New collection
Perfect for me curly hair.
Reviewed in the United States on January 28, 2026 by Magen Wheeler

  • Tight hold gel
Scent: New collection
BEST GEL EVER! this is my #1 product for curly hair as the stickiness creates a shell that doesn't let the humidity affect my hair. The smell and hold of this product are amazing, it's easy to apply and curls my hair instantly. I can't say enough amazing things. It's amazing!
Reviewed in the United States on May 16, 2025 by Andie

  • good gel
Scent: New collection
this is a very nice gel. It doesn't weigh my hair down or make my hair feel sticky. It does dry with a bit of a cast on my waves, but it crunches right out. Doesn't take much product so it should last a while. I don't notice any strong unpleasant scent with it.
Reviewed in the United States on November 7, 2025 by Wanda

  • Good
Scent: New collection
Feels light, moisturizing with good hold.
Reviewed in the United States on January 16, 2026 by Pearl Dias

  • Works great
Scent: New collection
This gel is great for my curly hair. It’s lightweight and not sticky and very little scent.
Reviewed in the United States on September 7, 2025 by Seven

  • Best Gel for styling without being hard
Scent: New collection
Oh my gosh I love this gel! Now I have a big bottle of it. I have fine, thin hair and this works great to hold curl when I style with a curling iron or other styling hot tool. It’s easy to use and dries fast. I like to air dry my hair so I scrunch it up and let it dry. It’s not hard when it’s dry so I can brush through my hair easily. ... show more
Reviewed in the United States on March 26, 2025 by Designing Grandma

  • Don’t get if you are protein sensitive
Scent: New collection
I think the gel has a great hold however if you are protein sensitive, this is not the right product for you. I have low porosity curly hair. So my hair doesn’t like a lot of protein & this product has two protein ingredient in it and causes my hair frizz. I do like the AG Care fast food leave in conditioner tho. However the gel did not work for me. ... show more
Reviewed in the United States on December 9, 2025 by Mariah

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