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AG Care

AG Care Liquid Effects Extra-Firm Styling Lotion, 8 Fl Oz

  • Based on 783 reviews
Condition: New
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$22.00 Why this price?
Holiday Deal · 8% off was $24.00

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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Nov 19 – Nov 20
Order within 2 hours and 17 minutes
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Product Benefits: Smooths, nourishes, and protects to improve elasticity and prevent breakage for glossy, defined curls. See more


Hair Type: Coarse, Thick, Wavy, Curly


Material Type Free: Cruelty Free, Sulfate Free


Scent: New collection


Liquid Volume: 8 Fluid Ounces


Product Dimensions ‏ : ‎ 2.05 x 2.05 x 6.65 inches; 9.59 ounces


Item model number ‏ : ‎ FJFIEJFOK89


UPC ‏ : ‎


Manufacturer ‏ : ‎ AG Hair


Best Sellers Rank: #20,321 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #248 in Hair Styling Gels


#248 in Hair Styling Gels:


Customer Reviews: 4.4 4.4 out of 5 stars 783 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Nov 19 – Nov 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Product Gives Hair Shine and Body
Scent: New collection
This product works ok, I purchased because the company no longer makes its hard jel. It isn’t as scalp lifting as hard jel, but good as a second best. It doesn’t leave a lot of flaking or residue in your hair, but does give your hair some body. It has a very light fragrance not offensive. Give it a try. ... show more
Reviewed in the United States on October 19, 2025 by Classy Lady
    • Works great
Scent: New collection
This gel is great for my curly hair. It’s lightweight and not sticky and very little scent.
Reviewed in the United States on September 7, 2025 by Seven
    • Tight hold gel
Scent: New collection
BEST GEL EVER! this is my #1 product for curly hair as the stickiness creates a shell that doesn't let the humidity affect my hair. The smell and hold of this product are amazing, it's easy to apply and curls my hair instantly. I can't say enough amazing things. It's amazing!
Reviewed in the United States on May 16, 2025 by Andie
    • The best for thin, sparse curls. Game changer.
Scent: New collection
Why did you pick this product vs others?: Having spent a fortune on hair products that never worked I took my chance with this one after watching a video of a woman who claimed that this was the holy grail. I can't believe how good this product is. I have always had thin hair but now it has gotten very sparse too. Every product weighs them down. Not this one! My curls last much longer than with other products and it doesn't look greasy or wet or feel sticky. Very liquid so it is very easy to apply and distrubute. My son tried it and he loves it too. Extra points ... show more
Reviewed in the United States on June 22, 2025 by Gabriel G-konig
    • Best Gel for styling without being hard
Scent: New collection
Oh my gosh I love this gel! Now I have a big bottle of it. I have fine, thin hair and this works great to hold curl when I style with a curling iron or other styling hot tool. It’s easy to use and dries fast. I like to air dry my hair so I scrunch it up and let it dry. It’s not hard when it’s dry so I can brush through my hair easily. ... show more
Reviewed in the United States on March 26, 2025 by Designing Grandma
    • Worked wonderfully but I’m sadly allergic
Scent: New collection
This is the wife who used it. It works really well. I just ended up allergic to it, but I think that’s a me problem. I ended up returning because of the allergy (was very subtly itchy/scalp sore). Anyone who doesn’t have an allergy will like it for styling their curls. Worked well for curls whether air drying or diffusing. The diffusing brought out the best of the effect, and it refreshed well. It would’ve been 5 stars if not for my allergy. ... show more
Reviewed in the United States on May 23, 2025 by Eric Lutz
    • Used or Counterfeit? Unacceptable
Scent: New collection
Review Image by Angel44 Angel44
Review Image by Angel44 Angel44
Review Image by Angel44 Angel44
Review Image by Angel44 Angel44
Review Image by Angel44 Angel44
Item was received in obvious used condition. This unacceptable. Does not meet health standards and requirements. Bottle not sealed. Obviously has been used and resold. Counterfeit possibly??? Who knows?
Reviewed in the United States on September 29, 2025 by Angel44 Angel44
    • The Wet Look
Scent: New collection
I live in a very humid area where it rains all fall and winter. I struggled when I moved to this location to find the right products to hold my curls but not damage my hair. After some experimenting, I found that I like how this holds my curls, especially when it is raining because it leaves a nice casting on your curls. However, my curls have textures that range from course, thick and unruly to soft and bouncy and I find that I need a product that is slightly thicker than that of AG Care Liquid Effects Extra-Firm Styling Lotion. Final thoughts - It is a great product and I do believe that most people with curls will find it useful for their hair. The environment your curls are around does matter, so experiment with your products with different weather or locations. ... show more
Reviewed in the United States on September 26, 2024 by Blanca

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