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Urban Decay

Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup

Based on 11,483 reviews
Condition: New
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$22.40
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Arrives Thursday, Nov 5
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At a glance

Condition
New
Color
Original
Size
0.33 Fl Oz (Pack of 1)
Dimensions
0.9 x 1.02 x 4.21 in
Weight
0.02 kg
Package Type Name
Box
Item Form
Cream

Features 4

  • Long-lasting, Crease-resistant Wear: Urban Decay Eyeshadow Primer Potion creates a smooth, even-looking base that helps eyeshadow stay vibrant and crease-resistant for up to 8 hours. The Original nude formula dries translucent to let eyeshadow color pop while helping prevent fading. Wear alone for a natural nude look or layer under shadow to create a smooth canvas for any eye look, from soft everyday definition to bold, dramatic color.
  • Smooth, Creamy Formula: With polymer technology, this eyeshadow primer glides evenly over lids, dries invisibly and creates a smooth base for eyeshadow and eyeliner. The formula helps intensify the look of metallic, shimmer, matte and glitter eyeshadows while smoothing the appearance of imperfections. Choose Original for a translucent base, Sin for a luminous nude shimmer or Eden for an opaque matte nude base to extend wear for any eye makeup look.
  • Apply a Thin, Even Layer: Start with clean, dry, moisturized lids, free of excess product or debris. Using the built-in Primer Potion applicator, gently apply a small amount to the eyelid. Tap and pat from the inner corner to the outer corner and up toward the brow bone, then blend thoroughly for a smooth, even foundation. Let primer dry before finishing your eye look with eyeshadow or eyeliner for best results.
  • Customize Your Eyeshadow: Wear Primer Potion alone for a subtle nude eye or layer underneath your favorite matte, shimmer, metallic or glitter eyeshadows to amplify color and finish. Choose Original for a translucent base, Sin for nude shimmer or Eden for an opaque matte nude canvas. Use with Urban Decay eyeshadow and eyeliner to create everything from everyday definition to bold, dramatic eye looks for any occasion.

Description

Eyeshadow Primer Potion Naked Shaped Palette 24/7 Glide-On Eye Pencil All Nighter Setting Spray Perversion Mascara How can I use Eyeshadow Primer Potion for the best results? For best results, swipe a small amount of product across your clean and dry eyelids. Avoid layering this product over heavy foundations or creams. Use your fingertip or a brush to blend the product, and wait a few seconds for it to dry completely. Does this product prevent creasing? Yes! Apply a thin layer directly onto clean, bare eyelids. Once it is fully dry after a few seconds, apply your eyeshadow and enjoy up to 12-hour wear! Is this primer pigmented? This primer comes in 4 finishes, designed to help you create a smooth base for any eyeshadow look: Original (transparent), Anti-Aging (transparent), Eden (opaque matte), and Sin (opaque shimmer) Does the Eyeshadow Primer Potion work with both powder and cream eyeshadows? Yes! The Eyeshadow Primer Potion creates a smooth, even base that enhances the pigment and longevity of both powder and cream eyeshadow formulas while preventing creasing. What products can I pair this primer with? Primer Potion pairs especially well with our Naked2 Palette (for rich, taupe-toned neutral looks) and Naked3 Palette (for versatile, rose-hued neutral shades). To complete your eye look, use our 24/7 Glide-On Eyeliner Pencil, and Perversion Mascara!

Specs 22

Product Dimensions 0.9 x 1.02 x 4.21 inches; 0.71 ounces
Item model number 1704402
Manufacturer Urban Decay
Brand Name URBAN DECAY
Package Type Name Box
Number of Items 1
Global Trade Identification Number 99
Model Number 1704402

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Nov 5

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

Love this primer — provides a clean, shimmery base and helps a lot w/ eyeshadow & winged eyeliner
Color: Sin (opaque shimmer) Size: 0.33 Fl Oz (Pack of 1)
Same excellent performance as the original, only with a really pretty shimmer and base! Both my wife and I love using this one — I have fair neutral olive skin and she's a light to medium warm olive. Tube looks small, but lasts forever as it really doesn't take too much and it's very easy to overdo it. I'd say it tends to crease a bit except we have this issue with everything and if you're not doing any super complicated looks, you can set it loosely with setting powder tho i would use a thin brush to target mainly the crease. Also highly recommend using a q-tip or makeup spatula to remove product off the applicator instead of using directly on your eye or using your finger — much more hygienic that way and trust me, the few seconds are worth it to avoid dermatitis. Overall solid product. If you're unsure, they make a small travel size that goes on sale at times you can test before committing to the full-size version. ... show more
Reviewed in the United States on October 13, 2026 by Amazon Customer
The Best!
Color: Original (transparent) Size: 0.16 Ounce (Pack of 1)
Review Image by Drea from So Cal
Review Image by Drea from So Cal
Review Image by Drea from So Cal
Review Image by Drea from So Cal
Ladies, I have been using this eyeshadow primer for 4+ years now and I won’t change. I have tried less expensive ones and higher end ones and nothing compares to the staying power of this one! I am a first responder and I work 12 1/2 hour shifts. I also do a 2 mile walk/run on my break. The first pic was at 4:30 pm right before I left to work. The second pic is when I got back home from work at 6:30 am. Clearly I am not a professional makeup artist, but I do love eye shadows. All you need is a little, maybe two small swipes per eyelid and then pat it in with your finger tip. Give it a couple of minutes to set, then apply ur eyeshadow. I have never had any irritation, dryness nor cracking. And most importantly, no creasing. It holds the true color for the eyeshadow and stays in place for hours! It’s always a deal on Prime days! I would highly recommend this product! ... show more
Reviewed in the United States on October 16, 2026 by Drea from So Cal
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
Color: Original Size: 0.33 Fl Oz (Pack of 1)
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises. ... show more
Reviewed in the United States on February 19, 2026 by Amavine 1
I love the product but ….
Color: Anti-aging (transparent) Size: 0.16 Ounce (Pack of 1)
Review Image by Tracie
Review Image by Tracie
I only gave it 4 stars and I’ll tell you why … first the product itself 6 stars! It works great!!! I love it. It kept my eye shadow and eyeliner on and in place for hours. I def recommend. Now it wasn’t hot the last couple days so I can’t tell you about creasing accurately. But I didn’t get any creasing otherwise. Now the reason why I gave 4 stars. I got the smaller bottle mainly to try it out to make sure I was going to like it etc. well trial size it sure is!! I am lucky if I got a week out of this little tube. It’s def gone now and I didn’t use a lot each time at all. So I’m kind of afraid to spend 30 on a large tube and only get 2 weeks out of it. You know, you can usually use make up much much longer than that. And $30 is expensive for 2 weeks. Heck $15 was expensive for less than one week!!! So I’m a little disappointed. Otherwise the product itself was great! ... show more
Reviewed in the United States on August 31, 2026 by Tracie
It's beautiful and very long lasting
Color: Sin (opaque shimmer) Size: 0.33 Fl Oz (Pack of 1)
Love this primer! Beautiful subtle color, not so subtle sheen. I'm not sure how it would look on ladies with darker complexions. It lasts a bit too well perhaps. I remove my makeup w/ thinned baby shampoo, (per opthalmologist rec.) and it's a bit challenging. But it holds onto shadow where I apply it, and gives a subtle sheen where I don't. I'm on my second tube :) ... show more
Reviewed in the United States on August 21, 2026 by Julie & Tony D.
This Stuff Really Works!
Color: Anti-aging (transparent) Size: 0.16 Ounce (Pack of 1)
It took me forever to decide to buy this, but I'm so glad I did. I bought the anti-aging transparent. It glides on my eyelids so easily and is very light (weight and color). At first I thought, " How can this stuff make any difference?" but then my eyeshadow went on so smoothly, and I only had to use half as much to get the same coverage - actually better coverage. I put some on each lid with the applicator and then smooth it from my lashes up with my fingers. It's great! ... show more
Reviewed in the United States on August 25, 2026 by Jules Rules
Best Shadow Primer
Color: Anti-aging (transparent) Size: 0.16 Ounce (Pack of 1)
This is my favorite shadow primer. It slides on smooth and not sticky. I will even wear it without shadow and it looks really really good.
Reviewed in the United States on September 21, 2026 by Celeana
Like it
Color: Sin (opaque shimmer) Size: 0.33 Fl Oz (Pack of 1)
I really like this primer, especially the shimmer which could pass for eye shadow alone. It does last all day with no caking or oiliness. My only complaint is that the texture is dryer/chalkier than anticipated. In fact, I thought I had received a used tube at first. But I ordered a 2nd tube and the texture is the same. Weird! It’s almost like a mascara that you’ve had for two months.. a little dry. ... show more
Reviewed in the United States on September 2, 2026 by Toni
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