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Urban Decay

Urban Decay Eyeshadow Primer Potion - Nude Eyelid Base Primer, for Smooth & Crease-Resistant Eye Makeup, Waterproof & Long-Lasting, Translucent Shade, Universal for All Skin Tones, More Vibrant Color

  • Based on 4,491 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
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Arrives Wednesday, Jan 28
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Size: 0.33 Fl Oz (Pack of 1)


Brand: URBAN DECAY


Product Benefits: With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more


Item Form: Cream


Skin Type: Combination, Dry, Normal, Oily


Package Information: Tube


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 0.79 x 0.79 x 4.33 inches; 0.71 ounces


Item model number ‏ : ‎ 1704402


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #10,391 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Eyeshadow Bases & Primers


#7 in Eyeshadow Bases & Primers:


Customer Reviews: 4.4 4.4 out of 5 stars (4,577)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jan 28

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
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Top Amazon Reviews

    • Yes you need a primer and this is "THE" cult fav.
Size: 0.33 Fl Oz (Pack of 1)
It's a cult favorite. Not much to say other than if you want a quality eyeshadow primer this is "THE" one. Why do you need one? Well, eye looks these days can be soft and natural all the way too drag queen extreme! Having a primer gives a base that the pigment can grab onto. It also acts as a barrier between the pigment and your skin. For instance, red and bright pink eyeshadow are known for staining the thin delicate skin of the eyelids. While no primer can guarantee no straining, it can, in fact reduce staining considerably. So no matter if your makeup is made grab the attention as art, or as beauty, a primer will keep your shadows from creases, smears, and running. Keeping your look fresh all day. ... show more
Reviewed in the United States on December 10, 2025 by Bless The Nest
    • THE solution for hooded eyes
Size: 0.16 Ounce (Pack of 1)
I have very hooded eyelids that are incredibly prone to creasing. This is the only eye primer that works for me. A little bit goes a long way and it dries quickly with very little wet or sticky sensation. Eyeshadow sticks decently well to it, and it stays in place for hours. My only complaint is that it is very pricy for the small size tube that you get. It’s the eye primer I swear by though, so I’ll keep spending the money and trying to make it last. ... show more
Reviewed in the United States on November 19, 2025 by Amazon Customer
    • Perfect Primer for Oily, Sensitive Eyes!
Size: 0.33 Fl Oz (Pack of 1)
This eyeshadow primer is a game-changer for my oily eyelids! It helps my eyeshadow stay in place all day without creasing or fading. The formula is smooth, lightweight, and doesn’t irritate my sensitive eyes at all. Overall, it’s the perfect base for long-lasting eyeshadow, especially if you struggle with oiliness or have delicate eyes. ... show more
Reviewed in the United States on November 11, 2025 by Gulya
    • Excellent.
Size: 0.16 Ounce (Pack of 1)
Delivers as described. Eye makeup does not budge and lasts until you remove it.
Reviewed in the United States on December 1, 2025 by LMC
    • Can't decide..
Size: 0.16 Ounce (Pack of 1)
The media could not be loaded. Does well, keeps eye shadow on for a very long time. Not my favorite and bottle is kinda empty like.. But its an okay formula
Reviewed in the United States on December 24, 2025 by Britney Walker
    • Awesome for oily lids
Size: 0.16 Ounce (Pack of 1)
I have very oily lids. I tried this for the first time (without setting spray) and my eyeshadow stayed on the whole day. Got a teeny bit of smudge for my eyeliner and that's all. Cannot love this enough.
Reviewed in the United States on July 23, 2025 by Apple
    • It's not as smooth as before
Size: 0.33 Fl Oz (Pack of 1)
Review Image by JL JL
This is first time I'm getting it from Amazon. But it was definitely different than the one I had before. I got mine from sephora long time ago and I still had it. But I saw the deal in Amazon and wanted to get a replacement. I'm not sure if it was formula changed or it's a bad batch. It's very clumpy when put on. I can even see the creases it created on my eyelids. This isn't what I wanted so not recommended.... ... show more
Reviewed in the United States on January 6, 2025 by JL JL
    • Eyeshadow primer
Size: 0.16 Ounce (Pack of 1)
Works really well. Definitely recommend this brand. Cant go anywhere without it!!
Reviewed in the United States on December 1, 2025 by Megan

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