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Urban Decay

Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup

  • Based on 2,825 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
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Arrives Wednesday, Aug 26
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Color: Original


Size: 0.33 Count (Pack of 1)


Features

  • BENEFITS: Vegan primer with polymer tech smooths imperfections, perfect as eyeliner or eyeshadow base. Ideal for oily lids & crepey skin, ensures all-day wear and smooth application of eye shadow, eyeliner, and other eye makeup
  • APPLY LIKE MAGIC: Creamy nude primer dries clear for bold or natural looks and long-lasting results. Fits all skin tones, types, & eye shapes. Flocked wand applicator provides precise, controlled application every time
  • PRO TIP: Blend with eyeshadow or waterproof eye pencil to create custom cream shadows & eyeliners. Amplifies metallic, shimmer, matte, & glitter eyeshadow intensity for standout eye makeup. You can also wear alone for a subtle neutral eye makeup look
  • PICK YOUR FINISH ROUTINE: Prep with Face Bond Foundation and your choice of Primer Potion finishOriginal (color pop), Sin (shimmer), Eden (matte), or Anti-Aging (smoothing)to protect against summer heat. Define with 24/7 Eyeliner and lock it all in with All Nighter Setting Spray

Description

Eyeshadow Primer Potion Naked Shaped Palette 24/7 Glide-On Eye Pencil All Nighter Setting Spray Perversion Mascara

Product Dimensions ‏ : ‎ 0.79 x 0.79 x 4.33 inches; 0.71 ounces


Item model number ‏ : ‎ 1704402


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #3,797 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Eyeshadow Bases & Primers


#3 in Eyeshadow Bases & Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (2,825)


Product Benefits: With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.


Item Form: Cream


Skin Type: Combination, Dry, Normal, Oily, Sensitive


Container Type: Tube


Specialty: Color Enhancing, Color Extending, Finish & Hold, Smoothing


Finish Types: Sheer


Coverage: buildable


Skin Tone: All


Brand Name: URBAN DECAY


Number of Items: 1


Manufacturer: Urban Decay


Global Trade Identification Number: 99


Model Number: 1704402


Manufacturer Part Number: 9


Item Volume: 10 ml


Item Weight: 0.02 kg


Item Dimensions: 0.79 x 0.79 x 4.33 inches


Material Type Free: Oil Free, Paraben Free, Phthalate Free, Sulfate Free


Material Features: Cruelty Free, Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Aug 26

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
Color: Original Size: 0.33 Count (Pack of 1)
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises. ... show more
Reviewed in the United States on February 19, 2026 by Amavine 1
    • This stuff is amazing!
Color: Original Size: 0.33 Count (Pack of 1)
I swear by this eyeshadow primer. This stuff locks eyeshadow on eyeliner on like nothing else! My eyes look just as good at the end of the day as they did at the beginning. It’s magic in a tube! 😊
Reviewed in the United States on July 13, 2026 by Mama Bear
    • Best Eye Shadow Primer
Color: Original Size: 0.33 Count (Pack of 1)
I love this eyeshadow primer, and I’m so excited that I can subscribe and have it delivered automatically! It works great, and I never have to worry about running out. Being able to schedule my everyday essentials to arrive on a regular basis makes life so much easier, and this is one less thing I have to think about. ... show more
Reviewed in the United States on July 19, 2026 by Tasha Jurrens
    • Creaseless eyeshadow on my hooded eyes!
Color: Original Size: 0.33 Count (Pack of 1)
This eyeshadow primer works so well for me. I've got oily skin and hooded eyes so typically i have a really rough time getting eyeshadow not to crease, but this product fixes that! As long as I put enough on, and wait like 2 minutes, my eyeshadow will stay blended and creaseless all day. I'm not in love with the applicator, I would personally prefer a squeeze tube or something in a more uniform shape, but the product works great so I don't care about that all too much. ... show more
Reviewed in the United States on July 6, 2026 by Shelby
    • Works well, tube seems dry when it's not though
Color: Original Size: 0.33 Count (Pack of 1)
I really like this for staying power, but I've noticed 2 things to be mindful of. It really brings out the color of shadow, so you'll likely need less, and sometimes it feels like the product isn't actually getting on the wand. I've started gently squeezing the tube before removing the wand, and that helps. That's the only reason I'm not giving 5 stars. ... show more
Reviewed in the United States on July 21, 2026 by LarLar
    • Great primer!
Color: Original Size: 0.33 Count (Pack of 1)
Best eyeshadow primer I’ve used. No creasing even after being in Arizona heat. Lasts a long time. You only need a little.
Reviewed in the United States on June 3, 2026 by Cheryl M.
    • Average
Color: Original Size: 0.33 Count (Pack of 1)
I tried this one it's not my favorite it's a little too shimmery and it doesn't seem like it pops out the eyeshadow as much as the other ones
Reviewed in the United States on July 1, 2026 by Stat
    • 10/10
Color: Original Size: 0.33 Count (Pack of 1)
Best eyeshadow primer I’ve found!
Reviewed in the United States on July 18, 2026 by Sam Kea

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