Urban Decay Eyeshadow Primer Potion - Waterproof, Eyelid Base Primer, Nude, Up to 8 Hour Wear, Long Lasting Crease-Resistant Eye Makeup, Translucent Shade, Universal for All Skin Tones
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Availability:
Only 3 left in stock, order soon!
Arrives
Thursday, Mar 26
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Size: 0.33 Fl Oz (Pack of 1)
Features
- BENEFITS: Vegan primer with polymer tech smooths imperfections, perfect as eyeliner or eyeshadow base. Ideal for oily lids & crepey skin, ensures all-day wear and smooth application
- APPLY LIKE MAGIC: Creamy nude primer dries clear for bold or natural looks. Fits all skin tones, types, & eye shapes. Flocked wand applicator provides precise, controlled application every time
- PRO TIP: Blend with eyeshadow or waterproof eye pencil to create custom cream shadows & eyeliners. Amplifies metallic, shimmer, matte, & glitter eyeshadow intensity for standout eye makeup. You can also wear alone for a subtle neutral eye makeup look
- PICK YOUR FINISH: Available in 4 finishesOriginal (transparent) for color pop, Sin (shimmer) for highlight boost, Eden (matte) to soften shimmer, Anti-Aging (transparent) smooths fine lines & texture
Is Discontinued By Manufacturer : No
Product Dimensions : 0.79 x 0.79 x 4.33 inches; 0.92 ounces
Item model number : 1704402
Manufacturer : Urban Decay
Best Sellers Rank: #11,068 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Eyeshadow Bases & Primers
#9 in Eyeshadow Bases & Primers:
Customer Reviews: 4.4 4.4 out of 5 stars (4,636)
Product Benefits: With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
Item Form: Cream
Skin Type: Combination, Dry, Normal, Oily
Container Type: Tube
Specialty: not-tested-on-animals
Finish Types: crease-proof
Skin Tone: Deep
Coverage: buildable
Brand Name: URBAN DECAY
Number of Items: 1
Manufacturer: Urban Decay
Global Trade Identification Number: 99
Manufacturer Part Number: 9
Model Number: 1704402
Item Volume: 10 Milliliters
Item Weight: 0.92 Ounces
Item Dimensions: 0.79 x 0.79 x 4.33 inches
Material Type Free: Cruelty-free,Paraben-free
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Mar 26
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 0.16 Ounce (Pack of 1)
Love this primer for my eyeshadow. It stays on all day long with this. Even if I forget I’m wearing makeup and rub some of my shadow off, it still sticks and looks great. It goes on wet and feels weird but it dries quickly and doesn’t feel heavy. Love this stuff - strongly recommend!
Reviewed in the United States on February 8, 2026 by Savannah
Size: 0.33 Fl Oz (Pack of 1)
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
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Reviewed in the United States on February 19, 2026 by TruRevieW
Size: 0.33 Fl Oz (Pack of 1)
I have used the Urban Decay Eyeshadow for years. It is the best primer I have ever used. It applies smoothly and holds the eyeshadow with no creasing.
Reviewed in the United States on February 19, 2026 by Shirley J.
Size: 0.16 Ounce (Pack of 1)
I have very hooded eyelids that are incredibly prone to creasing. This is the only eye primer that works for me. A little bit goes a long way and it dries quickly with very little wet or sticky sensation. Eyeshadow sticks decently well to it, and it stays in place for hours. My only complaint is that it is very pricy for the small size tube that you get. It’s the eye primer I swear by though, so I’ll keep spending the money and trying to make it last.
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Reviewed in the United States on November 19, 2025 by Amazon Customer
Size: 0.16 Ounce (Pack of 1)
The media could not be loaded. Does well, keeps eye shadow on for a very long time. Not my favorite and bottle is kinda empty like.. But its an okay formula
Reviewed in the United States on December 24, 2025 by Britney Walker
Size: 0.33 Fl Oz (Pack of 1)
It's a cult favorite. Not much to say other than if you want a quality eyeshadow primer this is "THE" one. Why do you need one? Well, eye looks these days can be soft and natural all the way too drag queen extreme! Having a primer gives a base that the pigment can grab onto. It also acts as a barrier between the pigment and your skin. For instance, red and bright pink eyeshadow are known for staining the thin delicate skin of the eyelids. While no primer can guarantee no straining, it can, in fact reduce staining considerably. So no matter if your makeup is made grab the attention as art, or as beauty, a primer will keep your shadows from creases, smears, and running. Keeping your look fresh all day.
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Reviewed in the United States on December 10, 2025 by Bless The Nest
Size: 0.33 Fl Oz (Pack of 1)
This is first time I'm getting it from Amazon. But it was definitely different than the one I had before. I got mine from sephora long time ago and I still had it. But I saw the deal in Amazon and wanted to get a replacement. I'm not sure if it was formula changed or it's a bad batch. It's very clumpy when put on. I can even see the creases it created on my eyelids. This isn't what I wanted so not recommended....
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Reviewed in the United States on January 6, 2025 by JL JL
Size: 0.33 Fl Oz (Pack of 1)
This eyeshadow primer is a game-changer for my oily eyelids! It helps my eyeshadow stay in place all day without creasing or fading. The formula is smooth, lightweight, and doesn’t irritate my sensitive eyes at all. Overall, it’s the perfect base for long-lasting eyeshadow, especially if you struggle with oiliness or have delicate eyes.
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Reviewed in the United States on November 11, 2025 by Gulya