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Urban Decay

Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup

  • Based on 4,542 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Sunday, Aug 23
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Color: Anti-aging (transparent)


Size: 0.16 Count (Pack of 1)


Features

  • NUDE EYE PRIMER: Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
  • FOR MATURE SKIN & CREPEY LIDS: This primer improves signs of aging over time with Dermaxyl to smooth wrinkles and Kalpariane to plump, firm, and hydrate, boosting skin suppleness and elasticity, ideal for mature skin around the eyes.
  • SMOOTHS TEXTURE: Contains optical blurring pigments that create a soft-focus effect, minimizing redness and improving skin tone and texture, including for tired, hooded eyes.
  • MORE VIBRANT EYE MAKEUP: Intensifies metallic, shimmer, matte, and glitter eyeshadows for vibrant, long-lasting eye makeup. Formulated vegan, paraben-free, and cruelty-free.
  • PRIME TIME: A little goes a long wayapply a touch with the flocked wand applicator for precise, controlled application and enjoy long-lasting, crease-free eyeshadow wear.

Description

Eyeshadow Primer Potion Naked Shaped Palette 24/7 Glide-On Eye Pencil All Nighter Setting Spray Perversion Mascara

Product Dimensions ‏ : ‎ 0.8 x 1 x 3.9 inches; 0.32 ounces


Item model number ‏ : ‎ 1704451


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #3,926 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Eyeshadow Bases & Primers


#3 in Eyeshadow Bases & Primers:


Customer Reviews: 4.3 4.3 out of 5 stars (4,542)


Brand Name: URBAN DECAY


Number of Items: 1


Manufacturer: Urban Decay


Model Number: 1704451


Manufacturer Part Number: 1704451


Product Benefits: Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture.


Item Form: Cream


Skin Type: Combination, Dry, Normal, Oily, Sensitive


Container Type: Tube


Specialty: Anti - Aging, Color Enhancing, Color Extending


Finish Types: Sheer


Coverage: buildable


Skin Tone: All


Item Volume: 5 ml


Item Dimensions: 0.8 x 1 x 3.9 inches


Material Type Free: Oil Free, Paraben Free, Phthalate Free, Sulfate Free


Material Features: Cruelty Free, Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Aug 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Glides on easily
Color: Anti-aging (transparent) Size: 0.33 Count (Pack of 1)
Easy on the skin, glides on without dryness. Not quite as much coverage if you have broken blood vessels to hide but still overall a great product. Keeps eye shadow in place well.
Reviewed in the United States on August 5, 2026 by Darci E
    • Great for anti-aging in hooded eyes
Color: Anti-aging (transparent) Size: 0.16 Count (Pack of 1)
Review Image by Karen Lynn
Personally, I think this is a great product. I have aging skin I have hooded eyes this goes on really creamy it dries fast and your eyeshadow stays on and looks spectacular I don't know if you guys could tell the difference but I posted a picture of one eye with this primer and eye makeup and one eye clear with nothing on it. I would recommend this product to anybody that has agent skin and also creases... ... show more
Reviewed in the United States on April 26, 2026 by Karen Lynn
    • Perfect Primer
Color: Anti-aging (transparent) Size: 0.33 Count (Pack of 1)
I've been using this for YEARS! I believe it is truly the best primer. My eyeshadow goes on smooth, stays on ALL day and night, and never creases.
Reviewed in the United States on June 1, 2026 by Jennifer S
    • Same price for less product.
Color: Anti-aging (transparent) Size: 0.33 Count (Pack of 1)
Urban decay is my favorite eye primer. I have tried others and so far, none work like this one. However I am not a fan of the new stick inside of the container design. This takes up space that could be used for more product. Probably a way for them to cut back on product without you noticing and disguising it as "we added an applicator for your convenience". Id rather have more product, because now I have to buy more often and its the same price. ... show more
Reviewed in the United States on July 27, 2026 by JoJo
    • Best for Cosplaying
Color: Anti-aging (transparent) Size: 0.16 Count (Pack of 1)
I can't find any other primer that works best than this. Anything with primer, sealer or base, I go for urban decay. If your a cosplayer and need it for a long day convention then this is it! Your makeup will last
Reviewed in the United States on August 12, 2026 by Nelly
    • Only so-so!
Color: Anti-aging (transparent) Size: 0.33 Count (Pack of 1)
I generally love Urban Decay products - I ALWAYS use the mascara, so thought I would try the eye shadow primer. I have used better. A little oily when first applied. I did not like the applicator or that you can't see how much is left in the container. I don't think I will try this one again.
Reviewed in the United States on April 10, 2026 by D Kelly
    • Great for those 35+
Color: Anti-aging (transparent) Size: 0.33 Count (Pack of 1)
My favorite primer that doesn't cake up nor dries out my skin
Reviewed in the United States on July 2, 2026 by Red
    • Caked inside the Bottle - Almost Nothing Inside - Does not Work
Color: Anti-aging (transparent) Size: 0.33 Count (Pack of 1)
I received an originally sealed new Urban Eyeshadow Primer Potion. Upon opening: It was a caked inside the bottle, just a bit of old, dried out goo on the wand, pigments clumped together, bottle seemed full to only about 12% (shrinkflation too???????). The primer was unusable. I rubbed some of the crumbs on my hand and applied it for a test. It does nothing. No priming upgrade. Last, but not least, it gave me swollen eyes. Awful. Recommendation: Stay away!! ... show more
Reviewed in the United States on June 6, 2026 by Ohrwurm

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