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URBAN DECAY

Urban Decay Anti-Aging Eyeshadow Primer Potion, Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup Looks, Vegan

  • Based on 4,051 reviews
Condition: New
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$18.00 Why this price?

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Sunday, Sep 28
Order within 12 hours and 7 minutes
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Size: 0.16 Ounce (Pack of 1)


Brand: URBAN DECAY


Product Benefits: Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture.


Coverage: buildable


Item Form: Cream


Skin Type: Oily, Combination, Dry, Normal


Is Discontinued By Manufacturer ‏ : ‎ No


Package Dimensions ‏ : ‎ 4.14 x 1.06 x 0.79 inches; 0.6 ounces


Item model number ‏ : ‎ 1704451


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #8,928 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Eyeshadow Bases & Primers


#5 in Eyeshadow Bases & Primers:


Customer Reviews: 4.3 4.3 out of 5 stars 4,051 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Sep 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Great eyeshadow primer
Size: 0.33 Ounce (Pack of 1)
This is my go to eyeshadow primer. I have used for years and love it. It was a great price on prime days. Will purchase again if it comes up on sale again.
Reviewed in the United States on July 24, 2025 by Amazon Customer
    • Great coverage without heaviness.
Size: 0.33 Ounce (Pack of 1)
I love this primer! It's not too heavy on my over 40 eyelids and my shadow lasts all day! I also have very sensitive eyes that can get irritated by eye makeup, but this causes no issues.
Reviewed in the United States on July 9, 2025 by Tbex
    • makes eye shadow more vibrant
Size: 0.16 Ounce (Pack of 1)
I love this. Sometimes I wear just it without any eyeshadow. When I do wear it with eyeshadow, the eyeshadow is more vibrant, doesn't crease and stays put all day
Reviewed in the United States on July 13, 2025 by R Myer 23
    • Works but doesn’t last all day
Size: 0.16 Ounce (Pack of 1)
Probably one of the better eye lid primers out there. It is most effective with eye shadow before eyeliner. If used with just eyeliner I find the smudging to start again after about 4 hours.
Reviewed in the United States on July 20, 2025 by lele
    • Delivers As Advertised
Size: 0.33 Ounce (Pack of 1)
This product is actually worth the hype. It's the first primer that has actually given my eyeshadow any extended wear - and without exaggerating the crepiness on my mature eye lids. I do not wear make up every day, but this little tube has lasted several months and still ample product left.
Reviewed in the United States on July 4, 2025 by Brock
    • Works wonders!
Size: 0.16 Ounce (Pack of 1)
I love this eye primer! I never have an issue with my mascara transferring to my skin around my eyes whenever I wear this. It's wonderful!
Reviewed in the United States on July 15, 2025 by Lexi Adams
    • Ridiculous amount for the $.
Size: 0.16 Ounce (Pack of 1)
I am not impressed with the product. $18 for a ridiculous amount of product. I purchased the smaller size to make sure my skin didn’t react to it. The amount is so small in the container I can’t even wet the applicator to put enough on my eye lid to test. I will not send back because I threw away the box. I definitely will not purchase this product again. ... show more
Reviewed in the United States on July 19, 2025 by Concerned Customer
    • Isn’t 24 hr
Size: 0.16 Ounce (Pack of 1)
Didn’t work as good as all the hype
Reviewed in the United States on July 2, 2025 by Donna S.

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