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The Infinite Game

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From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning. Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future. Read more

Publisher ‏ : ‎ Portfolio


Publication date ‏ : ‎ October 15, 2019


Language ‏ : ‎ English


Print length ‏ : ‎ 272 pages


ISBN-10 ‏ : ‎ 073521350X


ISBN-13 ‏ : ‎ 00


Item Weight ‏ : ‎ 2.31 pounds


Dimensions ‏ : ‎ 5.66 x 1.04 x 9.54 inches


Best Sellers Rank: #9,834 in Books (See Top 100 in Books) #32 in Business Decision Making #33 in Decision-Making & Problem Solving #65 in Business Motivation & Self-Improvement (Books)


#32 in Business Decision Making:


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Top Amazon Reviews

    • A Thought-Shifting Book That Changes How You Look at Leadership and Long-Term Success
Format: Hardcover
The Infinite Game was a really impactful read for me. The main idea — that some leaders play to “win” in the short term while others focus on building something that lasts — really made me rethink what success actually looks like. The book pushes you to step back and look at business, leadership, and even personal goals through a much bigger lens. What stood out most was how Simon Sinek explains the difference between finite games (like sports, where there are clear rules and winners) and infinite games (like business, relationships, and life, where the goal is continual improvement and staying in the game). That concept made me evaluate how often leaders chase quick wins instead of focusing on long-term stability and purpose. It was one of those ideas that stuck with me long after I finished reading. The examples throughout the book — companies that thrived vs. those that collapsed, leaders who inspired vs. those who burned their people out — make the message easy to connect to real life. It helped me see how a long-term mindset builds trust, resilience, and better teams, while a short-term mindset often leads to burnout and short-lived success. If there’s one downside, it’s that some chapters can feel repetitive if you’re already familiar with Sinek’s other work — the themes of purpose, trust, and values show up a lot. But the core message is strong enough that the repetition reinforces rather than detracts. Overall, The Infinite Game is a valuable read if you’re interested in leadership, culture, or building something meaningful over time. It challenges you to stop thinking about winning and instead focus on staying in the game — something that’s especially relevant in today’s constantly changing world. ... show more
Reviewed in the United States on November 23, 2025 by Sam
    • Strong Book Strong Book
Format: Hardcover
Review Image by Sharp.Books
Review Image by Sharp.Books
Reading this book feels like a long-distance swim with shifting tides: some chapters fly by instantly, while others force you to dive deep and slow down to process the depth. Simon Sinek’s "The Infinite Game" shatters the illusion that business is a sprint with a finish line. He masterfully exposes the hidden games people play across different levels of the corporate ladder, showing where standard hierarchy ends and true leadership begins. Sinek advocates for strong, empathetic leaders—those driven to transform teams and companies even when everyone else thinks it’s an impossible utopia. If you are ready to redefine your rules of the game in design, product, or leadership, this is a must-watch. ... show more
Reviewed in the United States on May 25, 2026 Reviewed in the United States on May 25, 2026 by Sharp.Books
    • Brilliant, Thought-Provoking Book
Format: Hardcover
Somehow never got to this book when it came out, but found my way into it recently after some valued recommendations. Simon really does take some serious contrarian approach to many things that will get you questioning your premises in a very productive way. He's a great, conversational writer, blends in some wit, and the cause he highlights here is really quite inspiring. If you're serious about leading a great organization, def a must-read book. ... show more
Reviewed in the United States on December 7, 2025 by Randy Gage
    • Become an infinite player!
Format: Hardcover
No matter if you are an employer or an employee you must read this book. This book should be a mindset reset for high-performance-low trust employees. If a company wants to flourish and grow in this competitive world, all leaders should adopt the infinite game mindset. While I was reading, I examined my working journey, and I witnessed firsthand the struggle for a new and fresh management to express and share their vision, when they inherited an old fashion management team. I think the most important thing Simon explains is the value of building trusting teams. This will be the foundation for the sustainability and success of any team. This is a book that as a leader you must revisit from time to time to maintain your focus and vision. However, I feel the mindset applies mostly to individuals as leaders. It would be fascinating if he could expand the concept to the company in general. Maybe if the company, when they promote an employee to a leadership role, gave a seminar or shared this book with them, this will help to enforce this vision through all the company. Although a single individual could not change the mindset of a whole company, having that mindset as an individual will leave a very good impression and will be like taking the high road to any uncomfortable situation. One of the benefits of an infinite mindset. ... show more
Reviewed in the United States on July 30, 2023 by Rocio Baez
    • Good coach's gift idea
Format: Hardcover
Awesome author. Gave several of these as end of season coaches gifts.
Reviewed in the United States on May 25, 2026 by WhatMommaKnows
    • A very informative and inspiring book!
Format: Kindle
A book I think everyone should read to be more caring and responsible beings. Personally, I really enjoyed this book because it helped me understand why some of the pieces of my life weren't fitting together properly and some of the hard choices I will have to make on the path to changing my mindset. I enjoyed that the writer gave many real examples of how not having an infinite mindset can cause companies to fail which made it easy for the reader to relate. Working in the financial industry where the focus is very much on sales, deadlines and the bottomline, I'm hoping I can build the courage to recommend this book to my CEO lol. While briefly, it also showed how an infinite mindset can be applied to parenting and the sometimes very high expectations we have for our kids; I appreciated hearing this being a new mom. Only thing left to say is buy the book and be open minded when reading it and hopefully you enjoy it as much as I did. Thanks Simon Sinek for having the courage and mindset to write this book and I'm expecting sequels as you continue to play the infinite game :). ... show more
Reviewed in the United States on October 29, 2019 by Lori
    • Changes the way you think
Format: Hardcover
A must read for all business professionals. Simon clearly explains 2 ways of thought: finite and infinite. When we have a finite mindset we are thinking short term with an eye on how we gain personally and are focused on the metrics. An infinite mindset is concerned with the long term with an eye on having a positive impact on others and are focused on learning and being better so what we are building outlasts us. Simon makes his case by presenting multiple cases of businesses with a finite mindset having a short life span while those with an infinite mindset outlast their makers. He further explores 5 key elements to the infinite mindset. And let me tell you, this book will change the way you think, especially about business. But it has a broader application in our everyday lives as well. The author helps us to see how trust and cooperation are the keys. Personally my favorite 2 chapters were ethical fading, trusting teams and worthy rivals. By the way, this makes a great book club book especially for business ... show more
Reviewed in the United States on March 3, 2021 by D. Chatley
    • The Infinite (Abundant) Game.
Format: Hardcover
Simon has written yet another thought provoking, book that challenges our values and way we view our PURPOSE in life. 1) Our life is finite (because we will all eventually die one day) however LIFE is infinite until we blow up this planet - Until we consider ourselves as stewards of this planet, we will live with a finite mindset to consume as much, use as much, and have little to no desire to leave the world a little better than after we die. 2) A finite (scarcity) mindset is all about ME. How much will I gain, benefit, or profit from my efforts with little or less regard on any negative impact our actions may leave behind. 3) An Infinite (Abundant) mindset is more about creating, adding or sharing value. Its more about how can I perform a better service with my talents, sweat, and connections to "make this a better place for you and me." Because "We are the World." This is MUST READ BOOK, before we blow ourselves up off this planet. William Teh Investor | Author | Entrepreneur TTTrends Investments ... show more
Reviewed in the United States on August 31, 2021 by William Teh

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