Search  for anything...

TAN-LUXE The Gradual - Gradual Tan Lotion - Cruelty & Toxic Free

  • Based on 2,436 reviews
Condition: New
Checking for the best price...
$27.20 Why this price?
Holiday Deal · 20% off was $34.00

Buy Now, Pay Later


As low as $6 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Nov 26
Order within 19 hours and 42 minutes
Available payment plans shown during checkout

Size: 8.5 Fl Oz (Pack of 1)


Color: Original


Item Form: Lotion


Skin Type: Combination, Dry, Normal


Material Type Free: Paraben Free


Brand: TAN-LUXE


Product Benefits: This fast-absorbing, lightweight lotion builds a customizable tan in 1–2 hours. Infused with raspberry seed oil, aloe vera and vitamin E this tanning lotion hydrates and nourishes skin. See more


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.28 x 2.28 x 5.71 inches; 8 ounces


Item model number ‏ : ‎ 779286


Manufacturer ‏ : ‎ TAN-LUXE


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Nov 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great for a first time self-tanning experience
Size: 3.38 Fl Oz (Pack of 1) Color: Original - Mini
I'll start off by saying this is the first time I've tried any type of "self tanner" since I'm super impatient and I was always afraid of being orange and streaky. I was doing some research and came across this, and although it's a bit pricey I can confirm it is well worth it! After going through reviews I did end up purchasing a tanning mitt to apply and this goes on so easy! It is very thin compared to normal lotions so you don't need alot. After the first application I could see a noticeable difference and there were no streaks! I've used every other day for about the last week and I've stayed with a nice glow. It didn't turn streaky or wash off in the water and no stains on my towels! I lotion my knees/elbows first then just apply it with the mitt like normal lotion making sure I rub it in well. It does have a slight smell, but it's similar to how I've smelled after using a tanning bed so I don't mind it and my husband says it's hardly noticeable. This is a great product! ... show more
Reviewed in the United States on April 24, 2025 by Danielle Sizemore

  • Great quick tan
Size: 8.5 Fl Oz (Pack of 1) Color: Original
Tan the next day!! Love this product for a quick tan. My family noticed I had color but not too much color. No too smelly either. My legs don't hold color as well but overall I was happy with it. Super lightweight lotion! Very happy with my purchase!
Reviewed in the United States on May 29, 2025 by Lauren

  • Works well
Size: 8.5 Fl Oz (Pack of 1) Color: Original
I have very pale, sensitive skin and several skin allergies. Even sensitive skin lotions can break me out. It’s always a risk when I try something new. I’m also white as a ghost who does not tan. I go from white to lobster red and back to white if I’m in the sun. No residual tan. Since this product has decent ratings, I decided to give it a shot. I am (so far) pleasantly surprised. First, it does smell - just like every other self-tanner I’ve ever tried. So don’t buy it if you’re looking for fragrance-free. This isn’t it. It’s not an awful smell, but you’ll know you have self-tanner on. I can deal with it. Next, so far, no breakouts. Granted, I’m using it on my legs, which tend to be less sensitive, so YMMV. It goes on easily and if you rub it in, it dries quickly and completely. Another plus, and more rare than not. I’ve used it 3 days in a row, and any slight streaking has leveled out with repeated use. The look is not orange, but a nice bronze color - and not a strong color, which is what I wanted. I don’t want look like I’m using a bronzer. I just want to take the edge off of my blindingly-white skin. Overall, very pleased. ... show more
Reviewed in the United States on April 26, 2024 by ChrisNat

  • Easy Application & Natural Color
Size: 8.5 Fl Oz (Pack of 1) Color: Original
I am naturally pale and was looking for a product that was easy and gave natural looking results. This lotion is it! It's amazing! Easy to apply. First day I used it, I didn't really notice much difference in my skin color. But I got a nice tan glow after the second application on day 2. Showering doesn't seem to affect it at all which is great. No streaks. Just ensure you rub it in well, in a circular motion. Wash your hands thoroughly after you're done. I washed my hands after each use and I had zero issues with color on the palm of my hands. I am definitely a fan of this product! ... show more
Reviewed in the United States on May 10, 2025 by J.L. Wyman

  • Not as perfect as claimed
Size: 8.5 Fl Oz (Pack of 1) Color: Original
I read a lot of reviews on how this was a perfect gradual tan. I disagree. While it smells nice putting on, it quickly turns to that typical fake tan smell. So if you are buying it to not smell like fake tan - don’t. It also says it isn’t streaky, but it is! I am a long time fake tanner so I was hoping this was a quick fix to my typical st tropez routine. It’s not the quick fix. Maybe you can do one application and it looks fine (but almost unnoticeable) but when you apply a second coat the next day, the discrepancies become apparent. If you thought this was a daily or intermittent lotion to give you a nice tan, I would just stick to your normal self tanning routine. ... show more
Reviewed in the United States on May 15, 2025 by tonythelion

  • The only tanner I will use
Size: 8.5 Fl Oz (Pack of 1) Color: Original
I just repurchased this for the 4th time. I have tried ever tanner under the sun (haha) and this is the best one for me. The color is natural and buildable. I think it gives my skin a more even or toned appearance in a way no other tanner has. Several people have complimented my skin after having used it. And it’s cruelty free! ... show more
Reviewed in the United States on June 30, 2025 by Rachel

  • Horrible
Size: 8.5 Fl Oz (Pack of 1) Color: Original
This is my first time using a tanning lotion, and I was very disappointed and felt mislead. . This lotion turns my skin orange. After one day I had patches of orange coloring on my legs, especially around the knees and ankles. I was scared to be seen outside. I got in the shower with a rough sponge and had to scrub it off. I will never use it again! ... show more
Reviewed in the United States on June 1, 2025 by Lynne P.

  • 10 out of 10
Size: 8.5 Fl Oz (Pack of 1) Color: Original
This lotion is by far the best sunless tanning lotion I’ve used and believe me I have tried them all! Little to no streaks, absorbs quick, little to no odor, very moisturizing, doesn’t stain my hands but my tan looks great! 10/10
Reviewed in the United States on May 28, 2025 by badfish

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...