Search  for anything...

TAN-LUXE The Gradual - Gradual Tan Lotion - Cruelty & Toxic Free

  • Based on 2,436 reviews
Condition: New
Checking for the best price...
$27.20 Why this price?
New Year Deal · 20% off was $34.00

Buy Now, Pay Later


As low as $6 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Feb 10
Order within 12 hours and 8 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Size: 8.5 Fl Oz (Pack of 1)


Color: Original


Item Form: Lotion


Skin Type: All


Material Type Free: Paraben Free


Brand: TAN-LUXE


Product Benefits: This fast-absorbing, non-sticky lotion develops a customizable tan in 1-2 hours and can be used daily for continuous glow. It's skincare first formula is infused with hydrating and skin-boosting Raspberry Seed Oil, Vitamin E and Aloe Vera plus caffeine-rich Ceullutone Complex to help skin appear firmer. See more


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.28 x 2.28 x 5.71 inches; 8 ounces


Item model number ‏ : ‎ 779286


Manufacturer ‏ : ‎ TAN-LUXE


Best Sellers Rank: #11,119 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #37 in Body Self-Tanners


#37 in Body Self-Tanners:


Customer Reviews: 4.2 4.2 out of 5 stars (2,807)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Feb 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Beautiful, Natural Color — Truly Worth the Price
Size: 8.5 Fl Oz (Pack of 1) Color: Original
This product is amazing. I first bought it after seeing it recommended on TikTok, and even though it’s definitely on the pricier side, it has been completely worth it. The color is so natural and glowy, and it’s perfect for daily use or for maintaining a tan between mousse applications. The consistency is great, it dries quickly, and it doesn’t have that strong “self-tanner smell” most lotions have. It applies very evenly, and the only time I’ve ever gotten streaks was in the usual tricky spots — hands, feet, ankles, and wrists — which happens with every tanning product. As long as you blend those areas carefully and wash your hands afterward, it looks flawless. I use it all over my body and pair it with my L’Oréal tanning drops on my face, and together they genuinely make me look healthier and more refreshed, like I actually eat vegetables and drink water on purpose. Overall, I absolutely love this lotion and fully plan to keep buying it when I run out, but so far my first bottle has been long lasting. 10/10 — highly recommend. ... show more
Reviewed in the United States on June 14, 2025 by Maddie

  • Nice tan, easy to use, doesn't smell
Size: 8.5 Fl Oz (Pack of 1) Color: Original
I love this stuff. Been using it for over a year. Its an excellent tan you can build with multiple applications. Doesn't stink. I love that I don't have to wash it off. Just put it on after my bath or shower and I'm good to go and glowing in a few hours. Looks very natural, no Oompa Loompas here!
Reviewed in the United States on March 28, 2025 by CTBO

  • Works well
Size: 8.5 Fl Oz (Pack of 1) Color: Original
I have very pale, sensitive skin and several skin allergies. Even sensitive skin lotions can break me out. It’s always a risk when I try something new. I’m also white as a ghost who does not tan. I go from white to lobster red and back to white if I’m in the sun. No residual tan. Since this product has decent ratings, I decided to give it a shot. I am (so far) pleasantly surprised. First, it does smell - just like every other self-tanner I’ve ever tried. So don’t buy it if you’re looking for fragrance-free. This isn’t it. It’s not an awful smell, but you’ll know you have self-tanner on. I can deal with it. Next, so far, no breakouts. Granted, I’m using it on my legs, which tend to be less sensitive, so YMMV. It goes on easily and if you rub it in, it dries quickly and completely. Another plus, and more rare than not. I’ve used it 3 days in a row, and any slight streaking has leveled out with repeated use. The look is not orange, but a nice bronze color - and not a strong color, which is what I wanted. I don’t want look like I’m using a bronzer. I just want to take the edge off of my blindingly-white skin. Overall, very pleased. ... show more
Reviewed in the United States on April 26, 2024 by ChrisNat

  • Best one in years!
Size: 8.5 Fl Oz (Pack of 1) Color: Original
This stuff is great! It smells good - not chemically like so many other tan lotions. It's smooth and not greasy, and the gradual tan looks so natural. I love it.
Reviewed in the United States on January 19, 2026 by Amy

  • Great for a first time self-tanning experience
Size: 3.38 Fl Oz (Pack of 1) Color: Original - Mini
I'll start off by saying this is the first time I've tried any type of "self tanner" since I'm super impatient and I was always afraid of being orange and streaky. I was doing some research and came across this, and although it's a bit pricey I can confirm it is well worth it! After going through reviews I did end up purchasing a tanning mitt to apply and this goes on so easy! It is very thin compared to normal lotions so you don't need alot. After the first application I could see a noticeable difference and there were no streaks! I've used every other day for about the last week and I've stayed with a nice glow. It didn't turn streaky or wash off in the water and no stains on my towels! I lotion my knees/elbows first then just apply it with the mitt like normal lotion making sure I rub it in well. It does have a slight smell, but it's similar to how I've smelled after using a tanning bed so I don't mind it and my husband says it's hardly noticeable. This is a great product! ... show more
Reviewed in the United States on April 24, 2025 by Danielle Sizemore

  • Works with some caveats
Size: 8.5 Fl Oz (Pack of 1) Color: Original
Pros: Not a strong scent, easy to apply, not at all orange, incremental change Cons: Coverage is not even, does not last I bought this for a trip, because in my day-to-day I have been mistaken for a ghost. The color was great overall, and it didn’t stain or look unnatural. However, even with the applicator glove and putting lotion on areas like knees and elbows first, I wasn’t able to get an even coat. I was still happy with the results overall, until I went for a swim and immediately returned to my haunting hue. Think it would work if you could continuously apply it, but didn’t fit in my carry on. ... show more
Reviewed in the United States on March 26, 2025 by LK

  • Amazing color !!
Size: 3.38 Fl Oz (Pack of 1) Color: Original - Mini
My god my skin was beautiful and very mosturize. I bought more 3 !!
Reviewed in the United States on January 10, 2026 by romina

  • Don’t like it at all
Size: 8.5 Fl Oz (Pack of 1) Color: Original
I tried this once. Initially, I liked the result. Just one application gave me a very nice tan, a bit orange, but overall not bad. The problems started in 3 days. It became very streaky, faded completely in some places but not the others. Unless you completely scrub it off which is not easy at all, you will be covered in ugly orange spots all over your body. I will never use it again. This is by far the worst fading self tanner. Their body drops that you mix with a lotion are much better. ... show more
Reviewed in the United States on January 9, 2026 by Victoria

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...